{"product_id":"southerncompany-business-model-canvas","title":"Southern Company Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSouthern Company Business Model Canvas: Monetizing Regulated Utilities \u0026amp; Grid Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock Southern Company’s strategic blueprint with our concise Business Model Canvas—discover how it delivers value through regulated utilities, diversified generation, and grid modernization while monetizing stable cash flows and strategic partnerships. Ideal for investors, consultants, and executives, the full download (Word \u0026amp; Excel) delivers a section-by-section breakdown, financial implications, and actionable insights to replicate or benchmark its success.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eState Utility Commissions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eState utility commissions in Georgia, Alabama, and Mississippi set Southern Company’s rates and allowed return on equity, directly affecting revenue recovery for the $28.3 billion Vogtle nuclear expansion (Southern’s share) and $3.2 billion+ grid modernization through 2025; maintaining transparent filings and hearings is essential to secure cost recovery and a predictable regulatory return that sustains credit metrics and investor confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFuel and Infrastructure Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSouthern Company depends on suppliers for nuclear fuel, natural gas, and renewables; long-term contracts (often 5–20 years) stabilize costs and ensure continuous generation across ~49 GW capacity. As of late 2025, procurement shifts toward domestic, lower-carbon inputs—targeting a 30% increase in U.S.-sourced renewable components and cutting supply-chain emissions to help reach net-zero by 2050.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology and Research Alliances\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCollaborations with the US Department of Energy and private innovators like TerraPower let Southern Company split costs and risks for R\u0026amp;D in carbon capture and small modular reactors (SMRs); DOE-backed grants and cost-shares reduced project capital needs by up to 50% in recent SMR pilots (2024–25).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eJoint Venture Owners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMany of Southern Company’s largest assets—like the 3,456 MW Plant Vogtle units (co-owned) and multiple high-voltage transmission corridors—are co-owned with utilities and municipal co-ops, sharing roughly 30–60% stakes to split capital needs and risk.\u003c\/p\u003e\n\u003cp\u003eThese joint-venture owners coordinate operations, capital calls, and outage planning so costs and grid obligations are met; shared ownership cut Southern’s 2024 capital burden on major projects by an estimated $1.2 billion.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCo-ownership spans major plants and lines\u003c\/li\u003e\n\u003cli\u003eOwnership stakes commonly 30–60%\u003c\/li\u003e\n\u003cli\u003eShared capex and operational risk\u003c\/li\u003e\n\u003cli\u003eEstimated $1.2B 2024 capex relief\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEconomic Development Organizations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSouthern Company works with state and local economic development agencies to recruit industrial and commercial firms into its Southeast service territories, supplying infrastructure and competitive rate packages that supported 1,200+ announced new\/expanded jobs and $4.2 billion in capital investment in 2024 across its markets.\u003c\/p\u003e\n\u003cp\u003eThese partnerships boost regional growth and raise electricity demand, expanding Southern’s customer base and contributing to its 2024 retail electricity sales of ~192 TWh and consolidated operating revenues of $24.8 billion.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024: 1,200+ jobs announced\u003c\/li\u003e\n\u003cli\u003e$4.2B capital investment (2024)\u003c\/li\u003e\n\u003cli\u003e192 TWh retail sales (2024)\u003c\/li\u003e\n\u003cli\u003e$24.8B operating revenues (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePartners Cut Capital Risk, Secure Recovery \u0026amp; Drive $24.8B Energy Growth (2024–25)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRegulatory bodies, fuel and equipment suppliers, DOE and tech partners, JV co-owners, and economic development agencies jointly lower capital risk, secure cost recovery, and drive demand—key 2024–25 figures: Vogtle share $28.3B, grid spend $3.2B+, 49 GW capacity, 192 TWh retail sales, $24.8B revenue, 1,200+ jobs, $4.2B investment.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRegulators\u003c\/td\u003e\n\u003ctd\u003eRate-setting, Vogtle cost recovery\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSuppliers\u003c\/td\u003e\n\u003ctd\u003e49 GW capacity support\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDOE\/innovators\u003c\/td\u003e\n\u003ctd\u003eSMR grants, 50% cost-share\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCo-owners\u003c\/td\u003e\n\u003ctd\u003e$1.2B 2024 capex relief\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEconomic agencies\u003c\/td\u003e\n\u003ctd\u003e1,200 jobs; $4.2B 2024 investment\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise Business Model Canvas for Southern Company detailing customer segments, channels, value propositions, key partners, activities, resources, cost structure, and revenue streams aligned with utility operations, generation mix, grid modernization, and regulatory strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Southern Company’s business model with editable cells to quickly map generation, transmission, and regulated utility segments—ideal for boardrooms, team collaboration, and saving hours on formatting.