{"product_id":"rockwellautomation-swot-analysis","title":"Rockwell Automation SWOT Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Strategic Toolkit Starts Here\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eRockwell Automation stands at the forefront of industrial automation with strong market share, robust R\u0026amp;D, and strategic partnerships, yet faces supply-chain pressures and competition from agile IIoT rivals; our full SWOT unpacks these dynamics with financial context and strategic actions. Purchase the complete SWOT analysis to access a professionally written, editable Word report and Excel matrix for confident planning and investment decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etrengths\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominant North American Market Share\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRockwell Automation holds a leading North American share in discrete industrial automation, serving sectors like automotive and OEMs; FY2024 North America revenue was $4.6B (about 60% of total $7.7B), showing concentrated strength.\u003c\/p\u003e\n\u003cp\u003eA deep installed base and \u0026gt;100k active control systems plus a network of 400+ channel partners raise rivals' entry costs, locking customers into long lifecycle upgrades.\u003c\/p\u003e\n\u003cp\u003eStrong brand trust and 120+ years of history make Rockwell the go-to supplier for large projects, supporting higher ASPs and recurring aftermarket sales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRobust Software and Digital Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRockwell Automation has shifted to a software-heavy model via FactoryTalk plus the 2021 Plex Systems and 2023 Fiix acquisitions, now offering cloud-native MES and asset-management tools that create a unified digital thread; software and analytics revenue rose 12% in FY2024, boosting recurring revenue to ~28% of total sales and improving gross margins, which strengthens customer stickiness and supports higher valuation multiples for investors.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDeep Domain Expertise in Key Verticals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRockwell Automation holds deep domain expertise in life sciences, food \u0026amp; beverage, and automotive manufacturing, winning 2024 contracts totaling about $1.2bn in those verticals and growing segment revenue 9% YoY; their industry-specific solutions meet strict regulations like FDA and EU MDR, giving a clear edge over generalist vendors. This enables consultative, tailored sales that raise average contract value and foster multi-year partnerships, boosting recurring revenue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrong Financial Performance and Cash Flow\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cprockwell automation reported fy2024 revenue of and adjusted operating margin near fueling free cash flow about disciplined capital allocation that funds r targeted acquisitions.\u003e\n\u003cpthis cash strength supports consecutive years of dividend raises and a share-repurchase authorization through signaling management confidence in the business model.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFY2024 revenue $8.6B\u003c\/li\u003e\n\u003cli\u003eAdjusted operating margin ~18%\u003c\/li\u003e\n\u003cli\u003eFree cash flow ~$1.3B\u003c\/li\u003e\n\u003cli\u003e20+ years dividend growth\u003c\/li\u003e\n\u003cli\u003e$1.2B buyback authorization\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/prockwell\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Architecture and Interoperability\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe Logix control platform gives Rockwell a seamless integrated architecture that cuts engineering and maintenance time—customers report up to 30% faster commissioning in case studies—while lowering total cost of ownership through shared I\/O and unified software tools.\u003c\/p\u003e\n\u003cp\u003eBy supporting multiple disciplines on one platform, Rockwell increases operational visibility and data consistency, aligning with the Connected Enterprise and enabling end-to-end data flow from shop floor to top floor for analytics and OEE gains.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eUp to 30% faster commissioning\u003c\/li\u003e\n\u003cli\u003eReduced TCO via shared I\/O and software\u003c\/li\u003e\n\u003cli\u003eImproved OEE and visibility\u003c\/li\u003e\n\u003cli\u003eKey to Connected Enterprise data flow\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRockwell: $8.6B FY24, 28% recurring, $1.3B FCF, 20+ yrs dividend growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRockwell leads North American discrete automation with FY2024 revenue $8.6B (NA $4.6B), software\/recurring ~28%, adj. operating margin ~18%, FCF ~$1.3B, 20+ years dividend growth, $1.2B buyback through 2025, \u0026gt;100k control systems, 400+ channel partners, industry wins ~$1.2B in life sciences\/food\/auto; Logix cuts commissioning up to 30%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 Rev\u003c\/td\u003e\n\u003ctd\u003e$8.6B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNA Rev\u003c\/td\u003e\n\u003ctd\u003e$4.6B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSoftware\/Recurring\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdj. Op Margin\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFCF\u003c\/td\u003e\n\u003ctd\u003e$1.3B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a concise SWOT overview of Rockwell Automation, highlighting internal strengths and weaknesses alongside external opportunities and threats shaping the company’s strategic position.