{"product_id":"saicmotor-marketing-mix","title":"SAIC Motor Corporation Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eSAIC Motor blends diversified product lines, competitive pricing, extensive dealership and digital channels, and targeted promotions to dominate China’s auto market; our full 4P’s Marketing Mix dissects how these elements drive volume and margin. Get the complete, editable report—presentation-ready with data, examples, and strategic recommendations—to save research time and apply insights immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive New Energy Vehicle Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBy end-2025 SAIC Motor sold over 1.2 million New Energy Vehicles (NEVs), spanning battery EVs, plug-in hybrids and hydrogen fuel-cell models, securing a top-three China market share at ~14%.\u003c\/p\u003e\n\u003cp\u003eIM Motors delivers high-performance EVs (targeting 50,000 units in 2025) while the Wuling JV supplied affordable EVs, contributing ~420,000 units and driving city penetration.\u003c\/p\u003e\n\u003cp\u003eSAIC is integrating solid-state batteries across segments, aiming for 600+ km range and 30% faster charging; R\u0026amp;D capex for battery tech reached CNY 4.1 billion in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary Brands and Premiumization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSAIC grows proprietary brands MG, Roewe, Rising Auto, and IM Motors to cover mass, mid, and luxury segments; MG sold 480,000 EVs globally in 2024, leading SAIC’s electric hatchback and SUV push. \u003c\/p\u003e\n\u003cp\u003eIM Motors (IM) targets premium buyers with tech and finishes; IM delivered 28,500 vehicles in 2024, supporting higher ASPs and margins. \u003c\/p\u003e\n\u003cp\u003eThis brand push shifts SAIC from JV dependence—joint venture sales fell 6% in 2024—toward higher-value, higher-margin self-owned lines that raised SAIC’s branded revenue share to ~38% in 2024. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Joint Venture Offerings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSAIC’s strategic joint ventures with Volkswagen and General Motors produce China-specific ICE and EV models, supplying ~40% of SAIC’s 2024 sales (3.2M vehicles) and sharing R\u0026amp;D and global manufacturing standards to cut unit costs ~8–12%.\u003c\/p\u003e\n\u003cp\u003eThese partnerships broaden SAIC’s reach from entry-level buyers to brand-loyal customers, leveraging VW\/GM brand trust to sustain margins and capture diverse demographics across China’s market.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntelligent Driving and Software Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpsaic has pushed smart cabins and level autonomous driving across its lineup targeting full rollout by citing a r spend of rmb billion to support this shift.\u003e\n\u003cpthrough z-one saic offers a full-stack software-defined vehicle platform linking in-car hardware to cloud services enabling ota updates and data-driven personalization that raise arpu via subscriptions.\u003e\n\u003cpover ota-enabled vehicles grew to million units and saic reports software revenue of rmb billion in distinguishing it from legacy oems.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRMB 32.4B R\u0026amp;D (2025)\u003c\/li\u003e\n\u003cli\u003e1.8M OTA-enabled cars (2024–25)\u003c\/li\u003e\n\u003cli\u003eRMB 4.1B software revenue (2025)\u003c\/li\u003e\n\u003cli\u003eLevel 3 target rollout by 2026\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pover\u003e\u003c\/pthrough\u003e\u003c\/psaic\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial Vehicles and Auto Parts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpsaic motor commercial lineup includes maxus electric vans and heavy trucks with sales up in to units supporting fleet electrification china europe.\u003e\n\u003cpthe parts division supplies in-house production and global oems generating rmb billion revenue in delivering electric drive systems advanced chassis modules.\u003e\n\u003cpvertical integration tightens quality control and reduces supply-chain risk cutting parts lead times by year-over-year.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMaxus EV vans, heavy trucks: ~120,000 units (2024, +18%)\u003c\/li\u003e\n\u003cli\u003eParts revenue: RMB 48.3 billion (2024)\u003c\/li\u003e\n\u003cli\u003eKey parts: electric drive systems, chassis modules\u003c\/li\u003e\n\u003cli\u003eSupply-chain lead-time reduction: ~22% YoY\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pvertical\u003e\u003c\/pthe\u003e\u003c\/psaic\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSAIC: 1.2M+ NEVs, RMB32.4B R\u0026amp;D, 1.8M OTA cars and strong parts \u0026amp; Maxus growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSAIC’s product mix spans mass to luxury—MG, Roewe, Rising Auto, IM—and commercial Maxus; NEV sales \u0026gt;1.2M (end-2025) with branded revenue share ~38% (2024). R\u0026amp;D spend RMB 32.4B (2025) enabled 1.8M OTA cars and RMB 4.1B software revenue (2025); solid-state battery rollout targets 600+ km and faster charging. Parts revenue RMB 48.3B (2024); Maxus ~120,000 units (2024, +18%).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNEV sales (end-2025)\u003c\/td\u003e\n\u003ctd\u003e1.2M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D spend (2025)\u003c\/td\u003e\n\u003ctd\u003eRMB 32.4B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOTA-enabled cars (2024–25)\u003c\/td\u003e\n\u003ctd\u003e1.8M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSoftware revenue (2025)\u003c\/td\u003e\n\u003ctd\u003eRMB 4.