{"product_id":"sktelecom-marketing-mix","title":"SK Telecom Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eSK Telecom leverages a diverse product portfolio, value-based pricing, omnichannel distribution, and aggressive digital promotion to maintain market leadership in connectivity and ICT services—discover how these 4Ps interact to drive ARPU and subscriber loyalty. Get the full, editable 4P’s Marketing Mix Analysis to save time and gain actionable insights, real-world data, and presentation-ready slides for strategy, benchmarking, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced 5G and 6G Connectivity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSK Telecom leads South Korea with nationwide 5G-Advanced, averaging 1.8 Gbps peak speeds and 120 ms reduced latency in 2024, and is piloting 6G trials targeting sub-ms latency and terabit-class links for 2028; these networks underpin high-bandwidth AR\/VR, V2X, and private industrial campuses, supporting the 2025 shift to hyper-connectivity—SKT invested ~KRW 1.2 trillion in network R\u0026amp;D in 2024 to scale ultra-low-latency services for mission-critical use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAI-Centric Personal Assistant A.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSK Telecom pivoted into AI with A-dot, its flagship personal assistant that uses large language models to deliver personalized scheduling, content recommendations, and real-time conversation to over 8 million monthly active users as of Q4 2025; A-dot drives platform engagement—average session time +22% YoY—and anchors SKT’s digital ecosystem, contributing an estimated KRW 180 billion in service revenue in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIfland Metaverse Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIfland, SK Telecom’s global social metaverse, lets users craft avatars and join varied virtual spaces and had over 12 million cumulative users by Q4 2025, expanding beyond telco services into digital experiences.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 Ifland added creator monetization—tips, paid rooms, and a marketplace—driving creator revenue share models and contributing to SKT’s ICT \u0026amp; platform segment which grew 18% YoY in 2025.\u003c\/p\u003e\n\u003cp\u003eThe platform now offers enterprise virtual meeting suites with ISO\/IEC-compliant security and is used in pilots by 60+ corporate clients across Korea and APAC for training and hybrid events.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnterprise AI and Cloud Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSK Telecom’s Enterprise AI and Cloud Solutions bundle AI analytics, cloud management, and IoT infrastructure to drive B2B digital transformation, helping clients cut operational costs and increase efficiency.\u003c\/p\u003e\n\u003cp\u003eEdge computing integration enables real-time processing at the data source; SKT reported enterprise cloud revenue of KRW 520 billion in 2024, up 18% YoY, with AI services adoption growing 34% among corporate clients.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAI analytics, cloud, IoT stack\u003c\/li\u003e\n\u003cli\u003eEdge computing = real-time processing\u003c\/li\u003e\n\u003cli\u003e2024 enterprise cloud revenue: KRW 520B (+18% YoY)\u003c\/li\u003e\n\u003cli\u003eAI adoption among clients: +34% in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eT-Universe Subscription Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eT-Universe Subscription Services bundles media streaming, shopping discounts, and food-delivery perks into a single paid platform, boosting ARPU (average revenue per user) and retention; SK Telecom reported 2024 platform revenue growth of ~9% year-over-year, driven partly by subscriptions.\u003c\/p\u003e\n\u003cp\u003eIt uses a network of 200+ partners to deepen customer stickiness and cross-sell services, adds new partnerships quarterly to stay competitive in Korea’s platform economy, and targets churn \u0026lt;10% among active subscribers.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBundled services: streaming, shopping, food\u003c\/li\u003e\n\u003cli\u003e200+ partners (2025 partnerships expanded)\u003c\/li\u003e\n\u003cli\u003eARPU lift and 9% platform revenue growth in 2024\u003c\/li\u003e\n\u003cli\u003eQuarterly partner updates; goal: churn \u0026lt;10%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSK Telecom: 5G‑Advanced, AI \u0026amp; Metaverse Drive Growth—A-dot 8M MAU, Ifland 12M, Cloud KRW520B\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSK Telecom’s product mix centers on 5G-Advanced\/6G trials, A-dot AI (8M MAU, KRW 180B 2025 revenue), Ifland metaverse (12M users, creator monetization), enterprise AI\/cloud (KRW 520B cloud revenue 2024, +18% YoY; AI adoption +34%), and T-Universe subscriptions (platform rev +9% 2024; churn target \u0026lt;10%).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e5G\/6G\u003c\/td\u003e\n\u003ctd\u003e1.8 Gbps peak (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eA-dot\u003c\/td\u003e\n\u003ctd\u003e8M MAU; KRW 180B (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIfland\u003c\/td\u003e\n\u003ctd\u003e12M users (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnterprise cloud\u003c\/td\u003e\n\u003ctd\u003eKRW 520B (2024); +18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eT-Universe\u003c\/td\u003e\n\u003ctd\u003ePlatform +9% (2024); churn \u0026lt;10%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into SK Telecom’s Product, Price, Place, and Promotion strategies, ideal for managers, consultants, and marketers needing a complete breakdown of its market positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes SK Telecom’s 4Ps into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion strategies to quickly relieve decision-making friction.