{"product_id":"scottsmiraclegro-business-model-canvas","title":"The Scotts Miracle-Gro Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eScotts Miracle-Gro: Concise Business Model Canvas Revealing Value \u0026amp; Market Edge\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind The Scotts Miracle-Gro's business model—this concise Business Model Canvas exposes how the company creates customer value, monetizes innovation, and secures market leadership across retail and professional channels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Retail Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eScotts Miracle-Gro relies on deep partnerships with big-box chains—The Home Depot, Lowe’s, and Walmart—which accounted for roughly 55% of retail revenue in 2024, giving the company primary access to US consumers via shelf space and seasonal displays.\u003c\/p\u003e\n\u003cp\u003eScotts coordinates inventory and promotions with these retailers, using vendor-managed replenishment to hit peak spring–summer demand; in 2024 this reduced out-of-stock events by ~18% during planting season.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBayer and Roundup Marketing Agreement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eScotts holds an exclusive consumer agency deal to market and distribute Bayer’s Roundup, letting Scotts sell a top global weed-control brand without owning the active chemicals; in FY2024 this arrangement drove roughly $120m in revenue and low-margin, commission-style income contributing materially to the Lawn and Garden segment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRaw Material and Commodity Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eScotts Miracle-Gro depends on a global supplier network for nitrogen, phosphorus, potash and organics; in FY2024 about 28% of COGS tied to fertilizer and raw-material inputs, so supplier terms directly affect margins.\u003c\/p\u003e\n\u003cp\u003eLong-term contracts, hedges and diversified sourcing reduced input-cost volatility in 2023–24, trimming gross-margin swings from ±6ppt historically to ±2–3ppt; these partnerships are key to shielding EBITDA from commodity spikes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHawthorne Supply Chain Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHawthorne Supply Chain Partners secures partnerships with specialized hydroponic lighting, climate control, and nutrient manufacturers via Hawthorne Gardening, supporting Scotts Miracle-Gro’s leadership in indoor and professional cannabis markets; Hawthorne accounted for about $770 million of FY2024 net sales across Hawthorne and related pro-growth channels, reflecting tech-driven demand.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLinks to LED, HVAC, nutrient OEMs\u003c\/li\u003e\n\u003cli\u003eDrives product refresh cycle, lowers time-to-market\u003c\/li\u003e\n\u003cli\u003eSupported ~35% YoY pro-grow sales growth in 2023–24\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnvironmental and Regulatory Organizations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpscotts miracle-gro partners with environmental ngos and regulators like the us epa to meet safety standards drive sustainable product shifts spending about million annually on r compliance figures adapt across varied state international pesticide rules.\u003e\u003cpproactive engagement has helped scotts launch lower-toxicity formulations and stewardship programs supporting its social license reducing regulatory fines compliance-related costs fell from\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eClose EPA and NGO ties\u003c\/li\u003e\n\u003cli\u003e$60–80M R\u0026amp;D\/compliance (2024)\u003c\/li\u003e\n\u003cli\u003e12% drop in compliance costs (2021–2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pproactive\u003e\u003c\/pscotts\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eScotts’ Revenue Anchored by Big-Box Retailers, Hawthorne \u0026amp; Key Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eScotts Miracle-Gro’s key partners are big-box retailers (Home Depot, Lowe’s, Walmart ~55% retail revenue 2024), Bayer (Roundup agency, ~$120M FY2024), global raw-material suppliers (28% of COGS FY2024), Hawthorne pro-grow OEMs (~$770M Hawthorne sales FY2024), and regulators\/NGOs (R\u0026amp;D\/compliance $60–80M 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003eRole\u003c\/th\u003e\n\u003cth\u003e2024 figure\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHome Depot\/Lowe’s\/Walmart\u003c\/td\u003e\n\u003ctd\u003eRetail distribution\u003c\/td\u003e\n\u003ctd\u003e~55% retail rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBayer (Roundup)\u003c\/td\u003e\n\u003ctd\u003eAgency sales\u003c\/td\u003e\n\u003ctd\u003e$120M rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRaw-material suppliers\u003c\/td\u003e\n\u003ctd\u003eFertilizer inputs\u003c\/td\u003e\n\u003ctd\u003e28% COGS\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHawthorne\/OEMs\u003c\/td\u003e\n\u003ctd\u003ePro-grow tech\u003c\/td\u003e\n\u003ctd\u003e$770M sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEPA\/NGOs\u003c\/td\u003e\n\u003ctd\u003eCompliance\/R\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003e$60–80M spend\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise Business Model Canvas for The Scotts Miracle‑Gro Company mapping nine BMC blocks—customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure—aligned with real-world lawn \u0026amp; garden consumer and professional markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Scotts Miracle-Gro’s