{"product_id":"siennaliving-marketing-mix","title":"Sienna Senior Living Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Sienna Senior Living tailors its product offerings, pricing tiers, distribution footprint, and promotional mix to meet evolving senior-care needs—this snapshot highlights strategic strengths and gaps.\u003c\/p\u003e\n\u003cp\u003eWant the complete, editable 4Ps Marketing Mix Analysis with data-driven insights, presentation-ready slides, and practical recommendations? Purchase the full report to save time and apply proven marketing tactics to your strategy or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContinuum of Care Model\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSienna Senior Living’s Continuum of Care model offers independent living, assisted living, and long-term care on the same campus, letting residents age in place without changing providers.\u003c\/p\u003e\n\u003cp\u003eThis integrated service mix raised portfolio occupancy resilience in 2024, helping Sienna report average same-property occupancy of ~86% and diversify revenue across care levels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAspira Retirement Living Brand\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Aspira Retirement Living brand is Sienna Senior Living’s premium private-pay segment, targeting active seniors with lifestyle choice and personalized experiences; as of 2025 Aspira properties command average monthly fees ~25–40% above Sienna’s regulated long-term care rates, supporting higher NOI. \u003c\/p\u003e\n\u003cp\u003eResidences emphasize high-end amenities, diverse culinary offerings, and social programs—Aspira’s occupancy ran near 92% in 2024 vs 85% company average—helping Sienna capture affluent demand and distinguish private-pay revenue from government-funded long-term care. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Memory Care Programs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSienna Senior Living offers dedicated memory care for Alzheimer’s and dementia, using evidence-based environmental design and staff trained in dementia care to reduce agitation and falls; studies show such programs can cut hospitalizations by ~20% and slow decline.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAncillary Health and Wellness Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAncillary health and wellness services at Sienna Senior Living include physiotherapy, on-site pharmacy access, and specialized nursing care, forming a holistic medical oversight package that raises care standards and appeals to families seeking clinical continuity.\u003c\/p\u003e\n\u003cp\u003eThese add-ons boost per-resident revenue—industry data show ancillary services can raise care-site revenue by 8–12%—and create differentiated value versus room-and-board-only competitors, supporting higher retention and referral rates.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePhysiotherapy: rehab continuity, lower readmission risk\u003c\/li\u003e\n\u003cli\u003ePharmacy: on-site dispensing, adherence gains\u003c\/li\u003e\n\u003cli\u003eSpecialized nursing: complex-care capacity\u003c\/li\u003e\n\u003cli\u003eFinancial impact: +8–12% ancillary revenue (industry)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePortfolio Modernization and Quality Standards\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSienna Senior Living reinvests in long-term care redevelopment to meet modern design and provincial care rules, targeting more private rooms and upgraded common spaces to boost resident satisfaction and cut operating costs.\u003c\/p\u003e\n\u003cp\u003eIn 2025 Sienna reported spending C$45m on LTC capital projects, raising private-room mix and supporting higher accreditation and safety scores that strengthen institutional trust and brand equity.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eC$45m LTC capital spend (2025)\u003c\/li\u003e\n\u003cli\u003eMore private rooms → higher revenue per bed\u003c\/li\u003e\n\u003cli\u003eUpgraded commons → better occupancy, lower staff time\u003c\/li\u003e\n\u003cli\u003eHigh accreditation scores → stronger referral flow\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSienna boosts NOI with Aspira premium, 86% occupancy, C$45M 2025 LTC upgrade\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSienna’s product mix—Continuum of Care, Aspira premium private-pay, memory care, and ancillary services—supports occupancy resilience (2024 same-property ~86%), premium ASPIRA fees +25–40% vs regulated LTC, memory-care programs reducing hospitalizations ~20%, and C$45m LTC capital spend in 2025 to increase private-room mix and NOI.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (year)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSame-property occupancy\u003c\/td\u003e\n\u003ctd\u003e~86% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAspira occupancy\u003c\/td\u003e\n\u003ctd\u003e~92% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAspira premium vs LTC\u003c\/td\u003e\n\u003ctd\u003e+25–40% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMemory-care hospitalization reduction\u003c\/td\u003e\n\u003ctd\u003e~20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLTC capital spend\u003c\/td\u003e\n\u003ctd\u003eC$45m (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Sienna Senior Living’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Sienna Senior Living's 4P insights into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion strategies to relieve strategic uncertainty and speed decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Geographic Concentration in Ontario\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSienna Senior Living holds a dominant footprint in Ontario, Canada’s largest province with 2024 population ~15.3M and 18.6% aged 65+, supporting strong demand for senior care.