{"product_id":"rinnai-bcg-matrix","title":"Rinnai Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eActionable Strategy Starts Here\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eRinnai’s BCG Matrix preview highlights how its core heating and water-heating products likely map across Stars, Cash Cows, Question Marks, and Dogs—revealing market share dynamics and growth potential at a glance. This snapshot teases where leadership and resource drains may sit, but the full BCG Matrix delivers the quadrant-by-quadrant data, strategic recommendations, and actionable steps you need to optimize portfolio allocation. Purchase the complete report for Word and Excel deliverables, ready-to-use insights, and a clear roadmap to smarter investment and product decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHydrogen-Powered Water Heaters\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRinnai’s 100% hydrogen combustion water heaters are a Star: high market share in the nascent carbon-neutral appliance sector and a primary growth driver as the energy transition accelerates to 2026.\u003c\/p\u003e\n\u003cp\u003eCompany reports show hydrogen R\u0026amp;D spend rose to ¥18.4bn in FY2024, and pilot sales reached ~45,000 units across Japan and Europe in 2025, supporting regulatory decarbonization targets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial Heat Pump Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRinnai’s commercial heat pump systems are a Stars quadrant product: air-to-water units grew global sales by 42% in 2024, driven by businesses replacing boilers to meet 2025-2030 decarbonization rules in the EU and Japan.\u003c\/p\u003e\n\u003cp\u003eThese high-efficiency systems command higher ASPs—about ¥1.2–1.8 million per unit in 2024—and require sizable go‑to‑market capex for distribution, training, and installation partners.\u003c\/p\u003e\n\u003cp\u003eDespite upfront investment, heat pumps are projected to deliver double-digit margin expansion for Rinnai’s climate control division by 2027 as adoption rises and service revenues scale.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmart Home Integrated Appliances\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRinnai’s Smart Home Integrated Appliances sit in the Stars quadrant: IoT\/AI water heaters and kitchen units grew 38% CAGR 2020–2024 globally, and Rinnai’s smart segment revenue hit ¥32.4bn (≈$230m) in FY2024, giving a clear competitive edge.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMicro-CHP Units\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMicro-CHP units are a Star for Rinnai: the company holds ~25% share in Japanese residential micro-CHP (2024 METI), with unit sales up 12% YoY to ~45,000 in FY2024 as decentralized heat+power demand grows.\u003c\/p\u003e\n\u003cp\u003eRinnai needs continued R\u0026amp;D spend—FY2024 capex rose 8% to ¥28.3bn—to defend vs solar+storage and heat-pump rivals; payback for customers averages 6–8 years depending on electricity prices.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket share ~25% (Japan, 2024 METI)\u003c\/li\u003e\n\u003cli\u003eUnit sales ~45,000 in FY2024 (+12% YoY)\u003c\/li\u003e\n\u003cli\u003eFY2024 capex ¥28.3bn (+8% YoY)\u003c\/li\u003e\n\u003cli\u003eCustomer payback 6–8 years\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Efficiency Condensing Tankless Heaters\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHigh-efficiency condensing tankless heaters are Stars: the segment grew ~12% CAGR in North America 2020–2024 and ~15% in Australia, and Rinnai holds roughly 30–35% share, the clear market leader defending position vs local brands.\u003c\/p\u003e\n\u003cp\u003eThese units drive FY2024 revenue—Rinnai reported consolidated water-heating sales up ~9% YY, with condensing tankless as primary growth engine—high capex and working-capital needs match high topline contribution.