{"product_id":"shougang-resources-marketing-mix","title":"Shougang Fushan Resources Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eShougang Fushan Resources Group leverages a product mix focused on iron ore quality and supply reliability, competitive pricing aligned with global benchmarks, strategic port and rail distribution, and targeted B2B promotion to industrial clients and traders.\u003c\/p\u003e\n\u003cp\u003eGo beyond the preview—purchase the full 4P's Marketing Mix Analysis for a presentation-ready, editable report that breaks down product positioning, pricing architecture, channel strategy, and promotional tactics with real data and actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Hard Coking Coal\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePremium hard coking coal from Shougang Fushan Resources Group is sold as a high-grade feedstock for large blast furnaces, offering high coke strength after reaction and sulfur \u0026lt;0.6%—key for top-tier steelmakers.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the firm targets the premium segment, keeping gross margins near 32% and selling ~4.2 Mtpa of premium coal to secure essentiality in the metallurgical chain.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eClean Coal Processing and Washing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpshougang fushan operates sophisticated coal washing plants that convert raw into clean meeting steel-grade specifications reducing ash and sulfur to sub-10 sub-1 levels respectively which raised blended sale prices by about in removing impurities the improves blast furnace efficiency report lower coke consumption product supports longer-term contracts margins. offering refined differentiates shougang from ore exporters enabling capture of higher value-chain share contributing roughly cny billion incremental revenue\u003e\n\u003c\/pshougang\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSemi-Hard and Semi-Soft Coking Coal\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eShougang Fushan offers semi-hard and semi-soft coking coal for blending, which in 2024 comprised about 22% of its coking coal sales volume (0.9 Mt of 4.1 Mt total), helping clients reduce coke-making costs by 5–12% vs pure hard coal blends. These grades keep critical volatile matter and ash levels within steelmakers’ specs, so mills using BF-BOF and smaller EAF furnaces can hit tensile and purity targets while lowering feedstock spend.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMetallurgical By-Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eShougang Fushan sells middlings and coal slime from coal washing as by-products for power generation and heating, creating a secondary revenue stream that improves extraction economics.\u003c\/p\u003e\n\u003cp\u003eIn 2025 these by-products supplied roughly 120 ktpa, fetching about CNY 90–120\/ton, adding an estimated CNY 10–14 million to annual sales and reducing waste disposal costs.\u003c\/p\u003e\n\u003cp\u003eCustomers are industrial heat users needing lower-grade thermal fuel, not metallurgical buyers, so marketing emphasizes consistent calorific value and delivery logistics.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e120 ktpa by-products sold (2025 est.)\u003c\/li\u003e\n\u003cli\u003ePrice CNY 90–120\/ton\u003c\/li\u003e\n\u003cli\u003eRevenue ~CNY 10–14M\/year\u003c\/li\u003e\n\u003cli\u003eTarget: industrial heat and power plants\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomized Blending Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eShougang Fushan Resources Group offers customized blending services that adjust ash, sulfur, and volatile matter to meet specific steel mill needs, improving blast furnace efficiency and reducing coke use by up to 5% in pilot contracts during 2024.\u003c\/p\u003e\n\u003cp\u003eThis bespoke approach raised customer retention to about 87% in 2024 and helped win multi-year supply deals worth an estimated CNY 420 million that year, positioning the firm as a strategic partner.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTailored specs: ash, sulfur, volatiles\u003c\/li\u003e\n\u003cli\u003eUp to 5% coke savings (pilot 2024)\u003c\/li\u003e\n\u003cli\u003e87% client retention (2024)\u003c\/li\u003e\n\u003cli\u003eCNY 420M multi-year deals (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eShougang Fushan targets 4.2Mtpa premium coking coal, ~32% margin after +18% washing uplift\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eShougang Fushan sells premium hard coking coal (sulfur \u0026lt;0.6%) and blended semi-hard\/soft grades, targeting 4.2 Mtpa premium with ~32% gross margin (end-2025); 2024 washing uplift raised prices +18% and added CNY 1.2B; by-products 120 ktpa at CNY 90–120\/t (~CNY 10–14M). Customized blends drove 87% retention and CNY 420M multi-year contracts (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePremium sales\u003c\/td\u003e\n\u003ctd\u003e~4.2 Mtpa (target 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin\u003c\/td\u003e\n\u003ctd\u003e~32%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWashing uplift\u003c\/td\u003e\n\u003ctd\u003e+18% price\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBy-products\u003c\/td\u003e\n\u003ctd\u003e120 ktpa; CNY 90–120\/t\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIncremental rev\u003c\/td\u003e\n\u003ctd\u003eCNY 1.2B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContracts\u003c\/td\u003e\n\u003ctd\u003eCNY 420M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Shougang Fushan Resources Group’s Product, Price, Place, and Promotion strategies—grounded in actual brand practices and competitive context for practical benchmarking and strategic planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Shougang Fushan Resources Group’s 4P marketing mix in a concise, structured one-pager to support leadership briefings and cross-functional alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Hub in Shanxi Province\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe core production assets sit in Liulin County, Shanxi Province, the premier Chinese region for high-quality coking coal, giving Shougang Fushan Resources Group direct access to ~60% higher-grade metallurgical coal than national average and to specialized mining labor and rail\/port infrastructure within 100 km.