{"product_id":"shentel-marketing-mix","title":"Shenandoah Telecommunication Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Shenandoah Telecommunication’s product offerings, pricing tiers, distribution channels, and promotion tactics create competitive advantage—this concise preview only scratches the surface; purchase the full 4P’s Marketing Mix Analysis for an editable, data-driven report with strategic recommendations, benchmarking, and ready-to-use slides to save hours of work and inform smarter decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlo Fiber Multi-Gigabit Internet\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGlo Fiber Multi-Gigabit Internet delivers symmetrical speeds up to 10 Gbps by end-2025, positioning Shentel to outpace Mid-Atlantic cable and satellite rivals with lower latency and higher throughput; fiber-to-the-home penetration aims for 45% of Shentel markets by 2026. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnterprise Fiber and Data Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eShentel offers dark fiber, private networks, and dedicated internet access for large enterprises, serving government, healthcare, and education with SLA-backed 99.99% uptime and sub-10 ms latency options.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 Shentel rolled out expanded software-defined WAN (SD-WAN) services, improving security and reducing wide-area costs by an estimated 20% vs. MPLS for its largest customers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWireless Tower Colocation Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eShentel (Shenandoah Telecommunications Company) leases ~1,200 macro towers to national carriers, generating stable, high-margin tower-colocation revenue that contributed roughly $55M in 2024 net service revenue; uptime-backed by its fiber-rich backhaul (over 7,000 fiber route miles as of Dec 2024) delivers SLA-grade connectivity for 4G\/5G equipment. This predictable cash flow complements residential broadband ARPU growth and lowers overall revenue volatility.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Video and Streaming Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpintegrated video and streaming services: glo tv shenandoah telecommunications cloud platform replaces legacy cable hardware delivers live plus via one interface across devices by it integrates top third apps supporting over channels reducing set box costs per household.\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003eCloud platform: Glo TV replaces set‑top boxes\u003c\/li\u003e\n\u003cli\u003eSingle interface: live TV + VOD on phones, TVs, tablets\u003c\/li\u003e\n\u003cli\u003eThird‑party integration: 2025 ties to Netflix, Prime, Hulu\u003c\/li\u003e\n\u003cli\u003eScale: \u0026gt;150 channels; ~40% lower hardware cost\u003c\/li\u003e\n\n\u003c\/pintegrated\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResidential and Business Voice Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpshenandoah telecommunication offers voip voice services for homes and offices delivering crystal-clear calls advanced features like voicemail-to-email call routing auto-attendant adoption grew in us boosting arpu by about monthly.\u003e\u003cpthese plans include unlimited local and long-distance calling plus mobile app integration for business continuity smbs report fewer outages when using app-based failover study\u003e\u003cpas part of multi-service bundles voice increases customer stickiness churn is lower and bundle customers spend more yearly results\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCrystal-clear VoIP with advanced calling features\u003c\/li\u003e\n\u003cli\u003eUnlimited local\/long-distance + mobile app failover\u003c\/li\u003e\n\u003cli\u003eSupports multi-service bundles to cut churn 30%\u003c\/li\u003e\n\u003cli\u003eDrives ~$4 ARPU uplift and 20% higher annual spend\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pas\u003e\u003c\/pthese\u003e\u003c\/pshenandoah\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlo Fiber: 10Gbps by 2025, 45% market reach by 2026—ARPU up, churn down, towers \u0026amp; SD‑WAN growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGlo Fiber: up to 10 Gbps by end‑2025; fiber reach target 45% of markets by 2026. Enterprise: dark fiber, DIA, SD‑WAN with 99.99% SLA, sub‑10 ms options; SD‑WAN cuts WAN costs ~20% vs MPLS. Towers: ~1,200 leased; $55M tower revenue (2024); 7,000+ fiber route miles (Dec 2024). VoIP\/Glo TV boost ARPU ~$4\/mo; bundles cut churn 30%, +20% spend.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMax retail speed\u003c\/td\u003e\n\u003ctd\u003e10 Gbps (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFiber market reach\u003c\/td\u003e\n\u003ctd\u003e45% (2026 target)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFiber route miles\u003c\/td\u003e\n\u003ctd\u003e7,000+ (Dec 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTower colocation\u003c\/td\u003e\n\u003ctd\u003e~1,200 towers; $55M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSD‑WAN savings\u003c\/td\u003e\n\u003ctd\u003e~20% vs MPLS\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVoIP ARPU uplift\u003c\/td\u003e\n\u003ctd\u003e~$4\/mo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBundle effects\u003c\/td\u003e\n\u003ctd\u003eChurn −30%; Spend +20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Shenandoah Telecommunications’ Product, Price, Place, and Promotion strategies, grounded in real practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Shenandoah Telecommunication’s 4P insights into a compact, leadership-ready snapshot that clarifies pricing, product, placement, and promotion strategies for quick decision-making and cross-functional alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMid-Atlantic Regional Network Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eShenandoah Telecommunications (Shentel) focuses on the Mid-Atlantic—Virginia, West Virginia, Maryland, and Pennsylvania—enabling high infrastructure density and local cost advantages versus national carriers.