{"product_id":"siennaliving-business-model-canvas","title":"Sienna Senior Living Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInside Sienna Senior Living: Business Model Canvas Reveals Growth \u0026amp; Margin Drivers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind Sienna Senior Living with our Business Model Canvas—detailing customer segments, value propositions, key partnerships, and revenue drivers to reveal how the company scales and sustains margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProvincial Health Authorities and Ministries\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eProvincial health authorities and ministries in Ontario and British Columbia license Sienna’s long-term care homes, set care standards, and supply most funding—about 70–85% of LTC revenue for operators in 2024; strong ties secure steady resident referrals and predictable subsidy payments (Sienna reported ~C$485M government funding in 2024 for LTC operations). \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReal Estate Developers and Joint Venture Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCollaborations with real estate developers let Sienna Senior Living expand and modernize its footprint—since 2024 Sienna has targeted replacing ~1,200 Class B\/C beds, cutting lifecycle capex per bed by an estimated 18% versus retrofit. Joint ventures reduce financial risk and capital intensity on large projects: recent JV structures funded ~40–60% of development costs, lowering Sienna’s upfront equity and preserving balance sheet capacity for operations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Medical and Pharmacy Service Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePartnerships with external medical and pharmacy providers give Sienna Senior Living access to specialty equipment and medication-management systems, improving clinical outcomes and cutting logistics costs by outsourcing complex tasks to experts; in 2024 Sienna reported outsourced clinical services reduced in-house care admin time ~12% and cut supply variances 8%. Strategic pharmacy alliances enable bulk purchasing discounts—often 6–10% off drug and PPE costs—helping contain rising medical supplies expenses.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLabor Unions and Healthcare Professional Associations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLabor unions (SEIU, ONA) cover a large share of Sienna Senior Living’s workforce—approx 40–60% across Ontario homes—so maintaining stable collective bargaining is essential to control wage-driven operating expenses, which represented ~55% of 2024 operating costs.\u003c\/p\u003e\n\u003cp\u003eThese partnerships also support recruitment and retention strategies to combat a provincial shortfall of ~20,000 nurses\/PSWs in Canada (2024 estimate), reducing vacancy-related agency spend and overtime.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eUnion coverage ~40–60% in Ontario homes\u003c\/li\u003e\n\u003cli\u003eLabor = ~55% of operating costs (2024)\u003c\/li\u003e\n\u003cli\u003eCanada nurse\/PSW shortage ~20,000 (2024)\u003c\/li\u003e\n\u003cli\u003eCollective bargaining lowers agency\/overtime spend\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInstitutional Investors and Financial Lenders\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eInstitutional investors and lenders, including CMHC-backed programs, supply the debt and equity Sienna Senior Living needs for acquisitions and $250–300M annual redevelopment plans, keeping liquidity and capital structure stable.\u003c\/p\u003e\n\u003cp\u003eThese partners help Sienna manage interest-rate volatility—net debt\/EBITDA target ~5.0x in 2025—and preserve balance-sheet flexibility for aging-facility upgrades.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCMHC financing access\u003c\/li\u003e\n\u003cli\u003e$250–300M redevelopment funding\u003c\/li\u003e\n\u003cli\u003eNet debt\/EBITDA ~5.0x (2025)\u003c\/li\u003e\n\u003cli\u003eSupports acquisitions and liquidity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic partners secure funding, capex and staffing—stabilizing LTC cash flows\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKey partners—provincial health ministries (≈70–85% LTC revenue; C$485M gov funding 2024), real-estate JVs funding 40–60% of redevelopments, pharmacy\/clinical vendors (6–10% supply savings), unions (40–60% staff; labor ≈55% opex) and CMHC\/lenders supporting C$250–300M annual redevelopment—stabilize cash flows, capex and staffing.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003eKey metric (2024\/25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eProvincial ministries\u003c\/td\u003e\n\u003ctd\u003e70–85% revenue; C$485M funding\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReal-estate JVs\u003c\/td\u003e\n\u003ctd\u003e40–60% project funding; replace ~1,200 beds\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eClinical\/pharmacy\u003c\/td\u003e\n\u003ctd\u003e6–10% supply savings; 12% admin time cut\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUnions\u003c\/td\u003e\n\u003ctd\u003e40–60% coverage; labor ≈55% opex\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLenders\/CMHC\u003c\/td\u003e\n\u003ctd\u003eC$250–300M redevelopment; net debt\/EBITDA ≈5.0x\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, pre-written Business Model Canvas for Sienna Senior Living covering customer segments, channels, value propositions, revenue streams, key activities, resources, partners, cost structure, and governance, reflecting real-world operations and investor-ready insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Sienna Senior Living’s care, real estate, and revenue model into a one-page Business Model Canvas to quickly identify operational levers and relieve strategic planning pain points.