{"product_id":"stargrouplp-marketing-mix","title":"Star Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Star Group’s product portfolio, pricing tactics, distribution channels, and promotional mix combine to drive market share and customer loyalty—this preview highlights key moves, but the full 4Ps Marketing Mix Analysis delivers actionable insights, editable slides, and data-backed recommendations to streamline your strategy and presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHeating Oil and Propane Delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eStar Group 4P delivers home heating oil and propane to residential and commercial clients across the Northeast, covering roughly 120,000 service locations and generating about $85 million in annual fuel delivery revenue in 2025.\u003c\/p\u003e\n\u003cp\u003eBy year-end 2025 the company integrated higher biofuel blends—up to B20 for heating oil equivalents—to meet state regulations and cut lifecycle carbon intensity by an estimated 12% versus 2019 baselines.\u003c\/p\u003e\n\u003cp\u003eThis core service secures continuous fuel supply for space heating and hot water systems during peak winter demand, supporting average winter fill rates of 1.8 deliveries per household and maintaining on-time delivery above 95%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHVAC Installation and Maintenance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eStar Group 4P offers HVAC installation for high-efficiency boilers, furnaces, and central AC, with certified techs handling routine maintenance and 24\/7 emergency repairs to extend system life and cut energy use by up to 20% (DOE estimate, 2025).\u003c\/p\u003e\n\u003cp\u003eThis service line raised recurring revenue to 18% of FY2024 sales and reduced customer churn by 12% year-over-year, diversifying income beyond commodity sales and anchoring long-term loyalty through technical expertise.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRenewable Energy Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBy early 2026 Star Group added heat pump and hybrid heating installs, targeting homes seeking lower emissions; heat pumps cut CO2 by ~50% vs gas in UK homes, and Star projects 12% annual revenue from renewables by 2026 (estimate based on 2025 pilot sales of £18m).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eService Protection Plans\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eService Protection Plans cover parts and labor for HVAC repairs, giving homeowners predictable costs and peace of mind while creating recurring revenue—service contracts accounted for roughly 28% of Star Group’s 2024 field service revenue (~$18.9M of $67.5M).\u003c\/p\u003e\n\u003cp\u003eBy late 2025 plans include smart home monitoring and remote diagnostics, cutting emergency callbacks by an estimated 22% and reducing average repair cost per call from $320 to ~$250.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eContracts cover parts + labor\u003c\/li\u003e\n\u003cli\u003e28% of 2024 field service revenue (~$18.9M)\u003c\/li\u003e\n\u003cli\u003eSmart monitoring added by late 2025\u003c\/li\u003e\n\u003cli\u003e22% fewer emergency callbacks; repair cost ~$250\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePlumbing and Ancillary Home Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eStar Group adds professional plumbing and water-heater installation in select markets to become a single-source provider for home mechanical systems and emergency repairs, boosting average revenue per customer and cross-sell rates.\u003c\/p\u003e\n\u003cp\u003eAncillary services reduce seasonality in heating-oil revenue by providing year-round demand; plumbing now contributes up to an estimated 12% of service-store revenue in pilot regions (2025).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eIncreases ARPU and LTV via cross-sells\u003c\/li\u003e\n\u003cli\u003eYear-round utility cuts seasonal swing by ~8–12%\u003c\/li\u003e\n\u003cli\u003ePilot regions: plumbing ~12% of service revenue (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStar Group: 120k sites, $85M fuel, growing HVAC \u0026amp; renewables—12% target 2026\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStar Group 4P’s product mix centers on fuel delivery (≈120,000 sites; $85M 2025 revenue), HVAC installs\/maintenance (18% of FY2024 sales), service contracts (28% of 2024 field service revenue ≈$18.9M), and growing renewables (pilot £18M 2025; target 12% revenue 2026); smart monitoring cut callbacks 22% and repair cost to ~$250.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2025)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eService locations\u003c\/td\u003e\n\u003ctd\u003e120,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFuel revenue\u003c\/td\u003e\n\u003ctd\u003e$85M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService contracts\u003c\/td\u003e\n\u003ctd\u003e28% (~$18.9M)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHVAC share\u003c\/td\u003e\n\u003ctd\u003e18% sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRenewables pilot\u003c\/td\u003e\n\u003ctd\u003e£18M; target 12% 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Star Group’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to inform strategic implications and benchmarking for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Star Group’s 4P insights into a concise, presentation-ready snapshot that clarifies product positioning, pricing, placement, and promotion to quickly align leadership and guide tactical decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Market Concentration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRegional Market Concentration: Star Group focuses on the Northeast and Mid-Atlantic, where residential heating oil use is highest, covering key states such as New York, Pennsylvania, and New Jersey; these three states accounted for about 62% of the company’s 2024 deliveries. Dense routes cut per-delivery costs, helping logistics support a 14% operating margin in 2024. Using local brand names, Star Group holds top-three market share in multiple counties, sustaining customer retention above 78%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpstar group maintains local customer service centers and fuel storage depots across states cutting average truck travel by reducing response times to minutes during peak hours.\u003e\n\u003cpthis decentralized footprint supports emergency service with on-time performance during winter storms and a lower operational cost per call due to shorter routes faster turnaround.\u003e\n\u003c\/pthis\u003e\u003c\/pstar\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Service Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBy end-2025 Star Group upgraded its online portal and mobile app, cutting service booking time 42% and raising digital transactions to 58% of total orders, worth $47.2M YTD.\u003c\/p\u003e\n\u003cp\u003eClients can schedule deliveries, request service appointments, and manage accounts from any device, with 96% uptime and average response under 2 minutes via chatbots and live agents.\u003c\/p\u003e\n\u003cp\u003eThis virtual place boosts accessibility for tech-savvy users; 68% of new customers in 2025 chose digital-first contact, improving retention by 11 percentage points.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFuel Storage and Terminal Access\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eStar Group blends company-owned tanks and third-party terminals to hold ~200 million liters of fuel capacity, securing supply through 2025 amid price swings up to 40% year-on-year in regional markets.\u003c\/p\u003e\n\u003cp\u003eTerminal siting near population centers supports peak delivery rates of ~120,000 litres\/day per depot, meeting high residential demand and lowering last-mile costs by ~12% versus distant storage.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e200 ML owned+leased capacity\u003c\/li\u003e\n\u003cli\u003e120k L\/day peak throughput per depot\u003c\/li\u003e\n\u003cli\u003e12% lower last-mile cost\u003c\/li\u003e\n\u003cli\u003ereduces outage risk during 40% price swings\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLast-Mile Delivery Logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLast-Mile Delivery Logistics: Star Group runs a fleet of 420 GPS-enabled delivery trucks using dynamic routing software, cutting route miles by 18% and fuel costs by 12% in 2025.\u003c\/p\u003e\n\u003cp\u003eThe company times deliveries with weather-degree-day forecasts so households receive home heating fuel within 24–48 hours of predicted demand spikes.\u003c\/p\u003e\n\u003cp\u003ePhysical delivery is the final, revenue-critical link — last-mile accounts for ~34% of distribution cost and drives customer retention.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e420 trucks; 18% fewer route miles\u003c\/li\u003e\n\u003cli\u003e12% fuel cost savings (2025)\u003c\/li\u003e\n\u003cli\u003e24–48h delivery for demand spikes\u003c\/li\u003e\n\u003cli\u003eLast-mile = ~34% distribution cost\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStar Group Cuts Last‑Mile Costs 12%, Boosts Margin to 14% with 58% Digital Orders\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStar Group’s dense Northeast footprint (62% of 2024 deliveries) plus 128 service centers and 54 depots cut last-mile costs ~12% and supported a 14% operating margin; 420 GPS trucks and dynamic routing lowered route miles 18% and fuel costs 12% in 2025. Digital bookings rose to 58% of orders ($47.2M YTD) after 2025 portal upgrades, boosting retention 11 pts for digital-first users.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 delivery share (NY\/PA\/NJ)\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService centers \/ depots\u003c\/td\u003e\n\u003ctd\u003e128 \/ 54\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFleet\u003c\/td\u003e\n\u003ctd\u003e420 trucks\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRoute miles reduction (2025)\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFuel cost saving (2025)\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital order share (2025)\u003c\/td\u003e\n\u003ctd\u003e58% ($47.2M)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOperating margin (2024)\u003c\/td\u003e\n\u003ctd\u003e14%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eStar Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Star Group 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete and ready to use.\u003c\/p\u003e\n\u003cp\u003eThis is the same editable, high-quality analysis you'll download immediately after checkout, with no samples or mockups.\u003c\/p\u003e\n\u003cp\u003eYou're viewing the exact final version included in your order, so buy with confidence knowing there are no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750521581945,"sku":"stargrouplp-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/stargrouplp-marketing-mix.png?v=1772225274","url":"https:\/\/matrixbcg.com\/products\/stargrouplp-marketing-mix","provider":"matrixbcg.com","version":"1.0","type":"link"}