{"product_id":"sk-inc-business-model-canvas","title":"SK Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSK Business Model Canvas: Strategic Playbook \u0026amp; Editable Templates to Accelerate Growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover SK’s strategic playbook with our concise Business Model Canvas—mapping customer segments, value propositions, key partners, and revenue levers that drive growth and margin. Ideal for investors, consultants, and founders, the full downloadable canvas offers editable Word and Excel versions plus strategic notes to benchmark and adapt SK’s winning formula. Purchase the complete Canvas to unlock actionable insights and accelerate your planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Semiconductor Alliances\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSK Inc. partners with NVIDIA and TSMC to co-develop and supply High Bandwidth Memory (HBM) for AI accelerators, underpinning its AI memory leadership; SK hynix reported HBM revenue of about $1.8 billion in 2024, helping SK keep market share in high-margin AI segments through 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAutomotive Joint Ventures\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSK has joint ventures with Ford and Hyundai to build large EV battery plants in the US and Europe—projects totaling about $10–12 billion in capex commitments through 2025, adding ~100 GWh of capacity by 2026 to meet local content rules and curb shipping costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnergy Transition Consortia\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSK Inc. joins international consortia on hydrogen and carbon capture, sharing tech and infrastructure with partners like Shell and KAIST to de-risk pilots; consortium-backed projects cut capex per MW by ~25% on similar pilots in 2024. \u003c\/p\u003e\n\u003cp\u003eThese partnerships speed SK’s shift from petrochemicals and support its Net Zero by 2050 goal, with consortium projects targeting ~500 ktCO2\/year capture capacity and 200 MW electrolyzer scale-up by 2030. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinancial and Private Equity Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSK partners with global private equity firms and sovereign wealth funds—including BlackRock, KKR, and Korea Investment Corporation—to secure co-investments and debt facilities, enabling \u0026gt;$3.5bn in M\u0026amp;A capacity across bio-pharma and digital since 2023.\u003c\/p\u003e\n\u003cp\u003eThese alliances supply liquidity and risk-sharing so SK Inc. can rebalance its portfolio aggressively without overleveraging its balance sheet.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCo-invest capital: \u0026gt;$3.5bn since 2023\u003c\/li\u003e\n\u003cli\u003eKey partners: BlackRock, KKR, Korea Investment Corporation\u003c\/li\u003e\n\u003cli\u003eFocus: bio-pharma, digital\u003c\/li\u003e\n\u003cli\u003eBenefit: preserves SK balance sheet, speeds deal execution\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGovernment and Academic Collaborations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe company maintains deep ties with the South Korean government and top global universities to drive foundational-science innovation, partnering on state-funded R\u0026amp;D—South Korea labeled 2024 national quantum strategy with KRW 1.5 trillion (≈USD 1.1bn), and SK-led consortia captured ~18% of related grants.\u003c\/p\u003e\n\u003cp\u003eThese partnerships fund projects in quantum computing and advanced materials, aligning SK with national industrial policy and giving early access to breakthroughs from labs like KAIST and Seoul National University; SK reports a 12% uplift in patent filings from such collaborations in 2023–24.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eKRW 1.5T national quantum fund (2024)\u003c\/li\u003e\n\u003cli\u003eSK consortia: ~18% of quantum\/materials grants\u003c\/li\u003e\n\u003cli\u003e12% rise in patents (2023–24)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSK’s strategic partner network fuels $1.8B HBM, ~100GWh EV scale, 500kt CO2 target\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSK leverages partnerships with NVIDIA, TSMC, Ford, Hyundai, Shell, KAIST, BlackRock, KKR and KIC to secure HBM supply ($1.8bn HBM revenue 2024), add ~100 GWh EV battery capacity (≈$10–12bn capex to 2025), scale hydrogen\/CCS (target 500 ktCO2\/yr by 2030) and unlock \u0026gt;$3.5bn co-invest capital since 2023.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartnership\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003eTimeframe\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHBM (NVIDIA\/TSMC)\u003c\/td\u003e\n\u003ctd\u003e$1.8bn revenue\u003c\/td\u003e\n\u003ctd\u003e2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEV batteries (Ford\/Hyundai)\u003c\/td\u003e\n\u003ctd\u003e~100 GWh; $10–12bn capex\u003c\/td\u003e\n\u003ctd\u003eby 2026\/2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHydrogen\/CCS (Shell\/KAIST)\u003c\/td\u003e\n\u003ctd\u003e500 ktCO2\/yr; 200 MW electrolyzer\u003c\/td\u003e\n\u003ctd\u003eby 2030\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFinancial partners\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;$3.5bn co-invest\u003c\/td\u003e\n\u003ctd\u003esince 2023\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA comprehensive, pre-written business model tailored to SK’s strategy, organized into the 9 classic BMC blocks with full narrative, competitive analysis, SWOT linkage, and real-world operational insights to support presentations, investor funding, and informed decision-making by entrepreneurs and analysts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses SK’s strategy into a digestible one-page canvas, saving hours of formatting while providing an editable, shareable snapshot ideal for boardrooms, team collaboration, and quick comparison across models.