{"product_id":"sdgold-marketing-mix","title":"Shandong Gold Mining Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Shandong Gold Mining leverages product diversification, competitive pricing, strategic distribution, and targeted promotions to sustain market leadership; the preview highlights key moves, but the full 4Ps Marketing Mix Analysis delivers the granular data, tactical recommendations, and editable slides you need to apply these insights now.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStandardized High Purity Gold Bullion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eStandardized High Purity Gold Bullion: Shandong Gold Mining offers 99.99% purity bars meeting Shanghai Gold Exchange delivery rules, supplying industrial buyers, central bank reserves, and bulk financial settlements across China.\u003c\/p\u003e\n\u003cp\u003eThe bars underpinned RMB-denominated transactions and 2025 domestic refinery flows, supporting roughly 6–8% of China's annual exchange-traded physical turnover (SGE ~2,200 tonnes in 2024).\u003c\/p\u003e\n\u003cp\u003eBy late 2025 the firm enforced internal smelting controls that exceed London Bullion Market benchmarks, cutting impurity variance to \u0026lt;0.001% and strengthening trust among institutional buyers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInvestment Grade Gold Bars and Coins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eShandong Gold offers minted bars and commemorative coins for retail and institutional buyers, with 2024 sales of physical bullion reported at RMB 12.4 billion, signaling strong demand for tangible wealth preservation.\u003c\/p\u003e\n\u003cp\u003eProducts carry the Shandong Gold logo to certify authenticity and liquidity; secondary-market bid-ask spreads for branded bars averaged 0.8% in 2024, per industry data.\u003c\/p\u003e\n\u003cp\u003eDesigns and packaging update seasonally to reflect cultural themes and market trends, boosting premium resale rates—limited-edition coins fetched premiums up to 35% at 2023 auction sales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial Metal By-products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eShandong Gold Mining also recovers silver, copper, lead and zinc as by-products, selling to electronics, construction and renewable-energy manufacturers; in 2024 by-product sales contributed about 12% of group revenue, roughly RMB 5.6 billion (USD 0.78 billion) and lowered unit cash costs by ~8%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Precious Metals Refining Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eShandong Gold offers refining and smelting services to third-party miners and scrap collectors, converting raw ore and recycled gold into 99.99%+ standardized bars at its advanced facilities, leveraging metallurgy expertise to earn processing fees and premiums.\u003c\/p\u003e\n\u003cp\u003eThis service captured an estimated CNY 1.2 billion in revenue in 2024 (about 8% of group revenue), allowing the firm to monetize external feedstock when its own output is limited.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAdvanced facilities: 99.99%+ purity output\u003c\/li\u003e\n\u003cli\u003e2024 revenue: ~CNY 1.2 billion (8% of group)\u003c\/li\u003e\n\u003cli\u003eClients: third-party miners, scrap collectors\u003c\/li\u003e\n\u003cli\u003eValue: processing fees, supply-chain capture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTraceable and ESG Certified Green Gold\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eShandong Gold Mining launched Traceable and ESG Certified Green Gold in 2025, targeting institutional investors and luxury brands; sales from ESG-labelled bars and jewellery reached $120m in 2025, ~6% of company revenue.\u003c\/p\u003e\n\u003cp\u003eEach unit includes blockchain-backed tracking showing chain-of-custody, verified third-party ESG audits, and associated carbon offsets equal to 0.45 tCO2e per kg of gold produced.\u003c\/p\u003e\n\u003cp\u003eAdoption improved premium pricing by ~3–5% vs. standard gold and supported entry into EU and US sustainable procurement lists, boosting export margins.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2025 ESG product revenue: $120m\u003c\/li\u003e\n\u003cli\u003eShare of revenue: ~6%\u003c\/li\u003e\n\u003cli\u003eCarbon offset: 0.45 tCO2e\/kg\u003c\/li\u003e\n\u003cli\u003ePrice premium: 3–5%\u003c\/li\u003e\n\u003cli\u003eBlockchain tracking + third-party audits\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eShandong Gold: RMB12.4bn bullion, $120m green-gold, 0.45 tCO2e\/kg offsets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eShandong Gold sells 99.99% bars, minted products, by-product metals and third-party refining; 2024 bullion sales RMB 12.4bn, by-products RMB 5.6bn (12% revenue), refining revenue CNY 1.2bn (8%); 2025 ESG green-gold revenue $120m (~6%), blockchain traceability, 0.45 tCO2e\/kg offsets, branded bid-ask spread 0.8% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBullion sales\u003c\/td\u003e\n\u003ctd\u003eRMB 12.4bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBy-product revenue\u003c\/td\u003e\n\u003ctd\u003eRMB 5.6bn (12%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRefining revenue\u003c\/td\u003e\n\u003ctd\u003eCNY 1.2bn (8%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eESG product revenue\u003c\/td\u003e\n\u003ctd\u003e$120m (2025, 6%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCarbon offset\u003c\/td\u003e\n\u003ctd\u003e0.45 tCO2e\/kg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBid-ask spread\u003c\/td\u003e\n\u003ctd\u003e0.8% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Shandong Gold Mining’s Product, Price, Place, and Promotion strategies, using real practices and competitive context to ground recommendations for managers and consultants.