{"product_id":"sino-marketing-mix","title":"Sino Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Sino Group’s product mix, pricing architecture, distribution channels, and promotion tactics combine to drive market leadership — with real examples and actionable takeaways. Purchase the full 4Ps Marketing Mix Analysis for a presentation-ready, editable report that saves research time and supports strategy, benchmarking, or coursework. Get instant access to a professional deep dive you can apply or repurpose today.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLuxury Residential and Mixed-Use Developments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Group targets affluent buyers with high-end residential and mixed-use projects that blend contemporary architecture and sustainability; by 2025 over 70% of new units include energy-efficient features (LED, insulation, BMS) to cut operating costs and boost resale value.\u003c\/p\u003e\n\u003cp\u003eSmart home tech and wellness amenities are standard: 85% of 2024–25 launches include IoT controls, air purification, and fitness hubs, lifting average price per sq ft by ~12% versus non-smart peers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial and Retail Property Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSino Group's commercial and retail portfolio spans 5.2 million sq ft of leasable space in Hong Kong and mainland China, targeting multinational firms and flagship consumer brands with Grade A offices and mall formats.\u003c\/p\u003e\n\u003cp\u003eRetail assets like Olympian City and TMT Plaza serve as community hubs, driving footfall—Olympian City reported annual footfall of ~28 million in 2024—and mix retail, F\u0026amp;B and entertainment for experiential shopping.\u003c\/p\u003e\n\u003cp\u003eProperties are upgraded for sustainability: over 60% of Sino's investment properties have BEAM or LEED certifications as of Dec 2025, attracting ESG-focused tenants and supporting rental premiums.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHospitality and Hotel Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe hospitality arm of Sino Group operates luxury brands including The Fullerton Hotels and manages international flags such as Conrad and Westin, delivering world-class rooms, fine dining, and 120+ event venues for business and leisure guests. By end-2025 the group shifted to bespoke experiences and digital-first guest services, driving a 14% RevPAR rise in 2024 and targeting 10% GOP margin improvement in 2025. This segment contributed about HKD 1.8 billion in 2024 EBITDA, supporting diversification in the 4P marketing mix.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Property Management Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpunder sino property services group delivers professional management security and maintenance for residential commercial industrial buildings covering over properties units as of\u003e\n\u003cpthis service layer raises asset value by ensuring cleanliness safety and operational efficiency cutting average downtime reducing maintenance costs year-on-year in\u003e\n\u003cpby integrated ai predictive maintenance monitors hvac lifts and fire systems predicting failures up to days ahead lowering emergency repairs by\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1,200+ properties; 200,000 units (2025)\u003c\/li\u003e\n\u003cli\u003e18% less downtime; 12% cost reduction (2024–25)\u003c\/li\u003e\n\u003cli\u003eAI predicts failures 30 days ahead; 25% fewer emergency repairs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pby\u003e\u003c\/pthis\u003e\u003c\/punder\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePropTech and Innovation Ventures\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSino Inno Hub invests in smart building management, energy-saving tech, and robotics to boost property value and cut operating costs, supporting Sino Group’s tech-forward positioning in real estate.\u003c\/p\u003e\n\u003cp\u003eAs of 2024, Sino Inno Hub has funded 25 PropTech pilots, achieved avg. 12% energy savings in pilots, and reduced labor hours by 18% in robotic trials, helping drive higher asset yields.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e25 PropTech pilots funded\u003c\/li\u003e\n\u003cli\u003e12% average energy savings\u003c\/li\u003e\n\u003cli\u003e18% labor-hour reduction via robotics\u003c\/li\u003e\n\u003cli\u003eStrengthens tech-led differentiation in real estate\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSino Group: Smart, sustainable luxury — 70% energy-efficient, 85% smart by 2025\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSino Group’s product mix targets affluent buyers with sustainable, smart homes and Grade A commercial space; by 2025: 70% new units energy-efficient, 85% smart-equipped, 5.2M sq ft leasable, 60%+ assets BEAM\/LEED, hospitality RevPAR +14% (2024) and HKD 1.8B EBITDA (2024), 1,200+ properties\/200,000 units managed.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024–25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnergy-efficient launches\u003c\/td\u003e\n\u003ctd\u003e70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart-equipped launches\u003c\/td\u003e\n\u003ctd\u003e85%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLeasable space\u003c\/td\u003e\n\u003ctd\u003e5.2M sq ft\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBEAM\/LEED assets\u003c\/td\u003e\n\u003ctd\u003e60%+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHospitality EBITDA\u003c\/td\u003e\n\u003ctd\u003eHKD 1.8B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eManaged units\u003c\/td\u003e\n\u003ctd\u003e200,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Sino Group’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Sino Group’s 4Ps into a concise, ready-to-present snapshot that speeds decision-making and aligns leadership on product, price, place and promotion strategies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Hong Kong Real Estate Nodes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSino Group targets prime Hong Kong nodes—Central, Tsim Sha Tsui, West Kowloon and Kai Tak—where 2024 office rents averaged HK$70–HK$120 per sq ft and residential prices in West Kowloon hit HK$25,000 per sq ft, boosting yield and resale velocity.