{"product_id":"scandichotelsgroup-business-model-canvas","title":"Scandic Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eScandic Business Model Canvas: Downloadable blueprint for growth, guests \u0026amp; investors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock Scandic’s strategic blueprint with our concise Business Model Canvas—revealing how the hotel group creates guest value, scales operations, and captures market share across Nordics and city destinations.\u003c\/p\u003e\n\u003cp\u003eThis downloadable canvas breaks down customer segments, value propositions, key partners, channels, and revenue streams in Word and Excel—ready for benchmarking or investor decks.\u003c\/p\u003e\n\u003cp\u003eGet the full version to access company-specific insights, cost structure analysis, and actionable recommendations to accelerate your strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Real Estate Owners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eScandic runs most hotels via long-term leases with owners like Pandox and Balder, letting Scandic scale without heavy capex on real estate; Pandox held c.220 properties and Balder c.160 properties in Scandinavia by 2025. By 2025 these partners co-funded energy-efficient renovations and modernizations—joint investments reduced energy use by ~25% in upgraded assets and involved shared capex programs totaling roughly SEK 1.2 billion that year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOnline Travel Agencies and Distribution Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eScandic partners with global OTAs like Booking.com and Expedia to capture international leisure and unaligned travelers, a channel that drove about 22% of Scandic Group’s room nights in 2024 while direct bookings remained priority. Scandic manages commission costs—averaging ~18% on OTA bookings in 2024—balancing higher occupancy against intermediary fees to protect RevPAR and margin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocal and Sustainable Supply Chain Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eScandic partners with 1,200+ local food producers and eco-certified service firms to keep Nordic Swan Ecolabel standards across 280 hotels, ensuring Nordic-inspired menus and a 28% reduction in food-related CO2 per room since 2018. By late 2025 the group is scaling circular-economy pilots—targeting a 35% cut in portfolio food waste and diverting 60% of organic waste to composting or anaerobic digestion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate Travel Management Companies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eScandic ties with Global Distribution Systems and corporate travel agencies supply roughly 45% of midweek room nights, anchoring weekday occupancy for corporate travelers across Scandinavia and Europe.\u003c\/p\u003e\n\u003cp\u003eSpecialized contracts and negotiated rates with multinational accounts (hundreds of firms, multi-year deals) position Scandic as preferred provider, supporting predictable revenue and higher weekday ADR (average daily rate).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~45% midweek occupancy from corporate channels\u003c\/li\u003e\n\u003cli\u003eHundreds of corporate accounts under multi-year contracts\u003c\/li\u003e\n\u003cli\u003eHigher weekday ADR vs weekend leisure rates\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology and Digital Infrastructure Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eScandic partners with leading software vendors and cloud providers to run mobile check-in, digital keys, and revenue-management analytics, driving a 12–18% uplift in direct bookings and a 6% reduction in check-in time as of 2025.\u003c\/p\u003e\n\u003cp\u003eThese alliances power personalized offers via real-time data, supporting a 4–7% RevPAR (revenue per available room) gain from targeted pricing and operational cost savings of ~3%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMobile check-in adoption: ~58% of guests (2025)\u003c\/li\u003e\n\u003cli\u003eDigital key rollout: 85% of properties (2025)\u003c\/li\u003e\n\u003cli\u003eAnalytics-driven RevPAR lift: 4–7%\u003c\/li\u003e\n\u003cli\u003eDirect booking uplift: 12–18%\u003c\/li\u003e\n\u003cli\u003eOperational cost savings: ~3%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eScandic scale: landlord partnerships, OTAs\/GDS mix, local suppliers \u0026amp; tech-driven RevPAR lift\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eScandic scales via long-term leases with owners (Pandox ~220 properties, Balder ~160 by 2025), OTA and GDS channels (OTAs ~22% room nights, corporate\/GDS ~45% midweek), 1,200+ local suppliers for Nordic Swan standards, and tech partners driving 12–18% direct-booking uplift and 4–7% RevPAR gain.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003eKey metric (2024–25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePandox\u003c\/td\u003e\n\u003ctd\u003e~220 properties\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBalder\u003c\/td\u003e\n\u003ctd\u003e~160 properties\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOTAs\u003c\/td\u003e\n\u003ctd\u003e22% room nights, ~18% commission\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorporate\/GDS\u003c\/td\u003e\n\u003ctd\u003e~45% midweek occupancy\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSuppliers\u003c\/td\u003e\n\u003ctd\u003e1,200+ local partners; 28% food CO2 cut since 2018\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTech vendors\u003c\/td\u003e\n\u003ctd\u003eDirect bookings +12–18%; RevPAR +4–7%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, pre-written Business Model Canvas for Scandic that maps its nine BMC blocks with practical narratives, value propositions, channels, customer segments and revenue\/ cost structures.