{"product_id":"samyang-marketing-mix","title":"Samyang Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Samyang’s product innovation, pricing tactics, distribution channels, and promotional mix combine to build market momentum; this concise preview highlights key strengths and gaps—get the full 4P’s Marketing Mix Analysis in an editable, presentation-ready format to save hours of research and apply actionable insights to your strategy or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialty Food Ingredients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSamyang’s Specialty Food Ingredients unit prioritizes high-value items like Allulose, a low-calorie sweetener, and functional fibers targeting health-conscious consumers, aiming to replace sugars and additives without losing taste or texture.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 Samyang expanded its Nexweet brand to cover additional rare sugars; specialty ingredients drove ~18% of food-segment revenue in 2024 and helped increase gross margin by ~210 basis points y\/y.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Engineering Plastics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSamyang's chemicals division sells high-performance engineering plastics—notably polycarbonate (PC) and biodegradable PBAT—targeting automotive and electronics OEMs; PC revenue rose 8% in 2024 to KRW 120 billion, driven by EV interior parts demand. These resins are lightweight, durable, and heat-resistant, cutting component weight by up to 20% and withstanding temps \u0026gt;140°C for battery-adjacent use. The line stresses eco-friendly PBAT to address EU and Korea plastics regulations, supporting Samyang's 2024 sustainability targets to reduce scope 3 by 15% by 2030. Product margins improved 2.5 percentage points in 2024 as demand shifted to higher-value, compliant grades.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBiopharmaceutical and Medical Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSamyang’s medical segment sells biodegradable surgical sutures and drug delivery systems (DDS) that boost treatment efficacy; its polymer-based wound dressings and aesthetic fillers generated KRW 152 billion in 2024, up 18% YoY. As of 2025 the unit shifted R\u0026amp;D toward oncology DDS, allocating KRW 28 billion to cancer-targeted platforms and aiming for first clinical trials in H2 2026. Demand in Asia drives 62% of segment sales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsumer Food Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSamyang’s Q.one retail line (home-baking mixes, sugar, Easy Tomorrow hangover relief) targets younger consumers seeking convenience and quality; Q.one drove roughly 12% of Samyang Foods’ 2024 domestic retail revenue (~KRW 85bn of KRW 710bn total sales) and grew 18% YoY through premiumization and channel expansion.\u003c\/p\u003e\n\u003cp\u003ePackaging innovation (single-serve pouches, resealable tubs) and new flavors lifted repeat purchase; Nielsen 2024 FMCG data shows ready-to-cook segments up 9% YoY, supporting Q.one’s category gain.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eQ.one = 12% of 2024 sales (~KRW 85bn)\u003c\/li\u003e\n\u003cli\u003eYoY growth ~18% (2024)\u003c\/li\u003e\n\u003cli\u003eReady-to-cook FMCG segment +9% (Nielsen 2024)\u003c\/li\u003e\n\u003cli\u003eFocus: single-serve packaging, new flavors, lifestyle positioning\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial and Packaging Materials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSamyang supplies PET bottles and ion exchange resins for water purification and power generation; resin sales to high-precision sectors (semiconductors) grew 12% in 2024 to KRW 48.6 billion, reflecting rising demand for ultra-pure water.\u003c\/p\u003e\n\u003cp\u003ePackaging focuses on recyclability and 25% less virgin plastic per unit since 2022, supporting CSR goals and cutting Scope 3 emissions tied to packaging by ~8% in 2023.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eResins: KRW 48.6B 2024, +12%\u003c\/li\u003e\n\u003cli\u003ePET: lighter bottles, -25% virgin plastic since 2022\u003c\/li\u003e\n\u003cli\u003eTarget: semiconductor fabs needing 18–18.2 MΩ·cm water purity\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSamyang pivots to high-margin specialty ingredients, polymers \u0026amp; fast-growing Q.one retail\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSamyang’s product mix focuses on high-margin specialty ingredients (Nexweet allulose, functional fibers), advanced polymers (PC, PBAT) for EV\/electronics, medical polymers (sutures, DDS), Q.one retail convenience foods, and packaging\/resins for water\/semiconductor markets—specialty ingredients ≈18% of food revenue (2024), Q.one ≈KRW85bn (12% of retail sales, 2024), PC KRW120bn (+8% 2024), resins KRW48.6bn (+12% 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003e2024 revenue\u003c\/th\u003e\n\u003cth\u003eYoY\u003c\/th\u003e\n\u003cth\u003eNotes\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNexweet\/allulose\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e18% of food-seg. rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eQ.one retail\u003c\/td\u003e\n\u003ctd\u003eKRW85bn\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003ctd\u003e12% of retail sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePolycarbonate (PC)\u003c\/td\u003e\n\u003ctd\u003eKRW120bn\u003c\/td\u003e\n\u003ctd\u003e+8%\u003c\/td\u003e\n\u003ctd\u003eEV interiors\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eResins (water\/semicon)\u003c\/td\u003e\n\u003ctd\u003eKRW48.6bn\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003ctd\u003eUltra-pure water demand\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Samyang’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground insights for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Samyang's 4P marketing strategy into a concise, leadership-ready snapshot that accelerates alignment and decision-making for product, pricing, place, and promotion initiatives.