{"product_id":"straumann-marketing-mix","title":"Straumann Holding Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Straumann Holding’s product innovation, premium pricing, selective distribution, and targeted professional promotion create market leadership in dental solutions—this snapshot only hints at the strategic depth. Get the full 4P’s Marketing Mix Analysis in an editable, presentation-ready format to save hours of research and apply actionable insights for benchmarking, client work, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Dental Implant Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eStraumann offers premium implants using Roxolid (titanium-zirconium alloy) and SLActive surface tech to boost osseointegration, reducing healing time by ~20% versus machined surfaces in clinical studies. \u003c\/p\u003e\n\u003cp\u003eDevices target long-term reliability with tapered and tissue-level designs; Straumann Group reported implant sales growth of ~6% in 2025 YTD, keeping its global market share near 27%. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Orthodontic Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eStraumann Holding’s Comprehensive Orthodontic Solutions include the ClearCorrect clear-aligner portfolio plus integrated treatment-planning software, covering simple to complex malocclusions and serving as a discreet alternative to braces.\u003c\/p\u003e\n\u003cp\u003eDigital workflows enable clinicians to track progress with millimeter-level accuracy; Straumann reported ClearCorrect revenue of CHF 142m in 2024, up 11% year-on-year, with digital orthodontics adoption rising ~18% globally in 2023–24.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Dentistry Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStraumann’s Digital Dentistry Ecosystem bundles intraoral scanners, 3D printers, and CAD\/CAM software into a unified platform used by 25,000+ clinics worldwide, letting practitioners digitize the patient journey from scan to final restoration.\u003c\/p\u003e\n\u003cp\u003eThe integrated suite drove Straumann Group digital solutions revenue to ~CHF 420m in 2024, up 18% year-on-year, reflecting higher adoption of end-to-end workflows.\u003c\/p\u003e\n\u003cp\u003eBy late 2025, AI enhancements cut prosthetic design time by ~40%, shortening chair-to-delivery cycles and reducing lab costs by an estimated 15% per case.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBiomaterials for Tissue Regeneration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpstraumann holding biomaterials for tissue regeneration include bone graft substitutes collagen and synthetic membranes healing-inducing proteins used in oral surgery these products supported straumann group regenerative segment contributing roughly of chf revenue\u003e\n\u003cpthey prepare implant sites and improve long-term outcomes in patients with bone loss clinical studies show graft integration rates\u003e90% at 12 months and reduced implant failure by ~35% when combined with implants.\n\u003cpthe company prioritizes biocompatible easy-to-use materials that shorten surgical time by and lower complication rates aiding surgeon adoption predictable results.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eProduct range: grafts, membranes, proteins\u003c\/li\u003e\n\u003cli\u003e2024 regen revenue: ≈CHF 312m (12% of CHF 2.6bn)\u003c\/li\u003e\n\u003cli\u003eClinical integration: \u0026gt;90% at 12 months\u003c\/li\u003e\n\u003cli\u003eImplant failure reduction: ~35% with regeneration\u003c\/li\u003e\n\u003cli\u003eSurgical time cut: ~20%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\u003c\/pthey\u003e\u003c\/pstraumann\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProsthetic and Restorative Components\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpstraumann holding prosthetic and restorative components include abutments crowns bridges made to tight tolerances for fit natural aesthetics supporting full workflows complementing implant sales in straumann digital prosthetics contributed roughly chf revenue of group implant-related sales.\u003e\n\u003cpthe portfolio spans standardized parts and patient-specific digitally manufactured solutions using cad milling printing reducing lab turnaround raising case acceptance digital prosthetics grew yoy in\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eExact-fit abutments, crowns, bridges\u003c\/li\u003e\n\u003cli\u003eStandard + patient-specific CAD\/CAM parts\u003c\/li\u003e\n\u003cli\u003eDigital manufacturing: milling \u0026amp; 3D printing\u003c\/li\u003e\n\u003cli\u003e2024 restorative revenue ≈ CHF 530m; digital +12% YoY\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\u003c\/pstraumann\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStraumann: CHF2.6bn, 27% implants share, digital +18% YoY\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStraumann offers premium implants (Roxolid, SLActive) and a full digital ecosystem—ClearCorrect, scanners, printers, CAD\/CAM—driving implant, restorative, regenerative, and digital revenues: 2024 group revenue CHF 2.6bn; implants ~27% market share; regenerative ≈CHF 312m (12%); restorative ≈CHF 530m (≈18%); digital solutions ≈CHF 420m (up 18% YoY).