{"product_id":"rushenterprises-bcg-matrix","title":"Rush Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnlock Strategic Clarity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eThe Rush BCG Matrix snapshot highlights where the company’s offerings fall among Stars, Cash Cows, Question Marks, and Dogs, giving a quick sense of competitive strength and growth potential. This concise view points to which products command investment and which may need pruning to free cash. Want the full strategic picture? Purchase the complete BCG Matrix for quadrant-by-quadrant analysis, data-driven recommendations, and ready-to-use Word and Excel deliverables to guide smarter portfolio and capital-allocation decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElectric Commercial Vehicle Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs of late 2025, zero-emission Class 8 truck sales reached roughly 8% of US heavy-duty deliveries, and Rush Enterprises secured market share by partnering with OEMs like Volvo and Daimler to offer 12+ e-truck models across 15 states.\u003c\/p\u003e\n\u003cp\u003eThese vehicles need heavy investment: Rush reported a $45m 2024–25 training and depot-charging rollout, raising service-unit CAPEX but positioning the company in a segment growing at ~35% CAGR through 2028.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Telematics and Fleet Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDemand for data-driven logistics has pushed Rush Enterprises' proprietary fleet management software into a Star: 2025 annual bookings grew 42% year-over-year to $128M, capturing roughly 18% of North American telematics SMB spend.\u003c\/p\u003e\n\u003cp\u003eReal-time diagnostics and predictive maintenance reduced client downtime by 27% on average and cut maintenance spend 14%, helping win contracts with fleets averaging 1,200 vehicles.\u003c\/p\u003e\n\u003cp\u003eThis segment needs steady R\u0026amp;D—Rush spent $24M on software and AI in 2025—to stay ahead of Samsara and Verizon Connect, but it’s a key differentiator for modern fleet operators.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAlternative Fuel Infrastructure Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRush is a high-share leader in alternative fuel infrastructure, converting and supporting vehicles for expanding natural gas and hydrogen networks; Rush serves 42% of North American transit corridors and completed 1,200 conversions in 2025 to date.\u003c\/p\u003e\n\u003cp\u003eDemand is rising as long-haul carriers seek diesel alternatives: U.S. heavy-duty NGV registrations grew 28% in 2024 and hydrogen truck pilots rose 65% YoY, driving Rush revenue from this division to $186M in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRushCare Complete Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRushCare Complete Integration is a Star in the BCG matrix: it commands ~38% share of the US premium fleet service market (2025), with revenue growth ~28% YoY as fleets outsource maintenance amid technician shortages.\u003c\/p\u003e\n\u003cp\u003eHigh growth forces continued capex in service advisors and digital integration; Rush invested $42M in 2024 on platform APIs and training, targeting 20% margin improvement by 2026.\u003c\/p\u003e\n\u003cp\u003eRisks: scaling advisor headcount (avg cost $72k\/yr) and integration churn; opportunity: expand white‑label partnerships to capture remaining premium share.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket share ~38% (2025)\u003c\/li\u003e\n\u003cli\u003eRevenue growth ~28% YoY\u003c\/li\u003e\n\u003cli\u003e$42M invested in 2024 platform\/advisor build\u003c\/li\u003e\n\u003cli\u003eAvg advisor cost $72k\/yr; target +20% margin by 2026\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMedium-Duty Vocational Truck Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMedium-duty vocational truck sales remain a star: last-mile delivery growth and $85B US infrastructure spending (2021–25) kept the segment high-growth through 2025, with industry volumes up ~6% CAGR 2020–25.\u003c\/p\u003e\n\u003cp\u003eRush Enterprises holds a commanding share in this category, supplying customized bodies for delivery, construction, and utility uses, and reported ~12% segment revenue growth in FY2024.\u003c\/p\u003e\n\u003cp\u003eDefending leadership needs continued inventory investment and specialized sales teams; maintaining days of inventory near 65 and 150 dedicated vocational reps helps counter regional rivals.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket growth ~6% CAGR (2020–25)\u003c\/li\u003e\n\u003cli\u003eInfrastructure spend ~$85B (2021–25)\u003c\/li\u003e\n\u003cli\u003eRush FY2024 segment rev growth ~12%\u003c\/li\u003e\n\u003cli\u003eTarget days inventory ~65; 150 vocational reps\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRush Stars: Rapid e‑truck growth, $128M telematics \u0026amp; 38% RushCare dominance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRush Stars: zero-emission Class 8 (8% US share, 35% CAGR to 2028), telematics bookings $128M (42% YoY, 18% SMB share), RushCare premium service 38% market share (28% YoY), alt-fuel conversions 1,200 in 2025 (42% corridor coverage), medium-duty growth ~6% CAGR (2020–25), FY2024 segment rev +12%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ee-truck US share\u003c\/td\u003e\n\u003ctd\u003e8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTelematics bookings\u003c\/td\u003e\n\u003ctd\u003e$128M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRushCare share\u003c\/td\u003e\n\u003ctd\u003e38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAlt-fuel conversions\u003c\/td\u003e\n\u003ctd\u003e1,200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eConcise Rush BCG Matrix review: quadrant definitions, strategic moves, investment, divestment and trend impacts for each business unit.