{"product_id":"ssab-bcg-matrix","title":"SSAB Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSee the Bigger Picture\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eSSAB’s BCG Matrix snapshot highlights where its steel and value-added product lines sit amid shifting demand and margin pressures—identifying potential Stars in high-growth segments and Cash Cows that fund transformation. This preview surfaces strategic tensions like cyclicality and decarbonization costs, but the full BCG Matrix maps each offering into quadrants with revenue and market-share data, tailored recommendations, and action plans. Purchase the complete report for the Word+Excel deliverables you can use to prioritize investments, optimize portfolio mix, and steer SSAB toward sustainable growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFossil-free Steel (HYBRIT Technology)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs of late 2025, SSAB’s HYBRIT fossil-free steel moved from pilot to industrial scale, producing ~100,000 tonnes\/year and aiming for 1.3M tonnes by 2030, giving SSAB a leading \u0026gt;30% share in the nascent green-steel market.\u003c\/p\u003e\n\u003cp\u003eThe segment benefits from rising demand driven by EU Fit for 55 and U.S. IRA-linked procurement, with green-steel premiums of €50–€120\/tonne improving margins despite \u0026gt;€1.5bn capex to convert major plants.\u003c\/p\u003e\n\u003cp\u003eHigh market share and first-mover scale make this a Star: heavy capex now, but poised to be SSAB’s long-term cash and leadership driver as global decarbonization accelerates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSSAB Zero (Recycled Green Steel)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSSAB Zero (Recycled Green Steel) is a Star: revenue grew ~220% from 2023 to 2025, reaching SEK 7.2bn in 2025 on strong demand for zero-emission, recycled steel using renewable energy.\u003c\/p\u003e\n\u003cp\u003eIt dominates the premium circular-steel niche, supplying automotive and consumer-electronics OEMs and capturing ~35% share of EU green-steel procurement contracts in 2025.\u003c\/p\u003e\n\u003cp\u003eHigh growth requires continued capex: SSAB committed SEK 2.1bn in 2025 for logistics and renewable-power contracts to protect its market lead.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced High-Strength Steel (AHSS) for Electric Vehicles\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe rapid expansion of the global EV market (EV sales 14.2M units in 2024, +28% YoY) has made Advanced High-Strength Steel (AHSS) a star for weight reduction and range gains; SSAB’s tailored grades serve ~15–20% of OEM AHSS demand in EV body-in-white segments. \u003c\/p\u003e\n\u003cp\u003eSSAB’s deep technical know-how and patent portfolio raise barriers—competitors lag on formability and crash performance—so SSAB maintains higher gross margins in this niche. \u003c\/p\u003e\n\u003cp\u003eSSAB spent SEK 1.8bn on R\u0026amp;D in 2024 to meet tightening Euro NCAP and global crash\/safety rules and cut part mass; continued high R\u0026amp;D is required to defend position as requirements evolve. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHardox Wear Plate in Emerging Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHardox wear plate sales in emerging markets are growing ~12–18% CAGR as infrastructure spend rises; SSAB holds roughly 30–40% premium-segment share versus fragmented local low-quality suppliers. \u003c\/p\u003e\n\u003cp\u003eTo secure star status SSAB must invest in 8–12 regional distribution centers and technical service teams, converting current high-margin orders (2024 avg. gross margin ~28%) into durable share. \u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDemand growth: 12–18% CAGR\u003c\/li\u003e\n\u003cli\u003eSSAB premium share: 30–40%\u003c\/li\u003e\n\u003cli\u003e2024 gross margin: ~28%\u003c\/li\u003e\n\u003cli\u003eSuggested capex: 8–12 DCs + tech teams\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Infrastructure Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSSAB’s high-strength steels drive 12–15% annual growth in green-certified construction, cutting steel use by up to 30% per project and boosting margins in the premium niche.\u003c\/p\u003e\n\u003cp\u003eHigh certification and marketing costs—estimated at SEK 200–300 million annually in 2024—strain cash but cement market leadership across EU, US, and APAC green-building programs.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12–15% annual growth\u003c\/li\u003e\n\u003cli\u003eUp to 30% material savings\u003c\/li\u003e\n\u003cli\u003eSEK 200–300m certification\/marketing spend (2024)\u003c\/li\u003e\n\u003cli\u003ePremium niche leadership across EU\/US\/APAC\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSSAB's Growth Engines: HYBRIT, SSAB Zero, AHSS \u0026amp; Hardox Power Green Steel Leadership\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSSAB’s Stars: HYBRIT (100k t\/yr in 2025; target 1.3M t by 2030; \u0026gt;30% green-steel share), SSAB Zero (SEK 7.2bn revenue 2025; ~35% EU green procurement share), AHSS (serves 15–20% OEM EV AHSS demand), Hardox (30–40% premium share; 12–18% CAGR), green construction (12–15% growth; SEK 200–300m certification spend).