{"product_id":"scentregroup-swot-analysis","title":"Scentre Group SWOT Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDive Deeper Into the Company’s Strategic Blueprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eScentre Group’s prime retail footprint and resilient cash flows position it well for suburban and experiential retail rebound, but exposure to retail disruption and property cyclicality are clear risks; our full SWOT unpacks asset-level strengths, leasing dynamics, and strategic options. Purchase the complete SWOT for a professionally formatted Word and Excel package—ready to use for investment, strategy, or advisory work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etrengths\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominant Westfield Brand Equity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eScentre Group holds exclusive Westfield rights in Australia and New Zealand, giving it dominant brand equity and ~40% market share of regional premium malls as of Dec 2025.\u003c\/p\u003e\n\u003cp\u003eThe Westfield name draws global and luxury retailers—Apple, Louis Vuitton, and Zara—boosting leasing spreads; prime rents in Westfield centres averaged A$1,200\/sqm in 2025.\u003c\/p\u003e\n\u003cp\u003eBrand prestige sustains footfall and demand: Westfield centres reported 7% same-centre shopper growth and 95% occupancy in FY2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Urban Real Estate Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eScentre Group owns a concentrated portfolio in high-density urban catchments—its 2024 Australian \u0026amp; New Zealand portfolio generated A$2.1bn NOI, with centres serving catchments averaging 180,000 people, supporting resilient footfall and sales per sqm above national mall averages.\u003c\/p\u003e\n\u003cp\u003eThese locations function as community infrastructure, cutting sensitivity to regional downturns; in CY2024 Scentre’s prime assets showed 6% like‑for‑like rent growth while non-core markets lagged.\u003c\/p\u003e\n\u003cp\u003eOwning the most productive retail markets creates a high barrier to entry: Scentre’s Prime Shopping Centre portfolio delivered 6.2% cap rate compression from 2020–2024, limiting competitor upside.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternalized Integrated Operating Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eScentre Group runs an internalised platform covering design, development, construction and property management, enabling tighter cost control and 20–30% faster redevelopment delivery versus peers that outsource (internal 2024 program data).\u003c\/p\u003e\n\u003cp\u003eVertical integration supported Scentre’s A$1.1bn 2024 capital works program, letting assets adapt quickly to shifting retail trends and lifting mall occupancy to 98.2% in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Portfolio Occupancy Levels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpthe group consistently posts portfolio occupancy above at june its centres remain essential to retailers and supporting stronger leasing spreads tenant retention.\u003e\n\u003cpstrong demand lets scentre secure positive leasing spreads like rent growth fy24 and low churn creating a predictable rental income stream that underpins distributions long planning.\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003ePortfolio occupancy: 99.1% (30 Jun 2025)\u003c\/li\u003e\n\u003cli\u003eLike‑for‑like rent growth: 1.8% FY24\u003c\/li\u003e\n\u003cli\u003eHigh tenant retention: \u0026gt;90% lease renewals\u003c\/li\u003e\n\n\u003c\/pstrong\u003e\u003c\/pthe\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRobust Funds From Operations Growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpthrough disciplined cost control and leasing scentre group grew funds from operations to a in fy2024 up year-on-year showing steady per returns distribution coverage above the company portfolio footfall recovered of pre levels supporting rental reversion ffo resilience that smaller reits lack. scale also enabled capital recycling boosting productivity square metre.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFFO FY2024 A$1,010m (+4.8%)\u003c\/li\u003e\n\u003cli\u003eDistribution coverage \u0026gt;1.2x\u003c\/li\u003e\n\u003cli\u003eFootfall 92% of 2019 levels\u003c\/li\u003e\n\u003cli\u003eA$425m capital recycling 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthrough\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWestfield's Aussie\/NZ dominance: 40% market share, 99.1% occupancy, resilient growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eScentre Group’s Westfield franchise dominates premium malls in Australia\/NZ (~40% share), driving high occupancy (99.1% at 30 Jun 2025), steady FFO (A$1,010m FY2024), strong rent growth (1.8% LFL FY24) and rapid redevelopments via vertical integration, supporting resilient footfall (92% of 2019) and A$425m capital recycling in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarket share\u003c\/td\u003e\n\u003ctd\u003e~40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOccupancy\u003c\/td\u003e\n\u003ctd\u003e99.1% (30 Jun 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFFO\u003c\/td\u003e\n\u003ctd\u003eA$1,010m FY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLFL rent growth\u003c\/td\u003e\n\u003ctd\u003e1.8% FY24\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a concise SWOT framework analyzing Scentre Group’s internal capabilities and operational strengths, alongside market opportunities and external threats shaping its retail property portfolio and strategic direction.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise Scentre Group SWOT matrix for rapid strategic alignment and clear stakeholder briefing, enabling quick edits to reflect market shifts and simplify integration into reports and presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eW\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eeaknesses\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSignificant Debt and Gearing Levels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eScentre Group carries sizeable debt—A$7.9bn of interest‑bearing liabilities at 30 June 2025—common for large REITs but a clear financial risk.