{"product_id":"shell-marketing-mix","title":"Shell Plc Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Shell Plc leverages product diversification, dynamic pricing, global distribution, and integrated promotions to maintain market leadership—get the complete 4P’s Marketing Mix Analysis for an editable, presentation-ready deep dive with data, examples, and strategic recommendations to save time and power your reports or pitches.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Gas and Upstream Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eShell’s Integrated Gas and Upstream Portfolio kept a leading LNG share (~10% global LNG supply) and 2025 upstream production ~2.7 million boe\/d, underpinning energy security with extensive assets across Australia, Qatar, and the Gulf of Mexico.\u003c\/p\u003e\n\u003cp\u003eShell prioritizes high-margin projects, targeting upstream free cash flow ~$18–22 billion in 2025 to fund low-carbon investments and meet its 2030 emissions-reduction milestones.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRenewable and Low-Carbon Energy Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eShell Plc's product mix now includes utility-scale solar, onshore\/offshore wind, and green and blue hydrogen facilities targeting industrial decarbonization; by end-2024 Shell reported ~10 GW gross renewables capacity and 0.45 Mtpa hydrogen production capacity under development.\u003c\/p\u003e\n\u003cp\u003eShell sells renewable energy certificates (RECs) and long-term power purchase agreements (PPAs) to corporates; in 2024 PPAs signed exceeded 4 TWh, supporting clients' net-zero targets and locking contracted revenue.\u003c\/p\u003e\n\u003cp\u003eThese offerings align with Shell's strategy to cut oil and gas share and grow low-carbon earnings to target 25–30% of EBITDA from renewables and energy solutions by 2030, capturing green-economy growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eChemicals and Refined Specialty Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eShell’s Chemicals and Refined Specialty Products include high-value chemicals and lubricants for automotive, medical, and industrial use; in 2024 Shell Chemicals reported ~$18.5bn revenue, with lubricants and specialties forming a key margin driver. The firm is scaling circular chemicals—converting recycled plastic waste into feedstock—with a 2025 target to process 1.3m tonnes\/year of circular feedstocks, meeting rising regulatory and consumer demand for sustainable materials.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eShell Recharge and EV Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eShell Recharge, Shell Plc’s EV charging arm, scaled to over 300,000 global charge points by end-2025, offering high-speed public chargers, home units, and fleet-management software that ties charging, billing, and energy sourcing together.\u003c\/p\u003e\n\u003cp\u003eBy bundling energy supply with digital tools, Shell targets fleets and consumers with a seamless ecosystem; Shell reported EV-related revenues of about $1.2bn in 2025 and invested ~$750m in EV infrastructure that year.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e300,000+ charge points globally (2025)\u003c\/li\u003e\n\u003cli\u003e$1.2bn EV revenue (2025)\u003c\/li\u003e\n\u003cli\u003e$750m investment in 2025\u003c\/li\u003e\n\u003cli\u003eProducts: public fast chargers, home chargers, fleet software\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDecarbonization and Environmental Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eShell Plc offers decarbonization and environmental services including carbon capture and storage (CCS) and nature-based carbon offsets; by 2025 Shell aimed to scale CCS to capture 2–3 MtCO2\/yr and develop \u0026gt;10 MtCO2eq of approved offsets by 2030.\u003c\/p\u003e\n\u003cp\u003eThese services target hard-to-abate sectors with verified sequestration and tradable credits, positioning Shell as a strategic net-zero partner and revenue stream via service contracts and credit trading.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCCS target: 2–3 MtCO2\/yr by 2025\u003c\/li\u003e\n\u003cli\u003eOffset pipeline: \u0026gt;10 MtCO2eq by 2030\u003c\/li\u003e\n\u003cli\u003eFocus: aviation, steel, cement\u003c\/li\u003e\n\u003cli\u003eRevenue: services + credit trading\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eShell’s diversified energy footprint: LNG, oil, renewables, EVs, hydrogen, CCS \u0026amp; offsets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eShell’s product mix spans LNG (~10% global supply), 2.7m boe\/d upstream (2025), ~10 GW renewables (end-2024), 0.45 Mtpa hydrogen capacity in development, 300k+ EV charge points (2025), $1.2bn EV revenue (2025), CCS 2–3 MtCO2\/yr target (2025) and \u0026gt;10 MtCO2eq offsets pipeline (2030).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLNG share\u003c\/td\u003e\n\u003ctd\u003e~10%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUpstream prod\u003c\/td\u003e\n\u003ctd\u003e2.7m boe\/d (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRenewables\u003c\/td\u003e\n\u003ctd\u003e~10 GW (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEV points\u003c\/td\u003e\n\u003ctd\u003e300k+ (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEV revenue\u003c\/td\u003e\n\u003ctd\u003e$1.2bn (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCCS target\u003c\/td\u003e\n\u003ctd\u003e2–3 MtCO2\/yr (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Shell Plc's Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSynthesizes Shell Plc’s 4Ps into a concise, presentation-ready snapshot that speeds decision-making and aligns leadership on product, price, place, and promotion strategies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Retail and Mobility Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eShell operates one of the world's largest retail networks with over 47,000 service stations across 70+ countries, serving millions daily and generating roughly $35–40 billion in retail fuel and convenience revenue annually as of 2024.