{"product_id":"stvplc-five-forces-analysis","title":"STV Group Plc Porter's Five Forces Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElevate Your Analysis with the Complete Porter's Five Forces Analysis\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eSTV Group Plc faces intense competitive rivalry and evolving viewer preferences that squeeze margins, while digital platforms raise substitute threats and shift bargaining power toward buyers; supplier influence is moderate given content production costs, and regulatory barriers temper new entrants. This brief snapshot only scratches the surface. Unlock the full Porter's Five Forces Analysis to explore STV Group Plc’s competitive dynamics, market pressures, and strategic advantages in detail.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euppliers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDependence on ITV Network for Content\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSTV depends on the ITV Network for ~60% of primetime content and a national advertising sales deal that delivered £68m in ad revenue in FY2024, constraining STV’s programming and commercial autonomy.\u003c\/p\u003e\n\u003cp\u003eSTV must align schedules and ad inventory with ITV’s strategy and terms, limiting local commissioning and price negotiation power.\u003c\/p\u003e\n\u003cp\u003eIf ITV accelerates a digital-first shift by end-2025—ITVX monthly active users grew 18% in 2024—STV’s regional broadcast reach and ad yields could face immediate downside.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReliance on Specialized Creative Talent\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSTV Studios relies on a small pool of elite writers, directors and performers, and global streamers paid top rates: Netflix and Amazon spent over $24bn on content in 2024, pushing UK talent fees up ~15% year-on-year and squeezing margins for independents.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology and Infrastructure Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMaintaining the STV Player requires ongoing investment in cloud compute and CDNs from global tech giants; in 2024 STV reported digital distribution costs rose ~18% as 4K demand grew. These suppliers wield strong power because high switching costs and strict 4K latency\/bitrate specs lock STV into vendor platforms. STV must accept tiered pricing—often indexed to egress and CDN requests—to keep streaming functional and scalable.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAcquisition of Third-Party Intellectual Property\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpstv must buy exclusive rights from international distributors for dramas and films who can instead sell to netflix or disney giving suppliers high leverage in global streaming spend on content exceeded so stv faces steep bidding pressure.\u003e\n\u003cpstv often competes on price or targets niche scottish content of uk streaming demand favors regional programming it secures smaller lower-cost deals but sacrifices scale.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh supplier leverage vs global platforms\u003c\/li\u003e\n\u003cli\u003e2024 content market \u0026gt;$60bn\u003c\/li\u003e\n\u003cli\u003eSTV targets niche 5–7% regional demand\u003c\/li\u003e\n\u003cli\u003eCompetes on price or exclusivity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pstv\u003e\u003c\/pstv\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulatory and Compliance Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOfcom is the regulatory supplier: its licences and legal framework are mandatory for STV Group Plc to operate as a public service broadcaster across central and northern Scotland.\u003c\/p\u003e\n\u003cp\u003eMeeting strict regional programming quotas and diversity targets drives fixed compliance costs; in 2024 STV reported regulatory-related spend of ~£6.2m, non-negotiable and treated as operating overhead.\u003c\/p\u003e\n\u003cp\u003eNon-compliance risks licence withdrawal or fines; losing the central\/northern Scotland licences would materially cut STV’s broadcast revenue and ad reach.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOfcom = mandatory supplier of licences\u003c\/li\u003e\n\u003cli\u003e2024 regulatory spend ≈ £6.2m\u003c\/li\u003e\n\u003cli\u003eRegional quotas and diversity targets non‑negotiable\u003c\/li\u003e\n\u003cli\u003eLicence loss would materially reduce revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupplier power squeezes STV: ITV dominance, rising talent \u0026amp; costs cap margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSuppliers wield strong power: ITV supplies ~60% primetime content and £68m ad sales in FY2024, global streamers pushed UK talent fees ~15% higher in 2024, content rights market \u0026gt;$60bn, digital distribution costs +18% in 2024, and Ofcom mandates licences with ~£6.2m regulatory spend—together constraining STV’s pricing, commissioning and margin flexibility.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024 value\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eITV primetime share\u003c\/td\u003e\n\u003ctd\u003e~60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAd revenue via ITV deal\u003c\/td\u003e\n\u003ctd\u003e£68m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGlobal content market\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;$60bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUK talent fee inflation\u003c\/td\u003e\n\u003ctd\u003e~15% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital distribution cost rise\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRegulatory spend (Ofcom)\u003c\/td\u003e\n\u003ctd\u003e£6.2m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eTailored Porter’s Five Forces review of STV Group Plc, uncovering competitive drivers, customer and supplier power, entry barriers, substitutes, and