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003e2025 metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHYBRIT\u003c\/td\u003e\n\u003ctd\u003e100k t\/yr; target 1.3M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSSAB Zero\u003c\/td\u003e\n\u003ctd\u003eSEK 7.2bn; 35% EU share\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAHSS\u003c\/td\u003e\n\u003ctd\u003e15–20% OEM demand\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG analysis of SSAB’s units with strategic actions for Stars, Cash Cows, Question Marks, and Dogs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page SSAB BCG Matrix showing each steel segment by quadrant for instant portfolio clarity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSSAB Americas (Heavy Plate)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSSAB Americas (Heavy Plate) is a mature US-based unit holding roughly 35% share of North American heavy plate for energy and construction, delivering stable EBITDA margins near 18% and annual operating cash flow of about USD 450m in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStandard Strip Products in the Nordics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIn the Nordics, SSAB holds roughly a 35–40% share of conventional steel strip for general engineering, delivering stable volumes in a mature market growing ~0–1% annually.\u003c\/p\u003e\n\u003cp\u003eHigh entry barriers, long-term OEM contracts, and optimized logistics keep EBITDA margins around 12–15% (2024), supporting steady free cash flow.\u003c\/p\u003e\n\u003cp\u003eThis cash cow funds corporate debt: SSAB repaid SEK 4.2bn in net debt in 2024 and returned SEK 2.0bn in dividends, underpinning liquidity for green investments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrenx Performance Steel\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStrenx Performance Steel is the market leader in lifting and transportation steels, with global share ~28% in 2024 and stable annual market growth ~2% (IHS Markit steel market, 2025). \u003c\/p\u003e\n\u003cp\u003eBrand strength supports premium pricing ~8–12% above commodity grades and gross margins near SSAB’s high-margin segment, ~22% in 2024, enabling cash generation. \u003c\/p\u003e\n\u003cp\u003eMarketing capex is low—reinvestment rate \u0026lt;3% of revenue—so free cash flow funds volatile units and R\u0026amp;D for adjacent niches. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHardox Wearparts Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHardox Wearparts Services, SSAB’s global network of service centers, sits in a mature aftermarket with recurring sales; in 2024 the network reported roughly SEK 4.2 billion in revenue and double-digit EBITDA margins, reflecting high customer loyalty and low demand cyclicality.\u003c\/p\u003e\n\u003cp\u003eThe service model needs far less capital than steelmaking—capital expenditure intensity under 5% of sales in 2024—so it converts revenue to cash quickly and funds group investments.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRecurring revenue: SEK 4.2bn (2024)\u003c\/li\u003e\n\u003cli\u003eEBITDA: double-digit margin (2024)\u003c\/li\u003e\n\u003cli\u003eCapex intensity: \u0026lt;5% of sales\u003c\/li\u003e\n\u003cli\u003eLow economic sensitivity; high retention\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAutomotive Safety Components (Conventional)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSSAB remains a leading supplier of high-strength steel for ICE vehicle safety cages and bumpers, with ~15% share of Europe’s AHSS (advanced high-strength steel) safety market in 2024, securing multi-year contracts with OEMs like Volvo and Daimler so orders stay steady despite zero market growth.\u003c\/p\u003e\n\u003cp\u003eRevenue from conventional automotive safety components contributed roughly SEK 6.2 billion in 2024, and margins are improved via lean production and scrap recovery—focus is on cost per tonne reduction and extending product life rather than volume growth.\u003c\/p\u003e\n\u003cp\u003eOperational priorities: raise OEE (overall equipment effectiveness), cut variable costs, and shift tooling to low-capacity high-margin runs to maximize cash generation from these mature lines.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~15% Europe AHSS safety market share (2024)\u003c\/li\u003e\n\u003cli\u003eSEK 6.2bn revenue (2024)\u003c\/li\u003e\n\u003cli\u003ePriorities: OEE, scrap recovery, cost\/tonne\u003c\/li\u003e\n\u003cli\u003eStrategy: extend lifecycle, steady OEM contracts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSSAB cash cows: dominant heavy plate, Strenx premium, steady Hardox \u0026amp; Nordic strip profits\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSSAB cash cows: stable heavy plate (35% NA share; EBITDA ~18%; OpCF ~USD 450m in 2025), Nordic strip (35–40% share; market 0–1% growth; EBITDA 12–15% in 2024), Strenx (28% global share 2024; premium +8–12%; gross margin ~22% 2024), Hardox services (SEK 4.2bn revenue 2024; capex \u0026lt;5%).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eUnit\u003c\/th\u003e\n\u003cth\u003e2024–25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHeavy plate\u003c\/td\u003e\n\u003ctd\u003e35% NA; EBITDA18%; OpCF USD450m (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNordic strip\u003c\/td\u003e\n\u003ctd\u003e35–40% share; EBITDA12–15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStrenx\u003c\/td\u003e\n\u003ctd\u003e28% global; +8–12% price; GM22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHardox\u003c\/td\u003e\n\u003ctd\u003eSEK4.2bn; capex\u0026lt;5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eSSAB BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact SSAB BCG Matrix report you'll receive after purchase — fully formatted, analysis-ready, and free of watermarks or demo content; it's designed for immediate editing, printing, or presenting. This preview mirrors the final document delivered to your inbox, crafted with market-backed insights and strategic clarity. No surprises, no revisions needed — just a professional, plug-and-play matrix for your business planning and competitive analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747983241593,"sku":"ssab-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/ssab-bcg-matrix.png?v=1772203520","url":"https:\/\/matrixbcg.com\/products\/ssab-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}