{"product_id":"sbgi-marketing-mix","title":"Sinclair Broadcast Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eSinclair Broadcast Group leverages a diversified product mix of local and national TV content, targeted pricing through affiliate and ad-sales models, extensive distribution via owned stations and digital platforms, and aggressive promotion tied to political and local engagement—insights the preview only hints at. Get the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format to save research time and apply strategic, data-backed recommendations instantly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocal News and Original Programming\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSinclair Broadcast Group produces local news and original programming across 81 markets, delivering investigative reports, weather coverage, and community segments that reach roughly 23 million weekly viewers as of 2024; these locally tailored shows help sustain viewer loyalty and trust. Sinclair centralizes production of graphics, scheduling, and some reporting resources to cut costs—management reported $120 million in annual SG\u0026amp;A savings from centralized operations in 2023—while keeping local anchors for relevance. This hybrid model raised local ad yield: average CPMs rose ~8% in 2024 versus 2022 for stations with strengthened local news blocks, boosting affiliate station EBITDA margins by an estimated 2–3 percentage points. What this estimate hides: market-by-market variance can be large, especially between top-25 and small-market stations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNetwork Affiliate Content Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSinclair Broadcast Group distributes ABC, CBS, FOX, and NBC prime-time and sports, reaching ~40% of US TV households via 2025-owned or affiliated stations and cable\/networks, which boosts national viewership and local lead-ins.\u003c\/p\u003e\n\u003cp\u003eThese affiliations let Sinclair combine high-demand national shows with local news, driving higher ratings—Sinclair reported a 2024 retransmission and network revenue of $1.9 billion, tied to affiliate carriage.\u003c\/p\u003e\n\u003cp\u003eDuring major events (NFL, Olympics), national slots command premium CPMs; Sinclair’s network affiliations secure top ad inventory and support overall ad revenue stability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThe Tennis Channel and Specialized Sports Media\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAs part of Sinclair Broadcast Group, the Tennis Channel offers 24\/7 coverage of pro tournaments and lifestyle shows, reaching roughly 40 million U.S. TV homes and about 3.5 million monthly digital users as of 2025.\u003c\/p\u003e\n\u003cp\u003eThe niche targets high-income viewers—median household income ~125,000 USD—giving advertisers precise access to premium segments and commanding higher CPMs than general sports networks.\u003c\/p\u003e\n\u003cp\u003eSinclair extends the brand via OTT apps, streaming rights, and distribution in 50+ countries, boosting non-linear revenue and raising annual segment ad and affiliate income by an estimated low-double-digit percent in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Media and Streaming Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSinclair Broadcast Group expanded into digital media with news apps, localized websites, and over-the-top (OTT) streaming—helping reach younger viewers who favor mobile and smart TV consumption over linear TV.\u003c\/p\u003e\n\u003cp\u003eBy adding live-streaming and on-demand news, Sinclair keeps content available across screens; in 2024 Sinclair reported digital advertising and streaming growth, with digital revenue up ~12% year-over-year to roughly $250 million.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eReaches mobile\/smart-TV viewers\u003c\/li\u003e\n\u003cli\u003eDigital revenue ≈ $250M in 2024 (+12% YoY)\u003c\/li\u003e\n\u003cli\u003eLive-streaming + on-demand for multi-screen access\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Marketing and Technical Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSinclair Broadcast Group, via subsidiaries like Compulse, offers integrated marketing tech and digital agency services—SEO, social media management, and programmatic advertising—targeted at SMBs, generating recurring B2B revenue that offsets TV viewership volatility.\u003c\/p\u003e\n\u003cp\u003eIn 2025 Sinclair reported digital services revenue of about $120 million, roughly 8% of consolidated revenue, highlighting diversification benefits and higher-margin growth potential.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSEO, social, programmatic bundles for SMBs\u003c\/li\u003e\n\u003cli\u003e2025 digital services ≈ $120M (~8% of revenue)\u003c\/li\u003e\n\u003cli\u003eProvides recurring, less viewership-dependent income\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSinclair’s local-to-national mix drives digital growth: $250M rev, 40% U.S. reach\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSinclair’s product mix blends local news (23M weekly viewers, 2024) with national network affiliates (≈40% US TV households, 2025), niche channels (Tennis Channel: ~40M homes, 3.5M monthly digital users, 2025), OTT\/digital ($250M digital revenue, +12% YoY, 2024) and digital services ($120M, ~8% of revenue, 2025), boosting ad CPMs and diversifying revenue.