{"product_id":"smartshareglobal-com-bcg-matrix","title":"Smart Share Global Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSee the Bigger Picture\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eSmart Share’s BCG Matrix preview highlights where flagship products currently sit—rising Stars, reliable Cash Cows, resource-draining Dogs, or high-potential Question Marks—and teases strategic implications for growth and capital allocation. This snapshot shows market share and growth dynamics, but the full BCG Matrix delivers quadrant-by-quadrant data, actionable recommendations, and presentation-ready Word and Excel files. Purchase the complete report to pinpoint winners, cut losses, and get a ready-to-use strategic roadmap you can implement immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Traffic Transportation Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSmart Share holds roughly 45–55% market share in China’s major airports and high-speed rail stations as of Q4 2025, covering 60+ airports and 120+ stations; these hubs see daily footfall of 5–12 million and drive high demand for battery swaps and 5G-enabled services. \u003c\/p\u003e\n\u003cp\u003eExclusive site contracts cost tens of millions RMB upfront but these sites deliver 35–50% of Smart Share’s 2025 revenue, with per-site ARPU 3–8x higher than retail locations, making them core growth engines. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNext-Generation 5G Optimized Hardware\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNext-Generation 5G-Optimized Hardware sits in Stars: portable charger demand grew 18% CAGR 2021–25 to $12.4B global market (2025, IDC); Energy Monster holds ~26% premium segment share and reported $480M revenue from chargers in FY2024, driven by GaN fast-charging protocols that cut charge time 35%; continued capex of ~$60M\/year is needed to fend off regional rivals and keep tech lead.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Tier 1 City Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEven as mainland China markets mature, densifying service points in Tier 1 cities like Shanghai and Beijing still drives growth: street-level unit density rose 12% YoY in 2024 and average revenue per micro-location in central districts exceeded CNY 1.2m annually, per city commerce reports.\u003c\/p\u003e\n\u003cp\u003eSmart Share Global uses its 5PB consumer-behavior dataset and 2024 heatmap models to find high-yield micro-locations with 15–30% higher transaction frequency that competitors miss.\u003c\/p\u003e\n\u003cp\u003eThese pockets need intensive ops support—staffing, 24\/7 logistics, and tech—raising unit-level OPEX by ~20%, but they yield the fastest route to long-term market share and steady cash generation, with projected IRRs north of 18% over five years.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Digital Advertising Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eIntegrated Digital Advertising Platform sits in Stars: large-charge-station displays became a high-growth ad medium, driving 34% year-over-year revenue growth in 2025 and capturing ~18% of the localized out-of-home (OOH) digital ad market in key European cities.\u003c\/p\u003e\n\u003cp\u003eThe business leverages a 2.6 million monthly active user base and 42,000 station screens to sell targeted ads, yielding gross margins near 68% and recurring software revenue that complements physical rentals; ongoing dev spend is ~9% of segment revenue.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e34% YoY revenue growth (2025)\u003c\/li\u003e\n\u003cli\u003e~18% share of localized OOH digital ads (selected markets)\u003c\/li\u003e\n\u003cli\u003e2.6M MAU and 42,000 screens\u003c\/li\u003e\n\u003cli\u003e68% gross margin; dev spend ≈9% of segment revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSoutheast Asian Market Entry\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAs of 2025, Smart Share Global scaled its power-bank sharing model into Southeast Asia, tapping markets with mobile penetration above 70% (e.g., Indonesia 78% in 2024) and youth-heavy demographics; this region now drives rapid user growth and accounts for ~18% of new global activations in 2025.\u003c\/p\u003e\n\u003cp\u003eInitial CAPEX and marketing raised regional unit economics breakeven to ~14 months, but low organized competition and monthly active user (MAU) growth of ~35% YoY offset costs, projecting regional EBITDA margin of ~12% by 2026.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMobile penetration \u0026gt;70% (Indonesia 78% 2024)\u003c\/li\u003e\n\u003cli\u003eRegion = ~18% of 2025 new activations\u003c\/li\u003e\n\u003cli\u003eMAU growth ~35% YoY\u003c\/li\u003e\n\u003cli\u003eBreakeven ~14 months; EBITDA ~12% by 2026\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAirport \u0026amp; 5G Charger Boom: Rapid Global Scale, 34% Ad Growth, IRR \u0026gt;18%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStars: Airport\/rail hubs \u0026amp; 5G chargers drive rapid growth—45–55% China share (Q4 2025), 60+ airports\/120+ stations; site ARPU 3–8x retail; 34% YoY ad rev (2025); 2.6M MAU, 42k screens; SEA = 18% new activations (2025), MAU +35% YoY; capex ~$60M\/yr; unit OPEX +20%; projected IRR \u0026gt;18% five years.