{"product_id":"sisecam-marketing-mix","title":"ÅžiÅŸecam Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp marketing mix marries product innovation in specialty glass with tiered pricing extensive industrial and retail channels targeted b2b promotions that reinforce its premium positioning the preview only scratches surface.\u003e\n\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Flat Glass Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp integrated flat glass solutions supply construction automotive and solar sectors with float tempered laminated coated glasses supporting a segment revenue of within the group. these high-performance deliver up to better u-value reduction heat gain control versus standard meeting tightened green building codes in eu us markets. designed for energy-efficient fa bipv photovoltaics portfolio cuts hvac loads by an estimated adds visual flexibility contemporary architecture worldwide.\u003e\n\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Glassware and Design\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpunder its flagship pasabahce brand offers wide glassware everyday tumblers to premium designer lines roughly in tableware sales and sustaining global market share retail glassware.\u003e\n\u003cpby end-2025 the lineup added recycled-glass skus and antimicrobial-coated ranges recycled content now used in of production antimicrobial items account for unit sales meeting rising health demand.\u003e\n\u003cpthe segment mixes traditional craftsmanship with industrial design keeping r spend at of group revenue and supporting exports to countries which preserves global leadership.\u003e\n\u003c\/pthe\u003e\u003c\/pby\u003e\u003c\/punder\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Glass Packaging\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSisecam Glass Packaging makes bottles and jars for food, beverage and pharma, focusing on lightweighting to cut material use by up to 20% per unit versus legacy designs (2024 internal data).\u003c\/p\u003e\n\u003cp\u003eAdvanced furnace control and IS-machine tech lower CO2 emissions roughly 15% per tonne of glass (2023 company sustainability report), while keeping safety and barrier performance.\u003c\/p\u003e\n\u003cp\u003ePositioned as the premier eco-friendly alternative to plastic, Sisecam cites a 90%+ recyclability rate and aligns product strategy with EU circular economy targets and client net-zero pledges.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial Chemicals and Soda Ash\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp is a top-tier global producer of soda ash and chrome chemicals supplying\u003e3.2 million tonnes of soda ash capacity in 2024 and key chrome outputs used in glass and industrial processes.\u003c\/p\u003e\n\u003cpby the chemical portfolio is optimized for detergents tanning and processing with\u003e99.5% purity grades, supporting external sales and internal glass feedstock needs.\n\u003cpvertical integration cuts feedstock costs for glass improving gross margins by bps vs peers and stabilizing supply amid market volatility.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 capacity: \u0026gt;3.2 Mt soda ash\u003c\/li\u003e\n\u003cli\u003ePurity: \u0026gt;99.5% for specialty grades (2025)\u003c\/li\u003e\n\u003cli\u003eMargin uplift: ~150–250 bps from vertical integration\u003c\/li\u003e\n\u003cli\u003eEnd-markets: detergents, tanning, chemical processing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pvertical\u003e\u003c\/pby\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Glass Fiber Applications\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eŞişecam Advanced Glass Fiber supplies reinforcement for wind, automotive, and electronics, enabling lighter, stronger components; glass fiber demand for wind turbine blades grew ~7% in 2024, supporting €120m+ segment revenues in 2024. \u003c\/p\u003e\n\u003cp\u003eProducts deliver high mechanical strength and corrosion\/UV resistance, key for renewable infrastructure; R\u0026amp;D in fiber chemistry raised tensile strength ~5% vs. 2022, improving composite lifecycle. \u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSupports wind, auto, electronics\u003c\/li\u003e\n\u003cli\u003e~7% market growth 2024\u003c\/li\u003e\n\u003cli\u003e€120m+ 2024 segment revenue\u003c\/li\u003e\n\u003cli\u003eTensile +5% vs 2022\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eŞişecam: diversified glass leader — €1.1bn flat glass, $420M tableware, 22% recycled\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp product mix spans flat glass pasabahce tableware packaging material fibers and chemicals soda ash with recycled content antimicrobial r revenue vertical-integration margin uplift\u003e\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFlat glass\u003c\/td\u003e\n\u003ctd\u003e2025 €1.1bn\u003c\/td\u003e\n\u003ctd\u003eU-value −55%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTableware\u003c\/td\u003e\n\u003ctd\u003e2024 $420M\u003c\/td\u003e\n\u003ctd\u003e~18% share\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePackaging\u003c\/td\u003e\n\u003ctd\u003e2024\u003c\/td\u003e\n\u003ctd\u003e−20% material\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFibers\u003c\/td\u003e\n\u003ctd\u003e2024 €120M+\u003c\/td\u003e\n\u003ctd\u003etensile +5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChemicals\u003c\/td\u003e\n\u003ctd\u003e2024 3.2Mt\u003c\/td\u003e\n\u003ctd\u003epurity \u0026gt;99.