{"product_id":"sangoma-marketing-mix","title":"Sangoma Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Sangoma’s product portfolio, pricing architecture, channel strategy, and promotional mix combine to drive growth—this preview highlights key strengths and opportunities.\u003c\/p\u003e\n\u003cp\u003eSave hours with the full 4Ps Marketing Mix Analysis: an editable, presentation-ready report packed with real-world data, strategic insights, and actionable recommendations ideal for professionals and students.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnified Communications as a Service\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSangoma’s Unified Communications as a Service bundles voice, video, messaging, and collaboration into one cloud UI, serving SMBs and enterprises with 99.95% SLA uptime and global PoPs in 6 regions as of 2025.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the platform added AI features—real-time meeting transcription and automated sentiment analysis—reducing post-meeting summary time by ~60% in pilot clients.\u003c\/p\u003e\n\u003cp\u003eThe suite targets hybrid workforces across healthcare, finance, and education, supporting encrypted SIP trunks and scaling to 100k concurrent users per tenant.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContact Center as a Service\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSangoma’s Contact Center as a Service (CCaaS) scales from SMBs to enterprises, routing email, chat and phone with omnichannel integration and real-time analytics that raised agent efficiency by up to 22% in pilot deployments; the 2025 platform processed peaks over 1 million contacts\/day while keeping 99.99% uptime and meeting SOC 2 and ISO 27001 controls for enterprise security.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommunication Hardware and Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDespite a market shift to software, Sangoma reported hardware revenue of about US$64M in FY2024, keeping a strong lineup of IP phones, session border controllers, and VoIP gateways that interoperate with proprietary and open-source platforms for high-quality audio and secure connectivity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud Security and Connectivity Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSangoma’s Cloud Security and Connectivity Solutions protect voice\/video traffic with QoS controls and AES-256 encryption, supporting 99.99% availability SLAs and reducing packet loss below 0.5% in deployments. Their NGFW (next-generation firewall) and VPN tools cut VoIP downtime risk and meet SOC 2 Type II controls for many enterprise customers. In 2025 deployments, Sangoma reported a 22% YoY rise in secure connectivity license revenue.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eQoS + AES-256 encryption\u003c\/li\u003e\n\u003cli\u003e99.99% SLA, \u0026lt;0.5% packet loss\u003c\/li\u003e\n\u003cli\u003eNGFW + VPN, SOC 2 Type II compliance\u003c\/li\u003e\n\u003cli\u003e22% YoY secure connectivity license growth (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManaged Services and Support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSangoma’s product mix includes managed services that help deploy and maintain communication systems, offering proactive monitoring, 24\/7 technical support, and system optimization to maximize uptime and performance.\u003c\/p\u003e\n\u003cp\u003eThese services target firms with limited IT staff; in 2024 Sangoma reported a 12% rise in service revenue and SLAs averaging 99.95% uptime, adding measurable value for telecom-dependent businesses.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eProactive monitoring\u003c\/li\u003e\n\u003cli\u003e24\/7 technical support\u003c\/li\u003e\n\u003cli\u003eSystem optimization\u003c\/li\u003e\n\u003cli\u003e2024 service revenue +12%\u003c\/li\u003e\n\u003cli\u003eAverage SLA 99.95% uptime\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSangoma: Secure, AI‑powered UC\/CC with 99.99% SLA, 100k+ scale and double‑digit growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSangoma bundles UCaaS and CCaaS with AES-256 + QoS, 99.95–99.99% SLAs, AI transcription\/sentiment (launched 2025), 100k concurrent-user scaling, 1M+ contacts\/day peak, FY2024 hardware revenue US$64M, 2024 service revenue +12%, 2025 secure-connectivity license growth +22%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSLA\u003c\/td\u003e\n\u003ctd\u003e99.95–99.99%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHW rev (FY2024)\u003c\/td\u003e\n\u003ctd\u003eUS$64M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService rev growth (2024)\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSecure license growth (2025)\u003c\/td\u003e\n\u003ctd\u003e+22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Sangoma’s Product, Price, Place, and Promotion strategies, ideal for managers and consultants needing a clear marketing-positioning breakdown grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Sangoma's 4P marketing insights into a concise, presentation-ready summary to speed decision-making and align leadership quickly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Channel Partner Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSangoma uses a global channel partner network of over 1,200 Value-Added Resellers (VARs) and Managed Service Providers (MSPs) to sell in 80+ countries, giving local sales, installation, and support for SMBs.