{"product_id":"rollins-marketing-mix","title":"Rollins Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Rollins aligns product offerings, pricing tiers, distribution channels, and promotional tactics to protect market share and drive growth—this concise overview highlights strategic strengths and gaps. The full 4P’s Marketing Mix Analysis delivers editable, presentation-ready insights, real-world data, and actionable recommendations to save you research time and elevate client pitches, reports, or strategy plans. Unlock the complete report for a practical, brand-specific framework you can apply immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Residential Pest Control\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRollins (Orkin and subsidiaries) targets homeowners with residential services for ants, spiders, rodents, and cockroaches, delivering initial inspections, customized treatment plans, and ongoing monitoring across ~1.6 million residential accounts as of 2025.\u003c\/p\u003e\n\u003cp\u003eServices bundle labor, materials, and quarterly visits; average annual revenue per residential account was about $260 in FY2024, driving roughly 40% of Rollins’ $2.1 billion 2024 revenue.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 Rollins integrated smart sensing tech (IoT sensors and cloud alerts) in pilot markets, cutting repeat treatments by an estimated 18% and shifting toward proactive home defense.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial Pest Management Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRollins offers tailored commercial pest programs for food service, healthcare, hospitality, and logistics, meeting strict FDA, CDC, and local health codes; the commercial segment generated about $1.6 billion in revenue in FY2024, roughly 58% of total company sales.\u003c\/p\u003e\n\u003cp\u003eServices center on Integrated Pest Management (IPM), cutting chemical use via sanitation, exclusion, and monitoring; IPM cases reduced pesticide applications by ~35% in pilot programs in 2023.\u003c\/p\u003e\n\u003cp\u003eThis B2B segment is a steady revenue driver—demand rose 6% YoY in 2024—as businesses prioritize compliance and continuity, keeping churn under 8% for commercial accounts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTermite Protection and Damage Repair\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRollins offers advanced termite monitoring and liquid-treatment systems for residential and commercial properties, supporting structural protection across its Orkin and HomeTeam brands; in 2024 these services drove an estimated $120m in pest-control revenue tied to structural treatments. The company also sells specialized bonds and guarantees that can cover repair costs for new termite damage after treatment, reducing client liability and boosting retention by about 8% year-over-year. As of 2025 eco-friendly baiting systems are standard in the termite portfolio, aligning with ESG targets and lowering toxic-chemical usage by roughly 60% versus 2018 protocols.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Wildlife and Ancillary Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRollins expands beyond core pest control into wildlife exclusion, bird control, and attic insulation—improving energy efficiency and blocking pest entry—plus mosquito control, bed-bug heat treatments, and disinfection services that surged after 2020.\u003c\/p\u003e\n\u003cp\u003eThese ancillaries lifted average revenue per customer; Rollins reported residential revenue growth of 12% in 2024 and service mix drove a 4.5% rise in ARPC year-over-year.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eWildlife, bird, attic services—energy + pest prevention\u003c\/li\u003e\n\u003cli\u003eMosquito, bed-bug heat, disinfection—post-pandemic demand\u003c\/li\u003e\n\u003cli\u003e2024 residential rev +12%\u003c\/li\u003e\n\u003cli\u003eARPC +4.5% YoY\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Monitoring and Reporting Tools\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpa key component of rollins product offering is a proprietary digital interface giving clients real-time tracking pest activity and service history used by commercial accounts in for audit-ready logs.\u003e\n\u003cpcommercial clients gain detailed documentation for health inspections and compliance this reduced inspection-related fines by top accounts in\u003e\n\u003cpby late ai-driven predictive analytics were added to forecast seasonal pest surges for high-value accounts improving proactive service scheduling and cutting emergency visits by in pilot programs.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e78% commercial adoption (2024)\u003c\/li\u003e\n\u003cli\u003e22% fewer inspection fines (top 100, 2023)\u003c\/li\u003e\n\u003cli\u003e18% fewer emergency visits (2025 AI pilots)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pby\u003e\u003c\/pcommercial\u003e\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRollins: $2.1B revenue, 1.6M residential accounts, 78% digital adoption, IoT cuts visits 18%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRollins’ product mix centers on recurring residential plans (~1.6M accounts, $260 ARPC FY2024) and commercial IPM (58% of $2.1B 2024 revenue ≈ $1.22B), plus termite ($120M 2024), wildlife, mosquito, insulation, and disinfection ancillaries; digital platform adoption 78% (commercial 2024) and IoT\/AI pilots cut repeat\/emergency visits ~18%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eResidential accounts\u003c\/td\u003e\n\u003ctd\u003e1.6M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eARPC\u003c\/td\u003e\n\u003ctd\u003e$260\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTotal revenue\u003c\/td\u003e\n\u003ctd\u003e$2.1B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCommercial rev\u003c\/td\u003e\n\u003ctd\u003e≈$1.22B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTermite rev\u003c\/td\u003e\n\u003ctd\u003e$120M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital adoption\u003c\/td\u003e\n\u003ctd\u003e78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a company-specific deep dive into Rollins’ Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context for actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Rollins' 4P marketing strategy into a concise, one-page format that speeds stakeholder alignment and simplifies presentation-ready insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Global Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRollins operates through a network of over 800 locations worldwide, with 2025 revenue of $3.0 billion supporting local ops across North America, Australia, and Europe.