\u003c\/p\u003e\n\u003cp\u003eSites sit in high-traffic urban centers and along major corridors to maximize accessibility, with average forecourt throughput increases of 8–12% year-over-year in key markets.\u003c\/p\u003e\n\u003cp\u003eBy 2025 many locations have become multi-energy hubs offering petrol, diesel, biofuels, rapid EV chargers (50–350 kW), hydrogen pilots, and premium retail services, raising non-fuel revenue share to about 25%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic LNG Supply Chain Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eShell Plc operates a global LNG network of 10+ liquefaction trains and over 25 regasification terminals plus a fleet of about 160 LNG carriers, enabling cargo rerouting across 60+ markets; in 2024 Shell traded ~65 Mtpa (million tonnes per annum) of LNG, supporting revenue and margin capture. This infrastructure lets Shell dynamically redirect supplies to regions with peak demand or premium pricing, seizing arbitrage and boosting realized prices. Geographical flexibility reduces supply shocks, contributing to global energy stability and protecting ~\\$5–7 billion annual trading EBITDA range reported by major LNG traders. Shell’s scale and ship control are a durable competitive edge in volatile markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Power Grids and Trading Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eShell operates major trading hubs in London, Singapore, and Houston that handled over $200 billion of commodity flows in 2024, enabling cross-border physical and financial trades in electricity, gas, and environmental products.\u003c\/p\u003e\n\u003cp\u003eThese hubs link Shell’s generation portfolio—about 7 GW net renewables capacity at end-2024—with third-party supplies to balance seasonal peaks and deliver firm volumes to wholesale buyers.\u003c\/p\u003e\n\u003cp\u003eIntegrated trading reduces procurement costs and slippage risk, supporting retail supply contracts where Shell reported 18% year-on-year growth in power retail volumes in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and Direct-to-Consumer Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eShell has grown its digital channels—Shell Go+ app (launched 2019, 15+ million users globally by 2024) for payments, rewards, and personalized offers, cutting payment time and boosting frequency.\u003c\/p\u003e\n\u003cp\u003eIn markets like the UK, Netherlands and Germany, Shell sells electricity and gas directly to households and SMEs; retail energy revenue reached about $8.7bn in 2024, showing scale.\u003c\/p\u003e\n\u003cp\u003eDigital-first selling reduces friction, enables real-time engagement, and lifts retention—Shell reports double-digit YoY growth in app transactions and higher NPS for app users.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eShell Go+: 15M+ users (2024)\u003c\/li\u003e\n\u003cli\u003eRetail energy revenue: ~$8.7bn (2024)\u003c\/li\u003e\n\u003cli\u003eApp transactions: double-digit YoY growth\u003c\/li\u003e\n\u003cli\u003eHigher NPS for app users vs non-app users\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOffshore and Onshore Production Assets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eShell Plc's upstream portfolio spans key basins—Gulf of Mexico, North Sea, Nigeria—producing about 1.8 million barrels of oil equivalent per day (boe\/d) in 2024, feeding global refining and distribution networks.\u003c\/p\u003e\n\u003cp\u003eThese offshore and onshore assets supply core feedstock and require deepwater engineering, complex logistics, and HSE systems; capital expenditure on upstream was $12.5 billion in 2024 to maintain output and safety.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~1.8m boe\/d production (2024)\u003c\/li\u003e\n\u003cli\u003e$12.5bn upstream CapEx (2024)\u003c\/li\u003e\n\u003cli\u003eKey basins: Gulf of Mexico, North Sea, Nigeria\u003c\/li\u003e\n\u003cli\u003eRequires deepwater expertise and complex logistics\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eShell’s global reach: 47K+ sites, 1.8M boe\/d, 15M users—$35–40B fuel revenue (2024)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eShell’s place strategy spans 47,000+ retail sites in 70+ countries, 10+ LNG trains, 25+ regasification terminals, ~160 LNG carriers, 3 trading hubs (London\/Singapore\/Houston), ~7 GW renewables, 1.8m boe\/d upstream production, and 15M+ Shell Go+ users—driving ~\\$35–40bn retail fuel revenue and ~$8.7bn retail energy revenue in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail sites\u003c\/td\u003e\n\u003ctd\u003e47,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail fuel rev\u003c\/td\u003e\n\u003ctd\u003e\\$35–40bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShell Go+ users\u003c\/td\u003e\n\u003ctd\u003e15M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUpstream prod\u003c\/td\u003e\n\u003ctd\u003e1.8m boe\/d\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eShell Plc 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact, full Marketing Mix analysis for Shell Plc you’ll receive after purchase—comprehensive, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750051950969,"sku":"shell-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/shell-marketing-mix.png?v=1772221628","url":"https:\/\/matrixbcg.com\/products\/shell-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}