{"product_id":"sisram-medical-marketing-mix","title":"Sisram Medical Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Sisram Medical’s product innovation, tiered pricing, selective distribution, and targeted promotions combine to secure market leadership in aesthetic devices—grab the full 4P’s Marketing Mix Analysis for an editable, presentation-ready report that saves hours of research and delivers actionable insights for strategy, benchmarking, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnergy-Based Aesthetic Devices\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSisram Medical leads with flagship energy-based platforms—Soprano, Harmony, and Accent—covering hair removal, skin tightening, and body contouring and accounting for an estimated 28% of the company’s 2025 device revenues (~$210M of $750M total devices sales). By end-2025 these platforms integrate AI-driven diagnostic modules that tailor parameters per patient, reducing average treatment time by ~18% in trials. The product line mixes laser, radiofrequency, and ultrasound tech and supports recurring consumable and service revenues, boosting gross margins by ~4 percentage points versus 2022. Continued R\u0026amp;D spend of ~6% of revenue in 2025 sustains pipeline upgrades and clinician training programs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInjectables and Bio-Aesthetics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSisram Medical expanded beyond devices to offer injectables—dermal fillers and neuromodulators—supporting a combined energy-plus-chemical approach that targets both tissue remodeling and muscle relaxation for fuller outcomes.\u003c\/p\u003e\n\u003cp\u003eClinical trials and post-market data back safety and durability; Sisram reports companion-product sales growing 28% in 2024, reflecting rising demand for minimally invasive combos where global filler market hit $5.6B in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and IoT Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSisram Medical integrates digital tools such as Alma IQ and cloud practice-management software to deliver data-driven dashboards showing patient progress and device utilization; in 2024 Alma IQ reported reducing treatment time by ~12% in pilot clinics. \u003c\/p\u003e\n\u003cp\u003eIoT-enabled devices provide remote monitoring and predictive maintenance, cutting unplanned downtime by an estimated 30% and lowering service costs—Sisram states fleet uptime rose to ~98% after rollouts in 2023. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePersonal Care and Home-Use Tech\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSisram Medical has launched consumer-facing personal care and home-use devices that use lower-intensity energy tech to let patients maintain clinical results between visits, aligning with the 2025 trend of 28% growth in at-home aesthetic devices (Source: Grand View Research, 2025).\u003c\/p\u003e\n\u003cp\u003eThis move broadens Sisram’s market reach, creates recurring touchpoints with end-users, and supports service-to-product upsells; Sisram reported device revenue growth of ~12% in FY2024 from consumer channels.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\n\u003cli\u003eAddresses 28% market growth (2025)\u003c\/li\u003e\n\u003cli\u003eUses low-intensity energy for maintenance\u003c\/li\u003e\n\u003cli\u003eSupports recurring user engagement\u003c\/li\u003e\n\u003cli\u003e~12% consumer-channel revenue growth in FY2024\u003c\/li\u003e\n\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAesthetic Dentistry Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSisram Medical offers digital dentistry tools combining imaging and laser tech for minimally invasive gum contouring, teeth whitening, and cosmetic procedures that map to the $38B global dental aesthetic market (2024) and projected 6.2% CAGR through 2030.\u003c\/p\u003e\n\u003cp\u003eBy reusing its energy-based device expertise, Sisram targets a high-margin niche—dental lasers and imaging—with potential to add 5–8% revenue uplift within 3 years and improve clinic attach rates.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eIntegrates imaging + lasers for aesthetics\u003c\/li\u003e\n\u003cli\u003eTargets $38B market (2024), 6.2% CAGR\u003c\/li\u003e\n\u003cli\u003eFocus: gum contouring, whitening\u003c\/li\u003e\n\u003cli\u003eExpected 5–8% revenue lift in 3 years\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSisram: Energy platforms drive $210M flagship revenue; AI trims treatment time 18%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSisram’s product mix centers on energy platforms (Soprano, Harmony, Accent) driving ~$210M (28%) of 2025 device revenue; AI modules cut treatment time ~18%. Expanded injectables and home-use devices lift recurring sales (consumer channels +12% FY2024). Dental lasers target $38B market (2024) with 5–8% 3-year uplift; R\u0026amp;D ~6% revenue (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2025 device rev\u003c\/td\u003e\n\u003ctd\u003e$750M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFlagship share\u003c\/td\u003e\n\u003ctd\u003e$210M (28%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003e~6% rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Sisram Medical’s Product, Price, Place, and Promotion strategies—ideal for managers, consultants, and marketers needing a clear breakdown of the company’s market positioning and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Sisram Medical’s 4P marketing mix into a concise, leadership-ready snapshot that clarifies product positioning, pricing strategy, channel approaches, and promotional priorities to speed decision-making and cross-functional alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Sales Operations in Key Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSisram Medical runs a direct sales force across North America, Western Europe and Greater China, covering ~60% of its revenue-generating markets; direct channels served 52% of 2024 device sales in those regions. This model deepens ties with high-volume clinics and sustains faster technical support SLAs (avg 24–48 hours) and higher rep-driven repurchase rates (repeat purchase +18% vs distributors). Controlling sales lets Sisram deploy localized promotions and price moves within weeks to counter competitors.