{"product_id":"sangamgroup-marketing-mix","title":"Sangam Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Sangam’s Product, Price, Place, and Promotion choices combine to create market impact; this concise preview highlights key tactics, while the full 4P’s Marketing Mix Analysis delivers a presentation-ready, editable report with data-driven insights, channel strategies, and actionable recommendations—perfect for professionals, students, and consultants seeking a fast, practical edge.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Fold Synthetic Yarns\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSangam produces a wide array of synthetic and blended yarns, notably polyester-viscose blends, supplying global garment makers with yarns engineered for durability and color consistency; in 2024 exports of synthetic yarns grew 8.2% to $74.5M. By end-2025 the firm prioritizes high-tenacity yarns for technical textiles, targeting a 15% revenue mix and aiming to lift EBITDA margin by ~220 basis points through premium pricing and cost efficiencies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Quality Denim Fabrics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSangam, a top-10 Indian denim maker, supplies high-quality denim in blends and weights from 8–14 oz, meeting global trends and shipping to 32 countries; revenue from fabrics hit INR 2.1 billion in FY2024. The line uses eco-friendly indigo foam and low-water reactive dyeing (cutting water use by ~60%), appealing to sustainability-focused brands. Designs scale from mass-market runs to bespoke premium collections, with flexible lot sizes down to 500 metres.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSeamless Activewear and C9 Airwear\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe C9 Airwear line marks the company’s entry into the fast-growing seamless womenswear market, which GlobalData valued at $6.8B in 2024 and forecast to grow 8.2% CAGR through 2029; products focus on comfort, breathability, and fashion-forward design for fitness and leisure, driving a 14% same-store sales lift in 2025; by late 2025 the range added compression and yoga-specific pieces, improving average basket size by 9%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCotton and Open-End Yarns\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSangam’s portfolio features high-grade cotton yarns for weaving and knitting in apparel and home textiles; these account for 62% of its yarn revenue in FY2024 and deliver tensile strength and purity prized by domestic mills.\u003c\/p\u003e\n\u003cp\u003eThe open-end yarn line offers a lower-cost option for industrial fabrics, priced ~15–25% below ring-spun equivalents and supporting Sangam’s volume-driven margins in mass-market segments.\u003c\/p\u003e\n\u003cp\u003eIn 2024 Sangam reported yarn capacity utilization at 88% and yarn segment EBITDA margin of ~9.5%, highlighting scale benefits.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh-grade cotton: 62% of yarn revenue (FY2024)\u003c\/li\u003e\n\u003cli\u003eOpen-end: 15–25% cheaper than ring-spun\u003c\/li\u003e\n\u003cli\u003eCapacity utilization: 88% (2024)\u003c\/li\u003e\n\u003cli\u003eYarn EBITDA margin: ~9.5% (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Textile Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSangam’s Integrated Textile Solutions span spinning, weaving, processing, and garmenting, letting the company control quality end-to-end and offer custom fabrics for large clients.\u003c\/p\u003e\n\u003cp\u003eVertical integration cut defect rates by 18% in 2024 vs 2022 and supports faster turnaround—average lead time fell to 21 days in 2024—helping Sangam pivot to demand shifts.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eEnd-to-end control; 18% fewer defects (2024)\u003c\/li\u003e\n\u003cli\u003e21-day average lead time (2024)\u003c\/li\u003e\n\u003cli\u003eCustom fabric R\u0026amp;D for large buyers; higher margin mix\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSangam: 62% Cotton, $74.5M Synthetic Exports, 88% Capacity, 9.5% Yarn EBITDA\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSangam offers synthetic\/blended yarns, denim, seamless C9 Airwear, high-grade cotton and open-end lines; FY2024 highlights: yarn revenue mix cotton 62%, synthetic exports $74.5M (2024, +8.2%), yarn capacity utilization 88%, yarn EBITDA margin ~9.5%, defect reduction 18% (2022–24), lead time 21 days (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024\/2025)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCotton share\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSynthetic exports\u003c\/td\u003e\n\u003ctd\u003e$74.5M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapacity util.\u003c\/td\u003e\n\u003ctd\u003e88%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eYarn EBITDA\u003c\/td\u003e\n\u003ctd\u003e~9.