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Scandic’s business model with editable cells, letting teams quickly pinpoint revenue drivers, cost structures, and partnership opportunities for faster strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHotel Operations and Guest Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eScandic operates and services over 280 hotels across the Nordics, focusing on consistent housekeeping, front-desk operations and the signature Scandic breakfast; in 2024 Scandic reported a 78% guest satisfaction (GSS) and average room turnover time of 22 minutes, with hotel operations driving ~72% of group revenue (€1.8bn of €2.5bn in 2024).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Brand Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eScandic spends ~EUR 45m annually on brand and marketing to stay the Nordic market leader, prioritizing Scandic Friends loyalty growth (2.6m members by 2024) and sustainability storytelling tied to ISO 14001 and local sourcing. By 2025 over 60% of marketing budget is digital, using CRM and personalization to lift direct bookings to ~55% of revenue, reducing OTA fees and improving margin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMeeting and Event Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eScandic devotes roughly 25% of revenue-generating operations to meetings and events, hosting over 60,000 meetings in 2024 and serving groups from 5 to 5,000 attendees with end-to-end logistics, catering, and AV tech support.\u003c\/p\u003e\n\u003cp\u003eThe chain rolled out hybrid meeting concepts across 230 hotels by Q3 2025, boosting meeting-related RevPAR by 8% year-over-year and cutting setup time 30% via standardized digital booking and in-room streaming kits.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Platform Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpcontinuous improvement of scandic web and mobile booking platforms aims to cut third-party distribution costs by enhancing ui integrating loyalty friends streamlining digital check raise customer lifetime value in direct bookings grew y reported a reduction fees where adoption rose.\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003eImprove UI to boost conversion (direct bookings +6% in 2024)\u003c\/li\u003e\n\u003cli\u003eIntegrate loyalty to increase repeat stays (Scandic Friends \u0026gt;4M members)\u003c\/li\u003e\n\u003cli\u003eAutomate check‑in\/out to cut transaction costs 3–5%\u003c\/li\u003e\n\n\u003c\/pcontinuous\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainability Integration and Reporting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eScandic embeds ESG across operations: in 2024 it cut energy use 22% vs 2015 and reduced food waste 30% via tracking, smart meters, and supplier standards; fair labor practices cover 280+ hotels with regular audits and collective agreements.\u003c\/p\u003e\n\u003cp\u003eAnnual sustainability reports and certifications (Green Key, ISO 14001) are renewed centrally; reporting supports investor ESG KPIs and a 2024 sustainability spend of ~SEK 120m.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e22% energy reduction since 2015\u003c\/li\u003e\n\u003cli\u003e30% food-waste cut (2024)\u003c\/li\u003e\n\u003cli\u003e280+ hotels under audits\u003c\/li\u003e\n\u003cli\u003eSEK 120m sustainability spend (2024)\u003c\/li\u003e\n\u003cli\u003eGreen Key and ISO 14001 renewals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eScandic: 280+ hotels, €1.8bn ops, 78% GSS, 60k meetings, strong ESG gains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOperations: 280+ hotels, €1.8bn ops revenue (72% of €2.5bn) in 2024; 78% GSS; avg room turnover 22 min. Marketing: ~€45m (2024), Scandic Friends 2.6m, direct bookings ~55% revenue target; digital marketing \u0026gt;60% by 2025. Meetings: 60,000 events (2024), hybrid in 230 hotels by Q3 2025, meeting RevPAR +8% y\/y. ESG: −22% energy since 2015, −30% food waste (2024), SEK 120m spend (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHotels\u003c\/td\u003e\n\u003ctd\u003e280+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOps revenue\u003c\/td\u003e\n\u003ctd\u003e€1.8bn (72%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGuest sat\u003c\/td\u003e\n\u003ctd\u003e78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketing spend\u003c\/td\u003e\n\u003ctd\u003e€45m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eScandic Friends\u003c\/td\u003e\n\u003ctd\u003e2.6m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMeetings\u003c\/td\u003e\n\u003ctd\u003e60,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHybrid rollout\u003c\/td\u003e\n\u003ctd\u003e230 hotels (Q3 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnergy cut\u003c\/td\u003e\n\u003ctd\u003e−22% vs 2015\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFood waste cut\u003c\/td\u003e\n\u003ctd\u003e−30% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSustainability spend\u003c\/td\u003e\n\u003ctd\u003eSEK 120m (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe preview you see is the exact Scandic Business Model Canvas you’ll receive—no mockups, no samples—just the live document ready for use. Upon purchase you’ll get this same file in full, formatted and editable for immediate presentation or modification. What’s shown here reflects the complete structure and content included in the delivered Word and Excel files. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749317751161,"sku":"scandichotelsgroup-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/scandichotelsgroup-business-model-canvas.png?v=1772214122","url":"https:\/\/matrixbcg.com\/products\/scandichotelsgroup-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}