{"product_id":"shell-business-model-canvas","title":"Shell Plc Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eShell Plc Business Model Canvas: Strategic Blueprint for Energy Transition \u0026amp; Value Creation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind Shell Plc’s business model—this concise, professional Business Model Canvas maps customer segments, key activities, partnerships, revenue streams, and cost structure to reveal how Shell creates and captures value in energy transition and global markets; ideal for investors, consultants, and strategists seeking actionable, exportable insights—download the complete Word \u0026amp; Excel files to benchmark, plan, or present with confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNational Oil Companies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpcollaborations with state-owned entities like qatarenergy give shell access to large-scale reserves and long-term production rights sharing risk capital on projects such as the north field expansion where investments exceed billion added mtpa lng capacity by these alliances help sustain upstream portfolio while funding low-emission extraction tech cutting methane intensity targets toward goals.\u003e\n\u003c\/pcollaborations\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology and Research Alliances\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eShell partners with universities and tech firms—including joint projects with Imperial College London and Siemens Energy—targeting cost cuts for green hydrogen to below $2.5\/kg by 2030 and scaling CCS (carbon capture and storage) toward 10+ MtCO2\/yr capacity across projects like Northern Lights; these alliances share IP and R\u0026amp;D spend (Shell invested $2.5bn in low-carbon ventures in 2024) to speed commercialization and efficiency gains.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEV Charging Infrastructure Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTo expand its mobility footprint, Shell partners with real estate owners, supermarket chains, and fleet operators to deploy high-speed chargers, securing over 10,000 Shell Recharge points across Europe, Asia, and North America by late 2025 and aiming for 50,000+ global chargers long-term.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eJoint Ventures for LNG Projects\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eShell keeps LNG as a core pillar, using capital-intensive joint ventures with engineering firms and majors to share costs and technical risk; Shell’s equity LNG sales were about 24 million tonnes in 2024, supporting Asian and European supply.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eJoint ventures split CAPEX and tech risk\u003c\/li\u003e\n\u003cli\u003e24 Mt equity LNG sales in 2024\u003c\/li\u003e\n\u003cli\u003ePartners include majors and EPC contractors\u003c\/li\u003e\n\u003cli\u003eScale secures market share, diversifies geography\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain and Logistics Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eShell maintains strategic partnerships with major shipping and logistics firms to move ~7.5 million barrels\/day of refined products and chemicals in 2025, using specialized vessels and terminals for chemicals, lubricants, and fuels to meet global demand.\u003c\/p\u003e\n\u003cp\u003ePrioritizing supply-chain resilience amid geopolitical shifts, Shell invested $1.2bn in 2024–25 to expand flexible logistics capacity and reroute trade lanes when needed.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e7.5 million barrels\/day moved (2025 estimate)\u003c\/li\u003e\n\u003cli\u003e$1.2bn logistics investment (2024–25)\u003c\/li\u003e\n\u003cli\u003eSpecialized vessels for chemicals and lubricants\u003c\/li\u003e\n\u003cli\u003eFocus on resilient, flexible routing vs geopolitical risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eShell leverages partnerships to de‑risk CAPEX, scale LNG, low‑carbon and logistics capacity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eShell’s key partnerships (state partners, majors, EPCs, techs, logistics) share CAPEX and tech risk to secure reserves, scale LNG (24 Mt equity sales in 2024) and low‑carbon projects (Shell $2.5bn low‑carbon spend in 2024), plus 10,000+ chargers by 2025 and ~7.5 mn bbl\/day logistics capacity (2025 est.).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartnership\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024–25 figure\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eState\/majors\u003c\/td\u003e\n\u003ctd\u003eLNG equity sales\u003c\/td\u003e\n\u003ctd\u003e24 Mt (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLow‑carbon R\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003eInvestment\u003c\/td\u003e\n\u003ctd\u003e$2.5bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEV charging\u003c\/td\u003e\n\u003ctd\u003eRecharge points\u003c\/td\u003e\n\u003ctd\u003e10,000+ (late 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics\u003c\/td\u003e\n\u003ctd\u003eThroughput\u003c\/td\u003e\n\u003ctd\u003e~7.5 mn bbl\/day (2025 est.)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, investor-ready Business Model Canvas for Shell Plc outlining customer segments, channels, value propositions, key resources and activities, partnerships, cost structure, and revenue streams aligned with its integrated energy transition strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Shell Plc’s business model with editable cells to quickly map energy assets, revenue streams, and decarbonization initiatives for fast strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExploration and Production\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpshell continues to identify and develop high oil gas assets targeting low intensity projects via seismic surveys drilling offshore platform operations secure stable raw energy supply in shell reported upstream production of million boe capital expenditure by these activities use digital twins ai says ai-enabled optimization cut drill time raised recovery rates reducing emissions per produced.