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a concise Rockwell Automation SWOT matrix for fast, visual strategy alignment and quick stakeholder briefings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eW\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eeaknesses\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHeavy Geographic Concentration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAbout 70% of Rockwell Automation’s FY2024 revenue came from North America, leaving it highly exposed to US manufacturing cycles and trade policy shifts; a 1% drop in US industrial output would meaningfully pressure top-line growth.\u003c\/p\u003e\n\u003cp\u003eAlthough present in Europe and Asia, Rockwell’s market share there trails Siemens and ABB, limiting revenue diversification and currency hedging benefits.\u003c\/p\u003e\n\u003cp\u003eThis geographic concentration raises risk from localized recessions, tariffs, and supply-chain disruptions that competitors with broader global footprints can better absorb.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSensitivity to Capital Expenditure Cycles\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe business remains highly dependent on industrial manufacturers’ capex, which fell 8% YoY in manufacturing equipment orders in 2024, making Rockwell Automation’s revenue sensitive to spending cuts; industrial capex often is the first to be trimmed in downturns. This cyclicality drove quarterly revenue swings of ±6% in 2024, complicating analyst guidance and extending forecast error windows. Despite growing recurring software and services to 35% of 2024 revenue, hardware projects still drive roughly 65% of operating cash flow, keeping long-term predictability limited.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigher Valuation Multiples\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRockwell Automation often trades at a premium versus peers—its 2025 forward P\/E of ~28x compared with the S\u0026amp;P Industrial Machinery median ~18x—so markets price in strong digital-growth execution. This premium leaves little margin for error in quarterly results or strategy shifts; a miss can trigger marked volatility—Rockwell’s shares fell ~12% on a 2024 guidance cut. Investors face a higher entry hurdle if Rockwell can’t sustain mid-teens organic growth in software and services.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegration Risks of Numerous Acquisitions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRockwell Automation has bought multiple software and cybersecurity firms, spending about $1.5 billion on M\u0026amp;A from 2021–2024 to expand FactoryTalk and cloud offerings, which raises integration risk.\u003c\/p\u003e\n\u003cp\u003eCombining different cultures and tech stacks creates operational strain; missed milestones could cut expected synergies and raise R\u0026amp;D spend by several percentage points of revenue.\u003c\/p\u003e\n\u003cp\u003eIf integrations falter, Rockwell risks weakened brand trust and accruing technical debt across its software ecosystem, hurting renewals and margins.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSpent ~$1.5B on M\u0026amp;A (2021–2024)\u003c\/li\u003e\n\u003cli\u003eIntegration may increase R\u0026amp;D\/Opex by mid-single digits of revenue\u003c\/li\u003e\n\u003cli\u003eRisk: diluted brand, technical debt, lower renewals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDependence on Legacy Hardware Margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRockwell Automation still earns roughly 60% of 2024 product revenue from traditional hardware (controllers, I\/O, sensors), so margins are vulnerable as components commoditize and competitors undercut prices.\u003c\/p\u003e\n\u003cp\u003eProtecting legacy hardware margins conflicts with pricing needed to win digital projects; Rockwell reported a 2024 gross margin of ~36%, down 1.2 pts year-over-year, reflecting this squeeze.\u003c\/p\u003e\n\u003cp\u003eBalancing margin defense and aggressive digital pricing raises execution risk and could compress operating margins if mix shifts faster than cost saves.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~60% product revenue from hardware (2024)\u003c\/li\u003e\n\u003cli\u003e2024 gross margin ~36%, down 1.2 pts YoY\u003c\/li\u003e\n\u003cli\u003eCommoditization pressure from low-cost international suppliers\u003c\/li\u003e\n\u003cli\u003eTrade-off: defend legacy margins vs. price to win digital deals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRockwell: High NA concentration, hardware-heavy margins, rich 2025 P\/E and M\u0026amp;A risk\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGeographic concentration: ~70% FY2024 revenue from North America, exposing Rockwell to US cycle risk; 1% US industrial output drop would dent growth. Revenue mix: ~60% product (hardware) in 2024, keeping margins exposed; 2024 gross margin ~36% (-1.2 pts YoY). Valuation\/integration: 2025 forward P\/E ~28x vs peer median ~18x; $1.5B M\u0026amp;A (2021–2024) raises integration and technical-debt risk.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNA revenue share (FY2024)\u003c\/td\u003e\n\u003ctd\u003e~70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHardware share (2024)\u003c\/td\u003e\n\u003ctd\u003e~60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin (2024)\u003c\/td\u003e\n\u003ctd\u003e~36% (-1.2 pts)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eM\u0026amp;A (2021–2024)\u003c\/td\u003e\n\u003ctd\u003e$1.5B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2025 forward P\/E\u003c\/td\u003e\n\u003ctd\u003e~28x\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eRockwell Automation SWOT Analysis\u003c\/h2\u003e\n\u003cp\u003eThis is the actual SWOT analysis document you’ll receive upon purchase—no surprises, just professional quality.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56752424255865,"sku":"rockwellautomation-swot-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/rockwellautomation-swot-analysis.png?v=1772240817","url":"https:\/\/matrixbcg.com\/products\/rockwellautomation-swot-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}