{"product_id":"scandistandard-marketing-mix","title":"Scandi Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Scandi masterfully blends its product innovation, strategic pricing, accessible distribution, and impactful promotions to capture market share. This analysis reveals the core elements of their success.\u003c\/p\u003e\n\u003cp\u003eReady to unlock the secrets behind Scandi's marketing prowess? Dive deeper into their product development, pricing strategies, channel management, and promotional campaigns with our comprehensive 4Ps analysis.\u003c\/p\u003e\n\u003cp\u003eGet instant access to a professionally crafted, editable 4Ps Marketing Mix Analysis for Scandi, perfect for students, professionals, and anyone seeking actionable marketing insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse Chicken  Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eScandi Standard's diverse chicken portfolio is a cornerstone of its marketing strategy, offering everything from fresh, chilled, and frozen chicken to a growing selection of convenient ready-to-eat and ready-to-cook items. This broad product range ensures they can meet the varied demands of consumers and foodservice clients alike.\u003c\/p\u003e\n\u003cp\u003eThe company is committed to maximizing the value derived from every bird. By utilizing the entire chicken, Scandi Standard not only minimizes waste but also develops a wider array of products, enhancing overall profitability and sustainability. For instance, in 2023, the company reported a significant increase in sales of value-added products, demonstrating the success of this approach.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWell-Known Local Brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eScandi's strategy hinges on well-known local brands like Kronfågel in Sweden, Danpo in Denmark, and Den Stolte Hane in Norway. These brands foster strong consumer recognition and trust, crucial for maintaining market leadership.  In 2024, these established names continue to be the cornerstone of Scandi's appeal in their respective Scandinavian markets.\u003c\/p\u003e\n\u003cp\u003eThe company also extends this approach to Finland with Naapurin Maalaiskana and Ireland with Manor Farm. This focus on deeply rooted local identities allows Scandi to effectively cater to regional tastes and preferences.  For instance, Kronfågel reported a 5% increase in market share in Sweden during the first half of 2024, underscoring the power of its local brand equity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFocus on Value-Added s\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eScandi Standard is sharpening its focus on value-added products, particularly the Ready-to-eat (RTE) segment. This strategic shift is driven by the higher margins associated with RTE items and the increasing consumer desire for convenient meal solutions.  For instance, in 2023, the company reported a notable increase in sales from its value-added products, contributing to improved overall profitability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommitment to Sustainability and Quality\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe company's development is deeply rooted in a commitment to animal welfare, ensuring food safety, and significantly reducing antibiotic use, as detailed in their annual sustainability reports. This dedication forms a core part of their product promise.\u003c\/p\u003e\n\u003cp\u003eFurther demonstrating this commitment, the company achieved an 'A' rating for climate actions from CDP in 2024, underscoring their focus on minimizing the carbon footprint associated with chicken production.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eAnimal Welfare:\u003c\/strong\u003e Strict adherence to high standards for animal well-being throughout the production process.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFood Safety:\u003c\/strong\u003e Robust protocols in place to guarantee the highest levels of food safety from farm to fork.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReduced Antibiotics:\u003c\/strong\u003e A strategic initiative to minimize antibiotic usage, promoting healthier livestock and safer products.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClimate Action:\u003c\/strong\u003e Recognized with an 'A' rating by CDP in 2024 for efforts in reducing the environmental impact of chicken production.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInnovation and Consumer Trends\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eScandi Standard is committed to product innovation, focusing on healthy and appealing chicken options that align with current consumer demands. This dedication to evolving tastes and preferences is a cornerstone of their strategy. For instance, in 2023, the company reported a strong focus on developing new product lines, responding to a growing consumer preference for convenient, protein-rich meals.\u003c\/p\u003e\n\u003cp\u003eTheir investment extends to new technologies, particularly in areas that enhance sustainability and product quality. A key initiative involves exploring advancements in chicken feed, such as reducing soy content, which directly addresses environmental concerns and appeals to eco-conscious consumers. This aligns with broader industry trends where transparency in sourcing and production methods are increasingly valued by shoppers.\u003c\/p\u003e\n\u003cp\u003eSpecific examples of their innovation efforts include:\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct Development:\u003c\/strong\u003e Launching new ready-to-eat chicken products designed for convenience and health-conscious consumers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSustainable Sourcing:\u003c\/strong\u003e Actively researching and implementing feed alternatives to lower the environmental footprint of their chicken production.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTechnological Integration:\u003c\/strong\u003e Exploring new processing and packaging technologies to extend shelf life and maintain product freshness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConsumer Feedback:\u003c\/strong\u003e Utilizing market research and direct consumer feedback to guide the direction of new product introductions and improvements.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Chicken: Broad Portfolio, High Value, A-Rated\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eScandi Standard's product strategy centers on a broad portfolio, from fresh to value-added chicken items, catering to diverse consumer needs. They emphasize maximizing value from each bird, minimizing waste, and growing their profitable ready-to-eat segment. This approach is bolstered by a commitment to animal welfare, food safety, reduced antibiotic use, and climate action, as evidenced by their 2024 CDP 'A' rating.\u003c\/p\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eThis analysis offers a comprehensive examination of a Scandi brand's marketing mix, detailing its Product, Price, Place, and Promotion strategies with real-world examples.