\u003c\/p\u003e\n\u003cp\u003eThis indirect model cut Sangoma’s 2024 international SG\u0026amp;A footprint, keeping physical offices minimal while channel sales represented roughly 68% of revenue in FY2024 (ended Sep 30, 2024).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Enterprise Sales Force\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFor large enterprises and government bodies, Sangoma uses a dedicated direct sales force that manages complex procurements and long sales cycles, closing deals averaging $120k–$450k in 2024 and contributing roughly 38% of enterprise revenue. The team builds long-term relationships and crafts bespoke communication architectures, offering strategic consulting, project management, and 24\/7 support during rollout. Direct engagement boosts deal size and retention—enterprise churn under 6% in 2024—while shortening procurement friction.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Distribution and Cloud Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSangoma uses cloud portals and automated provisioning to deliver software services directly to users, enabling instant deployment worldwide; in 2025 their cloud ARR grew 28% year-over-year to USD 45.6M, showing strong digital uptake. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Regional Distribution Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSangoma maintains regional logistics hubs in North America, Europe, and Asia to support its hardware lines; as of 2025 these centers cut average lead times to customers to under 5 days in NA, 7 days in Europe, and 10 days in APAC, improving enterprise deployment speed.\u003c\/p\u003e\n\u003cp\u003eEfficient supply chain practices at these hubs—local inventory stocking, cross-dock handling, and regional partners—reduced hardware fulfillment costs by ~12% year-over-year and lowered stockouts during 2024 global rollouts.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHubs: NA, EU, APAC\u003c\/li\u003e\n\u003cli\u003eLead times: NA \u0026lt;5 days, EU 7 days, APAC 10 days\u003c\/li\u003e\n\u003cli\u003eCost reduction: ~12% YoY\u003c\/li\u003e\n\u003cli\u003eBenefit: fewer stockouts for enterprise rollouts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOnline Marketplace Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSangoma products and services appear on third-party cloud marketplaces and tech aggregators, boosting visibility to IT decision-makers who compare and buy business software; marketplace channels drove an estimated 18% of Sangoma-related lead traffic in 2024.\u003c\/p\u003e\n\u003cp\u003eBy integrating with ecosystems like AWS Marketplace, Microsoft Azure Marketplace, and Zoom App Marketplace, Sangoma makes solutions available where procurement happens, shortening sales cycles and increasing paid-conversion rates by an estimated 12% year-over-year in 2024.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\n\u003cli\u003e~18% of lead traffic from marketplaces (2024)\u003c\/li\u003e\n\u003cli\u003e~12% YoY increase in paid conversions via marketplace listings (2024)\u003c\/li\u003e\n\u003cli\u003ePresence on AWS, Azure, Zoom improves procurement access\u003c\/li\u003e\n\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSangoma: $45.6M Cloud ARR (+28%), 1,200+ VARs in 80+ Countries, Enterprise Churn \u0026lt;6%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSangoma sells via 1,200+ VARs\/MSPs in 80+ countries (68% channel revenue in FY2024), a direct enterprise team (avg deals $120k–$450k; enterprise churn \u0026lt;6% in 2024), cloud ARR $45.6M in 2025 (+28% YoY), and regional hubs (NA\/EU\/APAC) cutting lead times to \u0026lt;5\/7\/10 days and hardware costs ~12% lower YoY.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eChannel partners\u003c\/td\u003e\n\u003ctd\u003e1,200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCountries\u003c\/td\u003e\n\u003ctd\u003e80+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChannel revenue (FY2024)\u003c\/td\u003e\n\u003ctd\u003e68%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud ARR (2025)\u003c\/td\u003e\n\u003ctd\u003eUSD 45.6M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eARR growth (2025)\u003c\/td\u003e\n\u003ctd\u003e+28% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnterprise churn (2024)\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg enterprise deal (2024)\u003c\/td\u003e\n\u003ctd\u003e$120k–$450k\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketplace lead traffic (2024)\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePaid conversion uplift (marketplaces, 2024)\u003c\/td\u003e\n\u003ctd\u003e+12% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead times NA\/EU\/APAC\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;5 \/ 7 \/ 10 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHardware fulfilment cost change\u003c\/td\u003e\n\u003ctd\u003e-12% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eSangoma 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Sangoma 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750243152249,"sku":"sangoma-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/sangoma-marketing-mix.png?v=1772223495","url":"https:\/\/matrixbcg.com\/products\/sangoma-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}