emerging threats to its market share and profitability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise Porter's Five Forces snapshot for STV Group Plc—instantly highlights competitive pressures and strategic levers to ease decision-making in investor decks or board briefings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFragmented Advertiser Demands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAdvertisers can shift spend from linear TV to targeted social and search, giving them strong leverage over STV Group Plc; UK digital ad spend reached £36.6bn in 2024, up 8% year-on-year, squeezing linear budgets. STV must prove regional reach and premium broadcast slots deliver ROI to retain national clients that account for ~40% of revenue. By 2025, programmatic TV adoption—estimated at 28% of UK TV spend—lets buyers demand granular, data-driven outcomes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow Switching Costs for Viewers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eViewers face effectively zero switching cost between STV Player and rivals, with free ad-supported options and subscriptions like Netflix and BBC iPlayer driving churn; UK AVOD\/SVOD households hit 85% penetration in 2024, so loyalty is show-driven. STV must spend more on exclusives and UX—STV Group increased content investment to £35m in FY2024—to retain audiences tied to hit titles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommissioning Power of Global Broadcasters\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGlobal broadcasters like BBC, Apple TV, and Channel 4 are major buyers for STV Studios, giving them strong commissioning power since they can pick from hundreds of global production houses; the UK listed Broadcaster Commissioning market exceeded £5bn in 2024, concentrating spend among a few buyers. \u003c\/p\u003e\n\u003cp\u003eThese commissioners push for lower fees and tighter rights retention—buyers often secure exclusive global rights—so STV must sustain a high hit rate (industry aim \u0026gt;20% commission-to-broadcast success) to remain competitive and protect margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBargaining Power of Distribution Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePlatforms such as Sky, Virgin Media and Freesat act as gatekeepers for STV Group Plc, controlling placement and home-screen prominence of the STV Player which directly affects discoverability and ad\/AVOD revenue; in 2024 Sky had ~11.6m UK pay-TV subscribers, Virgin Media c.3.2m, so carriage terms materially move viewer reach.\u003c\/p\u003e\n\u003cp\u003eCarriage negotiations are high-stakes: a 1pp change in platform prominence can shift monthly active users by low-single digits, altering ad yield and subscription uplift; platform owners therefore hold strong leverage over STV pricing and promotional slots.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGatekeepers: Sky ~11.6m, Virgin ~3.2m, Freesat ~2.2m (2024)\u003c\/li\u003e\n\u003cli\u003eImpact: home-screen placement affects MAUs by low-single digits\u003c\/li\u003e\n\u003cli\u003eLeverage: carriage deals drive revenue mix—ad, AVOD, distribution fees\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsumer Sensitivity to Subscription Fatigue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eConsumers in late 2025 reject clutter: average UK adults use 9.4 apps monthly and uninstall rates rose 12% year-on-year, so STV Player—though free and ad-supported—faces fierce competition for attention and device space.\u003c\/p\u003e\n\u003cp\u003eThis shifts power to users to demand seamless, high-quality experiences; poor UX or heavy storage leads to churn and lower ad engagement, pressuring STV Group to invest in performance and personalization.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eUK monthly apps per user: 9.4 (2025)\u003c\/li\u003e\n\u003cli\u003eApp uninstall growth: +12% YoY (2024–25)\u003c\/li\u003e\n\u003cli\u003eFree\/ad model still needs top UX to retain attention\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStreamlined spend, empowered viewers: STV must prove ROI as platforms and buyers tighten\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCustomers hold strong power: advertisers can reallocate £36.6bn UK digital ad spend (2024), programmatic TV ~28% of TV spend (2025), and top commissioners concentrate \u0026gt;£5bn buying (2024), forcing STV to prove ROI and accept tighter rights; platforms (Sky 11.6m, Virgin 3.2m, Freesat 2.2m) and users (85% AVOD\/SVOD penetration 2024; 9.4 apps\/month 2025) further squeeze pricing and UX demands.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eUK digital ad spend 2024\u003c\/td\u003e\n\u003ctd\u003e£36.6bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProgrammatic TV share 2025\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCommissioning market 2024\u003c\/td\u003e\n\u003ctd\u003e£\u0026gt;5bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSky subs 2024\u003c\/td\u003e\n\u003ctd\u003e11.6m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAVOD\/SVOD penetration 2024\u003c\/td\u003e\n\u003ctd\u003e85%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eSTV Group Plc Porter's Five Forces Analysis\u003c\/h2\u003e\n\u003cp\u003eThis preview shows the exact Porter's Five Forces analysis for STV Group Plc you'll receive immediately after purchase—no surprises, no placeholders; it covers competitive rivalry, supplier and buyer power, threats of entry and substitution, and strategic implications in a professionally formatted, ready-to-use document.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747584455033,"sku":"stvplc-five-forces-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/stvplc-five-forces-analysis.png?v=1772200101","url":"https:\/\/matrixbcg.com\/products\/stvplc-five-forces-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}