{"product_id":"skyworth-marketing-mix","title":"Skyworth Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eSkyworth blends tech-led product innovation with competitive pricing, diverse channel distribution, and targeted promotion to capture global TV and smart-home markets—this preview highlights key strengths and gaps; get the full 4P’s Marketing Mix Analysis to see precise tactics, data-backed recommendations, and editable slides for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Display and Smart TV Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSkyworth leads with high-end OLED and Mini-LED TVs using proprietary AI picture engines; in 2025 these lines represented ~18% of company revenue, driving a 12% gross margin premium vs standard models. By end-2025 they integrate with Swaiot for centralized smart-home control, supporting 120+ device types. Design focuses on ultra-thin panels and 120–240 Hz refresh rates to serve cinema viewers and competitive gamers, boosting premium unit ASPs by ~22% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Smart Home Appliances\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSkyworth expanded white goods with AI refrigerators, washing machines, and air conditioners in 2024, targeting energy savings of 20–35% via sensor-driven optimization and IoT connectivity; global smart appliance shipments grew 12% in 2024 to 290M units, so Skyworth aims to raise household wallet share from 18% to ~24% by 2026.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNew Energy and Photovoltaic Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSkyworth’s 2025 product pillar focuses on residential and commercial solar: PV modules and energy storage systems account for a target of RMB 3.2 billion in revenue for the energy division in 2025, up 48% YoY; the company bundles end-to-end hardware with its home automation software for seamless smart-home energy management, leveraging its 5 manufacturing sites to cut BOM costs 12%; this shift positions Skyworth as a full-stack clean-energy and smart-living provider.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAutomotive Electronics and Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSkyworth supplies high-res in-car displays, intelligent cockpit systems, and EV lighting, blending consumer electronics with automotive tech; in 2024 automotive revenue rose ~28% YoY to CNY 4.3 billion, reflecting this shift.\u003c\/p\u003e\n\u003cp\u003eIts AI-assisted interfaces and ADAS (advanced driver-assistance systems) modules serve multiple EV makers, cutting reliance on consumer retail and stabilizing gross margins—automotive segment GM ~18% in FY2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAutomotive revenue CNY 4.3B (2024)\u003c\/li\u003e\n\u003cli\u003eSegment growth +28% YoY\u003c\/li\u003e\n\u003cli\u003eGross margin ~18% FY2024\u003c\/li\u003e\n\u003cli\u003eKey supplier to multiple EV OEMs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProfessional and Commercial Displays\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe B2B Professional and Commercial Displays line targets large LED signage, medical-grade displays, and interactive education\/corporate monitors, built for durability and specs like Delta E\u0026lt;2 color accuracy for healthcare and 3,000–7,000 nit brightness for outdoor ads.\u003c\/p\u003e\n\u003cp\u003eSkyworth’s commercial display sales grew ~18% in 2024, driven by digital signage and education contracts; average contract size for LED projects exceeded $420k in 2024.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eHigh color accuracy: Delta E\u0026lt;2 for medical\u003c\/li\u003e\n\u003cli\u003eHigh brightness: 3,000–7,000 nit\u003c\/li\u003e\n\u003cli\u003eTarget markets: healthcare, outdoor advertising, education, corporate\u003c\/li\u003e\n\u003cli\u003e2024 growth: ~18%; avg LED contract: $420k+\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSkyworth 2025: Premium TVs, smart appliances, PV\/storage and fast‑growing auto displays\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSkyworth’s product mix in 2025 centers on premium OLED\/Mini‑LED TVs (18% revenue, +12% GM vs standard), smart white goods (aiming household share 24% by 2026), energy PV\/storage target RMB 3.2B (+48% YoY), and automotive displays (CNY 4.3B in 2024, +28% YoY, GM ~18%).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003e2024\/25 Metric\u003c\/th\u003e\n\u003cth\u003eNotes\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOLED\/Mini‑LED TVs\u003c\/td\u003e\n\u003ctd\u003e18% revenue (2025)\u003c\/td\u003e\n\u003ctd\u003e+12% gross margin\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart appliances\u003c\/td\u003e\n\u003ctd\u003e290M global shipments (2024)\u003c\/td\u003e\n\u003ctd\u003eTarget household share 24% by 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnergy (PV\/ESS)\u003c\/td\u003e\n\u003ctd\u003eRMB 3.2B revenue (2025 target)\u003c\/td\u003e\n\u003ctd\u003e+48% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAutomotive\u003c\/td\u003e\n\u003ctd\u003eCNY 4.3B revenue (2024)\u003c\/td\u003e\n\u003ctd\u003e+28% YoY; GM ~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Skyworth’s Product, Price, Place, and Promotion strategies, ideal for managers and consultants needing a clear breakdown of the brand’s market positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Skyworth’s 4P insights into a concise, leadership-ready summary that eases decision-making and aligns teams quickly for marketing execution.