\u003c\/p\u003e\n\u003cp\u003eHigh visibility and accessibility in these hubs support commercial leasing occupancy rates above 92% (2024 group portfolio) and faster residential sales cycles—median 45 days in Q3 2024 for Kai Tak projects.\u003c\/p\u003e\n\u003cp\u003eThe Group ties properties to MTR lines, the Hong Kong–Shenzhen Western Corridor and West Kowloon Station, reducing commute times and enhancing footfall; transport-linked projects delivered 8–12% higher rental premiums in 2023–24.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpansion into Mainland China and Overseas\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Group holds major development and investment exposure in Xiamen, Fuzhou and Chengdu, reducing geographic risk; Sino Group reported HKD 3.2 billion in Mainland China revenue in FY2024, ~18% of group revenue. \u003c\/p\u003e\n\u003cp\u003eOutside Greater China, targeted assets in Singapore and Australia support hospitality and residential pipelines; Singapore assets contributed SGD 210 million in asset value at end-2024. \u003c\/p\u003e\n\u003cp\u003eThis multi-market mix captures divergent Asia-Pacific cycles—Greater China recovery, Singapore yield stability, and Australia demand—helping stabilize group cash flows and occupancy across regions. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Digital Service Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBy 2025, Sino Group’s Integrated Digital Service Platforms—mobile apps and portals—handle 60% of property viewings and 45% of lease signings, cutting turnaround time by 35% and reducing admin costs by HKD 28M in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Traffic Retail and Lifestyle Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpsino group positions retail and lifestyle hubs as community tourist focal points clustering dining transit to form ecosystems that sustain average footfall increases of tenant retention above in\u003e\n\u003cpthese assets target gains from hong kong late-2025 urban revitalization and changing visitor flows with projected retail sales uplift of for properties within transit nodes.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAverage footfall +18% (2024–25)\u003c\/li\u003e\n\u003cli\u003eTenant retention \u0026gt;92%\u003c\/li\u003e\n\u003cli\u003eProjected sales uplift 10–14% near transit\u003c\/li\u003e\n\u003cli\u003ePrimary beneficiaries: community + tourists\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/psino\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Hospitality Distribution Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSino Group lists its hotels on major global distribution systems (GDS) and luxury platforms—Amadeus, Sabre, Expedia, and Mr \u0026amp; Mrs Smith—reaching international guests and supporting 2024 average occupancy near 78% across its portfolio.\u003c\/p\u003e\n\u003cp\u003eJoint distribution with global chains grants access to international reservation networks while preserving local branding, contributing to a 12% year‑over‑year RevPAR (revenue per available room) gain in 2024.\u003c\/p\u003e\n\u003cp\u003eThe placement strategy targets diverse segments—corporate, leisure, MICE—helping Sino sustain ADR (average daily rate) growth of about 9% in 2024 versus 2023.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGDS\/platforms: Amadeus, Sabre, Expedia, Mr \u0026amp; Mrs Smith\u003c\/li\u003e\n\u003cli\u003e2024 occupancy ≈ 78%\u003c\/li\u003e\n\u003cli\u003e2024 RevPAR +12% YoY\u003c\/li\u003e\n\u003cli\u003e2024 ADR +9% YoY\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSino Group: 92%+ occupancy, HKD3.2B Mainland revenue, 78% hotels, digital saves HKD28M\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSino Group places assets at transit-linked Hong Kong hubs and select APAC cities, driving 92%+ occupancy, HKD 3.2B Mainland revenue (FY2024), 78% hotel occupancy and +12% RevPAR (2024); digital platforms handled 60% viewings, cutting turnaround 35% and saving HKD 28M.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOccupancy (portfolio)\u003c\/td\u003e\n\u003ctd\u003e92%+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMainland revenue\u003c\/td\u003e\n\u003ctd\u003eHKD 3.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHotel occupancy\u003c\/td\u003e\n\u003ctd\u003e78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevPAR YoY\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital viewings\u003c\/td\u003e\n\u003ctd\u003e60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdmin savings\u003c\/td\u003e\n\u003ctd\u003eHKD 28M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eSino Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Sino Group 4P's Marketing Mix analysis you’ll receive—fully complete, editable, and ready for immediate use after purchase with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750118895993,"sku":"sino-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/sino-marketing-mix.png?v=1772222391","url":"https:\/\/matrixbcg.com\/products\/sino-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}