{"product_id":"rubis-marketing-mix","title":"Rubis Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Rubis integrates product design, pricing tiers, distribution networks, and promotional tactics to build market strength—this snapshot highlights key strategic moves and competitive advantages.\u003c\/p\u003e\n\u003cp\u003eWant the full playbook? Purchase the complete 4P’s Marketing Mix Analysis for an editable, presentation-ready report with data, actionable insights, and templates to accelerate your strategic planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDownstream Petroleum Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRubis’ downstream portfolio sells gasoline, diesel and aviation fuel to retail forecourts and commercial clients; in 2024 downstream accounted for about 62% of group revenue, roughly €2.1bn, reflecting heavy demand in Africa and the Caribbean.\u003c\/p\u003e\n\u003cp\u003eThe company enforces ISO-certified quality controls and multi-modal logistics; uptime targets exceed 98% and inventory days average 18, ensuring reliable supply across 37 countries.\u003c\/p\u003e\n\u003cp\u003eThese fuels power transport, industry and diesel-based power generation in emerging markets, where Rubis sees diesel demand growing ~2.5% annually through 2028 per IEA-aligned forecasts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLiquefied Petroleum Gas (LPG)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLPG is Rubis’s core product, marketed as a cleaner alternative to solid fuels for cooking and heating in homes and industry; Rubis reported LPG sales of €1.1bn in 2024, ~34% of group revenue.\u003c\/p\u003e\n\u003cp\u003eRubis invests in cylinder fleets and 420+ distribution hubs across Africa and the Caribbean to keep market share; safety and refill accessibility drive customer retention.\u003c\/p\u003e\n\u003cp\u003eThe company positions LPG as a short-to-medium term transition fuel for decarbonization, aiming to grow volumes 6–8% CAGR to 2027 while reducing CO2 per MWh versus biomass.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBitumen and Asphalt Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRubis supplies high-grade bitumen for road and infrastructure projects across Africa and the Caribbean, accounting for ~12% of 2024 fuel\/bitumen segment revenue (€78m of €650m group revenue). \u003c\/p\u003e\n\u003cp\u003eSpecialized logistics and heated storage keep product at application temps, reducing on-site waste by ~8% and enabling same-day dispatch to 18 regional terminals as of Dec 2024. \u003c\/p\u003e\n\u003cp\u003eDemand is supported by long-term infrastructure spend: African public capital projects rose 6.2% in 2024, backing steady volume growth for Rubis bitumen. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRenewable Energy and Solar Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRubis expanded renewables via Rubis Photosol, operating ~350 MWp of photovoltaic capacity by late 2025, including utility-scale parks and decentralized commercial\/industrial systems for self-consumption.\u003c\/p\u003e\n\u003cp\u003eThese assets target annual generation ~570 GWh, cut CO2 by ~220 kt\/year, and diversify revenues—renewables aiming for ~8–10% of group EBITDA by 2026.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e350 MWp installed (2025)\u003c\/li\u003e\n\u003cli\u003e~570 GWh\/year generation\u003c\/li\u003e\n\u003cli\u003e~220 kt CO2 avoided\/year\u003c\/li\u003e\n\u003cli\u003e8–10% group EBITDA target (2026)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLiquid Bulk Chemical Storage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRubis Liquid Bulk Chemical Storage offers high-tech tanks and temperature-controlled terminals serving fertilizers and industrial chemicals, supporting over 1.2 million tonnes of stored product capacity across Rubis terminals in 2024.\u003c\/p\u003e\n\u003cp\u003eThese facilities meet strict safety and regulatory standards (API, SEVESO) and reduced spoilage: cold-chain control cuts product loss by an estimated 1.5–2.0% versus ambient storage.\u003c\/p\u003e\n\u003cp\u003eThe segment functions as a regional logistics hub, handling downstream supply for manufacturers and contributing to Rubis consolidated EBITDA (chemical \u0026amp; storage segment ~8% of group EBITDA in 2024).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1.2M t storage capacity (2024)\u003c\/li\u003e\n\u003cli\u003eAPIs\/SEVESO compliance; temp control lowers spoilage 1.5–2.0%\u003c\/li\u003e\n\u003cli\u003e~8% of Rubis group EBITDA from storage (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRubis: Fuel-led group with fast‑growing LPG and 8–10% renewables EBITDA target\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRubis product mix: downstream fuels (62% group revenue, €2.1bn in 2024), LPG (34%, €1.1bn 2024) and bitumen (~€78m of €650m fuel\/bitumen revenue), plus 350 MWp renewables (~570 GWh, ~220 kt CO2 avoided) and 1.2M t chemical storage; targets: LPG 6–8% CAGR to 2027, renewables 8–10% group EBITDA (2026).