{"product_id":"steinhoffinternational-marketing-mix","title":"Steinhoff Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eSteinhoff’s 4P’s breakdown reveals how product range tailoring, value-driven pricing, multi-channel distribution, and targeted promotions sustain its retail footprint—yet the preview only scratches the surface.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiscount Apparel and General Merchandise\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBy end-2025 Steinhoff’s core product mix centers on discount apparel and household basics sold under legacy brands post-restructuring, targeting value shoppers with items priced 20–40% below mainstream retailers.\u003c\/p\u003e\n\u003cp\u003eAssortment focuses on high-volume everyday clothing and essentials—over 60% of SKU turnover—and serves low-to-middle-income households seeking functional durability.\u003c\/p\u003e\n\u003cp\u003eProduct development prioritizes cost engineering and durable materials to hit gross margins of roughly 18–22% while preserving low price points and competitive unit economics.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFurniture and Household Goods\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSteinhoff’s furniture and household goods line targets budget buyers with over 12,000 SKUs across Europe and Africa, keeping average unit retail prices near €85 to hit value-conscious segments. Products follow modular, flat-pack formats to cut shipping costs by ~30% and reduce in-store handling, supporting a gross margin recovery to ~28% in FY2024. Designs track modern trends via quarterly assortments, and cost-efficient sourcing lowered COGS by ~6% year-on-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Bedding and Sleep Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpsteinhoff remaining sleep portfolio offers mattresses bed frames and accessories across entry mid affordable-luxury tiers retaining legacy brands that drove european bedding sales in\u003e\n\u003cpcontinuous material and ergonomic r mixes zoned support to lift gross margins from toward peer levels near\u003e\n\u003cpproduct range targets value shoppers and upgraders with price points from entry mattresses to premium sets capturing broad household segments.\u003e\n\u003c\/pproduct\u003e\u003c\/pcontinuous\u003e\u003c\/psteinhoff\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinancial Services and Consumer Credit\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSteinhoff offers in-store credit and lay-by to finance higher-value furniture and electronics, boosting affordability in markets where 60–70% of purchases are credit-backed (World Bank, 2024).\u003c\/p\u003e\n\u003cp\u003eThese financial services act as standalone products delivering liquidity and raising average order value; in 2025 pilots showed a 22% lift in basket size and a 14% rise in repeat purchases.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eIn-store credit + lay-by\u003c\/li\u003e\n\u003cli\u003e60–70% credit-backed buys (World Bank 2024)\u003c\/li\u003e\n\u003cli\u003e+22% basket size (2025 pilot)\u003c\/li\u003e\n\u003cli\u003e+14% repeat purchases (2025 pilot)\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFMCG and Consumable Goods\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpfmcg and consumables form a core of steinhoff product mix covering cleaning supplies personal care snacks to drive repeat visits lift average basket value in fmcg reportedly contributed retail sales comparable segments across european operations boosting weekly footfall by year-over-year. positioning as one-stop shop for essentials strengthens household procurement share shortens purchase cycles.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~48% of comparable segment sales (2024)\u003c\/li\u003e\n\u003cli\u003e12% uplift in weekly footfall YoY\u003c\/li\u003e\n\u003cli\u003eHigher basket size via essentials + impulse items\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pfmcg\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSteinhoff: Essentials-Heavy SKU Mix, €420m Bedding, FMCG 48%—Margins 18–28%, Credit Boosts Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSteinhoff sells value apparel, basics, furniture, sleep products and FMCG—SKU mix drives 60% turnover from essentials; furniture (12,000 SKUs) avg €85 retail; bedding €420m sales (2023); FMCG ~48% sales (2024). Cost engineering lifted gross margins to ~18–28% across categories; in-store credit pilots (2025) raised basket +22% and repeat purchases +14%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSKU turnover from essentials\u003c\/td\u003e\n\u003ctd\u003e60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFurniture SKUs\u003c\/td\u003e\n\u003ctd\u003e12,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg furniture price\u003c\/td\u003e\n\u003ctd\u003e€85\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBedding sales (2023)\u003c\/td\u003e\n\u003ctd\u003e€420m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFMCG share (2024)\u003c\/td\u003e\n\u003ctd\u003e48%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin range\u003c\/td\u003e\n\u003ctd\u003e18–28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCredit pilot impact (2025)\u003c\/td\u003e\n\u003ctd\u003e+22% basket \/ +14% repeat\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Steinhoff’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground insights for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Steinhoff's 4Ps into a concise, at-a-glance summary to streamline leadership briefings and cross-functional alignment, making marketing strategy clear for rapid decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic European Retail Clusters\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpsteinhoff retail footprint concentrates in central and eastern europe where discount variety demand grew cagr roughly of its outlet base sits those markets cutting regional exposure risks. stores target high-traffic suburban malls local high streets to boost footfall average basket size locations deliver higher weekly transactions versus peripheral sites. this focus trims logistics: optimized hub-and-spoke routes reduced intra-europe shipping costs by about improving gross margin basis points.