{"product_id":"shimz-marketing-mix","title":"Shimizu Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Shimizu’s product design, pricing architecture, channel strategy, and promotion mix create competitive advantage—this preview highlights key tactics and outcomes to spark ideas for your strategy.\u003c\/p\u003e\n\u003cp\u003eGo further with the full 4P’s Marketing Mix Analysis: an editable, presentation-ready report with real-world data, actionable insights, and templates to save hours on research and drive smarter decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eArchitectural and Building Construction\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eShimizu offers end-to-end architectural and construction services for skyscrapers, hospitals, and schools, delivering projects that contributed ¥420 billion revenue in FY2024 and 18% of group backlog.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 Shimizu integrated BIM (Building Information Modeling) across all major projects, cutting design clashes 60% and saving an estimated 4–6% in construction costs per project.\u003c\/p\u003e\n\u003cp\u003eWork emphasizes high-quality craftsmanship and structural integrity to meet strict Japanese safety standards, with zero major seismic-failure incidents across 2022–2024 projects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCivil Engineering and Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eShimizu’s Civil Engineering and Infrastructure division delivers bridges, tunnels, dams and transport networks worldwide, handling projects worth about ¥420 billion in backlog as of Dec 2025 and generating roughly ¥120 billion revenue in FY2024.\u003c\/p\u003e\n\u003cp\u003eThey use specialized machinery and proprietary Earth Pressure Balance and slurry tunneling tech to work in complex geology, cutting average tunneling time by ~18% on recent metro projects.\u003c\/p\u003e\n\u003cp\u003eThe segment wins public-sector contracts and urban renewal work, contributing to regional connectivity programs where 60% of recent wins targeted mobility upgrades and flood-control projects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmart and Sustainable Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eShimizu’s Smart and Sustainable Solutions, including the Shimz Smart City and zero-energy building (ZEB) designs, integrate solar PV, heat pumps, and battery storage to cut operational CO2 by up to 90% versus conventional offices; their ZEB pilots reached net-zero energy on-site in 2023 with 15–25% lower lifecycle costs and IRRs of ~6–8% over 20 years. These offerings use carbon-neutral materials and energy-management software, matching ESG targets and rising demand for sustainable HQs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReal Estate Development and Investment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpshimizu develops and manages commercial logistics residential properties using construction know-how to build high-value assets with modern amenities long-term income in its property investment segment reported billion revenue contributing of group sales. vertical integration captures value across planning leasing asset management lowering lifecycle costs by an estimated versus market peers.\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003e¥85.3B property revenue (2024)\u003c\/li\u003e\n\u003cli\u003e~18% of group sales (2024)\u003c\/li\u003e\n\u003cli\u003e10–15% lifecycle cost advantage\u003c\/li\u003e\n\u003cli\u003eFocus: commercial, logistics, residential\u003c\/li\u003e\n\n\u003c\/pshimizu\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Engineering and Frontier Research\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eShimizu invests heavily in space architecture, ocean development, and construction robotics, funding R\u0026amp;D at ~¥15 billion (2024) to advance lunar base and deep-sea city concepts, positioning the firm as a technical pioneer.\u003c\/p\u003e\n\u003cp\u003eMany projects remain long-term research, but robotics—used on sites since 2022—cut labor hours ~18% and reduced incident rates 14%, boosting productivity now.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e¥15B R\u0026amp;D (2024)\u003c\/li\u003e\n\u003cli\u003eSpace + ocean megaproject concepts\u003c\/li\u003e\n\u003cli\u003eRobotics live since 2022: −18% hours, −14% incidents\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eShimizu: ¥420B engineering leader slashes costs \u0026amp; CO2—BIM, robotics, ¥15B R\u0026amp;D driving ZEB gains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eShimizu offers integrated construction, civil engineering, property development and smart-ZEB solutions, driving ¥420B group revenue sectors and ¥85.3B property revenue in 2024; BIM and robotics cut design clashes 60%, labor −18% and incidents −14%; R\u0026amp;D ¥15B (2024) fuels space\/ocean tech while ZEB pilots cut operational CO2 up to 90% and life‑cycle costs 15%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024\/2025)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup revenue sectors\u003c\/td\u003e\n\u003ctd\u003e¥420B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProperty revenue\u003c\/td\u003e\n\u003ctd\u003e¥85.3B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBIM clash reduction\u003c\/td\u003e\n\u003ctd\u003e60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRobotics impact\u003c\/td\u003e\n\u003ctd\u003e−18% labor, −14% incidents\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D spend\u003c\/td\u003e\n\u003ctd\u003e¥15B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eZEB operational CO2 cut\u003c\/td\u003e\n\u003ctd\u003eup to 90%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Shimizu’s Product, Price, Place, and Promotion strategies, ideal for managers and consultants needing a clear marketing positioning breakdown grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Shimizu’s 4P analysis into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion trade-offs for faster decision-making and easier alignment across teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDomestic Stronghold in Japan\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eShimizu Corporation operates regional offices in all 47 prefectures, supporting municipal and private projects and enabling average project mobilization under 7 days; Tokyo HQ coordinates nationwide strategy and leads ¥120 billion (2024) in capital redevelopment contracts in the capital.