{"product_id":"skdiscovery-marketing-mix","title":"SK Discovery Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how SK Discovery aligns product innovation, strategic pricing, targeted distribution, and persuasive promotion to drive market impact—this preview highlights key strengths and opportunities; unlock the full 4P’s Marketing Mix Analysis for an editable, presentation-ready report with data, strategy templates, and actionable recommendations to save hours of research and apply immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Green Materials and Copolyester\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSK Discovery, via SK Chemicals, produces BPA-free copolyesters for cosmetics, food, and medical packaging, claiming 20% higher heat resistance and 15% lower carbon footprint versus conventional PET as of 2025.\u003c\/p\u003e\n\u003cp\u003eGlobal demand for sustainable packaging grew 8.7% CAGR 2020–25; SK Chemicals reported copolyester sales of KRW 420 billion in 2024, up 12% year-over-year.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the line increased chemically recycled content to 30% of volume, targeting 50% by 2030 to support a circular economy and reduce scope 3 emissions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLife Sciences and Bio-pharmaceuticals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSK Discovery's Life Sciences and Bio-pharmaceuticals line, via SK Plasma and SK Chemicals' life science unit, sells blood derivatives and pharma products, reporting combined 2024 revenue of about KRW 1.2 trillion and 14% YoY growth in biologics sales.\u003c\/p\u003e\n\u003cp\u003eThe portfolio targets rare-disease therapies and high-value vaccines; 2024 R\u0026amp;D spend was ~KRW 210 billion (≈17% of segment revenue) focused on advanced bioprocessing and novel drug-delivery platforms.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eClean Energy and Hydrogen Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpthrough sk gas discovery supplies liquefied petroleum while scaling natural and hydrogen investments targeting million tonnes capacity by revenue from low-carbon fuels. the segment builds clean-energy infrastructure terminals mw electrolysers refueling stations meet south korea net-zero goals offer integrated plus carbon-neutral fuel services\u003e\n\u003c\/pthrough\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCircular Economy and Recycling Technology\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSK Discovery develops chemical recycling that turns plastic waste into feedstock, supplying industrial customers with lower-carbon alternatives to virgin resin; pilot plants reported processing capacity of ~30,000 tonnes\/year in 2024 and target 100,000 tonnes\/year by 2027.\u003c\/p\u003e\n\u003cp\u003eThe service model sells recycled feedstock and integration services, cutting Scope 3 emissions for customers—estimated lifecycle GHG reduction ~50% vs virgin polymers in 2024 LCA studies.\u003c\/p\u003e\n\u003cp\u003eIntegration into SK Discovery’s plants secures long-term supply and pricing stability amid tightening carbon regulations and rising demand for circular materials.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e30,000 t\/yr pilot capacity (2024)\u003c\/li\u003e\n\u003cli\u003e100,000 t\/yr target (2027)\u003c\/li\u003e\n\u003cli\u003e~50% lifecycle GHG reduction vs virgin\u003c\/li\u003e\n\u003cli\u003eService + feedstock revenue model\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Investment Management Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpsk discovery as an investment holding company directs strategic capital allocation and portfolio optimization across subsidiaries to boost long-term shareholder value targeting green bio-tech growth engines where it committed about billion in reported a irr through\u003e\n\u003cpthe firm acts as a business incubator funding r cross-subsidiary projects and shared services to drive synergy internal ventures screened in produced three pilot-scale launches projected ebitda uplift for core units.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 capital deployed: $1.2 billion\u003c\/li\u003e\n\u003cli\u003eReported portfolio IRR (through 2023): 14%\u003c\/li\u003e\n\u003cli\u003eInternal ventures screened (2024): 30\u003c\/li\u003e\n\u003cli\u003ePilot launches (2024): 3\u003c\/li\u003e\n\u003cli\u003eProjected EBITDA uplift: 18%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\u003c\/psk\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSK Discovery: BPA‑free copolyesters, recycled feedstock scale‑up \u0026amp; 1.2Tn biopharma thrust\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSK Discovery’s product mix centers on BPA-free copolyesters (420bn KRW sales 2024), chemically recycled feedstock (30k t\/yr pilot; 100k t target by 2027; ~50% lifecycle GHG cut), biopharma\/platelet plasma (1.2tn KRW revenue 2024; R\u0026amp;D 210bn KRW), and low‑carbon fuels (1.2Mt H2 target 2025). \u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCopolyester\u003c\/td\u003e\n\u003ctd\u003e420bn KRW (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecycled feedstock\u003c\/td\u003e\n\u003ctd\u003e30k t (2024) →100k t (2027)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBiopharma\u003c\/td\u003e\n\u003ctd\u003e1.2tn KRW (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into SK Discovery’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context to inform managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes SK Discovery’s 4Ps into a concise, leadership-ready snapshot that speeds decision-making and aligns teams quickly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal B2B Distribution Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSK Discovery uses an international B2B distribution network serving North America, Europe, and Asia, with 12 sales offices and 8 logistics hubs as of 2025 to ship specialty chemicals and pharma intermediates; global sales via these channels contributed roughly KRW 1.2 trillion (about USD 900M) in 2024. Local hubs cut lead times to 5–10 days regionally, letting SKD balance demand swings and keep stable market share near 6% in targeted segments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDomestic Energy Infrastructure in South Korea\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSK Gas operates about 1,200 LPG filling stations and 18 storage terminals nationwide, serving roughly 5 million residential and industrial customers as of 2025.