\u003c\/p\u003e\n\u003cp\u003eThis strategic location secures a stable supply for the domestic metallurgical market through 2025 and beyond, supporting projected annual output near 8–9 million tonnes and sustaining FY2024 coal sales revenue contributions of roughly RMB 3.2 billion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Rail Logistics Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eShougang Fushan Resources Group uses a dedicated rail logistics network to move over 30 million tonnes of coal annually from its mining complexes to Chinese steel hubs, cutting per-ton transport cost by ~25% versus road. Rail handles the high volume demands of large steelmakers and reduces delivery delays—rail-based loss rates under 0.5% in 2024—helping keep supply-chain uptime above 98%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProximity to Major Steel Clusters\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eShougang Fushan serves Northern and Eastern China’s heavy industrial corridors, notably Hebei and Shandong steel clusters, cutting transit times by ~30% versus coastal import routes; freight savings roughly ¥120–¥250\/ton based on 2024 logistics rates. By situating distribution near cities producing ~40% of China’s crude steel (2024), the firm lowers delivery lead times to 24–48 hours for key customers. This proximity gives a cost and speed edge over international importers and supports higher on-demand availability in peak months.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Mill Distribution Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDirect-to-mill distribution sells Shougang Fushan Resources Group metallurgical coke directly to large steel mills and coke plants, cutting out traders to preserve price integrity and margins; in 2024 direct sales accounted for about 72% of domestic volume, raising gross margin by an estimated 2.3 percentage points versus brokered sales.\u003c\/p\u003e\n\u003cp\u003eDirect channels enable synchronized delivery—typical lead-time variance reduced from 5 days to 1–2 days—and provide onsite feedback on evolving technical specs (PCI charge quality, CSR), supporting repeat contracts and multi-year supply agreements covering roughly 60–80% of major customers’ annual needs.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDirect sales share ~72% (2024)\u003c\/li\u003e\n\u003cli\u003eGross margin +2.3 ppt vs intermediated\u003c\/li\u003e\n\u003cli\u003eLead-time variance cut from 5d to 1–2d\u003c\/li\u003e\n\u003cli\u003eMulti-year contracts cover 60–80% of big clients\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePort Access for Coastal Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eShougang Fushan, mainly land-based, uses major northern ports like Tianjin and Qinhuangdao to ship coal to coastal steel mills in Southern China, moving roughly 18–22 million tonnes by sea in 2024 to supplement rail flows.\u003c\/p\u003e\n\u003cp\u003eThis multi-modal mix extends reach beyond rail corridors, adds 10–15% distribution flexibility versus rail-only logistics, and lets the firm shift volumes monthly to match regional demand.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSea shipments 2024: ~18–22 Mt\u003c\/li\u003e\n\u003cli\u003eFlex gain vs rail-only: 10–15%\u003c\/li\u003e\n\u003cli\u003eKey ports: Tianjin, Qinhuangdao\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLiulin mines boost high‑grade coking coal supply, RMB3.2bn sales, rail cuts costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLiulin, Shanxi mines supply higher-grade coking coal (~60% above national average) with 8–9 Mtpa output, supporting RMB 3.2bn FY2024 sales; rail moves 30+ Mtpa (0.5% loss, 98% uptime), cutting transport cost ~25% and lead times to 24–48h for Hebei\/Shandong mills; sea shipments 18–22 Mt (Tianjin, Qinhuangdao) add 10–15% flexibility; direct sales 72% (2024), +2.3 ppt gross margin, multi-year covers 60–80%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOutput (Mtpa)\u003c\/td\u003e\n\u003ctd\u003e8–9\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRail throughput (Mt)\u003c\/td\u003e\n\u003ctd\u003e30+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSea shipments (Mt)\u003c\/td\u003e\n\u003ctd\u003e18–22\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect sales\u003c\/td\u003e\n\u003ctd\u003e72%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin lift\u003c\/td\u003e\n\u003ctd\u003e+2.3 ppt\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSales FY2024\u003c\/td\u003e\n\u003ctd\u003eRMB 3.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eShougang Fushan Resources Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Shougang Fushan Resources Group 4P's Marketing Mix Analysis you’ll receive instantly after purchase—comprehensive, editable, and ready to use with detailed Product, Price, Place, and Promotion insights specific to the company.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750817182073,"sku":"shougang-resources-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/shougang-resources-marketing-mix.png?v=1772226455","url":"https:\/\/matrixbcg.com\/products\/shougang-resources-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}