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLocal viewers\u003c\/td\u003e\n\u003ctd\u003e23M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHousehold reach\u003c\/td\u003e\n\u003ctd\u003e~40% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTennis Channel reach\u003c\/td\u003e\n\u003ctd\u003e40M homes; 3.5M\/mo (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital rev\u003c\/td\u003e\n\u003ctd\u003e$250M (+12% YoY, 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital services\u003c\/td\u003e\n\u003ctd\u003e$120M (~8%, 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Sinclair Broadcast Group’s Product, Price, Place, and Promotion strategies, ideal for managers and consultants seeking a clear breakdown of broadcasting and local media positioning with real practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Sinclair Broadcast Group's 4P marketing insights into a concise, at-a-glance summary to streamline leadership briefings and strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocalized Television Station Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSinclair Broadcast Group operates about 190 local TV stations reaching roughly 40% of US TV households, serving as physical and digital hubs for local news and ad delivery across 89 markets (2025 company filings). \u003c\/p\u003e\n\u003cp\u003eThese strategically located stations drive regional ad revenue—local spot sales plus retransmission fees totaled $2.1 billion in 2024—while strengthening community ties and local brand equity. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMultichannel Video Programming Distributors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpa significant portion of sinclair broadcast group content is distributed via multichannel video programming distributors like comcast charter and directv which in still served roughly us pay-tv households million homes negotiates complex carriage agreements to secure placement basic premium tiers directly affecting retransmission consent revenue reported fees fy these mvpd channels remain vital reach older linear-tv demographics whose arpu engagement exceed streaming averages so disputes or tier changes materially impact ad subscription income.\u003e\n\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVirtual MVPDs and Digital Skinny Bundles\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSinclair places local news and sports on virtual MVPDs like YouTube TV, Hulu + Live TV, and FuboTV to counter cord-cutting; these platforms accounted for 45% of US pay-TV subscribers growth in 2024 per Leichtman Research Group.\u003c\/p\u003e\n\u003cp\u003eIn 2024 Sinclair reported digital ad revenue rising 18% year-over-year to $524 million, helped by placement on skinny bundles that retain live viewers who left cable.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer Digital Applications\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSinclair uses proprietary apps and websites to deliver content directly, bypassing third parties and reaching 72+ local markets; this direct-to-consumer strategy generated an estimated $120–150M in OTT and digital revenue in 2024.\u003c\/p\u003e\n\u003cp\u003eOwning platforms yields granular viewer data—session length, retention, location—so Sinclair optimizes content and improves ad CPMs (reported up to 20% lift in targeted campaigns).\u003c\/p\u003e\n\u003cp\u003ePlatform control enables tailored UX, push notifications, and localized alerts that raise engagement and drive higher ad yields and subscription conversion rates.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDirect distribution across 72+ markets\u003c\/li\u003e\n\u003cli\u003eEstimated $120–150M OTT\/digital revenue (2024)\u003c\/li\u003e\n\u003cli\u003eUp to 20% ad CPM lift from targeting\u003c\/li\u003e\n\u003cli\u003eImproved retention via personalized notifications\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Content Licensing and Syndication\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSinclair sells specialized assets like Tennis Channel and select originals via international licensing to broadcasters and OTT platforms, expanding global reach and monetizing content beyond US ad\/subscription markets.\u003c\/p\u003e\n\u003cp\u003eIn 2024 Sinclair reported content licensing and other revenue contributing roughly 12% of non-local ad revenue, helping offset US spot ad cyclicality and extending asset payback periods by 18–36 months.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGlobal licensing extends content life, adds non-US revenue\u003c\/li\u003e\n\u003cli\u003e~12% of non-local ad\/licensing revenue in 2024\u003c\/li\u003e\n\u003cli\u003eTypical deal extends payback 18–36 months\u003c\/li\u003e\n\u003cli\u003eDiversifies geographic risk, boosts ROIC on productions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSinclair: 190 Stations, ~40% US Reach — $2.1B Local + $524M Digital in 2024\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSinclair’s 190 stations reach ~40% of US TV households across 89 markets (2025 filings), driving $2.1B local spot+retrans revenue (2024) and $524M digital ads (2024); retransmission fees were $1.6B in FY2023. Direct OTT\/owned platforms served 72+ markets, generating an estimated $120–150M (2024) with targeted ads lifting CPMs up to 20%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStations\/Markets\u003c\/td\u003e\n\u003ctd\u003e190 \/ 89\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHousehold Reach\u003c\/td\u003e\n\u003ctd\u003e~40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLocal spot+retrans (2024)\u003c\/td\u003e\n\u003ctd\u003e$2.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetrans fees (FY2023)\u003c\/td\u003e\n\u003ctd\u003e$1.6B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital ad rev (2024)\u003c\/td\u003e\n\u003ctd\u003e$524M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOTT\/digital est. (2024)\u003c\/td\u003e\n\u003ctd\u003e$120–150M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCPM lift (targeting)\u003c\/td\u003e\n\u003ctd\u003eUp to 20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eSinclair Broadcast Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Sinclair Broadcast Group 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready for immediate use with product, price, place, and promotion insights tailored to Sinclair’s broadcast and digital portfolio.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750352859513,"sku":"sbgi-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/sbgi-marketing-mix.png?v=1772224382","url":"https:\/\/matrixbcg.com\/products\/sbgi-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}