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDefects ↓\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead time\u003c\/td\u003e\n\u003ctd\u003e21 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a professionally written, company-specific deep dive into Sangam’s Product, Price, Place, and Promotion strategies, ideal for managers, consultants, and marketers needing a complete breakdown of Sangam’s marketing positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Sangam’s 4P marketing insights into a compact, leadership-ready snapshot that simplifies strategy alignment and speeds decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Manufacturing Hubs in Rajasthan\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSangam’s state-of-the-art manufacturing hubs in Bhilwara, Rajasthan—India’s textile cluster—handle over 65% of group capacity, enabling annual yarn and fabric output of ~220,000 tonnes (2024). Proximity to cotton belts and NH-48\/rail corridors cuts inbound logistics costs by ~12% and shortens lead times to major ports (Kandla, Mundra) to 10–14 days. These hubs support scalable production and timely dispatch to domestic and export markets, with exports worth ₹1,350 crore in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Export Network across 50 Countries\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSangam has exported textile goods to 50+ countries, generating about $142M in export revenue in FY2024, roughly 58% of total sales. Major markets include EU (Germany, UK), North America (US, Canada) and South America (Brazil, Argentina); Asia and Africa together grew 18% YoY in 2024. The company maintains market share via 120 international agents and 60 distributors, cutting lead times by 14% through regional warehousing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDomestic Dealer and Distributor Channel\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIn India Sangam relies on a 4,200-strong network of dealers and distributors to supply yarns and fabrics to local manufacturers and retailers across 15 major textile clusters, covering Gujarat, Tiruppur, and Surat among others.\u003c\/p\u003e\n\u003cp\u003eThis multi-layered system reaches ~85% of domestic B2B buyers; average distributor order value is INR 1.2 mn monthly (2025 YTD).\u003c\/p\u003e\n\u003cp\u003eBy late 2025 Sangam rolled out digital inventory management across 78% of outlets, cutting stock-outs by 32% and working capital days by 18 days.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExclusive Brand Outlets and Retail Stores\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpfor its c9 airwear label sangam operates exclusive brand outlets and supplies multi-brand across india yielding direct product trials higher basket sizes in fy2024 reported retail channel sales growth of with cities driving urban store revenues.\u003e\n\u003cpthese stores sit in high-footfall malls and shopping districts ncr mumbai bengaluru visibility conversion average lakh monthly sales show a repeat-customer rate\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eExclusive outlets + MBOs across 45+ cities\u003c\/li\u003e\n\u003cli\u003eFY2024 retail sales growth 18%\u003c\/li\u003e\n\u003cli\u003eAverage store sales ₹120,000\/month\u003c\/li\u003e\n\u003cli\u003eRepeat rate 22% (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/pfor\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce and Digital Marketplace Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSangam maintains storefronts on Amazon India, Flipkart and a dedicated site, driving D2C sales that now account for 28% of total revenue (FY2024 revenue ₹1,120 crore). Online order share grew 22% YoY in 2024, expanding reach beyond 85 brick-and-mortar outlets.\u003c\/p\u003e\n\u003cp\u003eInvestments in last-mile partners cut average delivery time to 48 hours in metro zones and reduced cart abandonment by 9% in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28% D2C revenue (FY2024)\u003c\/li\u003e\n\u003cli\u003e22% online growth YoY\u003c\/li\u003e\n\u003cli\u003e48h metro delivery\u003c\/li\u003e\n\u003cli\u003e9% lower abandonment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSangam Bhilwara: 220k tpa, ₹1,350cr exports \u0026amp; 28% D2C driving fast growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSangam’s Bhilwara hubs produce ~220,000 tpa (2024), cut inbound logistics ~12%, and enable 10–14 day port lead times; exports ₹1,350 crore ($142M) to 50+ countries (58% sales). Domestic reach: 4,200 dealers across 15 clusters, 85% B2B coverage; avg distributor order ₹1.2 mn\/month (2025 YTD). D2C 28% revenue (₹1,120 crore, FY2024); online +22% YoY, 48h metro delivery, 32% fewer stock-outs.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAnnual output (2024)\u003c\/td\u003e\n\u003ctd\u003e~220,000 t\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExports (FY2024)\u003c\/td\u003e\n\u003ctd\u003e₹1,350 cr ($142M)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eD2C share (FY2024)\u003c\/td\u003e\n\u003ctd\u003e28% (₹1,120 cr)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDealers\u003c\/td\u003e\n\u003ctd\u003e4,200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg distributor order\u003c\/td\u003e\n\u003ctd\u003e₹1.2 mn\/month\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline growth YoY (2024)\u003c\/td\u003e\n\u003ctd\u003e+22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMetro delivery\u003c\/td\u003e\n\u003ctd\u003e48 hours\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eSangam 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Sangam 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete and ready for immediate use.\u003c\/p\u003e\n\u003cp\u003eThis document is the exact, high-quality file included with your order, not a sample or demo, and is editable for your needs.\u003c\/p\u003e\n\u003cp\u003eBuy with confidence: what you see is the final, comprehensive Marketing Mix analysis you'll download after checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750349549945,"sku":"sangamgroup-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/sangamgroup-marketing-mix.png?v=1772224366","url":"https:\/\/matrixbcg.com\/products\/sangamgroup-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}