{"product_id":"saga-marketing-mix","title":"Saga Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Saga’s product offerings, pricing structure, distribution networks, and promotional tactics combine to drive market impact—this concise preview highlights key strengths and opportunities. Get the full 4P’s Marketing Mix Analysis in an editable, presentation-ready format to save research time and apply actionable insights to strategy, benchmarking, or coursework. Purchase the complete report for detailed data, examples, and ready-to-use templates tailored to Saga.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBespoke Insurance Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSaga offers bespoke motor, home, and health insurance for the over-50s, with features like fixed-price renewals and no upper-age travel cover, targeting age-specific risks and higher claims frequency; in 2024 Saga Group reported insurance revenue of £541m, underscoring scale.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCurated Cruise and Travel Experiences\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe travel division offers boutique ocean and river cruises, high-end escorted tours and premium hotel stays tailored to older travellers, focusing on comfort, accessibility and cultural enrichment over mass-market scale.\u003c\/p\u003e\n\u003cp\u003eProducts target ages 50+, with Saga reporting in FY2024 that travel revenue rose 6.2% to £295m, driven by higher yield per passenger and repeat-booking rates above 48%.\u003c\/p\u003e\n\u003cp\u003eThe 2020-built Spirit of Adventure and similar mid-sized ships (approx 999 pax capacity) signal Saga’s push into modern luxury and premium onboard amenities, supporting average per-passenger spend increases of ~11% versus 2019.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePersonal Finance and Wealth Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSaga offers savings accounts, equity release schemes, and wealth management advice via partners like St. James’s Place, serving ~2.5m customers and managing circa £7.2bn in advised assets as of 2025.\u003c\/p\u003e\n\u003cp\u003eProducts target retirement income and intergenerational wealth protection, with equity-release average advances around £85k and typical advisory fees 0.5–1.0% AUM.\u003c\/p\u003e\n\u003cp\u003eServices emphasize transparency and simple pricing, appealing to security-focused clients who seek professional guidance and predictable retirement cashflows.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSaga Magazine and Media Content\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSaga Magazine is a high-quality lifestyle publication offering health, finance, and travel content that reached about 1.2 million readers in 2024, strengthening Saga’s position as a trusted companion for the over-50s. It functions as both a standalone product and an engagement tool—driving cross-sell: subscribers show 18% higher retention and 12% higher average revenue per user (ARPU). The magazine reinforces Saga’s thought-leader role in the £350bn UK silver economy.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1.2M readers (2024)\u003c\/li\u003e\n\u003cli\u003e+18% retention among readers\u003c\/li\u003e\n\u003cli\u003e+12% ARPU lift\u003c\/li\u003e\n\u003cli\u003eSilver economy size: £350bn UK (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThe Saga Membership Program\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe Saga Possibilities membership is a digital-first loyalty program offering exclusive benefits, discounts, and curated experiences, raising lifetime value by bundling insurance, travel, and lifestyle rewards; Saga reported a 12% increase in cross-sell rates among members in 2024 and a 9-point rise in NPS (Net Promoter Score).\u003c\/p\u003e\n\u003cp\u003eBy turning services into a lifestyle bundle, the program shifts Saga from transactions to relationships, boosting retention—member churn fell 18% in 2024—and encouraging multi-line adoption across insurance, travel, and wellness.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eDigital-led loyalty with exclusive perks\u003c\/li\u003e\n\u003cli\u003e12% higher cross-sell (2024)\u003c\/li\u003e\n\u003cli\u003e9-point NPS lift (2024)\u003c\/li\u003e\n\u003cli\u003e18% lower churn among members (2024)\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSaga: 50+ lifestyle powerhouse—£541m insurance, £295m travel, 2.5m customers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSaga’s product suite bundles age-tailored insurance, travel, financial services, media and a loyalty program for 50+ customers, driving cross-sell, retention and higher yields; FY2024 insurance rev £541m, travel rev £295m (+6.2%), advised AUM ~£7.2bn (2025), 2.5m customers, magazine 1.2M readers.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eInsurance rev (FY2024)\u003c\/td\u003e\n\u003ctd\u003e£541m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTravel rev (FY2024)\u003c\/td\u003e\n\u003ctd\u003e£295m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCustomers\u003c\/td\u003e\n\u003ctd\u003e2.5m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdvised AUM (2025)\u003c\/td\u003e\n\u003ctd\u003e£7.