\u003c\/p\u003e\n\u003cp\u003eIt's designed for professionals seeking a deep understanding of Scandi marketing positioning, enabling effective benchmarking and strategic planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSimplifies complex marketing strategies into actionable insights, alleviating the pain of overwhelming data for clear decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Nordic and Irish Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eScandi Standard boasts a dominant market share throughout the Nordic countries and Ireland, with established operations in Sweden, Denmark, Norway, Finland, and Ireland. This extensive regional footprint ensures proximity to consumers and facilitates agile responses to evolving market needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Value Chain Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIntegrated Value Chain Management in Scandi's 4P's Marketing Mix means they control everything from the farm to your plate. This includes everything from slaughtering and processing to the final sales, giving them a tight grip on quality and efficiency.\u003c\/p\u003e\n\u003cp\u003eThis end-to-end control allows Scandi to guarantee high standards of sustainability and product integrity at every step. For instance, in 2024, Scandi reported a 95% reduction in waste across its processing facilities due to optimized logistics and material usage within its integrated model.\u003c\/p\u003e\n\u003cp\u003eBy managing the entire value chain, Scandi can react swiftly to market demands and ensure consistent product availability, a key advantage in the competitive food sector. Their 2025 projections indicate a further 5% increase in operational efficiency stemming from these integrated practices.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Distribution Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eScandi Standard leverages a diversified distribution strategy, serving a broad customer spectrum that includes major retail chains, the dynamic foodservice sector, and various industrial clients. This multi-channel approach is a cornerstone of their market penetration, ensuring their chicken products reach consumers through numerous avenues.\u003c\/p\u003e\n\u003cp\u003eThis strategy significantly mitigates risks associated with over-reliance on any single customer segment. For instance, during 2024, Scandi Standard's retail segment continued to be a primary revenue driver, but growth in the foodservice sector, particularly in quick-service restaurants, provided a crucial buffer against fluctuating retail demand. Their ability to adapt to different channel needs, from bulk supply for industrial use to specific packaging for retail, underscores the strength of this diversified model.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Acquisitions for Supply Chain Control\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eStrategic acquisitions are a cornerstone of Scandi Standard's approach to bolstering its supply chain. Recent moves, like the acquisition of six poultry farms in Lithuania and a production facility in the Netherlands, are pivotal. These investments directly enhance Scandi's control over its bird supply and significantly expand its capacity for ready-to-eat products.\u003c\/p\u003e\n\u003cp\u003eThe goal is clear: achieve greater self-sufficiency in bird supply across key regions. This strategic move is designed to meet the increasing demand for poultry products throughout Europe, particularly for value-added items. By securing more of its supply chain, Scandi Standard can better manage costs and ensure product availability.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eLithuanian Poultry Farms:\u003c\/strong\u003e Six farms acquired, enhancing Scandi's control over its primary raw material.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNetherlands Production Facility:\u003c\/strong\u003e Acquired to boost capacity for ready-to-eat product lines.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSelf-Sufficiency Drive:\u003c\/strong\u003e Investments aim to reduce reliance on external suppliers in certain markets.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEuropean Demand:\u003c\/strong\u003e Acquisitions are positioned to capitalize on growing consumer appetite for convenient poultry options.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Export and Growth Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eScandi Standard actively pursues international expansion beyond its core Nordic markets, leveraging exports as a key growth driver. This strategy is crucial for diversifying revenue streams and capturing broader market share in the European poultry sector.\u003c\/p\u003e\n\u003cp\u003eThe strategic acquisition of the Oosterwolde plant in the Netherlands significantly bolsters Scandi Standard's European footprint. This facility, equipped with substantial production capacity for Ready-to-eat (RTE) products, is pivotal in positioning the company as a major player across the continent.\u003c\/p\u003e\n\u003cp\u003eBy integrating the Oosterwolde operations, Scandi Standard aims to capitalize on the growing demand for convenient, high-quality poultry products in continental Europe. This move supports their ambition to become a leading European supplier, enhancing their competitive edge through expanded reach and production capabilities.\u003c\/p\u003e\n\u003cp\u003eKey aspects of Scandi Standard's international export and growth strategy include:\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eMarket Diversification:\u003c\/strong\u003e Reducing reliance on single domestic markets by expanding into new European countries.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct Specialization:\u003c\/strong\u003e Focusing on high-demand categories like Ready-to-eat products, as exemplified by the Oosterwolde plant's capabilities.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCapacity Expansion:\u003c\/strong\u003e Investing in and acquiring facilities with significant production scale to meet international demand.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLogistical Efficiency:\u003c\/strong\u003e Optimizing supply chains to ensure timely and cost-effective delivery of products across Europe.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Strategy Fuels European Growth \u0026amp; Expanded Capacity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eScandi Standard's place strategy focuses on a strong Nordic and Irish presence, complemented by strategic European expansion. Their integrated value chain ensures efficient distribution across diverse channels, including major retailers and the foodservice sector. Recent acquisitions, like Lithuanian farms and a Dutch facility, bolster self-sufficiency and capacity for ready-to-eat products, positioning them for growth across the continent.\u003c\/p\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eScandi 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. This comprehensive Scandi 4P's Marketing Mix Analysis is fully complete and ready for your immediate use, providing all the insights you need.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":55612456632697,"sku":"scandistandard-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/scandistandard-marketing-mix.png?v=1754773018","url":"https:\/\/matrixbcg.com\/products\/scandistandard-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}