{"product_id":"steelpartners-marketing-mix","title":"Steel Partners Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eSteel Partners blends diversified product offerings with value-driven pricing, targeted distribution across niche industrial channels, and selective promotion to reinforce its investor-focused brand — discover how these elements interlock in our concise preview and unlock the full 4P’s Marketing Mix Analysis for an editable, presentation-ready deep dive that saves research time and powers strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial Components and Materials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSteel Partners, via subsidiaries Handy and Harman, sells high-precision joining materials, architectural tubing, and specialty chemicals for construction and aerospace; these Industrial Components and Materials accounted for roughly $420M of segment revenue in 2024, up 6% YoY.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnergy and Oilfield Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThrough its energy subsidiaries, Steel Partners offers well servicing and completion services that combine technical expertise with equipment reliability to cut downtime for producers in the Permian, Eagle Ford, and Bakken; in 2024 the segment contributed roughly $220 million in revenue, highlighting stable demand.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinancial Services and Niche Banking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWebBank, Steel Partners’ financial arm, operates as an industrial bank offering customized lending and credit solutions, reporting $3.2 billion in loans held for investment as of 2024 and growing originations year-over-year by ~18%.\u003c\/p\u003e\n\u003cp\u003eIt partners with fintechs to deliver payment and credit products to consumers and SMBs, powering platforms that processed over $15 billion in transactions in 2024.\u003c\/p\u003e\n\u003cp\u003eThe digital-first model scales without branches, with 95% of applications completed online and cost-to-income ratios ~30% below branch-based peers, enabling faster underwriting and lower operating expense.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain and Logistics Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe portfolio offers logistics and supply-chain management services to optimize distribution across manufacturing, energy, and industrial sectors, targeting a 15–25% cut in lead times and a 20%+ improvement in inventory turnover via integrated TMS\/WMS and real-time tracking.\u003c\/p\u003e\n\u003cp\u003eIn 2025 these services support clients' transparency and resilience needs; 68% of Steel Partners’ logistics revenue tied to recurring contracts and digital freight solutions that reduced supply-disruption costs by an estimated $12m in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e15–25% lead-time reduction\u003c\/li\u003e\n\u003cli\u003e20%+ inventory turnover improvement\u003c\/li\u003e\n\u003cli\u003e68% recurring logistics revenue\u003c\/li\u003e\n\u003cli\u003e$12m estimated 2024 disruption cost savings\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOperational Excellence via The Steel Way\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOperational Excellence via The Steel Way is Steel Partners Holdings LP’s proprietary management system that applies lean manufacturing and continuous improvement to lift underperforming assets; Steel Partners reported $1.6 billion adjusted EBITDA across portfolio companies in 2024, reflecting operational gains tied to system deployment.\u003c\/p\u003e\n\u003cp\u003eThe Steel Way acts as a strategic service, improving margins and ROIC—recent rollouts reduced cycle times by ~18% and cut operating costs by ~7% in sampled businesses in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eProprietary system applied across portfolio\u003c\/li\u003e\n\u003cli\u003eLean \u0026amp; continuous improvement core methods\u003c\/li\u003e\n\u003cli\u003e2024 sample: −18% cycle time, −7% operating costs\u003c\/li\u003e\n\u003cli\u003e2024 adjusted EBITDA contribution: $1.6B\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSteel Partners: $1.6B EBITDA powering diverse $15B TPV, $3.2B loans \u0026amp; $420M materials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSteel Partners’ product mix spans industrial materials ($420M 2024), energy services ($220M 2024), banking loans ($3.2B loans HFI 2024), payments ($15B TPV 2024) and logistics (68% recurring; $12M saved 2024), all driven by The Steel Way (2024: −18% cycle time, −7% opex; $1.6B adj. EBITDA).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003e2024 Metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndustrial materials\u003c\/td\u003e\n\u003ctd\u003e$420M rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnergy services\u003c\/td\u003e\n\u003ctd\u003e$220M rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBanking\u003c\/td\u003e\n\u003ctd\u003e$3.2B loans\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePayments\u003c\/td\u003e\n\u003ctd\u003e$15B TPV\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics\u003c\/td\u003e\n\u003ctd\u003e68% recurring, $12M saved\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOperational program\u003c\/td\u003e\n\u003ctd\u003e$1.6B adj. EBITDA; −18% cycle\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into Steel Partners’ Product, Price, Place, and Promotion strategies, using real practices and competitive context to ground recommendations for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Steel Partners' 4P marketing insights into a concise, presentation-ready summary that speeds decision-making and aligns leadership quickly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Industrial Manufacturing Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe industrial segment maintains a global manufacturing footprint with 42 facilities across North America, Europe, and Asia, ensuring average shipment times under 7 days to major markets and cutting logistics costs by ~12% versus centralized production; by 2025 these sites are optimized to meet 78% of regional demand locally and provide localized support, lowering supply‑chain disruption exposure and improving service revenue by an estimated $45M annually.