\u003e\n\u003c\/pshell\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Gas Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIntegrated Gas Management covers extraction, liquefaction, shipping and regasification of natural gas; Shell’s LNG portfolio handled ~30 mtpa (million tonnes per annum) in 2024, helping balance regional supply\/demand and underpin energy security in Asia and Europe.\u003c\/p\u003e\n\u003cp\u003eManaging these gas assets generated roughly $12–14 billion EBITDA in 2024, funding Shell’s net-zero transition investments and sustaining cash flow for renewables and hydrogen projects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Retail Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eShell operates ~43,000 service stations globally, driving fuel sales, convenience retail and premium lubricants; fuel retailing contributed roughly $35–40bn sales annually pre-2025 and lubricants ~$5bn in 2024. In 2025 Shell is rolling non-fuel services (EV charging, food-to-go, digital subscriptions), aiming to lift retail gross margin by ~150–300 basis points and increase non-fuel revenue share toward 25% of station sales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRenewables and Energy Solutions Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eShell develops wind, solar, and bioenergy projects—building \u0026gt;=3 GW of offshore wind capacity under construction or secured by 2025 and expanding sustainable aviation fuel (SAF) plants targeting ~1.5 Mt\/year by 2030—to diversify output and hit net-zero ambitions.\u003c\/p\u003e\n\u003cp\u003eThese projects align with Shell’s aim to supply ~560 TWh\/year of renewable electricity and low-carbon fuels by 2030, shifting capital expenditure toward low-carbon investments (USD 6–8 billion annual target in 2025–30).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e3+ GW offshore wind secured by 2025\u003c\/li\u003e\n\u003cli\u003eSAF capacity target ~1.5 Mt\/year by 2030\u003c\/li\u003e\n\u003cli\u003e~560 TWh\/year renewables \u0026amp; low-carbon goal by 2030\u003c\/li\u003e\n\u003cli\u003eUSD 6–8bn\/year low-carbon capex (2025–30)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eChemicals and Products Refining\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eShell refines crude into high-value chemicals and performance products—feedstocks for plastics, detergents and industrial lubricants—producing ~10–12 Mtpa (million tonnes per annum) of chemicals from its global refineries as of 2024 while cutting CO2 intensity through electrification and hydrogen use.\u003c\/p\u003e\n\u003cp\u003eShell is converting major sites into integrated Energy and Chemicals Parks (ECPs), improving margins and lowering emissions; ECPs aim to boost chemicals yield by ~15% and cut scope 1\/2 emissions at site level by up to 30% versus legacy operations.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~10–12 Mtpa chemicals output (2024)\u003c\/li\u003e\n\u003cli\u003eECPs target +15% chemicals yield\u003c\/li\u003e\n\u003cli\u003eUp to 30% site CO2 intensity reduction\u003c\/li\u003e\n\u003cli\u003eFocus: plastics feedstocks, detergents, lubricants\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eShell: cash-generating oil \u0026amp; gas scaling LNG, retail and low‑carbon bets to fund net‑zero\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eShell focuses on upstream oil \u0026amp; gas (2.8 mboe\/d production, $12.7bn upstream capex 2024), LNG (~30 mtpa 2024), global retail (~43,000 stations; ~$35–40bn fuel sales), low‑carbon buildout (3+ GW offshore wind secured by 2025; SAF ~1.5 Mt\/year by 2030; $6–8bn\/yr low‑carbon capex 2025–30) and chemicals (~10–12 Mtpa 2024) to fund net‑zero transition.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/Target\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eUpstream prod\u003c\/td\u003e\n\u003ctd\u003e2.8 mboe\/d\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUpstream capex\u003c\/td\u003e\n\u003ctd\u003e$12.7bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLNG\u003c\/td\u003e\n\u003ctd\u003e~30 mtpa\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail\u003c\/td\u003e\n\u003ctd\u003e43,000 stations; $35–40bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOffshore wind\u003c\/td\u003e\n\u003ctd\u003e3+ GW (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSAF\u003c\/td\u003e\n\u003ctd\u003e1.5 Mt\/yr (2030)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLow‑carbon capex\u003c\/td\u003e\n\u003ctd\u003e$6–8bn\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChemicals\u003c\/td\u003e\n\u003ctd\u003e10–12 Mtpa\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you’re previewing is the actual Shell Plc Business Model Canvas you’ll receive after purchase—not a mockup or sample—and it’s presented here exactly as in the final file. Upon completing your order, you’ll get this same professional, ready-to-edit document in full, formatted for immediate use in Word and Excel. No fillers, no substitutions—what you see is what you’ll download.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748987613561,"sku":"shell-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/shell-business-model-canvas.png?v=1772212180","url":"https:\/\/matrixbcg.com\/products\/shell-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}