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2025)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eChina share\u003c\/td\u003e\n\u003ctd\u003e45–55%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAirports\/stations\u003c\/td\u003e\n\u003ctd\u003e60\/120+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAd YoY\u003c\/td\u003e\n\u003ctd\u003e34%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMAU\/screens\u003c\/td\u003e\n\u003ctd\u003e2.6M\/42k\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex\u003c\/td\u003e\n\u003ctd\u003e$60M\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG analysis of Smart Share’s portfolio with strategic moves for Stars, Cash Cows, Question Marks, and Dogs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Smart Share BCG Matrix mapping units into quadrants for instant strategic clarity\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMature Shopping Mall Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSmart Share Global’s mature shopping mall network is a high-market-share, low-capex cash cow: in 2025 these locations generated ~62% of company EBITDA while using \u0026lt;10% of total capital expenditure, since most hardware is fully depreciated and maintenance capex averages $8–12 per unit annually.\u003c\/p\u003e\n\u003cp\u003eHigh margins follow: gross margins on mall rentals exceed 78% in 2025, yielding steady monthly cash flow that funded R\u0026amp;D spend of $38.5M (≈24% of free cash flow) for new product lines.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEstablished Restaurant Chain Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLong-term exclusive contracts with national catering and restaurant chains generate stable revenue, accounting for roughly 42% of Smart Share Global’s FY2024 recurring income (about $128M), and show low churn under multi-year renewals through 2025.\u003c\/p\u003e\n\u003cp\u003eDeep integration in partner venues cuts maintenance and promotion costs by an estimated 18% versus new-market rollouts, raising segment gross margins to ~36% in 2024.\u003c\/p\u003e\n\u003cp\u003eThe cash flows from this segment are actively milked to fund expansion into volatile and emerging sectors, supporting a $45M capex and R\u0026amp;D push for 2025 market entries.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Mobile App Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Core Mobile App Ecosystem, anchored by the Energy Monster mini-program and dedicated app, serves a massive loyal base of 28 million monthly active users (MAU) as of Dec 2025, cutting acquisition cost per user to under $1 and classifying it as a cash cow.\u003c\/p\u003e\n\u003cp\u003eWith a 42% share of the local digital interface market, recurring daily sessions average 18 per user and churn is low at 3% monthly, supplying predictable revenue streams.\u003c\/p\u003e\n\u003cp\u003eThe platform processes $1.2 billion in annual transactions, enabling seamless payments and generating steady fee income that underpins the wider business infrastructure.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLegacy Cabinet Maintenance Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLegacy Cabinet Maintenance Services is a Cash Cow: infrastructure for older cabinet models is now 40% more efficient vs 2018, yielding steady EBITDA margins around 28% in 2024 and requiring minimal CapEx since 2019.\u003c\/p\u003e\n\u003cp\u003eThese units perform reliably in stable sites, producing recurring revenue with low churn; field expertise cuts OPEX per unit by ~22%, letting Smart Share Global harvest free cash to fund growth areas.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh efficiency: +40% vs 2018\u003c\/li\u003e\n\u003cli\u003eEBITDA margin: ~28% (2024)\u003c\/li\u003e\n\u003cli\u003eOPEX per unit down ~22%\u003c\/li\u003e\n\u003cli\u003eMinimal CapEx since 2019\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand Licensing and Royalties\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBy 2025 Energy Monster brand recognition drives passive income via licensing—brand royalties from third-party consumer electronics deals total an estimated $42.5M in annual recurring revenue, with royalty margins around 88% and negligible operating costs.\u003c\/p\u003e\n\u003cp\u003eLicenses cover headphones, smart chargers, and IoT accessories; parent company involvement is limited to brand guidelines and quality audits, yielding cash flow conversion rates near 95% and EBITDA contribution concentrated in corporate cash.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2025 royalties: $42.5M\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmart Share Global: Cash Cows Drive 62% EBITDA, 28M MAU, $1.2B TPV, $42.5M Royalties\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSmart Share Global’s cash cows (malls, Core App, Legacy Services, Energy Monster licensing) generated ~62% of EBITDA in 2025, with mall gross margins \u0026gt;78%, app MAU 28M (Dec 2025), platform $1.2B TPV, legacy EBITDA ~28% (2024), and $42.5M royalties (2025); low capex (\u0026lt;10% total) and high cash conversion (~95%) funded $45M 2025 expansion.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eKey 2024–25 Metrics\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMalls\u003c\/td\u003e\n\u003ctd\u003e62% EBITDA share; gross margin\u0026gt;78%; capex\u0026lt;10%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCore App\u003c\/td\u003e\n\u003ctd\u003e28M MAU; $1.2B TPV\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLegacy\u003c\/td\u003e\n\u003ctd\u003eEBITDA~28%; OPEX−22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLicensing\u003c\/td\u003e\n\u003ctd\u003e$42.5M rev; margin~88%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview = Final Product\u003c\/span\u003e\u003cbr\u003eSmart Share Global BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact Smart Share Global BCG Matrix you'll receive after purchase—no watermarks, no placeholders—just the fully formatted, analysis-ready report designed for strategic clarity and professional presentation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747639210361,"sku":"smartshareglobal-com-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/smartshareglobal_com-bcg-matrix.png?v=1772200506","url":"https:\/\/matrixbcg.com\/products\/smartshareglobal-com-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}