\u003c\/p\u003e\n\u003cp\u003eThe company is upgrading key terminals—adding LNG bunkering at three sites and planning 15 hydrogen refueling stations by 2026—to support Korea’s 2030 clean-fuel targets.\u003c\/p\u003e\n\u003cp\u003eThose terminals sit near major ports and industrial clusters, cutting inland haulage by up to 30% and boosting national energy security through distributed storage capacity of ~600,000 tons.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic R\u0026amp;D and Innovation Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eResearch and development centers act as SK Discovery’s innovation sites, focusing on green chemistry and life sciences and accounting for 12% of 2024 R\u0026amp;D spend (KRW 145bn of KRW 1.2trn). \u003c\/p\u003e\n\u003cp\u003eThey sit next to academic and industrial clusters—Seoul, Daejeon—to speed collaboration and hire PhDs; 48% of hires in 2023 came from partner universities. \u003c\/p\u003e\n\u003cp\u003eBy 2025 these hubs run pilot tests for sustainable materials and biotech, completing 22 pilot projects in 2024 ahead of commercial rollout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Supply Chain Management Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSK Discovery uses cloud-based digital supply chain systems to manage logistics across subsidiaries, enabling real-time inventory visibility and route optimization for energy and chemical shipments.\u003c\/p\u003e\n\u003cp\u003eThese platforms cut lead times and lowered freight costs; in 2024 SK Group reported a 12% logistics cost reduction from digital initiatives and 18% faster order-to-delivery cycles for chemical products.\u003c\/p\u003e\n\u003cp\u003eDigitalization increases transparency for partners via shared dashboards and blockchain-backed records, reducing stockouts and compliance errors in global distribution.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time inventory tracking\u003c\/li\u003e\n\u003cli\u003eRoute optimization for lower freight costs (≈12% savings)\u003c\/li\u003e\n\u003cli\u003e18% faster order-to-delivery in 2024\u003c\/li\u003e\n\u003cli\u003eBlockchain records for partner transparency\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eJoint Ventures and Local Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSK Discovery forms joint ventures with local leaders—cutting market entry time and risk—used in 2024 to enter 3 new Southeast Asian markets for green energy and pharma, leveraging partners with \u0026gt;50% regional distribution reach.\u003c\/p\u003e\n\u003cp\u003eThese alliances grant immediate access to regulatory teams and channels, reducing compliance delays by an estimated 30% and accelerating product rollout timelines.\u003c\/p\u003e\n\u003cp\u003eJoint ventures supported scaling of SKD’s green hydrogen and biologics pilots, helping achieve combined 2024 revenue contribution of roughly KRW 120 billion (~USD 90m).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e3 new markets in 2024\u003c\/li\u003e\n\u003cli\u003e\u0026gt;50% regional channel reach\u003c\/li\u003e\n\u003cli\u003e~30% faster compliance\u003c\/li\u003e\n\u003cli\u003eKRW 120bn revenue contribution\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSK Discovery scales logistics \u0026amp; digital ops: KRW1.2T sales, 12% cost cuts, 5–10 day lead times\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSK Discovery’s place strategy mixes 12 sales offices, 8 logistics hubs, 1,200 LPG stations, and 18 terminals (2025), supporting KRW 1.2trn (USD ~900M) in 2024 sales; hubs cut lead times to 5–10 days and inland haulage by up to 30%, supporting ~6% segment share. Digital supply-chain tools cut logistics costs ~12% and sped order-to-delivery 18% in 2024; JVs entered 3 SEA markets in 2024, adding KRW 120bn revenue.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSales offices\u003c\/td\u003e\n\u003ctd\u003e12 (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics hubs\u003c\/td\u003e\n\u003ctd\u003e8 (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLPG stations\u003c\/td\u003e\n\u003ctd\u003e1,200 (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStorage capacity\u003c\/td\u003e\n\u003ctd\u003e~600,000 tons\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 sales\u003c\/td\u003e\n\u003ctd\u003eKRW 1.2trn (~USD 900M)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics cost reduction\u003c\/td\u003e\n\u003ctd\u003e~12% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrder-to-delivery speed\u003c\/td\u003e\n\u003ctd\u003e+18% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eJV revenue\u003c\/td\u003e\n\u003ctd\u003eKRW 120bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eSK Discovery 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual SK Discovery 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750178828665,"sku":"skdiscovery-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/skdiscovery-marketing-mix.png?v=1772222958","url":"https:\/\/matrixbcg.com\/products\/skdiscovery-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}