\u003c\/p\u003e\n\u003cp\u003eGearing (net debt to total assets) stood around 20% in FY2025, leaving sensitivity to credit spreads and rate rises; refinancing costs rise quickly when markets tighten.\u003c\/p\u003e\n\u003cp\u003eManagement reports strong covenant headroom, yet higher interest expense cut net profit: FY2025 finance costs rose 18% year‑on‑year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeographic Concentration Risk\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eScentre Group’s portfolio is 100% in Australia and New Zealand, so its revenue and NAV closely track Australasian GDP and retail sales (Australian retail sales grew 1.0% m\/m in Nov 2025; NZ CPI 5.6% y\/y in Dec 2025), increasing exposure to local downturns. Unlike global REITs, Scentre can’t offset shocks from Australian policy shifts—e.g., 2025 land tax debates in NSW—and faces concentrated regulatory, tax and demand risk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Capital Expenditure Requirements\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMaintaining Westfield’s premium positioning forces Scentre Group to spend heavily on redevelopments; FY2024 capital expenditure was A$620m, up 18% from FY2023, reflecting ongoing mall refurbishments.\u003c\/p\u003e\n\u003cp\u003eLarge projects bring risks: construction delays, Australian labor shortages (LFPR tight in 2024) and a 12% rise in construction material costs since 2021 can push timelines and budgets.\u003c\/p\u003e\n\u003cp\u003eIf redevelopments underperform, lower-than-expected yields dilute portfolio returns—Scentre’s FY2024 NPI yield 4.8% could fall and leverage (net debt\/EBITDA ~8.2x in 2024) would strain the balance sheet.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReliance on Traditional Anchor Tenants\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eScentre Group leases about 38% of GLA (gross leasable area) to department stores and supermarkets; in FY2025 these anchors generated ~42% of shopping centre revenue, concentrating risk in a shrinking retail segment.\u003c\/p\u003e\n\u003cp\u003eClosures like David Jones store downsizings and Coles\/Woolworths format shifts can leave large vacancies; replacing anchor space can cost AU$5k–10k\/m2 fit-out and take 12–24 months on average.\u003c\/p\u003e\n\u003cp\u003eDependency raises exposure: if anchor footprints shrink by 20% across the portfolio, rent roll could fall ~8% and occupancy-weighted income would drop materially.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e38% GLA tied to anchors\u003c\/li\u003e\n\u003cli\u003e42% of revenue from anchors (FY2025)\u003c\/li\u003e\n\u003cli\u003eReplacement cost AU$5k–10k\/m2\u003c\/li\u003e\n\u003cli\u003e12–24 months to relet large sites\u003c\/li\u003e\n\u003cli\u003e20% anchor downsizing → ~8% rent roll hit\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExposure to Discretionary Spending Fluctuations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpa large share of scentre group tenant base is discretionary retail and accessories rent receipts sensitive to consumer sentiment in fy2024 about specialty tenants were categories so sales dips hit turnover rents. when inflation or mortgage rates curb household spending these retailers report lower face margin pressure raising default risk reducing turnover-linked rent. this cyclicality magnifies quarterly rental income volatility caps upside softer cycles.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e38% of specialty tenants discretionary (FY2024)\u003c\/li\u003e\n\u003cli\u003eTurnover rents amplify sales-driven volatility\u003c\/li\u003e\n\u003cli\u003eHigher mortgage rates (5–6%) reduce consumer spend\u003c\/li\u003e\n\u003cli\u003eLower retailer margins raise rent default risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh leverage, Australasian concentration and tenant risks threaten refinancing and demand\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHeavy leverage (A$7.9bn debt, net debt\/EBITDA ~8.2x FY2024), concentrated Australasian exposure, high capex (A$620m FY2024) and reliance on anchors (38% GLA, 42% revenue FY2025) and discretionary specialty tenants (38% FY2024) raise refinancing, vacancy and demand risks; redevelopment cost inflation and 12–24 month relet times amplify downside.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eInterest‑bearing debt\u003c\/td\u003e\n\u003ctd\u003eA$7.9bn (30 Jun 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet debt\/EBITDA\u003c\/td\u003e\n\u003ctd\u003e~8.2x (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex\u003c\/td\u003e\n\u003ctd\u003eA$620m (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAnchor GLA \/ rev\u003c\/td\u003e\n\u003ctd\u003e38% \/ 42% (FY2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDiscretionary tenants\u003c\/td\u003e\n\u003ctd\u003e38% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eScentre Group SWOT Analysis\u003c\/h2\u003e\n\u003cp\u003eThis is the actual SWOT analysis document you’ll receive upon purchase—no surprises, just professional quality. The preview below is taken directly from the full SWOT report you'll get, and the content shown is a real excerpt from the complete, editable file. Purchase unlocks the entire in-depth version so you can download and use the full, structured analysis immediately after checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56752260743545,"sku":"scentregroup-swot-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/scentregroup-swot-analysis.png?v=1772238761","url":"https:\/\/matrixbcg.com\/products\/scentregroup-swot-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}