{"product_id":"sabanci-marketing-mix","title":"Sabanci Holding Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eSabanci Holding leverages a diversified product portfolio, market-tailored pricing, extensive distribution networks, and targeted promotions to balance stability with growth across industries; this preview highlights key strengths and gaps. Get the full 4P’s Marketing Mix Analysis—editable, presentation-ready, and packed with data, tactical recommendations, and real-world examples to save hours of research and power strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinancial Services and Banking Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAkbank, Sabanci Holding’s banking arm, offers retail, commercial, and investment banking tailored to Turkey’s late-2025 economy, serving 13.5 million customers and managing TL 1.2 trillion in assets as of Q3 2025.\u003c\/p\u003e\n\u003cp\u003eThe product strategy is mobile-first with 72% of transactions via the Akbank Mobile app and AI-driven advisory tools launched in 2024 delivering automated portfolio suggestions to 480,000 users.\u003c\/p\u003e\n\u003cp\u003eThese services boost group liquidity—Akbank’s LCR (liquidity coverage ratio) stood at 165% in Q3 2025—and support Sabanci’s stability across diverse regional client segments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnergy and Renewable Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEnerjisa, Sabanci Holding’s energy arm, runs electricity distribution and retail while scaling renewables—by end-2024 it operated ~1.2 GW renewable capacity (wind+solar) and plans 2 GW by 2027, plus pilot green hydrogen projects; 2024 energy segment EBITDA rose ~18% YoY to TRY 7.4 billion, aiding net-zero alignment and Turkey’s energy security.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial and Advanced Materials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKordsa and Brisa supply high-tech reinforcement and tire solutions to global automotive and aerospace clients, with R\u0026amp;D intensity—R\u0026amp;D spend ~3.4% of Sabancı Holding consolidated revenues in 2024—focused on lightweight composites that boost fuel efficiency and performance.\u003c\/p\u003e\n\u003cp\u003eProducts target weight reduction and durability: Kordsa’s tire cord and composite lines cut component mass up to 20%, improving vehicle fuel use and lifecycle costs.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 Sabancı expanded composite offerings into advanced US and European tech sectors, supplying aerospace-grade prepregs and hybrid composites that contributed to a 12% revenue increase in Industrial \u0026amp; Advanced Materials year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilding Materials and Cement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSabancı Holding’s building materials arm—Akçansa and Çimsa—supplies high-quality cement and ready-mix concrete for infrastructure and residential projects, reporting combined 2024 revenue ~TRY 18.5bn and EBITDA margin ~21% (Sabancı annual report 2024).\u003c\/p\u003e\n\u003cp\u003eThe group shifted strategy to white cement and low-carbon solutions, cutting clinker factor and launching low-emission products, helping exports reach ~25% of volumes in 2024 and positioning it as a green-construction leader.\u003c\/p\u003e\n\u003cp\u003eProducts drive domestic urban-transformation projects and high-value exports to Europe and MENA, with cement capacity ~20Mt\/year across plants and targeted CO2 intensity cuts of ~30% by 2030.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 revenue ~TRY 18.5bn\u003c\/li\u003e\n\u003cli\u003eEBITDA margin ~21%\u003c\/li\u003e\n\u003cli\u003eExports ≈25% of volumes\u003c\/li\u003e\n\u003cli\u003eCapacity ≈20Mt\/year\u003c\/li\u003e\n\u003cli\u003eCO2 intensity cut target ~30% by 2030\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and Retail Ecosystems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDigital and retail arms Teknosa and SabancıDx serve consumers and corporates: Teknosa shifted to a marketplace model, selling 2024 GMV ≈ 3.2 billion TRY and expanding third‑party assortment, while SabancıDx reported 2024 revenue ~1.1 billion TRY from cloud, cybersecurity, and analytics services for enterprise clients.\u003c\/p\u003e\n\u003cp\u003eThe combined units form a tech ecosystem that accelerates Sabancı Holding’s modernization, supporting cross‑sell, data‑driven CRM, and digital revenue growth—contributing materially to the holding’s 2024 digital segment growth of ~22% year‑over‑year.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTeknosa GMV ≈ 3.2B TRY (2024)\u003c\/li\u003e\n\u003cli\u003eSabancıDx revenue ≈ 1.1B TRY (2024)\u003c\/li\u003e\n\u003cli\u003eDigital segment growth ≈ +22% YoY (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSabancı: Diversified powerhouse—banking, renewables, industrials, cement \u0026amp; retail growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSabancı’s product mix spans Akbank banking (13.5M customers; TL 1.2T assets Q3 2025), Enerjisa renewables (~1.2GW 2024; target 2GW by 2027), Kordsa\/Brisa advanced composites (+12% I\u0026amp;AM rev. YoY late‑2025), Akçansa\/Çimsa cement (~20Mt capacity; 2024 rev. TRY 18.5B; EBITDA margin ~21%), Teknosa GMV TRY 3.2B (2024); group R\u0026amp;D ~3.4% of revenues (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eUnit\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAkbank\u003c\/td\u003e\n\u003ctd\u003e13.5M cust; TL1.2T assets\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnerjisa\u003c\/td\u003e\n\u003ctd\u003e1.2GW (2024); 2GW target 2027\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndustrial\u003c\/td\u003e\n\u003ctd\u003e+12% rev; R\u0026amp;D 3.4%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCement\u003c\/td\u003e\n\u003ctd\u003e20Mt; TRY18.5B rev; 21% EBITDA\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTeknosa\u003c\/td\u003e\n\u003ctd\u003eGMV TRY3.