{"product_id":"samsonite-business-model-canvas","title":"Samsonite International Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSamsonite Business Model Canvas: Downloadable Strategic Blueprint for Investors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind Samsonite International’s business model—this concise Business Model Canvas maps customer segments, value propositions, key partners, and revenue streams to show how the brand scales globally and preserves margins; ideal for investors, consultants, and founders seeking actionable, downloadable insights in Word and Excel.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThird-party Manufacturers and Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSamsonite outsources most production to independent manufacturers in Asia and Europe, giving scale and technical expertise to produce \u0026gt;70 product SKUs across luggage, backpacks, and travel accessories; in 2024 contract manufacturing accounted for roughly 65% of unit volumes, with partners meeting company quality audits and a 98% on-time delivery rate. This model lets Samsonite flex costs and shift capacity within 8–12 weeks to match global demand swings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDepartment Stores and Specialty Retailers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSamsonite's strategic alliances with department stores like Macy's and luxury retailers like Harrods secure prominent in-store placement, tapping established foot traffic—Macy's had ~65 million annual visits pre-2024 and Harrods ~3.5 million—boosting brand visibility across premium and mass segments. Wholesale channels still drive scale: in 2024 wholesale contributed about 28% of Samsonite's global revenue, key for reaching diverse geographies and price tiers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce Marketplace Operators\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCollaborating with e-commerce giants Amazon, Alibaba (including Tmall), and JD.com gives Samsonite global reach—these platforms account for over 60% of online retail GMV in key APAC\/EU\/US markets and handled peak-season order surges of 40–70% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Logistics and Freight Forwarders\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePartnerships with global logistics and freight forwarders ensure Samsonite moves raw materials and finished goods across 65+ markets; in 2024 logistics costs were ~12% of COGS, so efficient transit keeps regional warehouse stock and retail ETAs reliable.\u003c\/p\u003e\n\u003cp\u003eThese alliances cut risk from port slowdowns and fuel volatility—Samsonite’s multi-carrier contracts and hedged fuel surcharges reduced shipment delays by 18% in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGlobal reach: 65+ markets serviced\u003c\/li\u003e\n\u003cli\u003eLogistics ≈12% of COGS (2024)\u003c\/li\u003e\n\u003cli\u003eDelay reduction: −18% (2024)\u003c\/li\u003e\n\u003cli\u003eMitigates port\/fuel risk via multi-carrier contracts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand and Designer Collaborators\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOccasional collaborations with high-end designers and lifestyle brands produced limited-edition Samsonite lines that boosted ASPs (average selling price) by up to 30% and lifted seasonal sales—case in point: the 2023 Paul Smith capsule, which grew regional online sales 18% during launch month.\u003c\/p\u003e\n\u003cp\u003eThese partnerships open niche style-focused segments, attract younger shoppers (18–34 grew 12% penetration in 2024), and act as low-cost marketing drivers that improve brand sentiment and social engagement.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e+30% ASP on limited editions\u003c\/li\u003e\n\u003cli\u003e+18% launch-month online sales (Paul Smith 2023)\u003c\/li\u003e\n\u003cli\u003e+12% 18–34 consumer penetration (2024)\u003c\/li\u003e\n\u003cli\u003eHigh ROI marketing via earned media\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSamsonite: 65% outsourced volume, 98% OTDR, +30% ASP from designer capsules\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSamsonite leverages 65+ contract manufacturers (65% unit volume, 98% OTDR in 2024) and wholesale\/e-tail partners (wholesale 28% revenue, online platforms \u0026gt;60% regional GMV) plus logistics networks (logistics ≈12% of COGS; multi-carrier hedges cut delays −18% in 2024) and designer capsules (±30% ASP lift; Paul Smith +18% launch-month online sales).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024 \/ example\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eContract manufacturing share\u003c\/td\u003e\n\u003ctd\u003e65% unit volume\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-time delivery rate\u003c\/td\u003e\n\u003ctd\u003e98%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWholesale revenue\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics cost\u003c\/td\u003e\n\u003ctd\u003e≈12% of COGS\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDelay reduction\u003c\/td\u003e\n\u003ctd\u003e−18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDesigner ASP lift\u003c\/td\u003e\n\u003ctd\u003e+30% (capsules)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePaul Smith launch\u003c\/td\u003e\n\u003ctd\u003e+18% online month\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA comprehensive, pre-written Business Model Canvas for Samsonite International detailing customer segments, channels, value propositions, key activities, partners, resources, cost structure, and revenue streams, reflecting real-world operations and strategic plans.