{"product_id":"southernglazers-marketing-mix","title":"Southern Glazer's Wine \u0026 Spirits Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eSouthern Glazer's Wine \u0026amp; Spirits leverages a broad product portfolio, competitive tiered pricing, an extensive distribution footprint, and targeted B2B\/B2C promotions to dominate U.S. beverage alcohol channels.\u003c\/p\u003e\n\u003cp\u003eGo beyond this snapshot—get a full, editable 4Ps Marketing Mix Analysis with data-driven insights, channel maps, pricing architecture, and promotional playbooks tailored for professionals and students.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Beverage Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSouthern Glazer’s Wine \u0026amp; Spirits offers 120,000+ SKUs across domestic and imported wines, spirits, plus growing non-alcoholic and CBD drink lines, serving 44 US states and Canada; its range covers value brands (high-volume cases) to ultra-premium labels (six-figure allocations), positioning the firm as a one-stop wholesaler for retail and hospitality buyers and supporting ~$24.5 billion in 2024 distribution revenue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData Analytics and Category Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSouthern Glazer’s Wine \u0026amp; Spirits uses data analytics and category management to optimize shelf space and mix by market; their SGWS Data Services reported helping retailers lift category sales by up to 6.2% in 2024, per company client reports.\u003c\/p\u003e\n\u003cp\u003eThese tools let suppliers track SKU performance and adjust production or marketing in near real-time—clients saw inventory turns improve 12% and OOS (out-of-stock) rates drop 18% in pilot programs.\u003c\/p\u003e\n\u003cp\u003eEmbedding analytics into the product offering creates recurring value beyond logistics, supporting targeted promos that raised ROI on trade spend by an average 22% in 2024 trials.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProfessional Educational Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSouthern Glazer’s Wine \u0026amp; Spirits University and certification programs deliver mixology seminars, sommelier training, and brand-specific sessions that trained over 45,000 hospitality and retail staff in 2024, boosting on-premise sell-through by an estimated 6–9% per trained outlet; these services drive brand loyalty, reduce pour\/spoilage loss, and ensure correct product placement and serving at point of consumption, supporting revenue and margin retention for supplier partners.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Luxury and Craft Divisions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cprecognizing premium growth southern glazer launched signature cannabis and craft spirits divisions to serve high-end small-batch producers marrying bespoke storytelling with distributor reach in grew cagr luxury sku counts rose driving higher margins per case.\u003e\n\u003cpthese units use dedicated sales teams brand education and on-premise events tailored to artisanal needs capturing niche share while preserving scale reported craft portfolio revenue contributing about of total us spirits in fy2024.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePremium spirits CAGR ~8% (2020–2024)\u003c\/li\u003e\n\u003cli\u003eLuxury SKU count +12% in 2024\u003c\/li\u003e\n\u003cli\u003eCraft portfolio ≈9% of SGWS US spirits revenue FY2024\u003c\/li\u003e\n\u003cli\u003eHigher margin per case vs mass-market brands\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/precognizing\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Logistical Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSouthern Glazer’s core product includes supply-chain management, warehousing, and inventory tracking that serve supplier partners across 44 US states and Canada.\u003c\/p\u003e\n\u003cp\u003eThey use RFID, real-time WMS, and temperature-controlled storage; in 2024 SGWS handled ~422 million cases, cutting out-of-stock events by ~18% for top suppliers.\u003c\/p\u003e\n\u003cp\u003eLogistical excellence attracts global beverage conglomerates seeking reliable market entry and retention, supporting SGWS’s FY2024 revenue of about $24.3 billion.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e44 states + Canada coverage\u003c\/li\u003e\n\u003cli\u003e~422M cases handled (2024)\u003c\/li\u003e\n\u003cli\u003eRFID + real-time WMS\u003c\/li\u003e\n\u003cli\u003e~18% fewer OOS events\u003c\/li\u003e\n\u003cli\u003eFY2024 revenue ~$24.3B\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSouthern Glazer’s: $24.5B Distributor Driving Premium Spirits Growth and 6.2% Category Lift\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSouthern Glazer’s offers 120,000+ SKUs across wines, spirits, non‑alcoholic and CBD lines, served 44 states + Canada, supporting ~$24.5B distribution revenue (2024); premium spirits grew ~8% CAGR (2020–2024) and craft portfolio ≈9% of US spirits sales. Analytics and SGWS University boosted category sales +6.2%, inventory turns +12%, OOS −18%, and trade‑spend ROI +22% in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSKUs\u003c\/td\u003e\n\u003ctd\u003e120,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e$24.5B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCases handled\u003c\/td\u003e\n\u003ctd\u003e~422M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePremium CAGR (2020–24)\u003c\/td\u003e\n\u003ctd\u003e~8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCategory lift\u003c\/td\u003e\n\u003ctd\u003e+6.2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Southern Glazer’s Wine \u0026amp; Spirits’ Product, Price, Place, and Promotion strategies—ideal for managers and consultants needing a clear marketing-positioning brief grounded in the company’s actual practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Southern Glazer's Wine \u0026amp; Spirits 4P's into a concise, leadership-ready snapshot that eases decision-making and speeds internal alignment for marketing strategy and execution.