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Production Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSamyang runs manufacturing sites in South Korea, China, Hungary, and Vietnam, cutting average freight distances by ~30% for regional customers and trimming logistics costs; the network lowered global COGS by an estimated 4.2% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eB2B Industrial Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe majority of Samyang’s chemical and specialty food lines move through direct B2B sales to large OEMs in automotive, electronics, and food processing, accounting for roughly 68% of industrial revenue (KRW 1.2 trillion in 2024). Strategic ties with global distributors expand reach into niche North American and Southeast Asian markets, contributing ~14% growth in those regions in 2023–24. Technical service centers in Korea, Vietnam, and Texas deliver localized engineering and formulation support, reducing customer downtime by an estimated 22%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Retail Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eQ.one consumer goods sell through supermarkets, convenience stores, and fast-growing e-commerce; by end-2025 Samyang expanded DTC online malls and reached Amazon and Shopee, lifting online channel sales to about 28% of brand revenue in 2025 (up from 12% in 2022). This omnichannel mix raised SKU availability to 95% in domestic retail and opened exports to 12 overseas markets, improving average order value by 14%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Medical Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSamyang distributes medical devices and biopharma through hospitals, clinics, and pharmaceutical wholesalers, reaching ~1,200 institutional accounts in 2025 and driving 42% of healthcare revenue.\u003c\/p\u003e\n\u003cp\u003eThey use a trained sales force of ~180 reps skilled in regulatory procurement, cutting average contract close time from 95 to 72 days in 2024.\u003c\/p\u003e\n\u003cp\u003eInternational growth relies on local certifications (CE, FDA 510(k), MFDS) and partners; regional distributor partnerships now cover 15 APAC and EU markets.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~1,200 institutional accounts (2025)\u003c\/li\u003e\n\u003cli\u003e42% healthcare revenue share (2025)\u003c\/li\u003e\n\u003cli\u003e180 dedicated sales reps\u003c\/li\u003e\n\u003cli\u003eAverage close time 72 days (2024)\u003c\/li\u003e\n\u003cli\u003eCerts: CE, FDA 510(k), MFDS\u003c\/li\u003e\n\u003cli\u003ePartners in 15 APAC\/EU markets\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Logistics and Supply Chain\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSamyang uses advanced logistics management systems to sync raw materials and finished goods across food, chemicals, and pharma units, cutting interplant transit by about 18% in 2024.\u003c\/p\u003e\n\u003cp\u003eThe firm invested roughly KRW 45 billion in 2023–24 for smart warehousing and automated inventory tracking, raising on-time fulfillment to 96.5% for time-sensitive ingredients.\u003c\/p\u003e\n\u003cp\u003eThis infrastructure supports bulk industrial shipments and consumer packs, trimming average lead times from 9.2 to 6.8 days year-over-year.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eKRW 45bn smart-warehouse spend\u003c\/li\u003e\n\u003cli\u003e96.5% on-time fulfillment (2024)\u003c\/li\u003e\n\u003cli\u003eLead time down 2.4 days YoY\u003c\/li\u003e\n\u003cli\u003eInterplant transit cut 18% (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmart-warehouse drive trims COGS 4.2%, cuts lead time to 6.8 days; 28% online sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSamyang’s multi-country plants and KRW 45bn smart-warehouse spend cut COGS ~4.2% and lead times from 9.2 to 6.8 days; 180 sales reps serve ~1,200 institutional accounts, driving 42% healthcare revenue; online DTC rose to ~28% of Q.one sales. Certifications: CE, FDA 510(k), MFDS; partners cover 15 APAC\/EU markets.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024\/25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCOGS reduction\u003c\/td\u003e\n\u003ctd\u003e4.2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart-warehouse spend\u003c\/td\u003e\n\u003ctd\u003eKRW 45bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead time\u003c\/td\u003e\n\u003ctd\u003e6.8 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline share (Q.one)\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHealthcare accounts\u003c\/td\u003e\n\u003ctd\u003e1,200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHealthcare revenue\u003c\/td\u003e\n\u003ctd\u003e42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eSamyang 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Samyang 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready for immediate use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749955776889,"sku":"samyang-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/samyang-marketing-mix.png?v=1772220886","url":"https:\/\/matrixbcg.com\/products\/samyang-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}