{"product_id":"statefarm-marketing-mix","title":"State Farm Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how State Farm’s product design, competitive pricing, distribution network, and promotional mix combine to build trust and market leadership—this preview highlights key drivers of their success.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Personal Lines Insurance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eState Farm still leads US personal lines, holding about 16% market share in 2024 with $82.3 billion in direct premiums written across auto and homeowners by year-end 2025, per NAIC-aligned company filings. These core products use modular riders so policyholders can scale limits and deductibles to match asset values and risk tolerance. By late 2025 State Farm expanded climate-related endorsements—flood, wildfire and wind—to cover 28% more ZIP codes and added EV\/ADAS (advanced driver-assist systems) specific coverages reflecting a 35% rise in claims related to new vehicle tech. The modular design and updated pricing models helped keep combined ratio near 96% in 2025, supporting competitive profitability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Commercial Coverage Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eState Farm's Specialized Commercial Coverage Solutions drive small business growth by offering tailored packages for contractors, professional services, and retail—segment premiums rose 12% in 2024, reaching $3.1 billion nationwide. These products bundle liability and property protection with specialized risk-assessment tools (real-time inspections, loss-run analytics) that cut claim frequency by 8% in pilot programs. Plans scale from sole proprietors to multi-site firms, supporting businesses during growth and reducing average loss severity 14%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Financial and Life Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eState Farm’s Integrated Financial and Life Services extend beyond P\u0026amp;C with life insurance and annuities generating about $6.2 billion in premiums and fee revenue in 2024, positioned as long-term wealth-preservation tools for retirement and estate transfer; policyholders use these products to smooth income and pass assets tax-efficiently, with annuity sales up 9% year-over-year in 2024, enabling a holistic financial-security proposition under one trusted brand.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Digital Ecosystem and Tools\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe State Farm mobile app serves as a service layer giving instant claims filing and policy management; it handled 38% of claims submissions in 2024 and reduced call-center volumes by 22%.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 the app is a financial dashboard tying telematics (Drive Safe \u0026amp; Save) into personalized safety insights and rewards—users with telematics saw 12% lower accident frequency.\u003c\/p\u003e\n\u003cp\u003eThis constant-connect tech uplifts the physical insurance product by improving retention and enabling usage-based pricing.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e38% of claims via app (2024)\u003c\/li\u003e\n\u003cli\u003e22% call-volume drop\u003c\/li\u003e\n\u003cli\u003e12% lower accident frequency for telematics users\u003c\/li\u003e\n\u003cli\u003eApp = policy + financial dashboard (late 2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupplemental Health and Disability Protection\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eState Farm’s supplemental health and disability protection complements its life offerings, providing income replacement and coverage for medical costs not covered by primary plans to protect long-term financial stability.\u003c\/p\u003e\n\u003cp\u003eAs of 2024 State Farm reported over 2.6 million supplemental health and disability policies in force, contributing roughly 8% of its personal lines premium mix and helping reduce customer claim-loss volatility.\u003c\/p\u003e\n\u003cp\u003eThese products target gaps from high-deductible plans, offering daily disability benefits and fixed supplemental payments for hospital stays, with typical replacement ratios of 50–70% of pre-disability income.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2.6M policies in force (2024)\u003c\/li\u003e\n\u003cli\u003eApprox 8% of personal lines premiums\u003c\/li\u003e\n\u003cli\u003e50–70% income replacement common\u003c\/li\u003e\n\u003cli\u003eCovers deductibles, hospital stays, daily benefits\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eState Farm: $82.3B DPW, 16% Share, 96% Combined — Digital Claims \u0026amp; Diversified Lines\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eState Farm’s product mix centers on modular auto\/home policies, expanded climate and EV\/ADAS endorsements, commercial bundles, life\/annuities, supplemental health, and a telematics-integrated app; 2024–25 highlights: 16% market share, $82.3B DPW (2025), combined ratio ~96% (2025), $3.1B commercial premiums (2024), $6.2B life\/annuity revenue (2024), 2.6M supplemental policies (2024), 38% claims via app (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024–25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarket share\u003c\/td\u003e\n\u003ctd\u003e16%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDPW\u003c\/td\u003e\n\u003ctd\u003e$82.3B (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCombined ratio\u003c\/td\u003e\n\u003ctd\u003e~96% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCommercial premiums\u003c\/td\u003e\n\u003ctd\u003e$3.1B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLife\/annuity rev\u003c\/td\u003e\n\u003ctd\u003e$6.2B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSupplemental policies\u003c\/td\u003e\n\u003ctd\u003e2.6M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp claims\u003c\/td\u003e\n\u003ctd\u003e38% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into State Farm’s Product, Price, Place, and Promotion strategies—ideal for managers, consultants, and marketers seeking a clear breakdown of the insurer’s market positioning and tactics.