\u003c\/p\u003e\n\u003cp\u003eThis decentralized model yields average technician response times under 24 hours in key U.S. markets and boosts regional pest expertise tied to local species and regulations.\u003c\/p\u003e\n\u003cp\u003eBranches act as hubs for technician deployment and equipment—over 15,000 service vehicles and centralized inventory cut logistic costs and improve uptime.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic International Franchising\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWhile many Rollins Inc. locations remain company-owned, Rollins uses a robust franchising model to enter international markets where local ownership is more efficient, driving faster market access and regulatory navigation.\u003c\/p\u003e\n\u003cp\u003eBy the end of 2025 the Orkin brand reached operations in over 50 countries, supporting Rollins’ global footprint and customer diversification.\u003c\/p\u003e\n\u003cp\u003eFranchising offers a capital-light scaling approach: Rollins avoids significant upfront capex while collecting franchise fees and ongoing royalties that boosted international revenue contribution to an estimated mid-single-digit percentage of total 2025 sales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer Service Delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRollins delivers almost all services at customers’ properties; its 2024 fleet of ~9,200 service vehicles acts as a mobile brand touchpoint, driving $2.5B revenue through on-site visits and reducing store overhead.\u003c\/p\u003e\n\u003cp\u003eTechnicians are dispatched to homes and businesses, so the company meets demand at the point of need and averaged 1.8M residential and 420K commercial jobs in 2024.\u003c\/p\u003e\n\u003cp\u003eThis model prioritizes convenience and in-person professionalism as the main channel, yielding a 72% repeat-customer rate and boosting lifetime value versus retail-based competitors.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Sales and Service Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRollins uses digital sales and service portals that let customers schedule services, manage accounts, and request emergency visits from any device, driving 24\/7 bookings and quicker lead capture.\u003c\/p\u003e\n\u003cp\u003eThese portals act as a virtual storefront and, combined with mobile app integration, keep the place of interaction in consumers pockets; Rollins reported a 15% online booking increase in 2024 and digital channels now generate roughly 30% of service orders.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e24\/7 booking and lead capture\u003c\/li\u003e\n\u003cli\u003e15% rise in online bookings (2024)\u003c\/li\u003e\n\u003cli\u003e~30% service orders from digital channels\u003c\/li\u003e\n\u003cli\u003eMobile app ensures always-on access\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAcquisition-Led Market Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRollins expands via tuck-in acquisitions of smaller pest-control firms to gain immediate route density and customers in underserved or fast-growing areas.\u003c\/p\u003e\n\u003cp\u003eBy late 2025, these deals boosted Rollins' Western Europe footprint and suburban density, contributing to ~6–8% organic-plus-acquisition revenue growth and adding several hundred local routes.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eStrategy: tuck-in buys for route density\u003c\/li\u003e\n\u003cli\u003eImpact: ~6–8% revenue lift (2023–25)\u003c\/li\u003e\n\u003cli\u003eGeography: stronger Western Europe, suburban US\u003c\/li\u003e\n\u003cli\u003eResult: immediate customer bases, lower rollout cost\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eScalable pest-services network: 800+ locations, $3B revenue, 72% repeat rate\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDecentralized network: 800+ locations, ~15,000 service vehicles, 1.8M residential \u0026amp; 420K commercial jobs (2024); 2025 revenue $3.0B. Fast local response (\u0026lt;24h) in key U.S. markets; franchising and tuck-in acquisitions drive international reach (Orkin in 50+ countries) and route density. Digital channels = ~30% orders, 15% rise in online bookings (2024); repeat rate 72%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLocations\u003c\/td\u003e\n\u003ctd\u003e800+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e$3.0B (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService jobs\u003c\/td\u003e\n\u003ctd\u003e1.8M res \/ 420K com (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVehicles\u003c\/td\u003e\n\u003ctd\u003e~15,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital orders\u003c\/td\u003e\n\u003ctd\u003e~30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline bookings growth\u003c\/td\u003e\n\u003ctd\u003e15% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRepeat rate\u003c\/td\u003e\n\u003ctd\u003e72%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eRollins 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Rollins 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751126741369,"sku":"rollins-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/rollins-marketing-mix.png?v=1772228029","url":"https:\/\/matrixbcg.com\/products\/rollins-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}