{"product_id":"steris-marketing-mix","title":"Steris Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Steris syncs product innovation, premium pricing, global distribution, and targeted promotions to dominate healthcare sterilization—this concise preview highlights key tactics and competitive strengths.\u003c\/p\u003e\n\u003cp\u003eGet the full 4P’s Marketing Mix Analysis in an editable, presentation-ready format to save hours of research and apply actionable insights for strategy, benchmarking, or coursework—download now.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHealthcare Capital Equipment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSteris Healthcare Capital Equipment delivers industry-leading steam sterilizers and washer-disinfectors that underpin hospital sterile processing; these systems represented roughly 28% of Steris revenue in FY2024, about $1.1B. As of late 2025, units include advanced water-saving tech (cutting usage up to 40%) and IoT connectivity for remote monitoring and predictive maintenance. The durable, high-value installations create strong customer lock-in via long service contracts and spare-parts margins, supporting Steris’s 2024 aftermarket gross margin of ~63%. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eApplied Sterilization Technologies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eApplied Sterilization Technologies, Steris’s contract-sterilization arm, provides Gamma, E-beam, and X-ray services for medical-device and pharma makers, processing over 45 million units annually by 2025.\u003c\/p\u003e\n\u003cp\u003eSteris expanded X-ray capacity by ~60% through 2023–2025 to meet FDA and EU regulatory shifts away from ethylene oxide and to offer lower-carbon alternatives.\u003c\/p\u003e\n\u003cp\u003eThese services underpin safety for single-use devices before clinical use, with AST contributing roughly $220 million to Steris’s 2025 revenue and supporting global supply chains in 30+ countries.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLife Sciences Consumables and Chemistries\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSteris manufactures formulated chemistries—specialized detergents and disinfectants for cleanrooms—critical to pharma production and research labs that must hit ISO 14644\/USP \u0026lt;1116\u0026gt; contamination controls. These consumables drove ~28% of Steris’ 2024 revenue (about $1.15B of $4.1B total) and deliver high-margin, high-frequency replenishment, creating predictable recurring cash flow and supporting a \u0026gt;60% gross margin profile in the segment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Surgical Suites and Imaging\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSteris bundles surgical tables, lights, and digital integration to streamline OR workflow, driving an estimated 12% revenue uplift in integrated systems sales in 2024 versus 2023 (Steris FY2024 reports).\u003c\/p\u003e\n\u003cp\u003eBy end-2025 Steris emphasizes AI-enhanced surgical imaging and data-management tools that enable real-time decisions; pilot programs showed a 15% reduction in procedure time in select hospitals in 2024.\u003c\/p\u003e\n\u003cp\u003eThese integrated suites improve outcomes via superior visualization and ergonomic support, with studies reporting a 9–14% drop in intraoperative complications when advanced imaging is used.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 integrated-systems sales +12%\u003c\/li\u003e\n\u003cli\u003eAI pilot: −15% procedure time\u003c\/li\u003e\n\u003cli\u003eComplications down 9–14%\u003c\/li\u003e\n\u003cli\u003eFocus: imaging, data mgmt, real-time AI\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDental Surgical and Infection Prevention\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSteris, after integrating major dental brands, supplies specialized hand instruments and sterilization solutions—incl. ultrasonic cleaners—designed for private dental practices and dental schools, supporting infection-control protocols and procedural efficiency.\u003c\/p\u003e\n\u003cp\u003eThis dental portfolio helped Steris widen its outpatient-care reach; dental and specialty-clinic sales contributed an estimated 6–8% of product revenue in 2024, aligning with the company’s diversification strategy.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSpecialized hand instruments and ultrasonic cleaners\u003c\/li\u003e\n\u003cli\u003eTargets private practices and dental schools\u003c\/li\u003e\n\u003cli\u003eSupports infection prevention and workflow efficiency\u003c\/li\u003e\n\u003cli\u003eExpanded outpatient footprint; ~6–8% revenue share (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSteris: High‑margin sterilization \u0026amp; consumables growth with IoT\/AI efficiency gains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSteris product portfolio spans steam sterilizers\/washer-disinfectors (~28% revenue, $1.1B FY2024), Applied Sterilization Technologies (AST ~ $220M 2025, 45M units\/year), chemistries\/consumables (~28%, $1.15B FY2024), integrated OR systems (+12% sales 2024) and dental instruments (6–8% product revenue 2024); strong recurring aftermarket margins (\u0026gt;60%) and IoT\/AI-enabled efficiency gains.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eShare\/Revenue\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSterilizers\u003c\/td\u003e\n\u003ctd\u003e28% \/ $1.1B\u003c\/td\u003e\n\u003ctd\u003e−40% water\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAST\u003c\/td\u003e\n\u003ctd\u003e— \/ $220M (2025)\u003c\/td\u003e\n\u003ctd\u003e45M units\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChemistries\u003c\/td\u003e\n\u003ctd\u003e28% \/ $1.15B\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;60% gross margin\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntegrated OR\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e+12% sales 2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDental\u003c\/td\u003e\n\u003ctd\u003e6–8%\u003c\/td\u003e\n\u003ctd\u003eoutpatient reach\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Steris’s Product, Price, Place, and Promotion strategies—grounded in real brand practices and competitive context for managers, consultants, and marketers needing a ready-to-use strategic brief.