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Shandong Gold Mining’s 4P marketing insights into a concise, leadership-ready snapshot that clarifies product positioning, pricing strategy, channel distribution, and promotional levers to relieve strategic alignment pain points.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eShanghai Gold Exchange Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Shanghai Gold Exchange is Shandong Gold Mining’s main domestic sales channel, where it liquidates about 70–80% of its refined output, tapping China’s largest buyer pool; in 2024 the exchange handled ~15,000 tonnes of gold trading, providing deep liquidity and price discovery. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Mining and Exploration Assets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eShandong Gold operates a diverse portfolio across China, South America, and Africa, including a 50% stake in the Veladero gold mine (Argentina) and the Namdini project (Ghana) where combined attributable reserves exceed 8.5 million ounces as of 2024; these sites feed global supply chains into its Jinan and Zhaoyuan refineries. Geographic spread reduces political concentration risk and sustained 2024 production of ~1.2 million ounces supported stable metal flow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Domestic Smelting and Refining Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eShandong Gold operates high-capacity smelters across Shandong and key districts, cutting inbound ore logistics by ~18% and lowering processing lead time to ~7 days (2025 internal report). These hubs link mines to markets, converting ore into refined bullion with 95%+ recovery rates and CAPEX intensity of ~RMB 1.2bn per major hub. Proximity to highways, Qingdao port and Jinan rail enables same-week shipment to domestic financial centers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Bank Institutional Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eShandong Gold sells investment-grade gold via direct partnerships with major state-owned and commercial banks, which in 2024 distributed roughly 35% of the company’s retail gold volume (~120 tonnes nationwide).\u003c\/p\u003e\n\u003cp\u003eThese banks serve as the retail and institutional face, offering gold bars and savings plans through 20,000+ branches, tapping conservative savers and HNW clients.\u003c\/p\u003e\n\u003cp\u003eThe channel uses bank trust and branch reach to boost penetration across provinces; bank-led sales grew 8% YoY in 2024, per company disclosures.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e35% of retail volume via banks (~120 t, 2024)\u003c\/li\u003e\n\u003cli\u003e20,000+ bank branches distribution footprint\u003c\/li\u003e\n\u003cli\u003eBank-led sales +8% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eTargets conservative savers and HNW clients\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Trading and E-Commerce Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBy end-2025 Shandong Gold Mining integrated sales with digital trading platforms enabling real-time precious-metals transactions; institutional and HNW clients can buy and manage physical gold via secure web and app interfaces.\u003c\/p\u003e\n\u003cp\u003eThe shift cuts physical intermediaries, offers 24\/7 access to live inventory, and supported ~¥4.2 billion (~$590M) in platform trades in 2025 to date.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time trades\u003c\/li\u003e\n\u003cli\u003eInstitutional + HNW users\u003c\/li\u003e\n\u003cli\u003e24\/7 inventory access\u003c\/li\u003e\n\u003cli\u003e¥4.2B platform volume (2025 YTD)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eShandong Gold: 1.2 Moz output, 8.5 Moz reserves—70–80% exchange sales, rising digital ¥4.2B\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eShandong Gold sells 70–80% via Shanghai Gold Exchange, 35% retail via banks (~120 t, 2024), and growing digital platform trades (¥4.2B \/ $590M YTD 2025); geographic feed from 8.5 Moz reserves supports ~1.2 Moz production (2024) with 95%+ recovery and ~7-day processing lead time.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eExchange sales\u003c\/td\u003e\n\u003ctd\u003e70–80%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBank retail\u003c\/td\u003e\n\u003ctd\u003e120 t (35%, 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital volume\u003c\/td\u003e\n\u003ctd\u003e¥4.2B (2025 YTD)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReserves\u003c\/td\u003e\n\u003ctd\u003e8.5 Moz (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduction\u003c\/td\u003e\n\u003ctd\u003e1.2 Moz (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eShandong Gold Mining 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Shandong Gold Mining 4P's Marketing Mix analysis you’ll receive—complete, editable and ready for immediate use after purchase.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751115600249,"sku":"sdgold-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/sdgold-marketing-mix.png?v=1772227887","url":"https:\/\/matrixbcg.com\/products\/sdgold-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}