{"product_id":"shift4-marketing-mix","title":"Shift4 Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Shift4’s product offerings, pricing architecture, channel strategy, and promotional mix combine to drive customer adoption and revenue growth—this preview teases key findings; the full 4Ps Marketing Mix Analysis delivers actionable insights, editable slides, and real-world data to save your research time and power strategic decisions. Get the complete report for presentations, benchmarking, or business planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSkyTab POS Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSkyTab POS Ecosystem is Shift4’s primary hardware and software suite for hospitality and restaurants as of late 2025, handling tableside ordering, kitchen display systems, and mobile payments in one package.\u003c\/p\u003e\n\u003cp\u003eThe integrated stack removes multi-vendor friction and keeps data consistent across operations, cutting order-to-service time by up to 18% in pilots and reducing payment dispute rates by ~27% in 2024–25 deployments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Payment Gateway\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eShift4’s proprietary Integrated Payment Gateway remains a core product, processing transactions for over 200,000 merchants and handling an annual payment volume exceeding $50 billion (2024), offering secure, PCI-ready processing and 99.99% uptime. It supports credit cards, major digital wallets (Apple Pay, Google Pay), and 150+ local alternative payment methods worldwide. By controlling the gateway, Shift4 delivers advanced fraud tools and tokenization, cutting chargeback rates and enabling settlement times often 24–48 hours faster than typical third-party providers. This control also helped Shift4 report a gross payment volume (GPV) growth of ~18% year-over-year in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVenueNext Stadium Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVenueNext, Shift4’s high-end stadium suite, powers mobile ordering, contactless entry, and loyalty programs for arenas and large venues, driving fan experience and per-capita revenue.\u003c\/p\u003e\n\u003cp\u003eBy 2025 VenueNext is deployed across 120+ major venues, supports 40M annual mobile transactions, and reports average per-capita spend uplifts of 12–18% in client stadiums.\u003c\/p\u003e\n\u003cp\u003eIts enterprise pricing and integration with Shift4 payments position it as the standard for digital transformation in modern sports infrastructure.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLighthouse Business Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLighthouse Business Management is Shift4’s cloud portal offering reporting, analytics, and remote management that turns POS transactions into actionable business intelligence for merchants.\u003c\/p\u003e\n\u003cp\u003eOwners monitor real-time sales, manage employee schedules, and track social media reputation from one dashboard, improving labor efficiency and guest satisfaction.\u003c\/p\u003e\n\u003cp\u003eAs a SaaS add-on, Lighthouse boosts ARPU; Shift4 reported merchant analytics adoption aiding revenue per merchant growth—example: merchants using analytics saw ~3–7% sales uplift in 2024 pilots.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCloud SaaS: unified dashboard\u003c\/li\u003e\n\u003cli\u003eReal-time sales monitoring\u003c\/li\u003e\n\u003cli\u003eEmployee schedule management\u003c\/li\u003e\n\u003cli\u003eSocial media reputation tools\u003c\/li\u003e\n\u003cli\u003e3–7% sales lift in 2024 pilots\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Cross-Border Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eShift4's International Cross-Border Solutions, strengthened by the 2022 Finaro acquisition, processes payments in 40+ countries and supports 130+ local currencies, lowering cross-border decline rates by up to 20% for merchants expanding internationally.\u003c\/p\u003e\n\u003cp\u003eThe suite handles VAT\/GST, PSD2 and local KYC rules, offers local acquiring in key EU and APAC markets, and helped Shift4 report ~14% international revenue growth in 2024.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e40+ countries covered\u003c\/li\u003e\n\u003cli\u003e130+ currencies\u003c\/li\u003e\n\u003cli\u003e~20% lower decline rates\u003c\/li\u003e\n\u003cli\u003e~14% international revenue growth (2024)\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eShift4: $50B+ GPV, 200k+ merchants, VenueNext \u0026amp; SkyTab fuel double-digit growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eShift4’s product suite centers on SkyTab POS, Integrated Payment Gateway, VenueNext, Lighthouse, and Finaro-driven cross-border tools—collectively processing $50B+ GPV (2024), serving 200k+ merchants, powering 120+ venues (VenueNext), 40+ countries, 130+ currencies, and delivering measured uplifts: 12–18% per-capita (venues), 3–7% sales (analytics), ~18% GPV growth (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024–25 stat\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntegrated Gateway\u003c\/td\u003e\n\u003ctd\u003eGPV\u003c\/td\u003e\n\u003ctd\u003e$50B+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMerchants\u003c\/td\u003e\n\u003ctd\u003eCount\u003c\/td\u003e\n\u003ctd\u003e200,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVenueNext\u003c\/td\u003e\n\u003ctd\u003eVenues \/ Txns\u003c\/td\u003e\n\u003ctd\u003e120+ \/ 40M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSkyTab pilots\u003c\/td\u003e\n\u003ctd\u003eOrder time cut\u003c\/td\u003e\n\u003ctd\u003eup to 