{"product_id":"ryansg-marketing-mix","title":"Ryan Specialty Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eRyan Specialty Group’s 4P’s analysis highlights tailored specialty insurance products, value-based pricing, targeted broker and MGA distribution, and focused B2B promotional tactics that together strengthen market positioning and client retention.\u003c\/p\u003e\n\u003cp\u003eGo beyond the preview—purchase the full, editable 4P’s Marketing Mix Analysis to access detailed product breakdowns, pricing architecture, channel maps, and promotional playbooks ready for presentation or strategy use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWholesale Brokerage Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRT Specialty, Ryan Specialty Group’s core wholesale brokerage, gives retail brokers access to excess \u0026amp; surplus (E\u0026amp;S) markets, handling high-hazard property, complex casualty, and professional liability that standard carriers decline.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the segment targets growth in hard-to-place lines; RT reported $1.2B in wholesale premium placement in 2024 and aims for ~10–12% CAGR into 2025.\u003c\/p\u003e\n\u003cp\u003eProduct strength lies in securing coverage for unique or distressed risks via 200+ carrier relationships and bespoke risk placement expertise.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnderwriting Management and MGAs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRyan Specialty Underwriting Managers delegates authority to multiple managing general agents (MGAs) that function like specialized insurers, creating proprietary products for niches such as healthcare, construction, and renewable energy; in 2024 MGAs wrote roughly $420M of premium within Ryan Specialty’s platform, about 28% of its specialty premium mix.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAlternative Risk and Captive Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRyan Specialty Group’s Alternative Risk and Captive Solutions forms and manages captives, offering customized risk-financing to large corporates seeking control of premiums and retention; captives now cover ~20% of Fortune 100 firms’ risk programs (2024 Aon data).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialty Benefits and Life Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe Specialty Benefits and Life Solutions unit at Ryan Specialty Group targets complex employee-benefit needs, focusing on medical stop-loss and group life, and reported a 2024 segment premium growth of ~18% year-over-year to $220M, helping retail agents manage rising healthcare costs and specialized employee risks.\u003c\/p\u003e\n\u003cp\u003eThe unit offers wholesale distribution and consulting, expanding Ryan’s product suite across property \u0026amp; casualty and life \u0026amp; health, supporting cross-sell into a parent firm revenue pool that totaled $1.05B in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFocus: medical stop-loss, group life\u003c\/li\u003e\n\u003cli\u003eService: wholesale distribution, consulting\u003c\/li\u003e\n\u003cli\u003e2024: segment premiums ~$220M (+18% YoY)\u003c\/li\u003e\n\u003cli\u003eCompany 2024 revenue: $1.05B\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary Digital Placement Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe Connector is Ryan Specialty Group’s digital marketplace that automates quoting and binding for small commercial specialty risks, speeding access to multiple non‑admitted products for retail agents.\u003c\/p\u003e\n\u003cp\u003eBy 2025 it targets high‑volume, low‑complexity accounts, improving turnaround and lowering acquisition cost per policy; pilots reported 30–40% faster quote times and a 15% lift in bind rates.\u003c\/p\u003e\n\u003cp\u003eAs a scalable tech solution, it helps capture smaller premium segments while preserving underwriting controls and distribution reach.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAutomates quoting\/binding\u003c\/li\u003e\n\u003cli\u003e30–40% faster quotes (pilot)\u003c\/li\u003e\n\u003cli\u003e15% higher bind rates (pilot)\u003c\/li\u003e\n\u003cli\u003eTargets high-volume, low-complexity small commercial\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRyan Specialty: $1.2B in placements, Connector boosts speed 30–40%, targeting 10–12% CAGR\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRyan Specialty offers E\u0026amp;S brokerage, MGAs, captives, specialty benefits, and the Connector marketplace—2024 wholesale placements $1.2B, MGAs $420M (28%), Specialty Benefits $220M (+18% YoY), parent revenue $1.05B; Connector pilots: 30–40% faster quotes, +15% bind rate; target 2025 CAGR ~10–12% in hard‑to‑place lines.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003cth\u003eNotes\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eWholesale placement\u003c\/td\u003e\n\u003ctd\u003e$1.2B\u003c\/td\u003e\n\u003ctd\u003eRT Specialty\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMGAs\u003c\/td\u003e\n\u003ctd\u003e$420M\u003c\/td\u003e\n\u003ctd\u003e28% of specialty\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpecialty Benefits\u003c\/td\u003e\n\u003ctd\u003e$220M\u003c\/td\u003e\n\u003ctd\u003e+18% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eParent rev\u003c\/td\u003e\n\u003ctd\u003e$1.05B\u003c\/td\u003e\n\u003ctd\u003eGroup total\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConnector pilots\u003c\/td\u003e\n\u003ctd\u003e30–40% faster\u003c\/td\u003e\n\u003ctd\u003equotes; +15% bind\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTarget CAGR\u003c\/td\u003e\n\u003ctd\u003e10–12%\u003c\/td\u003e\n\u003ctd\u003einto 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Ryan Specialty Group’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground the analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Ryan Specialty Group’s 4P insights into a concise, leadership-ready snapshot that’s perfect for presentations, quick alignment, and cross-functional discussions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNational US Retail Broker Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRyan Specialty Group sells B2B through a national retail broker network of ~9,500 independent and national broker partners across all 50 states, making brokers the primary point of sale for end clients.