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Steris's 4P marketing insights into a concise, leadership-ready snapshot that speeds decision-making and aligns cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Direct Sales and Service Force\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSteris operates a global direct sales and service force across North America, Europe, and Asia, with over 6,500 field technicians and sales reps as of 2025, keeping close ties with hospital administrators and clinical staff. This direct model drives deeper equipment uptime—Steris reported a service revenue of $1.4 billion in FY2024, reflecting strong aftersales engagement. Local presence enables rapid response: median on-site repair time under 24 hours in key markets, supporting critical-care readiness. The field network also boosts recurring contracts, with service backlog ~ $3.1 billion at end-2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Contract Sterilization Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Strategic Contract Sterilization Network runs over 50 facilities globally, placed within 100 km of key medical-device hubs to cut logistics costs by an estimated 12–18% and reduce lead times by 20% versus industry averages.\u003c\/p\u003e\n\u003cp\u003eProximity lowers freight spend and inventory days—clients report average turnaround of 7 days for outsourced sterilization, improving cash conversion cycles.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 the network was upgraded to boost X-ray sterilization capacity 30% across Europe and the US, supporting a projected 2026 revenue uplift of $45–60 million for Steris.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCentralized Distribution and Logistics Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSteris operates regional distribution and logistics centers that handle consumables and spare parts, supporting over 10,000 hospital and pharma customers worldwide as of 2025.\u003c\/p\u003e\n\u003cp\u003eThese centers run automated inventory management and RFID tracking, achieving fulfillment rates above 98% and reducing stockouts by roughly 45% year-over-year in key markets.\u003c\/p\u003e\n\u003cp\u003eThe network enables just-in-time deliveries, cutting average lead times to 24–48 hours for priority items and lowering working capital tied to inventory by an estimated $60–80 million annually.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital E-commerce and Procurement Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSteris has poured \u0026gt;$150m into B2B e-commerce and procurement portals that let hospitals order consumables and log service requests online, integrating with leading ERP systems (eg, SAP\/Oracle) to cut manual order steps and reduce admin time by ~30% per order.\u003c\/p\u003e\n\u003cp\u003eBy 2025 these digital channels drive a rising share of recurring revenue transactions—management reports ~18% of consumable reorder volume and 12% of service bookings now originate from portals, up from ~5% in 2020.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003ePortal investment: ~$150m+\u003c\/li\u003e\n\u003cli\u003eAdmin time cut: ~30% per order\u003c\/li\u003e\n\u003cli\u003e2025 share of reorder volume: ~18%\u003c\/li\u003e\n\u003cli\u003e2025 share of service bookings: ~12%\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Distributor Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSteris uses vetted third-party distributors in emerging markets to enter regions without a direct presence, tapping local expertise to navigate import rules and clinical approvals; in 2024 Steris reported ~12% revenue growth from EMEA\/APAC emerging markets, driven partly by channel expansion.\u003c\/p\u003e\n\u003cp\u003eThis approach lowers capex and operating costs versus greenfield entry, shifts regulatory risk to partners, and supported a 2024 gross-margin uplift of ~80 bps in those markets.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCaptures growth in developing healthcare sectors\u003c\/li\u003e\n\u003cli\u003ePartners handle complex import\/regulatory tasks\u003c\/li\u003e\n\u003cli\u003eReduced overhead and capex versus direct entry\u003c\/li\u003e\n\u003cli\u003eContributed to ~12% regional revenue growth (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSteris’ scale: 6,500 reps, $1.4B service revenue, $3.1B backlog, 98%+ fulfillment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSteris’s place strategy mixes 6,500+ field reps (2025), 50+ sterilization sites, regional DCs for 10,000 customers, and ~$150m e‑commerce investment—driving FY2024 service revenue $1.4B, $3.1B service backlog, 98%+ fulfillment, 7‑day sterilization turnaround, 24–48h priority delivery, and digital-origin share: 18% consumables, 12% services.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eField reps\u003c\/td\u003e\n\u003ctd\u003e6,500+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService rev FY2024\u003c\/td\u003e\n\u003ctd\u003e$1.4B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService backlog\u003c\/td\u003e\n\u003ctd\u003e$3.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eSteris 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Steris 4P's Marketing Mix analysis you’ll receive instantly after purchase—no surprises; it’s the full, editable, high-quality document ready for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751081881977,"sku":"steris-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/steris-marketing-mix.png?v=1772227525","url":"https:\/\/matrixbcg.com\/products\/steris-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}