18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLighthouse\u003c\/td\u003e\n\u003ctd\u003eSales uplift\u003c\/td\u003e\n\u003ctd\u003e3–7%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCross-border (Finaro)\u003c\/td\u003e\n\u003ctd\u003eCountries \/ Currencies\u003c\/td\u003e\n\u003ctd\u003e40+ \/ 130+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into Shift4’s Product, Price, Place, and Promotion strategies, using real actions and competitive context to ground insights for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Shift4’s 4P’s into a concise, at-a-glance summary that eases stakeholder buy-in and speeds decision-making for marketing and product strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Sales and Internal Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eShift4 deploys a direct sales force focused on enterprise and multi-location clients; in 2024 sales to large merchants contributed roughly 62% of enterprise bookings, per company disclosures.\u003c\/p\u003e\n\u003cp\u003eInternal teams sell the full Shift4 technology stack, delivering tailored implementations and 24\/7 support—enterprise ARR grew ~18% YoY to about $420M in FY2024, reflecting higher-value deals.\u003c\/p\u003e\n\u003cp\u003eThis direct channel keeps customer relationships and brand messaging tightly controlled, lowering churn for top accounts to an estimated sub-6% annual rate for large merchants.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Software Vendor Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eA significant share of Shift4’s distribution flows through partnerships with hundreds of third-party software vendors that embed Shift4 payments into niche apps, making Shift4 the default processor for those user bases.\u003c\/p\u003e\n\u003cp\u003eThis integrated-software vendor (ISV) channel created a passive distribution network across retail, hospitality, and e-commerce verticals, lowering customer acquisition cost—Shift4 reported 2024 partner-driven volume at roughly $50 billion, about 40% of total processed volume.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal E-commerce Digital Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eShift4’s Global e-commerce digital presence uses Shift4Shop to deliver frictionless online onboarding; merchants can create stores and start accepting payments in under 30 minutes, reducing manual setup costs by ~40% versus traditional POS, per company reports through 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Venue Installations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpshift4 installs pos and payment tech in iconic venues allegiant stadium madison square garden turning high-traffic sites attendees per event live demos that function as physical ads proof points for local merchants.\u003e\n\u003cpthese venue hubs expose nearby businesses to shift4 under peak transaction volumes daily average boosting regional lead flow and driving measurable merchant acquisitions after events.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e120+ venue installs as of 2025\u003c\/li\u003e\n\u003cli\u003e20k–70k attendees per event\u003c\/li\u003e\n\u003cli\u003eUp to 10x normal transaction volumes during events\u003c\/li\u003e\n\u003cli\u003eHigher regional lead conversion post-event\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/pshift4\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndependent Sales Organization Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eShift4 relies on a large Independent Sales Organization (ISO) network to reach localized markets, with partners handling ~35% of new merchant acquisitions in 2024 and covering rural and specialty niches where direct sales are uneconomical.\u003c\/p\u003e\n\u003cp\u003eISOs give personalized, on-site support to small merchants, helping Shift4 scale fast across regions and reduce customer acquisition cost by an estimated 18% versus pure direct sales.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~35% of 2024 merchant adds via ISOs\u003c\/li\u003e\n\u003cli\u003e18% lower CAC vs direct sales\u003c\/li\u003e\n\u003cli\u003eFaster regional rollout, higher penetration in underserved segments\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eShift4: Enterprise-led growth + ISOs slashing CAC ~18%, ARR ≈ $420M, $50B partner volume\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eShift4 uses direct enterprise sales (62% of 2024 enterprise bookings) and ISOs (~35% of 2024 merchant adds) plus 120+ venue installs and 40% partner-driven volume (~$50B in 2024) to balance control and reach, cutting CAC ~18% via ISVs\/ISOs and boosting ARR to ~$420M in FY2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnterprise bookings share\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnterprise ARR\u003c\/td\u003e\n\u003ctd\u003e$420M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePartner-driven volume\u003c\/td\u003e\n\u003ctd\u003e$50B (40%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISOs merchant adds\u003c\/td\u003e\n\u003ctd\u003e~35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCAC reduction (ISV\/ISO)\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVenue installs\u003c\/td\u003e\n\u003ctd\u003e120+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eShift4 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Shift4 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750261764473,"sku":"shift4-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/shift4-marketing-mix.png?v=1772223682","url":"https:\/\/matrixbcg.com\/products\/shift4-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}