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElectricity Generation and Transmission\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSouthern Company operates a mixed fleet—nuclear, natural gas, coal, and renewables—delivering ~46,000 MW of generation capacity as of 2025 and focusing operations on integrating Vogtle units 3 and 4 into daily dispatch to add ~2,200 MW combined. The company also runs ~71,000 circuit miles of transmission, moving high-voltage power across state lines to serve ~9 million retail customers and sustain reliability metrics like a target SAIDI reduction of ~10% by 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNatural Gas Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThrough subsidiaries, Southern Company operates over 29,000 miles of natural gas pipelines across multiple states, delivering gas for heating, cooking, and industry while investing about $1.2 billion in gas infrastructure modernization in 2024 to cut methane emissions and boost delivery efficiency.\u003c\/p\u003e\n\u003cp\u003eOngoing activities include continuous safety monitoring, leak detection, and integrity programs to comply with federal and state safety rules; in 2024 the company reported a gas system incident rate below the national average, reflecting these efforts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulatory Compliance and Rate Case Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSouthern Company must run continuous regulatory work: in 2024 it filed multiple rate cases seeking about $2.1 billion in revenue increases to cover grid investments and won several approvals that allow recovery of capital plus authorized ROEs near 9.5%—critical to recoup investments and deliver fair returns.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInfrastructure Modernization and Grid Hardening\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSouthern Company is upgrading thousands of miles of lines and hundreds of substations to a smart, hardened grid—deploying advanced metering infrastructure (AMI) and automated distribution to cut outage minutes and enable two-way flows for distributed energy resources.\u003c\/p\u003e\n\u003cp\u003eThese investments—part of a $24 billion grid modernization plan through 2025—aim to reduce outage duration, speed restoration, and bolster reliability amid rising climate-driven extreme weather.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eThousands of miles of line upgrades\u003c\/li\u003e\n\u003cli\u003eHundreds of substation hardenings\u003c\/li\u003e\n\u003cli\u003eAMI and automation deployments\u003c\/li\u003e\n\u003cli\u003e$24 billion grid modernization through 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Energy Research and Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSouthern Company leads R\u0026amp;D to decarbonize power and improve storage, running hydrogen blending trials in gas turbines and scaling utility batteries; pilot projects moved from concept to deployment by late 2025 and now guide capital plans.\u003c\/p\u003e\n\u003cp\u003eBy Dec 2025 Southern allocated ~$450M to clean-energy R\u0026amp;D and pilots, targets 2 GW battery capacity by 2030, and notes hydrogen blends cut turbine CO2 intensity in tests by ~8–12%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~$450M R\u0026amp;D \u0026amp; pilot spend (2023–2025)\u003c\/li\u003e\n\u003cli\u003e2 GW battery target by 2030\u003c\/li\u003e\n\u003cli\u003eHydrogen blends reduced turbine CO2 ~8–12% in tests\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSouthern Co: 46GW fleet, $24B grid push, 9M customers, 2GW batteries by 2030\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSouthern Company runs ~46,000 MW generation (nuclear, gas, coal, renewables), ~71,000 circuit miles transmission, ~29,000 miles gas pipelines, serves ~9M customers, spent ~$24B on grid modernization through 2025 and ~$450M on clean-energy R\u0026amp;D (2023–2025), targets 2 GW batteries by 2030 and integrated Vogtle +2,200 MW by 2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGeneration capacity\u003c\/td\u003e\n\u003ctd\u003e~46,000 MW\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTransmission\u003c\/td\u003e\n\u003ctd\u003e~71,000 miles\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGas pipelines\u003c\/td\u003e\n\u003ctd\u003e~29,000 miles\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCustomers\u003c\/td\u003e\n\u003ctd\u003e~9M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGrid spend (thru 2025)\u003c\/td\u003e\n\u003ctd\u003e$24B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D spend (2023–2025)\u003c\/td\u003e\n\u003ctd\u003e$450M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBattery target\u003c\/td\u003e\n\u003ctd\u003e2 GW by 2030\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVogtle add\u003c\/td\u003e\n\u003ctd\u003e~2,200 MW\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual Southern Company Business Model Canvas — not a mockup or sample — and it reflects the exact content and layout you’ll receive after purchase.\u003c\/p\u003e\n\u003cp\u003eUpon completing your order, you’ll get this same professional, ready-to-edit file in full, with all sections, formatting, and pages included—no surprises or placeholders.\u003c\/p\u003e\n\u003cp\u003eWe provide transparent deliverables: what you see here is what you’ll download and use for analysis, presentation, or strategic planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749637927289,"sku":"southerncompany-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/southerncompany-business-model-canvas.png?v=1772216250","url":"https:\/\/matrixbcg.com\/products\/southerncompany-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}