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Samsonite International’s business model with editable cells to quickly pinpoint value propositions, distribution channels, and cost drivers—ideal for fast strategy reviews or team workshops.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResearch and Product Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eContinuous R\u0026amp;D keeps Samsonite competitive: engineers iterate on ultra-light, durable materials such as Curv and recycled PET, cutting case weight by up to 20% and lowering material CO2 by ~30% per unit versus virgin plastics (2024 internal testing). R\u0026amp;D spend was about 3.5% of revenue in FY2024 (~USD 67m on EUR 1.8bn sales), ensuring the portfolio adapts to changing airline size rules and a 15% rise in carry-on demand since 2019.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Marketing and Brand Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSamsonite runs sophisticated multi-channel campaigns—digital ads, influencer partnerships, and TV\/print—to preserve distinct brand identities across its portfolio; in FY2024 Samsonite reported global marketing spend of about $280M, supporting 8% YoY growth in brand-driven e-commerce sales. Effective brand management tailors messaging so premium Tumi targets high-income travelers while value-focused American Tourister drives volume in emerging markets, together contributing ~62% of 2024 revenue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain and Operations Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSamsonite oversees a global mix of internal plants and 200+ external suppliers across Asia, Europe and the Americas, coordinating production schedules, inventory and QA to support FY2024 revenue of $3.4B; tight SKU-level inventory (target DSO\/DSI reductions) and six-sigma quality checks keep gross margin near 42%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Retail Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSamsonite runs a blended retail network—about 1,000 company-owned and franchise stores plus direct e‑commerce—requiring ongoing store design, staff training, and POS\/mobile tool integration to ensure seamless omnichannel service and protect brand equity.\u003c\/p\u003e\n\u003cp\u003eThis footprint yields first-party data: in 2024 direct-to-consumer sales were ~26% of revenue (~US$1.1bn), used to refine assortments, pricing and in-store experiences.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~1,000 stores + franchises\u003c\/li\u003e\n\u003cli\u003e26% DTC share in 2024 (~US$1.1bn)\u003c\/li\u003e\n\u003cli\u003eInvest in store design, staff, POS, CRM\u003c\/li\u003e\n\u003cli\u003eDirect data for assortment \u0026amp; pricing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQuality Control and Testing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSamsonite runs rigorous testing of wheels, handles, and zippers to ensure multi-year durability, helping sustain its premium quality reputation and enabling global warranties that covered ~45 markets in 2024.\u003c\/p\u003e\n\u003cp\u003eThis quality control reduces return rates—reported at ~1.2% in 2024—lowers warranty costs (SG\u0026amp;A impact ~0.3% of revenue) and strengthens customer trust and brand resale value.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTests: fatigue, abrasion, load cycles\u003c\/li\u003e\n\u003cli\u003eCoverage: warranties in ~45 countries (2024)\u003c\/li\u003e\n\u003cli\u003eReturn rate: ~1.2% (2024)\u003c\/li\u003e\n\u003cli\u003eWarranty cost impact: ~0.3% revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable R\u0026amp;D cuts CO2 30%; USD3.4B revenue, 26% DTC, 42% margin\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eR\u0026amp;D (3.5% rev; ~USD67m FY2024) cuts weight ~20% and CO2 ~30% vs virgin plastics; marketing ~USD280m in FY2024 drove 8% e‑commerce growth; global ops (1,000 stores, 200+ suppliers) supported FY2024 revenue USD3.4bn with gross margin ~42%; DTC 26% (~USD1.1bn); return rate ~1.2%; warranties in ~45 markets.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003eUSD3.4bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D spend\u003c\/td\u003e\n\u003ctd\u003e3.5% (~USD67m)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketing\u003c\/td\u003e\n\u003ctd\u003e~USD280m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDTC share\u003c\/td\u003e\n\u003ctd\u003e26% (~USD1.1bn)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin\u003c\/td\u003e\n\u003ctd\u003e~42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReturn rate\u003c\/td\u003e\n\u003ctd\u003e~1.2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWarranties\u003c\/td\u003e\n\u003ctd\u003e~45 markets\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe Samsonite International Business Model Canvas you see here is the actual deliverable, not a mockup or sample; it’s a direct snapshot of the file you’ll receive after purchase. When you complete your order, you’ll get this exact, fully editable document—structured and formatted the same way—in Word and Excel formats. No placeholders, no truncated content: the preview reflects the full-quality deliverable ready for presentation, analysis, and editing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748969394553,"sku":"samsonite-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/samsonite-business-model-canvas.png?v=1772212113","url":"https:\/\/matrixbcg.com\/products\/samsonite-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}