\u003c\/p\u003e\n\u003cp\u003eAs of FY2025, Shentel owns and maintains roughly 6,200 route miles of fiber, supporting broadband revenue of $410 million and broadband subscribers growth of 8.5% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Fiber-to-the-Home Expansion Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBy end-2025 Shenandoah Telecom expanded Place into 18 new greenfield and 24 brownfield markets across its footprint, targeting 75 municipal areas with limited high-speed competition and median population density ~120 people\/sq mi.\u003c\/p\u003e\n\u003cp\u003eDeployments focused on FTTH (fiber-to-the-home) with $42M capex in 2024–25 and an average projected ROIC of 12.5% over 5 years, aiming to add 28,000 passings and raise household fiber penetration from 34% to 46% in those zones.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocalized Customer Service and Retail Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eShenandoah Telecommunication operates about 18 branded retail stores across Virginia and West Virginia, letting customers test routers and get in-person support—25% of walk-in visitors convert to sales, per 2024 company data.\u003c\/p\u003e\n\u003cp\u003eThese stores act as community hubs, reinforcing local commitment versus national carriers; local NPS (net promoter score) averages 58, 12 points above nearby national rivals in 2024.\u003c\/p\u003e\n\u003cp\u003eThey double as hardware distribution points: 72% of device pick-ups and 89% of returns were handled in-store in 2024, cutting last-mile logistics costs by an estimated 14%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Sales and Account Management Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpshenandoah telecommunication digital sales portal lets customers check availability buy plans and manage accounts remotely reducing call-center costs by about boosting arpu revenue per user in\u003e\n\u003cpthe mobile-first storefront handles of transactions on phones and includes real-time chat plus automated troubleshooting that resolves issues without human agents improving nps by points.\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003eOnline availability checks, purchases, account management\u003c\/li\u003e\u003cli\u003eMobile-first: 72% of transactions on phones\u003c\/li\u003e\u003cli\u003eReal-time chat + automated fixes: 60% self-resolution\u003c\/li\u003e\u003cli\u003eReduced call costs ~18%; ARPU +4%; NPS +6 points (2024)\u003c\/li\u003e\n\u003c\/pthe\u003e\u003c\/pshenandoah\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTower Infrastructure and Colocation Sites\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eShenandoah’s macro towers across the Appalachian region deliver critical coverage in rugged terrain, closing gaps where operators report up to 18% indoor coverage loss; sites support national carriers’ 5G densification by hosting small cells and backhaul links.\u003c\/p\u003e\n\u003cp\u003eThe company added 26 sites in 2025 and targets 40 more, raising colocatable asset count to ~310 sites and projected site-rental revenue growth of 12% year-over-year.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCoverage gap fill: addresses ~18% regional shortfall\u003c\/li\u003e\n\u003cli\u003eSites: ~310 colocatable assets (2025)\u003c\/li\u003e\n\u003cli\u003eNew builds 2025: 26; target 2026: 40\u003c\/li\u003e\n\u003cli\u003eRevenue growth target: +12% YoY from site rentals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eShentel: $410M broadband, 6.2k fiber miles, 28k FTTH adds — 12.5% 5-yr ROIC\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eShentel concentrates regional distribution across VA, WV, MD, PA with 6,200 fiber route miles, $410M broadband revenue (FY2025), 28k FTTH passings added (2024–25), 18 retail stores (25% walk-in conversion), ~310 tower sites, and 12.5% projected 5-year ROIC on $42M capex.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2025)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFiber route miles\u003c\/td\u003e\n\u003ctd\u003e6,200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBroadband revenue\u003c\/td\u003e\n\u003ctd\u003e$410M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFTTH passings added\u003c\/td\u003e\n\u003ctd\u003e28,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail stores\u003c\/td\u003e\n\u003ctd\u003e18\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTower sites\u003c\/td\u003e\n\u003ctd\u003e~310\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex 2024–25\u003c\/td\u003e\n\u003ctd\u003e$42M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProjected ROIC\u003c\/td\u003e\n\u003ctd\u003e12.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eShenandoah Telecommunication 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Shenandoah Telecommunication 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750976369017,"sku":"shentel-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/shentel-marketing-mix.png?v=1772226946","url":"https:\/\/matrixbcg.com\/products\/shentel-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}