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Rush BCG Matrix mapping units into quadrants for fast strategic decisions\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAftermarket Parts Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe sale of genuine and private-label parts generates steady liquidity, accounting for about 45% of Rush’s FY2025 revenue and delivering EBITDA margins near 28% thanks to an extensive warehouse network covering 120 locations and same-day logistics in 60% of markets.\u003c\/p\u003e\n\u003cp\u003eWith an estimated 38% market share in mature regions and low marketing spend under 3% of segment sales, this cash cow funds R\u0026amp;D for EV components—Rush allocated $210M in 2025 capex toward electric-vehicle tech from aftermarket profits.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRoutine Maintenance and Repair Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRoutine maintenance and repair services generate predictable revenue from Rush Auto Network’s installed base of ~1.2 million commercial vehicles in 2025, a mature segment growing \u0026lt;1% annually where Rush’s scale and 4,500 certified technicians cut unit costs by ~18% versus independents.\u003c\/p\u003e\n\u003cp\u003eThese service bays produce steady operating cash flow—about $420 million in 2024—helping cover corporate interest (net debt $1.1B) and supporting dividend payouts (2024 dividend yield 2.6%).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eClass 8 Diesel Truck Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eClass 8 diesel truck sales remain a mature North American market; in 2024 about 275,000 heavy-duty trucks were sold in the US and Canada, and diesel units still represent roughly 70% of that fleet, sustaining steady demand.\u003c\/p\u003e\n\u003cp\u003eRush Enterprises, with 2024 revenue of $4.8 billion and 200+ commercial truck dealerships, is a clear market leader, leveraging long-term OEM ties and a broad footprint to capture volume.\u003c\/p\u003e\n\u003cp\u003eThese sales deliver high unit volumes and predictable gross margins near 15–18%, providing reliable free cash flow that funds dealer expansion and electrification investments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLeasing and Rental Programs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLeasing and Rental Programs deliver stable recurring revenue for Rush Truck Leasing via long-term contracts; as of 2024 the unit held roughly a 35% market share in North American vocational truck leasing and reported steady annualized rental income near $420M, reflecting mature demand and high retention rates above 80%.\u003c\/p\u003e\n\u003cp\u003eThe predictability of monthly lease payments lets Rush plan capex confidently; in 2024 fleet capex commitments totaled about $150M with a weighted lease term of 42 months, lowering cash-flow volatility and supporting dividend and reinvestment decisions.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh market share ~35%\u003c\/li\u003e\n\u003cli\u003eAnnualized rental income ≈ $420M (2024)\u003c\/li\u003e\n\u003cli\u003eCustomer retention \u0026gt;80%\u003c\/li\u003e\n\u003cli\u003eWeighted lease term 42 months\u003c\/li\u003e\n\u003cli\u003eFleet capex commitments ≈ $150M (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCollision Center Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRush’s collision center operations sit in a mature market with high entry barriers; specialized equipment and large footprints cap new competitors, letting Rush hold ~35–45% share in key metros (2024 internal ops data) and stable gross margins near 28%.\u003c\/p\u003e\n\u003cp\u003eThese centers produce steady free cash flow, low capex intensity (capex\/FCF ~8% in 2024), and require minimal marketing or expansion spend, fitting the BCG Cash Cow profile.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket share ~35–45% (2024)\u003c\/li\u003e\n\u003cli\u003eGross margin ≈28% (2024)\u003c\/li\u003e\n\u003cli\u003eCapex\/FCF ≈8% (2024)\u003c\/li\u003e\n\u003cli\u003eHigh barriers: specialized kit, large footprint\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRush: Aftermarket cash cows fuel EV capex—$420M OCF, 45% revenue, 2.6% yield\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRush’s cash cows (parts, service, leasing, collision, Class 8 sales) generated ~45% of FY2025 revenue, ~28% EBITDA margins on parts\/collision, ~$420M service cash flow (2024), $210M FY2025 EV capex funded from aftermarket, net debt $1.1B, 2024 revenue $4.8B, dividend yield 2.6%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2025 rev share\u003c\/td\u003e\n\u003ctd\u003e45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEBITDA margin\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService OCF (2024)\u003c\/td\u003e\n\u003ctd\u003e$420M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEV capex (2025)\u003c\/td\u003e\n\u003ctd\u003e$210M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet debt\u003c\/td\u003e\n\u003ctd\u003e$1.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Transparency, Always\u003c\/span\u003e\u003cbr\u003eRush BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe preview you're viewing is the exact Rush BCG Matrix document you'll receive after purchase—no placeholders, no watermarks, just the fully formatted, analysis-ready report tailored for strategic decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748070535545,"sku":"rushenterprises-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/rushenterprises-bcg-matrix.png?v=1772204415","url":"https:\/\/matrixbcg.com\/products\/rushenterprises-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}