{"product_id":"sonae-marketing-mix","title":"Sonae SGPS, S.A Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Sonae SGPS, S.A. integrates product diversification, competitive pricing, multi-channel distribution, and targeted promotions to sustain market leadership—grab the full 4Ps Marketing Mix Analysis for an editable, presentation-ready deep dive.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Food Retail Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSonae SGPS’s Diversified Food Retail Portfolio, led by the Continente brand, spans 650+ stores in Portugal by 2025, including hypermarkets, supermarkets and proximity outlets and generated ~€5.1bn in 2024 food sales. \u003c\/p\u003e\n\u003cp\u003eProduct mix emphasizes fresh produce, pantry staples and top private labels—Continente Equilíbrio and Continente Seleção—responsible for ~18% of FMCG volume in 2024. \u003c\/p\u003e\n\u003cp\u003eBy late 2025 the focus shifted to premium, health-conscious and locally sourced lines; private‑label premium range grew 22% YoY to meet demand for transparency and provenance. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Electronics and Marketplace\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSonae SGPS’s Specialized Electronics via Worten positions product with 2024 revenues ~€1.1bn for Worten; assortment grew by 65% after shifting to a marketplace model hosting 3,500+ third-party sellers by 2025, expanding SKUs into smart-home, gaming, and AV categories.\u003c\/p\u003e\n\u003cp\u003ePrice: competitive tiered pricing, marketplace dynamic pricing, and frequent promotions—average basket value rose 8% to €145 in 2024.\u003c\/p\u003e\n\u003cp\u003ePlace: omnichannel reach—330+ stores in Iberia plus online marketplace representing 42% of category sales in 2024; same-day pickup in 120 stores.\u003c\/p\u003e\n\u003cp\u003ePromotion: bundled smart-home and extended-service packages, and after-sales technical support with 24\/7 remote assistance and 2-year service uptake at ~28% of eligible sales in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Fashion and Lifestyle Brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSonae SGPS, S.A. manages brands Salsa Jeans, MO and Zippy, each aimed at premium denim shoppers, tech-apparel buyers and budget family\/children respectively, with FY2024 fashion revenues ~€1.2bn (Sonae MC group disclosure).\u003c\/p\u003e\n\u003cp\u003eProducts focus on durability and contemporary style; Salsa pushes premium fits, MO sells technical fabrics, Zippy targets value and kids’ niche, helping 2024 gross margin ~28% in retail fashion.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 Sonae reports \u0026gt;30% of fashion pieces using recycled materials and rolling out sustainable manufacturing across suppliers to cut CO2 intensity 15% vs 2022.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Financial Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpthrough the universo brand sonae sgps s.a. offers integrated financial services cards insurance and personal loans retail spend to management driving higher ltvs by added digital wealth tools micro-insurance in a single app.\u003e\n\u003cpuniverse transactions reached gmv in card penetration of sonae shoppers and average loan aprs at boosting cross-sell retention.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eIntegrated payments + lending\u003c\/li\u003e\n\u003cli\u003e2024 GMV ~€1.2bn\u003c\/li\u003e\n\u003cli\u003eCard penetration 18%\u003c\/li\u003e\n\u003cli\u003e2025: digital wealth + micro-insurance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/puniverse\u003e\u003c\/pthrough\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Food Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpsparkfood sonae sgps s.a sustainable food unit drives investments in alternative proteins and low-impact ingredients targeting a reduction product co2e versus conventional equivalents by contributing to sustainability r budget that year.\u003e\n\u003cpby late sparkfood skus appear across sonae retail chains aiming for of fresh category sales in eco-conscious segments and supporting a projected incremental revenue\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003e30% CO2e reduction target by 2025\u003c\/li\u003e\n\u003cli\u003e€120m Sonae sustainability R\u0026amp;D (2025)\u003c\/li\u003e\n\u003cli\u003e8–12% fresh-category sales share target\u003c\/li\u003e\n\u003cli\u003e€45m projected incremental revenue (2025)\u003c\/li\u003e\n\n\u003c\/pby\u003e\u003c\/psparkfood\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSonae: €8.6bn+ diversified retail portfolio—food, electronics, fashion, fintech, sustainability\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eProduct: Sonae’s portfolio centers on Continente (650+ stores; €5.1bn food sales 2024), Worten electronics (€1.1bn 2024; 3,500+ marketplace sellers), fashion (Salsa\/MO\/Zippy; €1.2bn 2024; 28% margin), Universo financials (GMV €1.2bn 2024; 18% card penetration) and Sparkfood sustainability (30% CO2e target; €45m incremental revenue 2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eBrand\u003c\/th\u003e\n\u003cth\u003eKey metric 2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eContinente\u003c\/td\u003e\n\u003ctd\u003e650+ stores; €5.1bn food sales (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWorten\u003c\/td\u003e\n\u003ctd\u003e€1.1bn sales; 3,500+ sellers (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFashion\u003c\/td\u003e\n\u003ctd\u003e€1.2bn; 28% margin (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUniverso\u003c\/td\u003e\n\u003ctd\u003e€1.2bn GMV; 18% card (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSparkfood\u003c\/td\u003e\n\u003ctd\u003e30% CO2e target; €45m rev (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Sonae SGPS, S.A.’