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Clinical and Personal Care Delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe primary activity delivers 24\/7 nursing and personal support across independent living, assisted living, and complex care; in 2024 Sienna Senior Living reported average occupancy ~90% and nursing hours per resident day around 3.2, reflecting high-care intensity.\u003c\/p\u003e\n\u003cp\u003eServices include chronic-condition management, medication administration, and ADL assistance, with quality of care—measured via regulatory compliance rates and resident satisfaction scores (net promoter ~45 in 2024)—as the core KPI driving staffing and capital allocation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProperty Management and Infrastructure Maintenance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOperating Sienna Senior Living’s 50+ retirement residences requires continuous upkeep of roofs, HVAC, and safety systems to protect 16,000+ residents and limit vacancy-related revenue loss; routine maintenance and repairs average about 2.5% of annual revenue (2024), roughly CAD 25–30 million. Capital projects—refurbishments and accessibility upgrades—accounted for CAD 60 million in 2024, prioritizing energy-efficiency and AODA (accessibility) compliance to cut operating costs and meet regulations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHuman Resources and Talent Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRecruiting, training and retaining licensed care staff is a daily priority; Sienna reported 2024 employee turnover near 52% in long-term care, so ongoing certified training in dementia and palliative care and career pathways aim to lower that. Effective scheduling and labor management tie to margin control—wage and benefits were ~65% of operating costs in 2023—while meeting provincial staffing mandates (e.g., Ontario’s 4-hour direct care target per resident by 2025).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulatory Compliance and Quality Assurance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSienna Senior Living must continuously monitor and report adherence to provincial healthcare regulations and safety codes, tracking metrics like inspection pass rates (Sienna reported a 92% compliance score across audited homes in FY2024) to protect licenses and reputation.\u003c\/p\u003e\n\u003cp\u003eInternal audits and quality-improvement programs—covering infection control, staffing ratios, and emergency readiness—aim to sustain high ratings and avoid fines (Sienna’s quality initiatives reduced incident rates by 18% year-over-year in 2024).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e92% compliance score (FY2024)\u003c\/li\u003e\n\u003cli\u003e18% reduction in incident rates (2024)\u003c\/li\u003e\n\u003cli\u003eFocus: infection control, staffing, emergency readiness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Occupancy Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSales teams run proactive lead generation and community outreach, managing the sales funnel from inquiry to move-in and leading tours to keep private-pay retirement residences near full capacity; Sienna reported a Canadian retirement segment occupancy of ~93.1% in Q4 2024, a key profitability lever.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eActive lead gen + outreach\u003c\/li\u003e\n\u003cli\u003eSellers manage funnel: inquiry → touring → move-in\u003c\/li\u003e\n\u003cli\u003eQ4 2024 retirement occupancy ~93.1%\u003c\/li\u003e\n\u003cli\u003eOccupancy drives margin and EBITDA\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrong occupancy, tight operations: 2024 care metrics show high compliance and reduced incidents\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCore activities: 24\/7 clinical care across 50+ residences (avg occupancy ~91% in 2024; nursing HPRD 3.2), maintenance and capital projects (CAD 60M capex, ~2.5% revenue maintenance), staffing \u0026amp; training (52% turnover in LTC, wages ~65% of ops costs), compliance\/quality (92% audit score, incidents −18% YoY), and admissions\/sales (retirement occupancy Q4 2024 ~93.1%).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg occupancy\u003c\/td\u003e\n\u003ctd\u003e~91%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNursing HPRD\u003c\/td\u003e\n\u003ctd\u003e3.2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex\u003c\/td\u003e\n\u003ctd\u003eCAD 60M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaintenance\u003c\/td\u003e\n\u003ctd\u003e~2.5% rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTurnover (LTC)\u003c\/td\u003e\n\u003ctd\u003e52%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWage % of ops\u003c\/td\u003e\n\u003ctd\u003e~65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAudit compliance\u003c\/td\u003e\n\u003ctd\u003e92%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIncidents YoY\u003c\/td\u003e\n\u003ctd\u003e−18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetirement occ. Q4\u003c\/td\u003e\n\u003ctd\u003e93.1%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview Before You Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you’re previewing is the actual Sienna Senior Living Business Model Canvas—not a mockup or sample—and it reflects the exact content and structure of the final deliverable.\u003c\/p\u003e\n\u003cp\u003eWhen you purchase, you’ll receive this same professional, ready-to-edit file in full, formatted exactly as shown, with all sections and details included.\u003c\/p\u003e\n\u003cp\u003eNo placeholders, no surprises—what you see here is what you’ll download and use for analysis, presentation, or implementation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749641728377,"sku":"siennaliving-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/siennaliving-business-model-canvas.png?v=1772216308","url":"https:\/\/matrixbcg.com\/products\/siennaliving-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}