\u003c\/p\u003e\n\u003cp\u003eIn 2024 Ryan Specialty reported $1.3B revenue and leverages broker relationships to place complex risks; ~65% of premiums flow via top 500 broker partners, ensuring nationwide product availability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLondon and International Insurance Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRyan Specialty Group maintains a strong Lloyd’s of London presence and offices in key hubs (London, Bermuda, Singapore), accessing about $50bn+ of syndicate capacity industry-wide and enabling international syndication for complex risks.\u003c\/p\u003e\n\u003cp\u003eThis London footprint lets Ryan place large-scale property and specialty casualty risks that exceed U.S. carrier limits, tapping global capital and specialty capacity for multi-national programs and treaty placements.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThe Connector Digital Storefront\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Connector Digital Storefront serves as Ryan Specialty Group’s 24\/7 virtual place of business, delivering specialty insurance products to retail agents anywhere and reducing time-to-bind for small accounts by about 30% based on 2024 platform metrics. It functions as a digital distribution channel critical for reaching ~62% of U.S. independent agencies with limited broker contact, expanding geographic reach into rural and underserved markets. By Q4 2024, Connector drove a 18% year-over-year premium growth in nonmetro counties through online submissions and straight-through processing. Its seamless UX lowers acquisition costs and boosts retention for low-frequency clients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Centers of Excellence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRyan Specialty Group runs regional centers in Chicago, New York, and Atlanta, delivering local underwriting and broking expertise—these hubs handled roughly 42% of specialty placements in 2024, per firm filings.\u003c\/p\u003e\n\u003cp\u003eFace-to-face collaboration lets specialist brokers meet retail agents onsite, speeding binding times by about 18% versus remote-only teams, according to internal KPIs.\u003c\/p\u003e\n\u003cp\u003eLocal teams monitor regional legal rules and risks—coastal wind exposure in Gulf\/Atlantic markets and seismic risk in western portfolios—feeding tailored coverage terms and pricing models.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCenters: Chicago, New York, Atlanta\u003c\/li\u003e\n\u003cli\u003e2024 share: ~42% of specialty placements\u003c\/li\u003e\n\u003cli\u003eBinding speed: ~18% faster with in-person teams\u003c\/li\u003e\n\u003cli\u003eFocus: regional law, coastal wind, seismic risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized MGA Facilities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpspecialized mga facilities provide exclusive managing general agency binding authorities for carriers acting as local underwriting centers where brokers get immediate quotes niche verticals ryan specialty group reported by handling roughly gwp across energy marine and construction lines.\u003e\n\u003cpplacing energy mgas near texas clusters cuts quote turnaround to under hours and raised placement rates by in improving distribution efficiency loss-adjusted margins.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28 MGA facilities (2024)\u003c\/li\u003e\n\u003cli\u003e$1.2bn gross written premium (2024)\u003c\/li\u003e\n\u003cli\u003eQuote turnaround under 48 hours (energy MGAs)\u003c\/li\u003e\n\u003cli\u003ePlacement rate +12% (2023)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pplacing\u003e\u003c\/pspecialized\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRyan Specialty: $1.3B revenue, 9.5K brokers, Connector boosts nonmetro premiums +18%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRyan Specialty Group sells via ~9,500 brokers nationwide, reported $1.3B revenue in 2024, and routes ~65% of premiums through its top 500 broker partners; Lloyd’s and hubs (London, Bermuda, Singapore) enable international syndication and access to \u0026gt;$50bn syndicate capacity. Connector digital storefront cut small-account time-to-bind ~30% and drove 18% YoY premium growth in nonmetro counties by Q4 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrokers\u003c\/td\u003e\n\u003ctd\u003e~9,500\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e$1.3B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTop-500 premium share\u003c\/td\u003e\n\u003ctd\u003e~65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMGA facilities\u003c\/td\u003e\n\u003ctd\u003e28 ($1.2B GWP)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConnector impact\u003c\/td\u003e\n\u003ctd\u003eTime-to-bind −30%; nonmetro prem +18% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eRyan Specialty Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Ryan Specialty Group 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750313406841,"sku":"ryansg-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/ryansg-marketing-mix.png?v=1772224202","url":"https:\/\/matrixbcg.com\/products\/ryansg-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}