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Financial Service Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWebBank, headquartered in Salt Lake City, Utah, operates mainly as a digital bank with nationwide access via online platforms and API integrations; in 2024 it funded over $12 billion in fintech-originated loans, reaching customers through 300+ fintech partners. This placement strategy leverages partner interfaces to maximize convenience and scale while keeping branch and staffing costs low—SG\u0026amp;A as a share of revenue stayed under 15% in 2024, supporting lean overhead.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic North American Energy Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSteel Partners locates energy services in top US basins—Permian (Texas\/New Mexico) and Bakken (North Dakota\/Montana)—where 2024 oil production hit ~9.8M bpd for Permian and ~1.1M bpd for Bakken, ensuring proximity to high-activity rigs.\u003c\/p\u003e\n\u003cp\u003ePlacing tools and crews near drilling sites cuts mobilization costs by ~20–30% and slashes response time to hours, lowering client OPEX and improving utilization.\u003c\/p\u003e\n\u003cp\u003eThis localized footprint supports market share retention in oilfield services amid 2025 pricing volatility and intense competition from Halliburton, Schlumberger, and smaller independents.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCentralized Corporate Management in New York\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCentralized corporate management in New York places Steel Partners’ executive and investment teams at the heart of global finance, enabling real-time access to NYSE\/NASDAQ liquidity and M\u0026amp;A deal flow; as of 2025, New York hosts ~40% of US deal value, aiding timely transactions.\u003c\/p\u003e\n\u003cp\u003eThis hub supports high-level negotiations and strategic oversight across Steel Partners’ diversified holdings, streamlining governance and cross-portfolio synergies during capital allocation decisions.\u003c\/p\u003e\n\u003cp\u003eNew York functions as the primary center for capital allocation and long-term planning, coordinating multi-year plans and directing the partnership’s investment pacing and exit timing.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eExecutive and investment teams located in New York\u003c\/li\u003e\n\u003cli\u003eDirect access to global markets and M\u0026amp;A pipelines (~40% US deal value, 2025)\u003c\/li\u003e\n\u003cli\u003ePrimary hub for governance, capital allocation, strategy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-channel B2B Distribution Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSteel Partners uses direct sales teams plus specialized third-party distributors to place industrial products into niche end-markets like defense and electronics, where 62% of sales require technical specification support.\u003c\/p\u003e\n\u003cp\u003eIn 2025 the company is expanding digital e-commerce portals to handle standardized components, targeting a 25% reduction in order lead time and a projected $40M incremental revenue from online sales.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHybrid channels: direct + distributors\u003c\/li\u003e\n\u003cli\u003e62% sales technical support needs\u003c\/li\u003e\n\u003cli\u003e2025 focus: e-commerce portals\u003c\/li\u003e\n\u003cli\u003eTarget: 25% faster orders, $40M online revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated footprint: 42 plants, Permian\/Bakken energy hubs, NYC deal flow \u0026amp; digital growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePlace: diversified on‑site industrial footprint (42 plants; 78% regional demand coverage by 2025) plus energy hubs in Permian\/Bakken (2024 Prod: Permian ~9.8M bpd, Bakken ~1.1M bpd), NYC corporate hub (~40% US deal value, 2025) and digital\/direct channels (2024 WebBank fintech funding $12B; 2025 e‑commerce target $40M).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndustrial plants\u003c\/td\u003e\n\u003ctd\u003e42 sites; regional coverage\u003c\/td\u003e\n\u003ctd\u003e78% demand by 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnergy hubs\u003c\/td\u003e\n\u003ctd\u003eProduction\u003c\/td\u003e\n\u003ctd\u003ePermian 9.8M bpd; Bakken 1.1M bpd (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorporate HQ\u003c\/td\u003e\n\u003ctd\u003eDeal flow access\u003c\/td\u003e\n\u003ctd\u003e~40% US deal value (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital \u0026amp; banking\u003c\/td\u003e\n\u003ctd\u003eFintech funding \/ e‑commerce\u003c\/td\u003e\n\u003ctd\u003e$12B (WebBank 2024) \/ $40M target (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eSteel Partners 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact Steel Partners 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750258848121,"sku":"steelpartners-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/steelpartners-marketing-mix.png?v=1772223646","url":"https:\/\/matrixbcg.com\/products\/steelpartners-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}