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmni-channel Domestic Retail Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSkyworth operates thousands of exclusive brand stores and partners with national chains Suning and Gome, giving it over 4,000 physical touchpoints across China as of 2025.\u003c\/p\u003e\n\u003cp\u003eThose stores link to digital storefronts on JD.com and Tmall, supporting O2O (online-to-offline) sales that accounted for ~45% of domestic revenue in FY2024.\u003c\/p\u003e\n\u003cp\u003eThe omni-channel setup targets urban tech adopters and lower-tier city buyers alike, helping Skyworth sustain ~12% domestic market share in TV and smart home segments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Expansion and Regional Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSkyworth operates regional headquarters in Amsterdam (Europe), Singapore (Southeast Asia), and Los Angeles (North America), supporting a distribution network that covered 72 countries and generated about $1.1 billion in overseas sales in FY2024.\u003c\/p\u003e\n\u003cp\u003eLocalized manufacturing and warehousing—including plants in Poland and Vietnam—cut average lead times by 28% and trimmed cross-border logistics costs by an estimated $45 million in 2024.\u003c\/p\u003e\n\u003cp\u003eThe global infrastructure backs the core Skyworth brand plus localized sub-brands; product mixes adjusted per region helped raise overseas gross margins from 14.2% in 2022 to 17.6% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic E-commerce and Marketplace Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSkyworth sells via Amazon, Lazada, and Shopee, cutting retail costs and reaching 40+ markets; direct online sales grew 28% in 2024, accounting for an estimated $420m of revenue. \u003c\/p\u003e\n\u003cp\u003eThese marketplaces feed Skyworth real-time sales and search data used to cut stockouts 22% and speed regional launches by 35% through targeted SKUs and ads. \u003c\/p\u003e\n\u003cp\u003eOptimizing digital shelf—A+ content, reviews, sponsored listings—kept top-3 SERP share on key product pages, sustaining a 14% higher conversion vs. peers in 2024. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOEM and ODM Partnership Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eA substantial share of Skyworth’s production is sold via OEM\/ODM deals, accounting for roughly 30–40% of group revenue in 2024 (Skyworth Group annual report 2024), letting the firm keep factory utilization above 85% and capture indirect market share in regions where Skyworth retail penetration is low.\u003c\/p\u003e\n\u003cp\u003eThese contracts generate stable cashflow—estimated CNY 6–8 billion in 2024—and finance R\u0026amp;D (Skyworth spent CNY 1.2 billion on R\u0026amp;D in 2024), supporting branded product development.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOEM\/ODM = 30–40% revenue (2024)\u003c\/li\u003e\n\u003cli\u003eFactory utilization \u0026gt;85% (2024)\u003c\/li\u003e\n\u003cli\u003eOEM cashflow ~CNY 6–8bn (2024)\u003c\/li\u003e\n\u003cli\u003eR\u0026amp;D spend CNY 1.2bn (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProject-Based B2B Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSkyworth sells commercial displays and solar systems via a direct sales team plus specialized distributors for large projects, targeting government tenders, corporate office fit-outs, and utility-scale residential solar contracts.\u003c\/p\u003e\n\u003cp\u003eThese channels need high-touch service and technical support—installation, O\u0026amp;M, and warranties—so sales cycles average 6–12 months and project deals often exceed $250k; Skyworth reported 2024 B2B revenues of about $420M across commercial and energy segments.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDirect sales + specialist distributors\u003c\/li\u003e\n\u003cli\u003eBidding: gov't, corporate, large residential\u003c\/li\u003e\n\u003cli\u003eSales cycle 6–12 months\u003c\/li\u003e\n\u003cli\u003eTypical project \u0026gt; $250,000\u003c\/li\u003e\n\u003cli\u003e2024 B2B revenue ~ $420M\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSkyworth: 4,000+ China touchpoints, $1.1B overseas, O2O 45% — agile global growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSkyworth’s omni-channel place: 4,000+ China touchpoints (2025), O2O ~45% domestic revenue (FY2024), ~12% domestic market share; 72-country distribution, $1.1B overseas sales (FY2024); localized plants cut lead times 28% and saved ~$45M (2024); OEM\/ODM 30–40% revenue (~CNY6–8bn, 2024); direct B2B sales drove ~$420M (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eChina touchpoints\u003c\/td\u003e\n\u003ctd\u003e4,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eO2O share\u003c\/td\u003e\n\u003ctd\u003e~45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOverseas sales\u003c\/td\u003e\n\u003ctd\u003e$1.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOEM\/ODM\u003c\/td\u003e\n\u003ctd\u003e30–40% (~CNY6–8bn)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eSkyworth 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact, full Marketing Mix (4P) analysis for Skyworth you'll receive instantly after purchase—no samples or placeholders.\u003c\/p\u003e\n\u003cp\u003eThis ready-made document is complete, editable, and ready to use for strategy, presentation, or implementation the moment you download it.\u003c\/p\u003e\n\u003cp\u003eBuy with confidence: what you see in this preview is identical to the final file included in your order.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751143420281,"sku":"skyworth-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/skyworth-marketing-mix.png?v=1772228194","url":"https:\/\/matrixbcg.com\/products\/skyworth-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}