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Physical Retail Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSK Telecom keeps a dominant retail footprint with about 1,100 T World stores and 4,500 authorized dealerships across South Korea as of 2025, driving roughly 28% of device sales and 15% of service activations; stores handle hardware purchases, in-person service consultations, and technical support, reducing average repair turnaround to 3.2 days in 2024. These outlets sustain high-touch sales for premium devices and maintain brand visibility despite rising digital adoption.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eT World Digital Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe T World digital platform (app and website) is SK Telecom’s primary digital distribution channel for plan upgrades, billing, add-ons, and support, handling an estimated 65% of postpaid transactions in 2024 and reducing store visits by ~40%. It enables self-service billing and purchases, integrates chat\/AI support, and reflects South Korea’s 96% mobile internet penetration and high digital literacy, lowering service costs and speeding upgrades.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal AI Telco Alliance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpthrough strategic international partnerships sk telecom global ai telco alliance lets the company work with over carriers across countries expanding commercial reach beyond south korea and supporting in ai-related service contracts\u003e\n\u003cpthe alliance enables cross-border distribution of ai platforms and advanced roaming services contributing to a year-over-year increase in overseas service revenue boosting skt international brand presence.\u003e\n\u003c\/pthe\u003e\u003c\/pthrough\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eB2B Direct Sales and Consulting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSK Telecom uses a dedicated B2B direct sales force offering tailored consulting and implementation for enterprises, targeting private 5G, MEC, and cloud with project contracts often worth KRW 5–50 billion (2024 deals example).\u003c\/p\u003e\n\u003cp\u003eThis channel guarantees precise delivery to corporate specs and fosters long-term ties via dedicated account managers and 24\/7 technical support teams, reducing churn and increasing ARPU.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDirect sales + consulting\u003c\/li\u003e\n\u003cli\u003ePrivate 5G\/cloud projects KRW 5–50B\u003c\/li\u003e\n\u003cli\u003eDedicated account + 24\/7 tech support\u003c\/li\u003e\n\u003cli\u003eFocus on long-term ARPU growth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThird-Party E-commerce Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSK Telecom sells devices and service contracts through major third-party marketplaces like Coupang, Naver Shopping, and 11st, capturing customers who prefer one-stop electronics purchases; as of 2024, SKT reported online channel sales growth of ~18% year-on-year, with e-commerce accounting for an estimated 22% of handset distribution.\u003c\/p\u003e\n\u003cp\u003eThis multi-channel strategy boosts reach across platforms where modern consumers shop, reducing reliance on carrier stores and increasing conversion through platform promotions and bundle listings.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eIntegrations: Coupang, Naver Shopping, 11st\u003c\/li\u003e\n\u003cli\u003e2024 online sales growth: ~18% YoY\u003c\/li\u003e\n\u003cli\u003eE-commerce share of handset distribution: ~22%\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSK Telecom: omnichannel sales + global AI deals fuel 12% overseas growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSK Telecom’s place strategy mixes 1,100 T World stores + 4,500 dealers (2025) with T World digital handling ~65% postpaid transactions (2024), e-commerce (Coupang\/Naver\/11st) ~22% handset share and B2B direct sales for KRW 5–50B private 5G deals; global partnerships (20+ carriers, 15 countries) supported $120M AI contracts in 2024, driving 12% YoY overseas revenue growth.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eT World stores\u003c\/td\u003e\n\u003ctd\u003e1,100 stores; 28% device sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAuthorized dealers\u003c\/td\u003e\n\u003ctd\u003e4,500 dealers\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital (app\/web)\u003c\/td\u003e\n\u003ctd\u003e65% postpaid txns (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE-commerce\u003c\/td\u003e\n\u003ctd\u003e22% handset share; +18% YoY (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eB2B direct\u003c\/td\u003e\n\u003ctd\u003eDeals KRW 5–50B; 24\/7 support\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGlobal alliance\u003c\/td\u003e\n\u003ctd\u003e20+ carriers, $120M AI (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eSK Telecom 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual SK Telecom 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete and ready to use with product, price, place, and promotion analysis tailored for strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749969015161,"sku":"sktelecom-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/sktelecom-marketing-mix.png?v=1772221078","url":"https:\/\/matrixbcg.com\/products\/sktelecom-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}