{"product_id":"scandichotelsgroup-five-forces-analysis","title":"Scandic Porter's Five Forces Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Preview—Access the Full Strategic Report\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eScandic faces moderate buyer power, strong competition from global and regional hotel chains, and rising threats from alternative lodging and digital platforms, while supplier influence and regulatory factors exert variable pressure depending on location.\u003c\/p\u003e\n\u003cp\u003eThis brief snapshot only scratches the surface. Unlock the full Porter's Five Forces Analysis to explore Scandic’s competitive dynamics, market pressures, and strategic advantages in detail.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euppliers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConcentration of property owners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe majority of Scandic hotels operate under long-term leases with a few large landlords—Pandox (owns c.220 hotels) and Vasakronan—giving owners strong leverage in renewals and upgrade negotiations; Pandox reported SEK 14.5bn investment property value in 2024. This concentration means negotiations favor owners of prime Nordic city-center sites, keeping the relationship interdependent but tilted toward landlords through 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInfluence of Online Travel Agencies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDigital platforms like Booking.com and Expedia supply around 40–60% of online bookings for major Nordic chains, acting as powerful suppliers of guest traffic and booking tech, and charging commission rates often between 15–25% which squeezes margins for Scandic.\u003c\/p\u003e\n\u003cp\u003eThese intermediaries dominate digital visibility via search and metasearch placement, making organic direct demand harder to capture; OTA-driven channels accounted for roughly 45% of Scandic’s online revenue in 2024.\u003c\/p\u003e\n\u003cp\u003eScandic has increased direct-booking investments—rolling out a revamped mobile app and CRM in 2023 and raising direct channel spend by ~20% in 2024—to lower OTA commission exposure and recapture higher-margin bookings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNordic labor union strength\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNordic hotel labor union density exceeds 70% in Sweden and Norway (OECD 2023), and collective agreements cover roughly 90% of hospitality workers, making wages and benefits largely fixed across Scandic’s network.\u003c\/p\u003e\n\u003cp\u003eLabor costs are ~30–40% of hotel operating expenses in Nordic markets (STR\/Eurostat 2024), so union-negotiated pay rises materially squeeze margins and limit cost-cutting options.\u003c\/p\u003e\n\u003cp\u003eStrong social model rules and legal obligations give unions leverage on scheduling, pensions, and redundancy, reducing managerial flexibility and raising compliance costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVolatility in utility and energy costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSuppliers of energy and water hold strong leverage over Scandic because these inputs are essential to hotel operations and hard to substitute.\u003c\/p\u003e\n\u003cp\u003eBy 2025 Scandic improved energy efficiency by about 18% versus 2019, but exposure to Nordic wholesale power swings remains: Nord Pool baseload prices averaged ~€70\/MWh in 2024, up from ~€50\/MWh in 2022.\u003c\/p\u003e\n\u003cp\u003eScandic has limited short-term supplier switching or rate-negotiation power for utilities, raising margin risk when prices spike.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEssential inputs: high supplier leverage\u003c\/li\u003e\n\u003cli\u003eEnergy efficiency +18% vs 2019\u003c\/li\u003e\n\u003cli\u003eNord Pool ~€70\/MWh (2024)\u003c\/li\u003e\n\u003cli\u003eLow switching\/negotiation ability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFood and beverage procurement scale\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpscandic buys large volumes of food and drink for hotels scale gives negotiating leverage but suppliers push sustainability local sourcing.\u003e\u003cpin higher prices for organic and specialty items dairy up yoy increased supplier leverage shifting some bargaining power to specialized producers.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eScale: procurement across 280+ hotels\u003c\/li\u003e\n\u003cli\u003eSustainability: rising supplier demands for local\/eco standards\u003c\/li\u003e\n\u003cli\u003e2025 price shift: organic goods ~18% higher YoY\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pin\u003e\u003c\/pscandic\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSuppliers squeeze margins: landlords, OTAs, unions and energy volatility bite hotels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSuppliers exert medium–high bargaining power: concentrated landlords (Pandox c.220 hotels; Pandox investment value SEK 14.5bn in 2024) and OTAs (45% of online revenue; 15–25% commission) squeeze margins, strong unions fix labor costs (~30–40% of OPEX) and utilities exposure (Nord Pool ~€70\/MWh 2024) raises volatility; Scandic’s scale (280+ hotels) offsets some food\/bev costs but specialty\/organic prices rose ~18% YoY in 2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePandox holdings\u003c\/td\u003e\n\u003ctd\u003ec.220 hotels\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePandox value (2024)\u003c\/td\u003e\n\u003ctd\u003eSEK 14.5bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOTA share (2024)\u003c\/td\u003e\n\u003ctd\u003e45% online rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOTA commissions\u003c\/td\u003e\n\u003ctd\u003e15–25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLabor OPEX\u003c\/td\u003e\n\u003ctd\u003e30–40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNord Pool price (2024)\u003c\/td\u003e\n\u003ctd\u003e~€70\/MWh\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnergy efficiency vs 2019\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrganic price change (2025)\u003c\/td\u003e\n\u003ctd\u003e+18% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eTailored exclusively for Scandic, this Porter's Five Forces analysis uncovers key competitive drivers, buyer and supplier influence, entry barriers, substitute threats, and strategic vulnerabilities to inform pricing, positioning, and growth decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise Porter's Five Forces one-sheet tailored for Scandic—instantly highlights competitive pressures and strategic levers to streamline boardroom decisions and scenario planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate contract negotiation strength\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cplarge nordic corporations and public sector clients supply roughly of scandic hotels room nights they push for steep volume discounts roll-over rate caps during annual contract talks.