{"product_id":"sallybeautyholdings-marketing-mix","title":"Sally Beauty Holdings Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Sally Beauty Holdings aligns product assortments, competitive pricing, multi-channel distribution, and targeted promotions to dominate the professional and DIY beauty market—this concise preview highlights key tactics and outcomes; get the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format for actionable insights, benchmarking, and fast implementation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProfessional-Grade Hair Care and Color\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs of late 2025, Sally Beauty Holdings reports professional hair care driving ~48% of U.S. sales, offering over 2,500 SKUs of professional-grade hair color, treatments, and styling products to secure market leadership.\u003c\/p\u003e\n\u003cp\u003eThey push high-performance formulas for DIY salon-quality results; private-label and exclusive brands account for about 35% of category revenue, boosting gross margins versus national brands.\u003c\/p\u003e\n\u003cp\u003eThe core category is backed by deep inventory of developers, foils, and application tools—inventory turnover improved to 4.2x in FY2024 after supply-chain investments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExclusive Private Label Brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSally Beauty leverages high-margin private labels—Ion, Strawberry Leopard, and GVP—to outcompete big-box retailers; private brands drove an estimated 28% of merchandise margin in FY 2024, boosting gross margin by ~120 basis points versus national brands. \u003c\/p\u003e\n\u003cp\u003eThese labels replicate pro-grade formulas at lower prices—Ion hair color sells ~30–40% below salon brands—while in-house manufacturing and branded exclusivity reduce COGS and protect SKUs from direct comparison shopping. \u003c\/p\u003e\n\u003cp\u003eBy owning production and branding, Sally secures shelf exclusivity, increasing repeat purchase rates; private-label buyers show a 15% higher 12-month retention in 2024 loyalty-data, supporting lifetime-value growth. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNail, Skin, and Beauty Sundries\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSally Beauty’s product mix extends beyond hair to a wide nail tech range—gel systems, dip powders, UV lamps and pro tools—driving a 2024 retail-category uplift: nail sales grew ~12% y\/y and represented ~18% of non-color revenue.\u003c\/p\u003e\n\u003cp\u003eSkincare and cosmetics now emphasize specialized treatments and clean-beauty lines; clean-beauty SKUs rose 30% in 2024, helping skincare sales climb ~9% and boosting average basket value by $4.\u003c\/p\u003e\n\u003cp\u003eThis diversification captured more of the beauty wallet: pro and retail customers pushed store penetration, contributing to a 2024–25 gross-margin mix improvement of ~60 bps as non-hair categories rose to ~35% of total sales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProfessional Salon Equipment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThrough Beauty Systems Group (BSG\/CosmoProf), Sally Beauty sells heavy-duty salon equipment—chairs, wash stations, and premium electrical tools—targeted at licensed professionals who need durability and advanced tech for their businesses.\u003c\/p\u003e\n\u003cp\u003eBSG reinforced Sally Beauty’s B2B role: in FY2024 BSG\/CosmoProf generated about $2.1 billion, roughly 30% of total sales, showing the segment’s scale and professional market reach.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eProducts: chairs, wash stations, high-end styling tools\u003c\/li\u003e\n\u003cli\u003eTarget: licensed professionals, salons\u003c\/li\u003e\n\u003cli\u003eFY2024 sales: ~$2.1B (BSG\/CosmoProf)\u003c\/li\u003e\n\u003cli\u003eRole: retail + B2B supplier, durability + advanced tech\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEducational and Technical Resources\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSally Beauty treats educational content as a service product, offering technical guides and certification classes for pros; in 2025 this includes 120+ digital modules and 15k in-store demos that explain safe use of complex chemical products.\u003c\/p\u003e\n\u003cp\u003eThese resources lower barriers for novice users, protect against misuse, and support brand authority—store training helped increase pro-repurchase rates by 8% in FY2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e120+ digital modules (2025)\u003c\/li\u003e\n\u003cli\u003e15,000 in-store demonstrations (2025)\u003c\/li\u003e\n\u003cli\u003e8% rise in pro repurchases (FY2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePro-Grade Hair Leader: 48% US Share, $2.1B BSG\/CosmoProf, 35% Private Label\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eProduct: pro-grade hair (48% U.S. sales, 2,500 SKUs), private labels ~35% category revenue (28% of merchandise margin, +120 bps gross vs nationals), BSG\/CosmoProf ~$2.1B (FY2024), nail +12% y\/y (18% non-color), skincare +9% (clean SKUs +30%), inventory turnover 4.2x (FY2024), education 120+ modules\/15k demos (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePro hair share\u003c\/td\u003e\n\u003ctd\u003e48%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate-label rev\u003c\/td\u003e\n\u003ctd\u003e~35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBSG\/CosmoProf\u003c\/td\u003e\n\u003ctd\u003e$2.1B (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInventory turnover\u003c\/td\u003e\n\u003ctd\u003e4.2x (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a professionally written, company-specific deep dive into Sally Beauty Holdings’ Product, Price, Place, and Promotion strategies, ideal for managers, consultants, and marketers needing a complete breakdown of the company’s market positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Sally Beauty Holdings’ 4Ps into a concise, presentation-ready snapshot that helps leadership quickly align on product assortment, pricing tiers, promotional channels, and store\/digital placement to relieve decision-making friction.