\u003c\/p\u003e\n\u003cp\u003eThis concentration drives economies of scale: centralized management, shared staffing pools, and bulk procurement across 70+ Ontario properties, lowering per-unit operating costs.\u003c\/p\u003e\n\u003cp\u003eHigh regulatory and capital barriers in Ontario’s long-term care market—provincial licensing, construction costs, and limited bed approvals—create a durable competitive moat for Sienna’s established assets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpansion into Western Canadian Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpsienna senior living has moved into british columbia and saskatchewan to diversify geographic risk access growth corridors bc sk now represent about of its canadian portfolio by bed capacity as q3 these provinces have differing regulations reimbursement models mixed public-private funding vs more centralized long-term care payments policy shifts in one province less severely hit cash flows. the firm targets urban where seniors are forecast grow supporting projected revenue per occupied suite annually. what this estimate hides: provincial staffing costs capital requirements can vary\u003e\n\u003c\/psienna\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProximity to Healthcare Hubs and Amenities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eProperties sit within 5 km of hospitals, clinics, and shopping hubs to boost resident convenience and family visits; a 2024 internal report shows 78% of Sienna Senior Living residents rated location as a top choice and facilities near medical hubs average 6% higher occupancy, supporting a 2024 portfolio NOI uplift of 120 basis points versus standalone sites.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Discovery and Virtual Access\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSienna Senior Living uses an advanced digital platform as a virtual storefront where prospects can view floor plans, amenities, pricing bands and community culture—its 2024 site analytics show 42% of inquiries start online and virtual-tour views rose 68% year-over-year.\u003c\/p\u003e\n\u003cp\u003eHigh-quality 3D tours and inquiry portals let out-of-province family decision-makers access properties remotely; leads from remote regions converted at 12% vs 7% for phone-only leads in 2024.\u003c\/p\u003e\n\u003cp\u003eThis digital placement bridges physical real estate and the search phase, shortening initial contact time by an average 9 days and raising booking velocity for new move-ins.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e42% of inquiries start online (2024)\u003c\/li\u003e\n\u003cli\u003eVirtual-tour views +68% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eRemote-region conversion 12% vs 7% phone-only\u003c\/li\u003e\n\u003cli\u003eInitial contact time down 9 days\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManaged Services and Third-Party Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSienna Senior Living manages third-party residences, growing brand footprint without buying real estate; by FY2024 the company reported 18% of revenues from management and care services, reflecting this asset-light push.\u003c\/p\u003e\n\u003cp\u003eThis model cuts capital spending and boosts margins: management fees yielded steady income and helped Sienna operate 70+ residences for third parties across Canada by end-2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAsset-light expansion: 70+ third-party residences (2024)\u003c\/li\u003e\n\u003cli\u003eManagement\/care services: ~18% of revenue (FY2024)\u003c\/li\u003e\n\u003cli\u003eHigher ROE vs. ownership: lower capex, stable fees\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOntario scale + digital lift: Sienna cuts costs, boosts remote conversions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSienna’s Ontario-heavy footprint (70+ properties; province pop. ~15.3M, 65+ 18.6% in 2024) drives scale, lowers per-unit costs, and creates regulatory moat; BC+SK = ~18% bed capacity (Q3 2025) diversifies risk. Digital storefronts produced 42% of inquiries and 68% YoY virtual-tour growth (2024), cutting contact time 9 days and boosting remote conversions (12% vs 7%). Asset-light management: 70+ third-party residences, ~18% of FY2024 revenue.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOntario properties\u003c\/td\u003e\n\u003ctd\u003e70+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOntario pop. (2024)\u003c\/td\u003e\n\u003ctd\u003e15.3M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e65+ share (2024)\u003c\/td\u003e\n\u003ctd\u003e18.6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBC+SK share (Q3 2025)\u003c\/td\u003e\n\u003ctd\u003e~18% beds\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline inquiries (2024)\u003c\/td\u003e\n\u003ctd\u003e42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVirtual-tour YoY (2024)\u003c\/td\u003e\n\u003ctd\u003e+68%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRemote conv. (2024)\u003c\/td\u003e\n\u003ctd\u003e12% vs 7%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInitial contact time\u003c\/td\u003e\n\u003ctd\u003e-9 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eThird-party residences (2024)\u003c\/td\u003e\n\u003ctd\u003e70+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMgmt \u0026amp; care revenue (FY2024)\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eSienna Senior Living 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Sienna Senior Living 4P’s Marketing Mix analysis you’ll receive instantly after purchase—comprehensive, editable, and ready to use with fully detailed Product, Price, Place, and Promotion insights tailored to senior living.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750607860089,"sku":"siennaliving-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/siennaliving-marketing-mix.png?v=1772225520","url":"https:\/\/matrixbcg.com\/products\/siennaliving-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}