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes State Farm’s 4Ps in a concise, leadership-ready format that relieves briefing fatigue and speeds decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Exclusive Agent Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe cornerstone of State Farm’s distribution is a network of over 19,000 independent contractor agents across the United States, giving a local presence that builds trust and supports personalized, consultative selling—something digital-only rivals struggle to match.\u003c\/p\u003e\n\u003cp\u003eThis physical footprint keeps State Farm accessible in dense urban centers and rural communities alike; in 2024 agents handled roughly 70% of new personal lines policies, underlining their role in acquisition and retention.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Digital Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe statefarm.com digital storefront lets customers get quotes and buy policies end-to-end without agent help, reducing purchase time to under 10 minutes for standard auto\/home quotes per internal 2024 metrics.\u003c\/p\u003e\n\u003cp\u003eThe channel is tuned for speed and ease, supporting self-service for the ~45% of US consumers who prefer online insurance buying (2023 J.D. Power data).\u003c\/p\u003e\n\u003cp\u003eTight integration routes complex cases to local agents, increasing cross-sell conversion by ~12% when handoffs occur within 24 hours per State Farm 2024 channel performance reports.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Banking and Investment Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eState Farm uses strategic alliances, notably with U.S. Bank, to extend banking and investment services to its ~19 million policies and 2024 US deposit access without building branches; the partnership model cut expected branch capex and enabled product rollouts to 50+ million customers via agent channels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocalized Claims and Service Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eState Farm’s localized claims infrastructure—2,300+ drive-in claim centers and over 50,000 certified repair shops nationwide as of 2025—speeds repairs and payouts, cutting average auto claim cycle time by ~18% versus national peers.\u003c\/p\u003e\n\u003cp\u003eThese physical touchpoints are sited to respond fast to regional disasters and accidents, supporting higher retention: State Farm reported a 91% customer satisfaction score and stable policyholder lapse rates in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2,300+ drive-in centers (2025)\u003c\/li\u003e\n\u003cli\u003e50,000+ certified repair shops (2025)\u003c\/li\u003e\n\u003cli\u003e~18% faster claim cycles vs peers\u003c\/li\u003e\n\u003cli\u003e91% customer satisfaction (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile-First Distribution Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe mobile-first distribution strategy puts insurance management on smartphones, enabling premium payments, digital ID cards, and real-time claim tracking; by 2025 State Farm reports \u0026gt;60% of policyholder logins via mobile and a 28% rise in in-app payments year-over-year.\u003c\/p\u003e\n\u003cp\u003eMobile acts as the primary engagement gateway and a lead source for agents, generating ~35% of new sales leads in 2025 and reducing average response time to claims updates from 24h to 2h.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e60%+ policyholder logins via mobile (2025)\u003c\/li\u003e\n\u003cli\u003e28% YoY increase in in-app payments\u003c\/li\u003e\n\u003cli\u003e35% of new agent leads from mobile (2025)\u003c\/li\u003e\n\u003cli\u003eClaims update response cut from 24h to 2h\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eState Farm: 19K agents, 19M customers, faster claims \u0026amp; 91% satisfaction\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eState Farm combines 19,000+ local agents with a fast digital storefront and mobile app to serve ~19M policyholders; agents handled ~70% of new personal lines in 2024, mobile logins \u0026gt;60% (2025), mobile leads 35% (2025), 2,300+ drive-in claim centers and 50,000+ repair shops (2025), yielding 18% faster claim cycles and 91% satisfaction (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAgents\u003c\/td\u003e\n\u003ctd\u003e19,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePolicyholders\u003c\/td\u003e\n\u003ctd\u003e19M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAgents share (new)\u003c\/td\u003e\n\u003ctd\u003e70% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile logins\u003c\/td\u003e\n\u003ctd\u003e60%+ (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDrive-in centers\u003c\/td\u003e\n\u003ctd\u003e2,300+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRepair shops\u003c\/td\u003e\n\u003ctd\u003e50,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eClaim speed vs peers\u003c\/td\u003e\n\u003ctd\u003e−18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCust. satisfaction\u003c\/td\u003e\n\u003ctd\u003e91% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eState Farm 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual State Farm 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750516732281,"sku":"statefarm-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/statefarm-marketing-mix.png?v=1772225256","url":"https:\/\/matrixbcg.com\/products\/statefarm-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}