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup revenue\u003c\/td\u003e\n\u003ctd\u003eCHF 2.6bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRegeneration\u003c\/td\u003e\n\u003ctd\u003eCHF 312m (12%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRestorative\u003c\/td\u003e\n\u003ctd\u003eCHF 530m (≈18%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital solutions\u003c\/td\u003e\n\u003ctd\u003eCHF 420m (↑18% YoY)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Straumann Holding’s Product, Price, Place, and Promotion strategies—grounded in real brand practices and competitive context for practical benchmarking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Straumann Holding’s 4P insights into a concise, at-a-glance format to streamline leadership briefings and align cross-functional teams quickly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Global Sales Subsidiaries\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eStraumann maintains wholly-owned sales subsidiaries across Europe, North America, and Asia-Pacific, giving direct control of customer relationships and supporting ~55% of 2024 group sales via direct channels. This model funds specialized technical support teams and training, aiding deeper penetration in the high-end dental implant segment where Straumann held ~20% global market share in 2024. As of 2025, the local subsidiaries let Straumann respond quickly to country-specific regulatory and clinical needs, reducing launch-to-adoption time by an estimated 30% in key markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Distributor Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eStraumann Holding uses a network of highly qualified local distributors in emerging markets where a direct presence is less efficient, covering roughly 30% of its 2024 revenues from APAC and LATAM combined. These partners are rigorously selected to meet Straumann’s standards for service and clinical education, with distributor-led training accounting for an estimated 18% of global clinician training hours in 2024. The hybrid distribution approach enabled entry into 15 new developing markets in 2023–2024 while keeping incremental SG\u0026amp;A growth below 3 percentage points versus direct expansion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital E-Commerce and Ordering Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Straumann eShop functions as a 24\/7 primary distribution channel, letting 35,000+ dental clinics globally manage inventory and order implants and biomaterials on demand.\u003c\/p\u003e\n\u003cp\u003eThe platform integrates with clinic management systems (PMS\/EMR) to cut procurement time by ~40% and reduce stock-outs by 28% per Straumann 2024 internal metrics.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the eShop rolled out predictive ordering using clinical usage patterns, lowering excess inventory costs by an estimated 12% and improving fill rates to 98%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Logistics and Distribution Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpstraumann holding maintains regional logistics centers in europe north america and apac that cut delivery times to clinics hours for most dental components supporting faster case turnover versus peers.\u003e\n\u003cphubs include validated cold-chain storage for biomaterials straumann reported in supply-chain capex to expand temperature-controlled capacity by\u003e\n\u003cpefficient logistics let practices reduce on-site inventory and working capital straumann estimates customers lower stock levels by improving clinic cash flow.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e24–72h regional delivery\u003c\/li\u003e\n\u003cli\u003e€45m 2024 supply-chain capex\u003c\/li\u003e\n\u003cli\u003e20% more cold-chain capacity\u003c\/li\u003e\n\u003cli\u003e~30% client inventory reduction\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pefficient\u003e\u003c\/phubs\u003e\u003c\/pstraumann\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Training and Education Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eInternational Training and Education Centers, run with the International Team for Implantology, are physical hubs that drove Straumann product adoption, hosting 1,200+ courses and training 18,000 clinicians in 2024.\u003c\/p\u003e\n\u003cp\u003eThey offer hands-on sessions where clinicians practice Straumann implants and prosthetics in controlled labs, increasing procedure uptake and reducing first-case errors by an estimated 22%.\u003c\/p\u003e\n\u003cp\u003eLocated in key metros—Zurich, Boston, Singapore—these centers tie the Straumann brand to clinical expertise and supported a 3.4% rise in global equipment sales in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1,200+ courses (2024)\u003c\/li\u003e\n\u003cli\u003e18,000 clinicians trained (2024)\u003c\/li\u003e\n\u003cli\u003e22% fewer first-case errors\u003c\/li\u003e\n\u003cli\u003e3.4% equipment sales lift (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStraumann: 20% implant share, 55% direct sales, 35k eShop clinics \u0026amp; 98% fill rate\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStraumann uses direct subsidiaries for ~55% of 2024 sales, ~20% global implant share, plus distributor networks covering ~30% (APAC\/LATAM); eShop serves 35,000+ clinics with 98% fill rate and predictive ordering (launched 2025); regional hubs enable 24–72h delivery, €45m supply-chain capex (2024) and 20% more cold-chain capacity; training centers ran 1,200+ courses for 18,000 clinicians in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect sales\u003c\/td\u003e\n\u003ctd\u003e~55%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGlobal implant share\u003c\/td\u003e\n\u003ctd\u003e~20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistributor revenue\u003c\/td\u003e\n\u003ctd\u003e~30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eeShop clinics\u003c\/td\u003e\n\u003ctd\u003e35,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFill rate\u003c\/td\u003e\n\u003ctd\u003e98%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDelivery time\u003c\/td\u003e\n\u003ctd\u003e24–72h\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSupply-chain capex\u003c\/td\u003e\n\u003ctd\u003e€45m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eClinicians trained\u003c\/td\u003e\n\u003ctd\u003e18,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eStraumann Holding 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Straumann Holding 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete and ready to use, with no samples or mockups.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750272708985,"sku":"straumann-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/straumann-marketing-mix.png?v=1772223795","url":"https:\/\/matrixbcg.com\/products\/straumann-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}