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a professionally written, company-specific deep dive into Sabancı Holding’s Product, Price, Place, and Promotion strategies—ideal for managers, consultants, and marketers needing a complete breakdown of the conglomerate’s marketing positioning grounded in real brand practices, competitive context, and strategic implications.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Sabancı Holding’s 4Ps into a concise, leadership-ready snapshot that clarifies product, price, place and promotion strategies to speed decision-making and align cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Domestic Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSabancı reaches Turkey via over 900 Akbank branches and 500+ Teknosa stores plus ~800 CarrefourSA outlets (2024), placing services within easy reach of \u0026gt;80% of urban and many rural residents. This dense footprint boosts deposit and retail sales: Akbank reported TRY 1.2T assets in 2024, while CarrefourSA posted TRY 35B revenue, showing the network's revenue impact. Physical sites remain vital trust points for complex banking and high-touch retail service.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Manufacturing Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpsabanci holding operates a significant global manufacturing footprint with over production sites across europe the americas and asia focusing on industrial building materials to reduce logistics costs improve delivery times. strategic plants near major ports rail hubs cut lead times by roughly support exports of high-value goods more than countries. in sabanci segment reported export revenues billion underlining role margin market reach.\u003e\n\u003c\/psabanci\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Retail Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSabanci Holding’s omnichannel retail ties physical stores with e-commerce—Teknosa reports 2024 online sales grew 28% year-on-year, supplying click-and-collect, app ordering, and in-store returns to lift total retail reach to 3.2 million active customers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Service Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDigital Service Distribution: by end-2025 Sabancı shifted primarily to digital channels—mobile apps and cloud B2B platforms—delivering 24\/7 access to banking, insurance and tech services without physical branches.\u003c\/p\u003e\n\u003cp\u003eThis digital-first placement cut operating costs; Sabancı reported a 22% lower branch-related OPEX in 2024 vs 2021 and saw digital transaction share exceed 78% in 2025.\u003c\/p\u003e\n\u003cp\u003eFaster service: average onboarding time fell to 48 hours in 2025, boosting customer throughput and margins.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e24\/7 access via mobile and cloud\u003c\/li\u003e\n\u003cli\u003e78% digital transaction share (2025)\u003c\/li\u003e\n\u003cli\u003e22% branch OPEX reduction (2024 vs 2021)\u003c\/li\u003e\n\u003cli\u003eOnboarding avg 48 hours (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExport and International Trade Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSabancı leverages strategic logistics and supply-chain partnerships to deliver industrial and cement products to global infrastructure projects, supporting exports worth roughly $1.2 billion in 2024 across its industrial portfolio.\u003c\/p\u003e\n\u003cp\u003eUsing specialized ports and distribution centers, the group achieved a 98% on-time shipment rate in 2024, keeping steady material flow to construction and manufacturing clients in Europe, MENA, and Africa.\u003c\/p\u003e\n\u003cp\u003eThis logistical efficiency cuts lead times by ~15 days versus regional peers, a key competitive edge in global supply chains and project win rates.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 exports ≈ $1.2B\u003c\/li\u003e\n\u003cli\u003e98% on-time shipments (2024)\u003c\/li\u003e\n\u003cli\u003e~15 days shorter lead times vs peers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSabancı: Pan‑Turkey reach, TRY 1.2T Akbank, 78% digital, USD 1.2B exports\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSabancı combines 900+ Akbank branches, 500+ Teknosa stores, ~800 CarrefourSA outlets (2024) and 40+ global plants to reach \u0026gt;80% urban Turkey and 100+ export markets; 2024 figures: Akbank assets TRY 1.2T, CarrefourSA revenue TRY 35B, industrial exports ~USD 1.2B; digital push: 78% digital transactions (2025), 22% branch OPEX cut (2024 vs 2021), onboarding 48h (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAkbank assets\u003c\/td\u003e\n\u003ctd\u003eTRY 1.2T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCarrefourSA revenue\u003c\/td\u003e\n\u003ctd\u003eTRY 35B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndustrial exports\u003c\/td\u003e\n\u003ctd\u003e~USD 1.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital tx share\u003c\/td\u003e\n\u003ctd\u003e78% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eSabanci Holding 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Sabanci Holding 4P’s Marketing Mix analysis you’ll receive instantly after purchase—no surprises; it’s the full, editable, ready-to-use document, covering Product, Price, Place, and Promotion with actionable insights and data-driven recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750262616441,"sku":"sabanci-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/sabanci-marketing-mix.png?v=1772223716","url":"https:\/\/matrixbcg.com\/products\/sabanci-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}