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into ÅŞişecam’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context for actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Şişecam’s 4P analysis into an at-a-glance summary that’s ideal for leadership briefings, enabling rapid alignment on product, price, place and promotion strategies and easing cross‑functional decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Production Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs of 2025, Şişecam runs production in 14 countries across Europe, Asia, Africa, and the Americas, supporting consolidated revenues of €4.1bn in 2024; this footprint cuts average transport distance by ~22% versus centralized models, lowering logistics spend and CO2 per tonne. Plants sited near silica and soda ash sources and major markets let Şişecam shorten lead times to 7–10 days regionally and keep utilization rates above 82%, boosting supply-chain resilience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Distribution Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eÅşiÅŸecam runs a network of logistics centers and warehouses positioned near major ports and rail corridors—notably Gebze (Turkey), Rotterdam (Netherlands) and Antwerp (Belgium)—supporting exports to 150+ countries and cutting lead times by ~18% vs 2018 benchmarks.\u003c\/p\u003e\n\u003cp\u003eThese hubs handle heavy glass and chemical loads, enabling annual shipped volumes exceeding 2.3 million tonnes and helping sustain service-level agreements for automotive and construction clients with on-time delivery rates above 96% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Glassware Retail\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eŞişecam’s omnichannel glassware strategy blends 120+ Paşabahçe branded stores (2024) with a global e-commerce network generating ~€150m retail sales in 2024, per company filings; it also supplies major retailers like IKEA and Carrefour to reach 90+ countries. This layered distribution captures in-store, high-street shoppers and the rising online segment—e-commerce grew ~18% year-on-year in 2024—boosting channel mix resilience and margin capture.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Industrial Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eA significant share of Şişecam's sales comes from direct supply contracts with OEMs in appliances and autos; in 2024 industrial sales exceeded €1.2bn, reflecting this focus.\u003c\/p\u003e\n\u003cp\u003eBy syncing delivery with partner production lines, Şişecam delivers just-in-time specialized glass, reducing inventory needs and cutting lead times to days instead of weeks.\u003c\/p\u003e\n\u003cp\u003eThis tight integration raises switching costs, locking long-term deals with global industrial giants and supporting recurring revenue.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 industrial sales \u0026gt; €1.2bn\u003c\/li\u003e\n\u003cli\u003eJIT lead times reduced to days\u003c\/li\u003e\n\u003cli\u003eHigh switching costs = stronger retention\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Sales and Support Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpby the end of deployed advanced b2b digital platforms letting customers track orders manage inventories and access technical docs in real time cutting order lead times by reducing service costs per\u003e\n\u003cpthese portals streamline procurement for smes without erp integration boosting online smb orders yoy and expanding reach into emerging regions where physical sales offices fell vs.\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003eReal-time order tracking — 22% faster lead times\u003c\/li\u003e\u003cli\u003eInventory management — 28% YoY SMB order growth\u003c\/li\u003e\u003cli\u003eTechnical docs on demand — 14% lower service cost per order\u003c\/li\u003e\u003cli\u003eReduced need for local offices — 35% fewer physical offices in target markets\u003c\/li\u003e\n\u003c\/pthese\u003e\u003c\/pby\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eŞişecam cuts lead times ~22%, drives €4.1bn revenue, \u0026gt;96% OTIF and 28% SMB growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eŞişecam’s decentralized 14-country footprint and hubs (Gebze, Rotterdam, Antwerp) cut transport distance ~22% and lead times to 7–10 days, supporting 2024 revenues €4.1bn and \u0026gt;2.3Mt shipments; industrial sales \u0026gt;€1.2bn and on-time delivery \u0026gt;96%. B2B digital platforms (deployed end-2025) cut order lead times ~22%, service cost\/order ~14%, and grew SMB online orders 28% YoY.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenues\u003c\/td\u003e\n\u003ctd\u003e€4.1bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShipments\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;2.3Mt\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndustrial sales\u003c\/td\u003e\n\u003ctd\u003e€1.2bn+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-time delivery\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;96%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead time reduction\u003c\/td\u003e\n\u003ctd\u003e~22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSMB online growth\u003c\/td\u003e\n\u003ctd\u003e28% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eÅžiÅŸecam 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Şişecam 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750226964857,"sku":"sisecam-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/sisecam-marketing-mix.png?v=1772223303","url":"https:\/\/matrixbcg.com\/products\/sisecam-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}