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmni-Channel Retail Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSally Beauty Holdings operates ~4,800 small-format stores across North America and Europe (FY2024), positioned in high-traffic strip centers so DIY customers and professionals reach supplies quickly without mall trips.\u003c\/p\u003e\n\u003cp\u003eThese neighborhood stores double as showrooms and local fulfillment hubs; in 2024, store-driven same-day\/next-day fulfillment supported a 22% increase in e-commerce order pickup and reduced last-mile costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCosmoProf Professional-Only Stores\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCosmoProf (Beauty Systems Group) runs CosmoProf and Armstrong McCall stores that serve licensed pros only, with ~900 pro stores in North America as of FY2024, positioned near salon clusters to ensure easy B2B access and repeat purchasing.\u003c\/p\u003e\n\u003cp\u003eThis exclusive-place strategy protects Sally Beauty’s retail brand from dilution, supports higher average order values (pro channel ASPs ~25–40% above retail), and targets salon buying cycles and bulk purchasing needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Marketplace and E-commerce\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBy end-2025 Sally Beauty Holdings fully integrated mobile and web platforms, yielding a 28% online sales growth year-over-year and 34% higher AOV (average order value) on the digital storefront, which stocks 18% more SKUs than stores and serves personalized recommendations from purchase histories; the UX revamp improved conversion by 22% and reduces search time by 40%, while seamless toggling between retail and professional-only portals drives a 15% rise in pro-account sign-ups.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHyper-Local Delivery and BOPIS\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSally Beauty scaled BOPIS and ship-from-store across ~3,000 US stores by 2025, cutting last-mile time to same-day in key metros via partners like DoorDash and Postmates for urgent salon supplies.\u003c\/p\u003e\n\u003cp\u003eUsing stores as decentralized warehouses raised fulfillment capacity and lowered pick costs; omnichannel sales grew ~12% in FY2024, with BOPIS orders up ~30% year-over-year.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~3,000 stores enabled ship-from-store\u003c\/li\u003e\n\u003cli\u003eSame-day delivery in major metros via last-mile partners\u003c\/li\u003e\n\u003cli\u003eBOPIS +30% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eOmnichannel sales +12% FY2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Distribution Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSally Beauty Holdings operates in 11 countries, with strong footprints in the United Kingdom, Mexico, and South America via ~3,700 international stores and partner channels as of FY2024, mixing corporate-owned outlets and local distribution partners to match regional beauty preferences.\u003c\/p\u003e\n\u003cp\u003eThis channel mix helped scale private-label sales, which represented about 25% of total revenue in 2024 (~$600M of $2.4B global merchandise sales), reaching varied age and income segments.\u003c\/p\u003e\n\u003cp\u003ePartners enable faster market entry and inventory localization, lowering per-market capex and supporting 15–20% faster SKU rollouts versus wholly owned expansion.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~3,700 international stores (FY2024)\u003c\/li\u003e\n\u003cli\u003ePrivate labels ≈25% of sales (~$600M, 2024)\u003c\/li\u003e\n\u003cli\u003eKey regions: UK, Mexico, South America\u003c\/li\u003e\n\u003cli\u003e15–20% faster SKU rollouts via partners\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSally Beauty: 4,800 stores, 3,000 ship-from-store, omnichannel sales +12%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSally Beauty’s place strategy blends ~4,800 neighborhood stores (FY2024) and ~900 pro-only outlets with a strengthened omnichannel stack; ship-from-store\/BOPIS rolled out to ~3,000 US stores by 2025, cutting last-mile time and lifting omnichannel sales +12% FY2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTotal stores (FY2024)\u003c\/td\u003e\n\u003ctd\u003e~4,800\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePro stores\u003c\/td\u003e\n\u003ctd\u003e~900\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShip-from-store (2025)\u003c\/td\u003e\n\u003ctd\u003e~3,000 US\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOmnichannel sales growth\u003c\/td\u003e\n\u003ctd\u003e+12% FY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eSally Beauty Holdings 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Sally Beauty Holdings 4P's Marketing Mix document you’ll receive instantly after purchase—no surprises.\u003c\/p\u003e\n\u003cp\u003eYou're viewing the exact, fully complete analysis ready for immediate use, covering Product, Price, Place, and Promotion tailored to Sally Beauty Holdings.\u003c\/p\u003e\n\u003cp\u003eThis file is the real, high-quality Marketing Mix report included in your purchase; editable and immediately downloadable upon checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749938344313,"sku":"sallybeautyholdings-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/sallybeautyholdings-marketing-mix.png?v=1772220572","url":"https:\/\/matrixbcg.com\/products\/sallybeautyholdings-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}