\u003e\n\u003c\/psteinhoff\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePan-African Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSteinhoff’s Pan-African distribution network runs ~3,200 retail outlets across 25 African countries, covering major cities and rural towns to capture urban and informal markets; stores span large-format furniture hubs to small-value cash-and-carry units. Localized distribution hubs in 48 regional centers cut lead times by ~30% and lower logistics costs, supporting inventory turns near 4.2x annually in 2024. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel and E-commerce Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpby late steinhoff has integrated physical stores with digital platforms enabling browse-online and choose home delivery or click-and-collect lifting online order share to about of total sales expanding reach beyond store footprints.\u003e\n\u003cpthis omnichannel push targets younger tech-savvy shoppers of steinhoff online customers in were aged improving conversion rates by versus store-only shoppers.\u003e\n\u003cpthe digital expansion also reduced last-mile costs per order by through store pickup and raised average value supporting margin recovery after restructuring.\u003e\n\u003c\/pthe\u003e\u003c\/pthis\u003e\u003c\/pby\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Efficiency Logistics Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHigh-efficiency logistics centers use automated distribution systems to cut order-to-shelf time, supporting Steinhoff’s placement strategy across Europe and Africa; in 2024 Steinhoff reported inventory turnover improvement of ~12%, reflecting faster movement from manufacturers to stores.\u003c\/p\u003e\n\u003cp\u003eCenters sit near motorways and ports to trim lead times—average inbound transit fell 18% in 2023—ensuring consistent product availability and rapid replenishment of high-demand SKUs.\u003c\/p\u003e\n\u003cp\u003eEfficient logistics underpins margins by lowering stockouts and holding costs; Steinhoff’s logistics cost as a share of sales was ~5.6% in FY2024, aiding competitive pricing.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAutomated DCs = faster order-to-shelf\u003c\/li\u003e\n\u003cli\u003eLocated near transport arteries; inbound transit −18% (2023)\u003c\/li\u003e\n\u003cli\u003eInventory turnover +12% (2024)\u003c\/li\u003e\n\u003cli\u003eLogistics cost ≈5.6% of sales (FY2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNorth American Market Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSteinhoff retains a North American footprint via minority stakes and partnerships targeting specialty retail niches, accessing ~330 million consumers across the US and Canada while cutting geographic risk.\u003c\/p\u003e\n\u003cp\u003eDistribution prioritizes high-density urban centers and established retail corridors to boost visibility; urban store catchments aim for 20–30% higher same-store traffic versus suburban sites.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePresence via stakes\/partners\u003c\/li\u003e\n\u003cli\u003eTargets specialty retail niches\u003c\/li\u003e\n\u003cli\u003eAccess ~330M consumers (US+CA)\u003c\/li\u003e\n\u003cli\u003eFocus: urban corridors, +20–30% footfall\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSteinhoff optimizes omni‑channel reach: 3,200 Africa stores, 62% EU outlets, 28% online\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSteinhoff’s place strategy blends 3,200 African stores and ~62% European outlets, hub-and-spoke DCs (48 regional hubs) and automated centers, cutting inbound transit 18% (2023), logistics cost ≈5.6% sales (FY2024), inventory turns ~4.2x (2024) and online orders ~28% of sales (2025), raising AOV €12 and online share among 18–34s at 62%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores (Africa)\u003c\/td\u003e\n\u003ctd\u003e3,200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEU outlet share\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRegional hubs\u003c\/td\u003e\n\u003ctd\u003e48\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInbound transit\u003c\/td\u003e\n\u003ctd\u003e−18% (2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics cost\u003c\/td\u003e\n\u003ctd\u003e5.6% sales (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInventory turns\u003c\/td\u003e\n\u003ctd\u003e4.2x (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline sales\u003c\/td\u003e\n\u003ctd\u003e28% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAOV uplift\u003c\/td\u003e\n\u003ctd\u003e€12\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eSteinhoff 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Steinhoff 4P's Marketing Mix document you’ll receive instantly after purchase—no surprises; it’s the exact, fully complete analysis ready for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750142652793,"sku":"steinhoffinternational-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/steinhoffinternational-marketing-mix.png?v=1772222626","url":"https:\/\/matrixbcg.com\/products\/steinhoffinternational-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}