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground the analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Sonae SGPS, S.A.’s 4P marketing strategy into a concise, leadership-ready snapshot that clarifies product positioning, pricing rationale, channel strategy and promotion levers to speed decision-making and cross-functional alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominant Iberian Physical Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSonae SGPS maintains a dominant Iberian footprint with about 750 stores across Portugal and Spain, including hundreds of Continente hypermarkets and 300+ specialized outlets as of 2025.\u003c\/p\u003e\n\u003cp\u003eStores sit in high-traffic urban centers and suburban hubs to maximize visibility and convenience, serving roughly 4.2 million weekly customers in Portugal alone.\u003c\/p\u003e\n\u003cp\u003eSince 2020 Sonae has invested ~€420m in network refurbishments; by 2025 many stores feature upgraded layouts and integrated digital touchpoints like click-and-collect and in-store kiosks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Omnichannel Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSonae SGPS has integrated physical stores and a digital platform, serving 2.8 million active online customers in 2024 and driving omnichannel sales growth of 16% year-on-year. Customers can browse online, use click-and-collect at 700+ points, or get same-day home delivery via a unified logistics network handling 65% of e-commerce orders. This blend keeps Sonae accessible across channels and supported a €1.9bn retail online GMV in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Real Estate Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSonae Sierra, Sonae SGPS, S.A’s real estate arm, manages ~3.7 million m2 GLA across 30+ shopping centers in Europe and South America, hosting Sonae brands and 1,800+ third‑party retailers to drive footfall of ~280 million annual visits (2024). \u003c\/p\u003e\n\u003cp\u003eBy 2025, centers are redeveloped into mixed‑use hubs—retail, leisure, offices—raising average NOI per asset ~12% and boosting occupancy to 96%, maximizing asset utility and cross‑sell for Sonae’s retail ecosystem.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Market Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBeyond Iberia, Sonae SGPS, S.A. has operations in Portugal, Spain, Brazil, Angola and Mozambique through joint ventures and direct stakes, exporting retail know-how and fashion brands to both mature and emerging markets.\u003c\/p\u003e\n\u003cp\u003eInternational distribution mixes own stores, franchises and B2B licensing; in 2024 international sales represented ~28% of the group’s retail revenue, and late-2025 moves favor digital-first entries and franchise deals to limit capex.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003ePresence: Portugal, Spain, Brazil, Angola, Mozambique\u003c\/li\u003e\n\u003cli\u003eRevenue share: ~28% international (2024)\u003c\/li\u003e\n\u003cli\u003eStrategy: digital-first + franchises (late 2025)\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLast-Mile Delivery Logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLast-mile delivery logistics at Sonae SGPS hinge on AI-powered demand forecasting and advanced hubs, cutting stockouts and aligning inventory across digital and store channels by end-2025.\u003c\/p\u003e\n\u003cp\u003eSonae’s 2024 capex included about €120m for automated warehousing and EV delivery pilots, trimming lead times by ~18% and reducing last-mile costs ~12%.\u003c\/p\u003e\n\u003cp\u003eThese investments aim to keep in-stock rates above 98% across channels and shrink average delivery time to under 24 hours in key urban areas.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e€120m 2024 capex for warehousing\/last-mile\u003c\/li\u003e\n\u003cli\u003e-18% lead times, -12% last-mile costs\u003c\/li\u003e\n\u003cli\u003eTarget \u0026gt;98% in-stock by Dec 2025\u003c\/li\u003e\n\u003cli\u003e\u0026lt;24h avg urban delivery goal\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSonae’s omnichannel scale: 750 stores, 2.8M customers, €540M capex, \u0026lt;24h urban delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSonae’s Place mixes 750 Iberian stores, 700+ click‑collect points, and 2.8m active online customers (2024), supported by Sonae Sierra’s 3.7m m2 GLA and 280m annual visits (2024); 2020‑25 capex ~€420m for stores + €120m for automated warehousing, targeting \u0026gt;98% in‑stock and \u0026lt;24h urban delivery by end‑2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores\u003c\/td\u003e\n\u003ctd\u003e~750\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline customers\u003c\/td\u003e\n\u003ctd\u003e2.8m (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGLA\u003c\/td\u003e\n\u003ctd\u003e3.7m m2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex (2020‑25)\u003c\/td\u003e\n\u003ctd\u003e~€540m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eSonae SGPS, S.A 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. This Sonae SGPS, S.A. 4P's Marketing Mix analysis covers Product, Price, Place, and Promotion with actionable insights tailored to Sonae’s retail and services portfolio.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750761410937,"sku":"sonae-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/sonae-marketing-mix.png?v=1772226181","url":"https:\/\/matrixbcg.com\/products\/sonae-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}