business model with editable cells to quickly identify revenue drivers, customer segments, and distribution channels for fast strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResearch and Product Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eScotts Miracle-Gro invests heavily in R\u0026amp;D—about $37 million in FY2024—to drive continuous innovation in drought-resistant grass seed and high-efficiency fertilizers; the team develops proprietary formulas that cut water use by up to 30% and boost nutrient uptake, lowering runoff and environmental impact. This R\u0026amp;D focus supports premium-margin products and aligns with rising demand: 2024 US organic lawn-care sales grew ~12% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLarge Scale Manufacturing and Formulation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eScotts Miracle-Gro operates 20+ manufacturing and formulation plants across North America and Europe, mixing, packaging, and distributing chemical and organic lawn and garden products; in FY2024 the segment generated about $2.1 billion in net sales, highlighting scale.\u003c\/p\u003e\n\u003cp\u003eStrict QC protocols—batch testing, ISO-aligned procedures, and SKU-level traceability—ensure consistency across millions of bags and bottles; lean manufacturing and seasonal ramping cut unit costs by ~12% during peak spring demand.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Brand Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eScotts Miracle-Gro spends roughly $150–180 million annually on marketing (FY2024 reported ad spend ~$162M), concentrating spend in the spring \"Black Friday\" period where TV\/digital CPMs and retail promos drive up to 40–60% of yearly media weight to protect Scotts and Miracle-Gro market shares (~30–40% U.S. retail share for core lawn\/garden categories).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain and Logistics Optimization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpscotts miracle-gro streamlines movement of heavy lawn and garden products to retail doors cutting freight per ton by network optimization seasonal cross-docks speed shelf replenishment.\u003e\n\u003cpthey use predictive analytics demand models that reduced stockouts by in shift regional inventory to match a sales concentration spring months.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~15,000 retail locations served\u003c\/li\u003e\n\u003cli\u003eFreight-per-ton lowered via distribution redesign\u003c\/li\u003e\n\u003cli\u003e18% fewer stockouts in 2024 from forecasting\u003c\/li\u003e\n\u003cli\u003e60% sales during spring growing season\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthey\u003e\u003c\/pscotts\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulatory Compliance and Stewardship\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpregulatory compliance is core: scotts miracle-gro spent on product safety and regulatory affairs in fy2024 runs continuous chemical-monitoring to meet epa state rules plus mandatory testing for every new formulation.\u003e\u003cpstewardship includes consumer education programs of lawn-care marketing in proper application to reduce runoff and protect waterways tracked via quarterly environmental incident kpis.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFY2024 safety spend: $42M\u003c\/li\u003e\n\u003cli\u003eEPA\/state testing for all new formulations\u003c\/li\u003e\n\u003cli\u003e25% of 2024 lawn-marketing on stewardship\u003c\/li\u003e\n\u003cli\u003eQuarterly environmental incident KPIs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pstewardship\u003e\u003c\/pregulatory\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eScotts Miracle‑Gro: $37M R\u0026amp;D, $162M Ads, 20+ Plants—Analytics Cut Stockouts 18% for 60% Spring Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eScotts Miracle-Gro runs R\u0026amp;D (~$37M FY2024), 20+ plants, strict QC, heavy seasonal distribution to ~15,000 doors, $162M ad spend, $42M regulatory spend, and predictive analytics reducing stockouts 18% to serve 60% spring sales.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D FY2024\u003c\/td\u003e\n\u003ctd\u003e$37M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlants\u003c\/td\u003e\n\u003ctd\u003e20+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail doors\u003c\/td\u003e\n\u003ctd\u003e~15,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAd spend FY2024\u003c\/td\u003e\n\u003ctd\u003e$162M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRegulatory spend\u003c\/td\u003e\n\u003ctd\u003e$42M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStockouts reduced\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpring sales\u003c\/td\u003e\n\u003ctd\u003e60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual Scotts Miracle-Gro Business Model Canvas—not a mockup or sample—and reflects the exact structure and content you will receive upon purchase.\u003c\/p\u003e\n\u003cp\u003eWhen you complete your order, you’ll get this same professional, ready-to-edit file in its full form, formatted for immediate use in strategic planning, presentations, or analysis.\u003c\/p\u003e\n\u003cp\u003eNo placeholders, no hidden sections—what you see here is the real deliverable, delivered intact and ready to download.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749856784761,"sku":"scottsmiraclegro-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/scottsmiraclegro-business-model-canvas.png?v=1772219264","url":"https:\/\/matrixbcg.com\/products\/scottsmiraclegro-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}