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIn emerging and secondary markets Sisram Medical uses a hybrid distribution model combining direct sales with a network of authorized distributors to reach dermatologists, plastic surgeons, and clinics across 90+ countries, supporting roughly 60% of international revenue in 2024.\u003c\/p\u003e\n\u003cp\u003ePartners are selected for local market expertise and must provide training and after-sales service; in 2024 Sisram certified over 450 distributor-led training sessions and reported a 12% higher retention in serviced accounts.\u003c\/p\u003e\n\u003cp\u003eThis approach boosts market penetration while keeping cost-to-serve down; distributor channels accounted for an estimated 55% of unit shipments in 2024, widening access in regions with limited direct presence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAlma Academy Training Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAlma Academy Training Centers bolster Sisram Medicals physical reach by hosting 25 global sites as of 2025, training over 8,000 practitioners annually through hands-on clinical workshops and device demos.\u003c\/p\u003e\n\u003cp\u003eThese centers function as distribution touchpoints where prospects test technologies in real cases, increasing trial-to-purchase conversion by ~18% in recent partner studies.\u003c\/p\u003e\n\u003cp\u003eAlma Academys peer-to-peer sessions deepen user loyalty, cutting device churn and supporting aftersales revenue — training-related sales accounted for roughly 12% of service-contract renewals in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital B2B Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSisram Medical has upgraded its digital B2B portals so practitioners can order consumables, accessories, and injectables directly, cutting procurement time by up to 30% and reducing stockouts that cost clinics an estimated 8% of monthly procedures.\u003c\/p\u003e\n\u003cp\u003eThe platform ensures steady supply for daily operations and hosts clinical resources and marketing materials, serving as a single touchpoint that increased repeat orders by 22% in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e30% faster procurement\u003c\/li\u003e\n\u003cli\u003e8% fewer stockout-related cancellations\u003c\/li\u003e\n\u003cli\u003e22% rise in repeat orders (2024)\u003c\/li\u003e\n\u003cli\u003eCentralized clinical and marketing content\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Clinical Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSisram Medical secures multi-site placements in top-tier medical groups and aesthetic franchises so its devices become the standard of care in premier clinics; by 2025 the company reported over 1,200 global installed systems in flagship practices, boosting device-utilization in affluent markets.\u003c\/p\u003e\n\u003cp\u003eThese strategic partnerships include co-branded marketing and training programs that raise brand visibility among high-net-worth patients, contributing to a premium ASP (average selling price) uplift of roughly 12% vs broad-market sales in 2024.\u003c\/p\u003e\n\u003cp\u003ePlacement in prestigious clinics reinforces Sisram’s premium positioning across key regions—Europe, North America, and GCC—supporting recurring consumable sales and service contracts that made up ~38% of revenue in FY 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1,200+ global installed systems (2025)\u003c\/li\u003e\n\u003cli\u003e~12% ASP uplift from flagship placements (2024)\u003c\/li\u003e\n\u003cli\u003eRecurring sales\/services ≈38% of FY2024 revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSisram: Hybrid sales, 1,200+ systems, 8k+ trained and +22% repeat orders\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSisram’s place mixes direct sales (52% of device sales in NA\/WE\/GC in 2024) and distributor reach (55% of unit shipments globally in 2024), 25 Alma Academy sites (2025) training 8,000+ practitioners, 1,200+ installed systems (2025), digital B2B portal raising repeat orders +22% (2024) and reducing procurement time by 30%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect sales share (key regions)\u003c\/td\u003e\n\u003ctd\u003e52% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistributor unit share\u003c\/td\u003e\n\u003ctd\u003e55% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAlma sites\u003c\/td\u003e\n\u003ctd\u003e25 (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePractitioners trained\u003c\/td\u003e\n\u003ctd\u003e8,000+\/yr (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInstalled systems\u003c\/td\u003e\n\u003ctd\u003e1,200+ (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRepeat orders lift\u003c\/td\u003e\n\u003ctd\u003e+22% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eSisram Medical 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Sisram Medical 4P's Marketing Mix document you’ll receive instantly after purchase—no surprises; it’s fully complete and ready to use.\u003c\/p\u003e\n\u003cp\u003eYou’re viewing the exact same editable, high-quality analysis included with your purchase, not a sample or demo, so you can download and apply it immediately after checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751169143161,"sku":"sisram-medical-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/sisram-medical-marketing-mix.png?v=1772228502","url":"https:\/\/matrixbcg.com\/products\/sisram-medical-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}