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMagazine readers (2024)\u003c\/td\u003e\n\u003ctd\u003e1.2m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Saga’s Product, Price, Place, and Promotion strategies—grounded in real brand practices and competitive context—to help managers and consultants benchmark positioning, inform market-entry or strategy audits, and repurpose content easily for reports or presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Saga’s 4Ps in a concise, structured snapshot that leadership can use to quickly align on product, price, place, and promotion strategies, ideal for decks, meetings, or rapid decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer Digital Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSaga’s online portal and mobile app are the primary hubs for policy management and travel bookings, with 72% of UK customers aged 50+ using digital channels in 2024 and mobile sessions up 38% year-on-year. The platforms are optimized for intuitive, accessible design for an older demographic, reducing call-centre demand by 18% in 2024. Personalized journeys enable seamless cross-sell of insurance, travel and financial products, lifting online cross-sell conversion to 9.6% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDedicated UK-Based Contact Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSaga handles a large share of distribution and service via UK-based contact centers, delivering the human touch prized by its 50+ customer base; in FY2024 Saga Group reported c.£1.2bn revenue from insurance and travel segments where phone sales remain material. \u003c\/p\u003e\n\u003cp\u003eThese centers manage complex consultations—bespoke travel and detailed insurance cases—with average call handling times around 12–18 minutes, supporting higher conversion and satisfaction rates. \u003c\/p\u003e\n\u003cp\u003eThe omnichannel setup links phone, web and CRM so telephone customers get the same expertise as digital users, and Saga reports a 2024 Net Promoter Score improvement after investing £8m in contact-center tech. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Third-Party Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSaga partners with banks and fintechs to white‑label savings and wealth products, cutting go‑to‑market cost by ~60% versus building banking ops; in 2025 these tie‑ups reached 120k customers and $430M AUM (assets under management).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Mail and Print Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSaga keeps a strong physical presence via Saga Magazine (circulation ~1.1m in 2024) and regular direct-mail catalogs, which drive higher average order values for travel and a 12–18% uplift in insurance renewals versus digital-only contacts.\u003c\/p\u003e\n\u003cp\u003eThese tangible touchpoints remain central for selling high-value travel packages and renewals to Saga’s 50+ audience, delivering trust and a measurable ROI in an increasingly digital market.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCirculation ~1.1m (2024)\u003c\/li\u003e\n\u003cli\u003e12–18% renewal uplift vs digital\u003c\/li\u003e\n\u003cli\u003eHigher AOV for mail-driven bookings\u003c\/li\u003e\n\u003cli\u003eTargets 50+ demographic preferring print\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOcean and River Cruise Vessels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSaga delivers travel services aboard its boutique ocean and river cruise vessels and via curated hotel partners, controlling both mobile and fixed touchpoints to ensure safety and luxury for older travellers.\u003c\/p\u003e\n\u003cp\u003eAs of FY 2024, Saga Cruises operated a fleet of 3 boutique ships with average cabin occupancy ~78% and cruise revenue up 12% vs 2023, reinforcing control over guest experience and higher ancillary spend per pax.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOwn fleet: 3 boutique ships, 78% avg occupancy (FY 2024)\u003c\/li\u003e\n\u003cli\u003eCurated hotels: vetted partners for accessible rooms\u003c\/li\u003e\n\u003cli\u003eControlled environments: consistent safety and service\u003c\/li\u003e\n\u003cli\u003eResult: +12% cruise revenue YoY (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSaga’s omnichannel surge: digital growth, strong print renewals, cruises \u0026amp; $430m AUM\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSaga’s place strategy blends digital-first portals (72% UK 50+ digital use, mobile sessions +38% YoY) with UK contact centers (call AHT 12–18m, £8m tech investment) and strong physical channels (Saga Magazine circ ~1.1m, mail-driven renewal uplift 12–18%). Cruises: 3 ships, 78% occupancy, cruise rev +12% YoY; banking tie‑ups: 120k customers, $430m AUM (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital\u003c\/td\u003e\n\u003ctd\u003eCustomer digital use \/ mobile sessions\u003c\/td\u003e\n\u003ctd\u003e72% \/ +38% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContact centres\u003c\/td\u003e\n\u003ctd\u003eAHT \/ tech spend\u003c\/td\u003e\n\u003ctd\u003e12–18m \/ £8m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrint\/mail\u003c\/td\u003e\n\u003ctd\u003eMagazine circ \/ renewal uplift\u003c\/td\u003e\n\u003ctd\u003e~1.1m \/ 12–18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCruises\u003c\/td\u003e\n\u003ctd\u003eFleet \/ occupancy \/ rev growth\u003c\/td\u003e\n\u003ctd\u003e3 ships \/ 78% \/ +12% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBanking partners\u003c\/td\u003e\n\u003ctd\u003eCustomers \/ AUM\u003c\/td\u003e\n\u003ctd\u003e120k \/ $430m (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eSaga 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact, full Saga 4P's Marketing Mix Analysis you'll receive instantly after purchase—no samples, no mockups, ready to use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750543208825,"sku":"saga-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/saga-marketing-mix.png?v=1772225330","url":"https:\/\/matrixbcg.com\/products\/saga-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}