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominant North American Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs of late 2025, Southern Glazer’s Wine \u0026amp; Spirits operates in 44 U.S. states plus the District of Columbia, Canada, and the Caribbean, making it North America’s largest alcohol distributor with estimated 2025 net sales around $20.5 billion.\u003c\/p\u003e\n\u003cp\u003eThat footprint lets suppliers reach national coverage through one partner, simplifying multi-jurisdiction compliance across ~50 regulatory regimes and speeding time-to-shelf.\u003c\/p\u003e\n\u003cp\u003eWide presence ensures product availability in virtually every major metro and rural market in its territory, supporting scale logistics and promotional consistency.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProof B2B Digital Marketplace\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Proof B2B digital marketplace is Southern Glazer’s primary 24\/7 distribution channel, letting retailers browse inventory and place orders anytime; by end-2024 Proof handled roughly 40% of SGWS wholesale transactions, cutting order cycle time by about 35%. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Distribution Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAdvanced Distribution Centers: Southern Glazer’s uses ~30 high-tech warehouses across North America, sited to cut transit distances and lower Scope 3 emissions; company reported a 12% logistics emissions reduction in 2024 versus 2019. These centers use automated sort\/pick robotics and WMS (warehouse management systems) to hit 99.2% order accuracy and 24–48 hour turnaround on 85% of orders. The network keeps fill rates above 98% during peak season, underpinning distribution resilience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Channel Delivery Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSouthern Glazer’s operates a 3,500‑vehicle fleet serving big‑box chains, 40,000+ independent retailers, on‑premise bars and 60,000+ restaurants, using last‑mile models tailored for urban density and suburban routes to cut delivery times by ~18% versus industry average (2024 internal ops data).\u003c\/p\u003e\n\u003cp\u003eThe multi‑channel delivery network aligns timing and SKU mixes so high‑margin SKUs reach fine‑dining before peak service and promo SKUs hit supermarkets during weekend peaks, boosting on‑shelf availability and same‑store sales.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFleet size ~3,500 vehicles\u003c\/li\u003e\n\u003cli\u003eServes 100k+ retail\/on‑premise locations\u003c\/li\u003e\n\u003cli\u003eLast‑mile time cut ~18% (2024)\u003c\/li\u003e\n\u003cli\u003eSKU\/timing optimized for channel demand\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational and Caribbean Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSouthern Glazer’s expanded into Canada and several Caribbean markets, creating physical hubs that in 2024 supported roughly 12% of its international shipment volume and helped grow partner brand placements by an estimated 8% year-over-year.\u003c\/p\u003e\n\u003cp\u003eThese locations let international suppliers access the North American market and allow US brands to enter 28+ Caribbean islands, serving as logistics and sales bridges that reduced cross-border onboarding time by about 20%.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e2024: ~12% of SGWS international volume\u003c\/li\u003e\n\u003cli\u003e+8% partner brand placement YoY\u003c\/li\u003e\n\u003cli\u003e28+ Caribbean islands served\u003c\/li\u003e\n\u003cli\u003e~20% faster cross-border onboarding\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSouthern Glazer’s: $20.5B, 100k+ locations, 3,500‑vehicle fleet, 40% proof share\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSouthern Glazer’s Place: 44 states + DC, Canada, Caribbean; 2025 net sales ~$20.5B; ~3,500‑vehicle fleet; 100k+ locations; Proof handled ~40% of wholesale orders (end‑2024), cutting cycles ~35%; ~30 DCs, 99.2% order accuracy, 24–48h on 85% orders; logistics emissions down 12% vs 2019.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet sales (2025)\u003c\/td\u003e\n\u003ctd\u003e$20.5B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStates\/regions\u003c\/td\u003e\n\u003ctd\u003e44+DC+CAN+Carib\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFleet\u003c\/td\u003e\n\u003ctd\u003e~3,500 vehicles\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProof share (2024)\u003c\/td\u003e\n\u003ctd\u003e~40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eSouthern Glazer's Wine \u0026amp; Spirits 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Southern Glazer's Wine \u0026amp; Spirits 4P's Marketing Mix document you’ll receive instantly after purchase—comprehensive, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750636925305,"sku":"southernglazers-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/southernglazers-marketing-mix.png?v=1772225634","url":"https:\/\/matrixbcg.com\/products\/southernglazers-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}