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDownstream fuels\u003c\/td\u003e\n\u003ctd\u003e€2.1bn (2024)\u003c\/td\u003e\n\u003ctd\u003e62% revenue\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLPG\u003c\/td\u003e\n\u003ctd\u003e€1.1bn (2024)\u003c\/td\u003e\n\u003ctd\u003e34% revenue; 6–8% CAGR to 2027\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBitumen\u003c\/td\u003e\n\u003ctd\u003e€78m (2024)\u003c\/td\u003e\n\u003ctd\u003eHeated storage, same‑day dispatch\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRenewables\u003c\/td\u003e\n\u003ctd\u003e350 MWp (2025)\u003c\/td\u003e\n\u003ctd\u003e~570 GWh; ~220 kt CO2; 8–10% EBITDA target (2026)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChemical storage\u003c\/td\u003e\n\u003ctd\u003e1.2M t (2024)\u003c\/td\u003e\n\u003ctd\u003eAPI\/SEVESO compliant; ~8% EBITDA\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Rubis’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context to inform strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Rubis' 4P insights into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion strategies for quick decision-making and stakeholder alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Geographic Diversification\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRubis operates in over 40 countries, chiefly niche markets in Europe, the Caribbean and Africa, where it often holds top-3 positions; as of FY2024 revenue was €3.1bn, with international operations delivering ~70% of EBITDA.\u003c\/p\u003e\n\u003cp\u003eBy focusing on regions with high growth and fewer global majors, Rubis sustains higher margins—2024 adjusted EBIT margin ~8.5% vs global peers ~6%—and grew regional volumes +4.2% YoY.\u003c\/p\u003e\n\u003cp\u003eThe geographic spread cuts exposure to single-market shocks; diversified cash flows and local teams helped keep net debt\/EBITDA at 2.1x in 2024, below sector average.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Service Station Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRubis maintains about 2,100 branded service stations across West Africa, the Caribbean, and Indian Ocean markets, serving as the main consumer touchpoint and driving ~60% of retail margin in 2024.\u003c\/p\u003e \n\u003cp\u003eStations are sited in high-traffic urban centers and along major corridors—urban sites account for 72% of sales—maximizing visibility and convenience.\u003c\/p\u003e \n\u003cp\u003eOver 55% of stations now offer non-fuel services (shops, car washes), lifting per-site EBITDA by ~18% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Logistics and Support Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRubis’ Support and Services division owns shipping vessels, 120+ storage terminals and a 1,400+ truck fleet, giving the company direct control of midstream assets and cutting third-party reliance by an estimated 30% of logistics spend (2024 internal reporting).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial and B2B Distribution Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRubis uses direct sales to serve large industrial clients, power plants, and construction firms, with dedicated account teams coordinating bulk deliveries to match production cycles.\u003c\/p\u003e\n\u003cp\u003eThis channel handles high-volume products—bitumen and heavy fuel oil—accounting for about 28% of Rubis' 2024 segment sales (~€420m of €1.5bn total downstream sales in 2024).\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\n\u003cli\u003eDirect B2B focus: large industrials, power, construction\u003c\/li\u003e\n\u003cli\u003eDedicated account teams ensure timed bulk deliveries\u003c\/li\u003e\n\u003cli\u003eKey products: bitumen, heavy fuel oil—~28% of 2024 downstream sales\u003c\/li\u003e\n\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Sales and Grid Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDigital Sales and Grid Integration for Rubis Photosol means delivering energy via digital points and physical grid ties; by 2025 Photosol has connected over 120 MW to national grids and integrated with 240 corporate energy management systems across France and West Africa.\u003c\/p\u003e\n\u003cp\u003eThis place model links rooftop, ground-mount sites, and virtual connection points into smart grids, supporting bi-directional flows and reducing T\u0026amp;D losses by an estimated 8% versus centralized supply.\u003c\/p\u003e\n\u003cp\u003eHere’s the quick math and highlights:\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e120 MW grid-connected capacity (2025)\u003c\/li\u003e\n\u003cli\u003e240 corporate EMS integrations\u003c\/li\u003e\n\u003cli\u003e~8% transmission \u0026amp; distribution loss reduction\u003c\/li\u003e\n\u003cli\u003eDecentralized sites increase delivery points by \u0026gt;30%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRubis \u0026amp; Photosol: Integrated retail, logistics and solar build 30%+ delivery gains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRubis’ place strategy blends 2,100 retail stations (72% urban) and 120+ terminals with a 1,400+ truck fleet and owned vessels, driving ~60% retail margin and cutting logistics spend ~30% (2024); Photosol added 120 MW grid capacity and 240 EMS integrations (2025), lowering T\u0026amp;D losses ~8% and increasing delivery points \u0026gt;30%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStations\u003c\/td\u003e\n\u003ctd\u003e2,100\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUrban sales share\u003c\/td\u003e\n\u003ctd\u003e72%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePer-site EBITDA lift (non-fuel)\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet debt\/EBITDA\u003c\/td\u003e\n\u003ctd\u003e2.1x (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePhotosol grid capacity\u003c\/td\u003e\n\u003ctd\u003e120 MW (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eRubis 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Rubis 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750483046777,"sku":"rubis-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/rubis-marketing-mix.png?v=1772225195","url":"https:\/\/matrixbcg.com\/products\/rubis-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}