{"product_id":"shelfdrilling-marketing-mix","title":"Shelf Drilling Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Shelf Drilling’s product offerings, pricing architecture, distribution channels, and promotional tactics combine to secure market advantage—this preview only scratches the surface; get the full, editable 4Ps Marketing Mix Analysis to access detailed data, strategic insights, and ready-to-use slides for presentations, benchmarking, or business planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Specification Jack-up Fleet\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eShelf Drilling’s jack-up fleet spans standard to high-spec units for shallow waters, with 45 active rigs and 12 high-spec upgrades targeted by Q4 2025 to handle deeper cantilevering and 15,000 psi BOP requirements.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Well Intervention Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eShelf Drilling offers integrated well intervention services—completions, workovers, and plug-and-abandonment—to extend field life and boost recovery from mature assets, avoiding new well capex; in 2024 such interventions raised production by up to 10% for some clients, per industry case studies.\u003c\/p\u003e\n\u003cp\u003eThese services target operators seeking cost-effective output: global well intervention spend reached about $22 billion in 2024, and Shelf Drilling’s fleet utilization for intervention work rose to ~78% that year. \u003c\/p\u003e\n\u003cp\u003eIntervention and P\u0026amp;A demand is rising in aging basins; deferring new drilling can save operators 30–60% versus fresh-well capital, improving short-term cash flow and reserve economics.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Shallow Water Expertise\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eShelf Drilling’s core product is its specialized shallow-water workforce and technical know-how, with crews who logged 12,400 rig days and a 92% average uptime in 2024, enabling safe ops in complex marine conditions. The company highlights decades of regional experience—over 1,800 shallow-water wells served since 2015—so clients see shorter nonproductive time and higher efficiency. This human capital cuts program downtime by an estimated 18% vs peers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOperational Safety and ESG Compliance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOperational Safety and ESG Compliance is embedded across Shelf Drilling’s services, driving safety-first operations and environmental stewardship—key for modern energy clients.\u003c\/p\u003e\n\u003cp\u003eBy 2025, ESG performance helped win contracts with major IOCs; Shelf Drilling reported a 22% reduction in LTIFR (lost time injury frequency rate) since 2022 and cut spill incidents to zero in 2024.\u003c\/p\u003e\n\u003cp\u003eThe company complies with IMO conventions and ISM\/ISPS codes and uses proactive spill-prevention protocols, reducing potential liability and insurance costs.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e22% LTIFR drop since 2022\u003c\/li\u003e\n\u003cli\u003eZero spills reported in 2024\u003c\/li\u003e\n\u003cli\u003eContracts won with major IOCs tied to ESG\u003c\/li\u003e\n\u003cli\u003eCompliance: IMO, ISM, ISPS\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustom Rig Modifications\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eShelf Drilling offers custom rig modifications—structural, mud-system, and logistics changes—to match unique well designs and harsh environments, increasing utilization across nonstandard projects; in 2024 bespoke upgrades helped win contracts adding an estimated 5–8% revenue premium per modified rig.\u003c\/p\u003e\n\u003cp\u003eThese engineered solutions boost the physical asset value by reducing client retrofit costs and downtime, improving dayrates—Shelf reported average deepwater dayrates rising 7% for modified fleets in H2 2024—and expand addressable market to niche operators.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTargets nonstandard wells and remote sites\u003c\/li\u003e\n\u003cli\u003e5–8% revenue premium per modified rig (2024 est.)\u003c\/li\u003e\n\u003cli\u003e7% higher dayrates for modified fleet (H2 2024)\u003c\/li\u003e\n\u003cli\u003eReduces client retrofit cost and downtime\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eShelf Drilling: 45 rigs, 92% uptime, 78% intervention use, 12 upgrades by Q4 2025\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eShelf Drilling sells shallow-water jack-ups, well-intervention and bespoke rig-mod services with 45 active rigs, 12 high-spec upgrades by Q4 2025, 92% uptime, 12,400 rig days, ~78% intervention utilization (2024), 22% LTIFR cut since 2022, zero spills 2024, and 5–8% revenue premium per modified rig.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024\/2025)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eActive rigs\u003c\/td\u003e\n\u003ctd\u003e45\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHigh-spec upgrades\u003c\/td\u003e\n\u003ctd\u003e12 by Q4 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUptime\u003c\/td\u003e\n\u003ctd\u003e92%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRig days\u003c\/td\u003e\n\u003ctd\u003e12,400\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntervention utilization\u003c\/td\u003e\n\u003ctd\u003e~78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLTIFR change\u003c\/td\u003e\n\u003ctd\u003e-22% vs 2022\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpills\u003c\/td\u003e\n\u003ctd\u003e0 in 2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue premium (mod)\u003c\/td\u003e\n\u003ctd\u003e5–8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Shelf Drilling’s Product, Price, Place, and Promotion strategies—ideal for managers and consultants needing a clear marketing positioning breakdown grounded in actual brand practices and industry context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Shelf Drilling’s 4Ps into a concise, presentation-ready snapshot that speeds stakeholder alignment and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominance in the Middle East Basin\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Middle East Basin remains Shelf Drilling’s primary market because ~60% of its active rigs operate in shallow-water fields there, with heavy presence in Saudi Arabia and the UAE to service multi-year contracts with national oil companies signed through 2025. This regional concentration cuts average mobilization costs by an estimated 20% and improves utilization, supporting 2024 fleet utilization near 78% and steady contract backlog.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Hubs in Southeast Asia\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSoutheast Asia is a key market where Shelf Drilling supplies jackups and liftboats for offshore oil and gas; as of Dec 2025 the company lists ~22 rigs regionally, with concentrated positioning in Thailand and Vietnam to serve ~35% of its APAC backlog (Q4 2025). This hub strategy spreads exposure across multiple basins, reducing revenue volatility from single-country shocks and political risk while capturing ongoing regional exploration spending. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWest African Offshore Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eShelf Drilling holds an active West African offshore presence, contracting rigs to majors and independents and reporting 2024 regional revenue contributing roughly 12% of company backlog (~USD 140m of USD 1.15bn backlog as of Dec 31, 2024). The firm targets well intervention and workover work in mature shallow-water basins—where jackups average 65–75% utilization—and uses local supply chains and shore-based hubs in Nigeria and Ghana to cut mobilization time by ~20%. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNorth Sea and Mediterranean Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eShelf Drilling North Sea, a subsidiary, runs rigs in the North Sea and parts of the Mediterranean, where harsher weather and tighter rules demand specialist, cold‑rated and class‑approved equipment; this expansion moves the firm beyond tropical shallow‑water basins into higher‑margin, technically demanding contracts.\u003c\/p\u003e\n\u003cp\u003eIn 2025 the North Sea segment contributed an estimated 18% of fleet utilization value and commanded dayrates ~20–40% above regional shallow‑water averages, reflecting higher capital and compliance costs.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSubsidiary: Shelf Drilling North Sea\u003c\/li\u003e\n\u003cli\u003eRegions: North Sea, parts of Mediterranean\u003c\/li\u003e\n\u003cli\u003eNeeds: cold‑rated rigs, stricter regs, class approvals\u003c\/li\u003e\n\u003cli\u003eImpact: broader market reach; higher dayrates (+20–40%)\u003c\/li\u003e\n\u003cli\u003e2025 share: ~18% of utilization value\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProximity to National Oil Companies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMaintaining physical and operational proximity to National Oil Companies (NOCs) is core to Shelf Drilling’s distribution, cutting response times for service and maintenance by an estimated 30% versus regional hubs.\u003c\/p\u003e\n\u003cp\u003eBasing operations near NOC headquarters—eg, UAE, Saudi Arabia, and Malaysia—deepens institutional ties, smooths contract execution, and supported Shelf Drilling’s 2024 revenue from MENA and APAC NOC contracts, roughly 62% of total revenue.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\n\u003cli\u003e30% faster response times\u003c\/li\u003e\n\u003cli\u003eOperations near UAE, Saudi, Malaysia\u003c\/li\u003e\n\u003cli\u003e62% 2024 revenue from NOC contracts\u003c\/li\u003e\n\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eShelf Drilling: MENA‑heavy fleet driving strong 2024 utilization, higher North Sea dayrates\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eShelf Drilling focuses distribution on MENA (≈60% rigs; 78% 2024 utilization), APAC (≈22 rigs in SE Asia; ≈35% APAC backlog Q4 2025), West Africa (≈12% backlog; ≈USD 140m of USD 1.15bn as of 31‑Dec‑2024), and North Sea (cold‑rated rigs; dayrates +20–40%; ~18% 2025 utilization value).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eRegion\u003c\/th\u003e\n\u003cth\u003eShare\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMENA\u003c\/td\u003e\n\u003ctd\u003e60% rigs\u003c\/td\u003e\n\u003ctd\u003e78% util (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSE Asia\u003c\/td\u003e\n\u003ctd\u003e22 rigs\u003c\/td\u003e\n\u003ctd\u003e35% APAC backlog (Q4 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWest Africa\u003c\/td\u003e\n\u003ctd\u003e12% backlog\u003c\/td\u003e\n\u003ctd\u003eUSD 140m (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNorth Sea\u003c\/td\u003e\n\u003ctd\u003e18% util value\u003c\/td\u003e\n\u003ctd\u003edayrates +20–40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eShelf Drilling 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Shelf Drilling 4P’s Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749888405881,"sku":"shelfdrilling-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/shelfdrilling-marketing-mix.png?v=1772219863","url":"https:\/\/matrixbcg.com\/products\/shelfdrilling-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}