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eParts revenue (2024)\u003c\/td\u003e\n\u003ctd\u003eRMB 48.3B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaxus sales (2024)\u003c\/td\u003e\n\u003ctd\u003e~120,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into SAIC Motor Corporation’s Product, Price, Place, and Promotion strategies—ideal for managers and consultants needing a practical marketing positioning brief grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses SAIC Motor’s 4P marketing insights into a concise, leadership-ready snapshot that clarifies product positioning, pricing strategy, distribution reach, and promotion tactics to accelerate decision-making and cross-team alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Domestic Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSAIC Motor runs one of China’s largest dealer networks, with over 6,500 sales outlets across Tier 1 cities to rural townships as of 2025, keeping stock and test-drive access high.\u003c\/p\u003e\n\u003cp\u003eThat footprint pairs with roughly 8,000 authorized service centers offering maintenance, warranty work, and parts support throughout a typical vehicle lifecycle.\u003c\/p\u003e\n\u003cp\u003eThe network density boosts market reach into China’s 300M+ car-owning population, sustaining aftersales revenue—SAIC reported RMB 92.4 billion in aftersales-related revenue in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Global Market Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpsaic motor corporation has expanded into over countries with strong sales in europe southeast asia and the middle east brand global reached about units by saic set up regional hqs localized teams hubs to align local rules preferences reducing time-to-market this reach made mg one of top three chinese auto exports volume drove billion overseas revenue\u003e\n\u003c\/psaic\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocalized Overseas Manufacturing Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpsaic motor automotive industry corporation operates localized manufacturing hubs in thailand india and indonesia to cut logistics avoid tariffs its asean plants helped trim export costs by an estimated reduced lead times from days for regional markets.\u003e\n\u003c\/psaic\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer and Digital Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSAIC has rolled out digital showrooms and direct-to-consumer sales for premium EVs, letting buyers configure cars online, book test drives via apps, and finish purchases on integrated platforms; in 2024 SAIC reported a 28% year-on-year rise in online sales channels for new energy vehicles (NEVs).\u003c\/p\u003e\n\u003cp\u003eThe omni-channel model links online research to physical delivery, cutting average purchase time by ~20% and targeting digital-first buyers under 35, who made ~52% of SAIC’s EV inquiries in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28% rise in online NEV sales (2024)\u003c\/li\u003e\n\u003cli\u003e~20% faster purchase completion\u003c\/li\u003e\n\u003cli\u003e52% of EV inquiries from buyers \u0026lt;35 (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Logistics and Supply Chain\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSAIC uses its logistics arm, Anji Logistics, to move parts and finished vehicles globally, supporting 2024 reported group shipments of ~4.2 million vehicles and cutting lead times by ~12% in core domestic lanes.\u003c\/p\u003e\n\u003cp\u003eOwning logistics gives SAIC tighter inventory control—days of inventory fell to about 28 days in 2024—and faster response to demand shocks, helping stabilize margins during 2023–24 supply disruptions.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAnji handles global warehousing and transport\u003c\/li\u003e\n\u003cli\u003eSupports ~4.2M vehicle shipments (2024)\u003c\/li\u003e\n\u003cli\u003eInventory ~28 days (2024)\u003c\/li\u003e\n\u003cli\u003eLead times reduced ~12% in core lanes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSAIC's 6,500+ dealer network, 4.2M shipments cuts lead times 25%, fuels RMB92.4B aftersales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSAIC’s place strategy blends 6,500+ domestic dealers, ~8,000 service centers, and Anji Logistics (supporting ~4.2M shipments in 2024) with 12 regional HQs and localized plants in ASEAN\/India to cut lead times ~25% and logistics costs ~12%, driving RMB 92.4B aftersales (2024) and ~USD 8.4B overseas revenue (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDealers\u003c\/td\u003e\n\u003ctd\u003e6,500+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService centers\u003c\/td\u003e\n\u003ctd\u003e~8,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShipments (2024)\u003c\/td\u003e\n\u003ctd\u003e~4.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAftersales rev (2024)\u003c\/td\u003e\n\u003ctd\u003eRMB 92.4B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOverseas rev (2025)\u003c\/td\u003e\n\u003ctd\u003e~USD 8.4B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eSAIC Motor Corporation 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual SAIC Motor Corporation 4P's Marketing Mix analysis you’ll receive instantly after purchase—no surprises. It covers Product, Price, Place, and Promotion with actionable insights tailored to SAIC’s market position and competitive dynamics. You’re viewing the exact, fully editable document that’s ready for immediate download and use. Buy with confidence—this is the final version.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750829142393,"sku":"saicmotor-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/saicmotor-marketing-mix.png?v=1772226488","url":"https:\/\/matrixbcg.com\/products\/saicmotor-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}