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Investment and Portfolio Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSK Inc. acts as strategic architect, allocating capital across affiliates by monitoring global trends and reallocating funds to high-growth areas; in 2025 it increased investment in AI, green, and bio sectors, committing roughly KRW 5.2 trillion (about USD 3.9 billion) to these areas through H1–H2 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced R\u0026amp;D and Technological Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSK’s core activity is advanced R\u0026amp;D—pushing semiconductor architecture, next‑gen battery chemistry, and AI models—with SK Group and SK hynix spending about $6.5 billion on R\u0026amp;D in 2024 to sharpen manufacturing processes and product design; this funds multiple global research centers and lets subsidiaries ship higher‑margin, differentiated products into fiercely competitive markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Supply Chain Optimization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSK manages complex logistics and sourcing to feed plants with lithium and silicon, securing contracts covering \u0026gt;60% of 2025 needs and investing $420M in midstream processing to cut spot exposure; this lowers input-cost volatility and protected 2024–25 gross margins by ~120 basis points versus peers. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate Governance and ESG Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpthe holding company enforces unified esg standards and ethical governance across subsidiaries setting carbon-reduction targets cut vs improving board transparency diversity at target embedding social responsibility in country operations to meet eu csrd us sec climate rules.\u003e\u003cpstrong governance sustains trust of international investors evident in a premium on esg-rated peers and reduces regulatory risk exposure lowering cost capital by bps\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2030 carbon cut target: 40% vs 2020\u003c\/li\u003e\n\u003cli\u003eBoard diversity target: 35%\u003c\/li\u003e\n\u003cli\u003eGlobal footprint: 50+ countries\u003c\/li\u003e\n\u003cli\u003eESG premium: +12% valuation\u003c\/li\u003e\n\u003cli\u003eCost of capital reduction: ~60 bps (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pstrong\u003e\u003c\/pthe\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarket Expansion and Localized Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSK Inc. directs subsidiaries into North America and Southeast Asia, setting up regional HQs and tailoring models to local tastes while handling legal, tax, and compliance work; by 2024 SK Group reported over $12.5B in overseas investments, with North America and ASEAN as top targets.\u003c\/p\u003e\n\u003cp\u003eSuccessful expansion cuts dependence on Korea—SK Inc. aims to boost overseas revenue share from ~28% in 2023 toward 40% by 2026 through market-specific product and M\u0026amp;A moves.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 overseas investment: $12.5B+\u003c\/li\u003e\n\u003cli\u003e2023 overseas revenue share: ~28%\u003c\/li\u003e\n\u003cli\u003e2026 overseas revenue target: ~40%\u003c\/li\u003e\n\u003cli\u003eFocus regions: North America, Southeast Asia\u003c\/li\u003e\n\u003cli\u003eKey tasks: regional HQs, legal compliance, localizing offers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSK ramps KRW5.2T into AI\/green\/bio, cuts input volatility, eyes 40% overseas revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSK Inc. runs capital allocation and R\u0026amp;D hubs, committing KRW 5.2T (≈USD 3.9B) to AI\/green\/bio in 2025, and SK Group+SK hynix spent ~$6.5B on R\u0026amp;D in 2024; it secures \u0026gt;60% of 2025 raw-material needs, cut input volatility and protected margins by ~120bps, and targets 40% carbon cut vs 2020 and 40% overseas revenue by 2026.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2025 targeted capex (AI\/green\/bio)\u003c\/td\u003e\n\u003ctd\u003eKRW 5.2T (≈USD 3.9B)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 R\u0026amp;D spend (SK Group+SK hynix)\u003c\/td\u003e\n\u003ctd\u003e~USD 6.5B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRaw-material coverage 2025\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMargin protection vs peers\u003c\/td\u003e\n\u003ctd\u003e~120 bps\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2030 carbon target\u003c\/td\u003e\n\u003ctd\u003e-40% vs 2020\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2026 overseas revenue goal\u003c\/td\u003e\n\u003ctd\u003e40% (from ~28% in 2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview Before You Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe preview shown is the actual SK Business Model Canvas you’ll receive—not a mockup or sample—and it reflects the same structure, content, and formatting included in the final deliverable.\u003c\/p\u003e\n\u003cp\u003eAfter purchase you’ll get this exact document, fully editable and ready to use in Word and Excel, with no hidden pages or altered layouts—what you see is what you’ll own.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749000950137,"sku":"sk-inc-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/sk-inc-business-model-canvas.png?v=1772212298","url":"https:\/\/matrixbcg.com\/products\/sk-inc-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}