\u003e\n\u003cpthese buyers insist on flexible cancellations and last-minute amendments which raised scandic corporate yielding pressure reduced adr by an estimated vs transient rates in\u003e\n\u003cpcorporate procurement teams kept negotiating leverage through late using centralized tenders and annual rfps to maintain downward pressure on contracted rates revpar.\u003e\n\u003c\/pcorporate\u003e\u003c\/pthese\u003e\u003c\/plarge\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow switching costs for leisure travelers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIndividual leisure travelers face almost zero switching costs when choosing competitors over Scandic; 2024 Eurostat data show 68% of Nordic leisure stays booked via OTAs or direct low-cost channels, making moves seamless.\u003c\/p\u003e\n\u003cp\u003eThe wide supply—Accor, Nordic Choice, Airbnb and 1.2M European short-term rentals in 2024—lets guests pick price or location, not loyalty.\u003c\/p\u003e\n\u003cp\u003eThis mobility forces Scandic to keep price parity and service high; in 2024 Scandic reported RevPAR pressure with only 2.1% ADR premium versus local comps.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrice transparency via aggregators\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePrice comparison sites and OTAs show real-time rates across cities, making markets ~90% more price-transparent per Booking Holdings 2024 data and pushing guests to compare within minutes; that raises price sensitivity and cuts booking windows by ~15% (Phocuswright 2023). Scandic must deploy advanced dynamic pricing—AI-driven yield tools and real-time demand sensing—by end-2025 to protect RevPAR (revenue per available room) and margin, or risk double-digit ADR erosion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInfluence of loyalty program members\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eScandic Friends members demand consistent rewards and personalization, giving them bargaining power because their retention hinges on perceived value; Scandic reported 10.6 million loyalty members worldwide in 2024, so shifts in this cohort materially affect revenue.\u003c\/p\u003e\n\u003cp\u003eMembers are vocal on social media and review platforms and can defect quickly if value falls; Scandic spends a material share of marketing and loyalty costs—around 3–4% of revenue in 2023—to keep benefits attractive.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e10.6 million members (2024)\u003c\/li\u003e\n\u003cli\u003e3–4% revenue spent on loyalty (2023)\u003c\/li\u003e\n\u003cli\u003eHigh churn risk if rewards weaken\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSensitivity to economic cycles\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCustomer power rises in downturns as travel budgets shrink and occupancy falls; Scandic saw RevPAR drop 12% in 2023 and recovered but faced softer demand in early 2025, pushing more guests toward its mid-market rooms.\u003c\/p\u003e\n\u003cp\u003eIn 2025 many guests trade down from premium chains to Scandic’s offerings and demand higher value, forcing discounts, package deals, and flexible cancellations that shift pricing leverage to customers.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e2025: RevPAR pressure → customers trade down\u003c\/li\u003e\n\u003cli\u003eHigher discounting and packages\u003c\/li\u003e\n\u003cli\u003eOccupancy sensitivity increases bargaining power\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate buyers, OTAs and loyalty scale squeeze RevPAR—AI yield tools fight a 12% drop\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpcustomers corporate share exert strong bargaining power via annual rfps volume discounts flexible cancellation demands and price transparency ota rental growth eu listings in scandic friends members amplify sensitivity forcing ai-driven yield tools to defend revpar adr premium only\u003e\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorporate share\u003c\/td\u003e\n\u003ctd\u003e35–40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eScandic Friends\u003c\/td\u003e\n\u003ctd\u003e10.6M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEU short‑term rentals\u003c\/td\u003e\n\u003ctd\u003e1.2M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eADR premium vs comps\u003c\/td\u003e\n\u003ctd\u003e2.1% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevPAR drop\u003c\/td\u003e\n\u003ctd\u003e-12% (2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/pcustomers\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eScandic Porter's Five Forces Analysis\u003c\/h2\u003e\n\u003cp\u003eThis preview shows the exact Scandic Porter's Five Forces analysis you'll receive immediately after purchase—no surprises, no placeholders. The document displayed here is the part of the full version you’ll get—ready for download and use the moment you buy. You're looking at the actual, professionally formatted file: once you complete your purchase, you’ll get instant access to this exact document. No mockups or samples—what you see is what you get.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747052892537,"sku":"scandichotelsgroup-five-forces-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/scandichotelsgroup-five-forces-analysis.png?v=1772194634","url":"https:\/\/matrixbcg.com\/products\/scandichotelsgroup-five-forces-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}