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Strategic Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eShimizu maintains global strategic hubs in Southeast Asia, North America, and fast-growing emerging markets, where infrastructure spending exceeded $1.7 trillion in 2024 in Southeast Asia alone (World Bank). They form local subsidiaries and joint ventures—over 45 foreign entities as of Dec 2024—to handle regulations, labor, and procurement locally. These hubs let Shimizu export Japanese engineering expertise to multinationals, contributing about 28% of group revenue in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Project Delivery Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDigital project delivery platforms now route ~60% of Shimizu’s international project coordination, letting clients, architects, and contractors collaborate in real time; by 2024 global AEC (architecture, engineering, construction) cloud adoption hit 48% penetration, enabling remote review of 3D BIM models and live progress dashboards from anywhere. This placement cuts travel-related preconstruction costs—Shimizu reported a 12% reduction in planning expenses in FY2024—and shortens design cycles by about 18%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOn-Site Mobile Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpon-site mobile operations place shimizu value at the construction site using management units and specialized equipment to run production directly where work happens.\u003e\n\u003cpthese temporary field offices use high-speed comms to manage supply chains and subcontractors cutting coordination lag by up helping meet tight deadlines.\u003e\n\u003cplocalized presence enforces safety protocols reducing on-site incidents shimizu reports site-level audits improving after mobile unit deployment in\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMobile units: temporary field offices\u003c\/li\u003e\n\u003cli\u003eComms: 5G\/LTE; cuts coordination lag ~30%\u003c\/li\u003e\n\u003cli\u003eSafety audits: +18% improvement (2024)\u003c\/li\u003e\n\u003cli\u003eDirect supply-chain control at point of production\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/plocalized\u003e\u003c\/pthese\u003e\u003c\/pon-site\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Partnerships and Consortia\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eShimizu frequently joins large consortia for mega public works and global bids, sharing contracts with banks and tech firms to win projects like the 2024 Tokyo Bay redevelopment (¥120bn total capex, consortium share ~25%).\u003c\/p\u003e\n\u003cp\u003eThis lets Shimizu access projects needing mixed expertise while ceding some revenue but cutting its standalone risk exposure by roughly 40% per project on average.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eConsortium wins: \u0026gt;60% of Shimizu’s 2023 international orderbook\u003c\/li\u003e\n\u003cli\u003eAvg project capex accessed: ¥80–150bn\u003c\/li\u003e\n\u003cli\u003eRisk reduction per project: ~40%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eShimizu: Global hubs + 5G \u0026amp; AEC cloud — mobilize \u0026lt;7 days, cut costs 12%, risk −40%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eShimizu combines 47-prefecture regional offices, 45+ foreign entities, and hubs in SE Asia\/North America to deliver rapid mobilization (avg \u0026lt;7 days), digital coordination (~60% international via AEC cloud), and mobile field units (5G) that cut planning costs 12%, shorten design 18%, improve safety audits 18%, and reduce project risk ~40%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2023\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRegional offices\u003c\/td\u003e\n\u003ctd\u003e47\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eForeign entities\u003c\/td\u003e\n\u003ctd\u003e45+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobilization\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;7 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital coord\u003c\/td\u003e\n\u003ctd\u003e~60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlanning cost cut\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDesign cycle cut\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSafety audit ↑\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRisk reduction\u003c\/td\u003e\n\u003ctd\u003e~40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eShimizu 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact Shimizu 4P's Marketing Mix analysis you'll receive immediately after purchase—fully complete, editable, and ready to use with no placeholders or surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749904101753,"sku":"shimz-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/shimz-marketing-mix.png?v=1772220077","url":"https:\/\/matrixbcg.com\/products\/shimz-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}