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGrowth: NA 12% CAGR (2020–24), AU 15% CAGR\u003c\/li\u003e\n\u003cli\u003eMarket share: Rinnai ~30–35%\u003c\/li\u003e\n\u003cli\u003eFinancials: FY2024 water-heating revenue +9% YY\u003c\/li\u003e\n\u003cli\u003eProfile: high cash burn, high revenue generation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRinnai growth: hydrogen pilots, smart tech, heat pumps \u0026amp; micro‑CHP fuel FY24–25 expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRinnai Stars: hydrogen heaters, commercial heat pumps, smart appliances, micro-CHP, and condensing tankless drive growth—FY2024 capex ¥28.3bn; hydrogen R\u0026amp;D ¥18.4bn; smart revenue ¥32.4bn; micro‑CHP market share ~25%; condensing share 30–35%; heat pump ASP ¥1.2–1.8m; pilot H2 units ~45,000 (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eFY24\/2025\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHydrogen heaters\u003c\/td\u003e\n\u003ctd\u003e2025\u003c\/td\u003e\n\u003ctd\u003eR\u0026amp;D ¥18.4bn; 45,000 pilots\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHeat pumps\u003c\/td\u003e\n\u003ctd\u003e2024\u003c\/td\u003e\n\u003ctd\u003eSales +42%; ASP ¥1.2–1.8m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart\u003c\/td\u003e\n\u003ctd\u003eFY2024\u003c\/td\u003e\n\u003ctd\u003eRevenue ¥32.4bn; CAGR 38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMicro‑CHP\u003c\/td\u003e\n\u003ctd\u003e2024\u003c\/td\u003e\n\u003ctd\u003eShare ~25%; units 45,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCondensing\u003c\/td\u003e\n\u003ctd\u003e2020–24\u003c\/td\u003e\n\u003ctd\u003eNA CAGR 12%; share 30–35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG Matrix review of Rinnai’s products with strategic actions for Stars, Cash Cows, Question Marks, and Dogs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page BCG Matrix placing Rinnai business units into quadrants for quick strategic clarity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStandard Gas Water Heaters\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eStandard gas water heaters remain Rinnai’s most stable revenue source, accounting for roughly 40% of 2024 sales (¥160b of ¥400b total revenue) and holding ~55% share in mature markets like Japan as of FY2024.\u003c\/p\u003e\n\u003cp\u003eMarket growth is ~1–2% annually, but high brand loyalty and efficient manufacturing delivered operating margins near 18% in 2024, funding R\u0026amp;D and green tech expansion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResidential Gas Stoves and Hobs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRinnai’s residential gas stoves and hobs sit in a mature kitchen-appliance market with ~€1.8bn Japan retail sales (2024) and Rinnai’s ~22% market share, yielding steady margins near 18% and recurring cash flow; existing distribution and brand trust keep capex low. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt-in Ovens and Grills\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRinnai’s built-in ovens and grills sit squarely in the BCG Cash Cows quadrant, holding ~28% share of the Asian built-in cooking market in 2024 and driving steady revenue of JP¥64.2 billion (2024). Technology is mature and penetration \u0026gt;70% in key markets, so promotional spend is low—marketing fell 12% YoY in 2024. High product reliability yields gross margins near 35%, funding debt service and supporting a 2024 dividend payout ratio of 48%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePortable Gas Heaters\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eIn Australia and parts of Asia, Rinnai’s portable gas heaters are market leaders, capturing an estimated 40–55% share in 2024 in key retail channels and driving ~12–15% of Rinnai’s regional HVAC revenue; market growth is low (~1–2% CAGR), but a steady replacement cycle keeps volume stable.\u003c\/p\u003e\n\u003cp\u003eThese units need minimal marketing spend—peak-season margins rise to ~28–35%—so they deliver high seasonal cash flow and fund R\u0026amp;D for growth segments.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReplacement-driven demand\u003c\/li\u003e\n\u003cli\u003e40–55% market share (2024)\u003c\/li\u003e\n\u003cli\u003e1–2% market CAGR\u003c\/li\u003e\n\u003cli\u003ePeak margins 28–35%\u003c\/li\u003e\n\u003cli\u003eLow marketing spend, high seasonal cash flow\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTraditional Gas Boilers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDespite rising heat-pump adoption, the global installed base of traditional gas boilers was ~200 million units in 2024, sustaining steady parts and replacement revenue; Rinnai captures strong share in Japan, Australia, and parts of Europe, keeping margins high on service and OEM components.\u003c\/p\u003e\n\u003cp\u003eRinnai’s replacement sales deliver low-growth, high-margin cash flow (estimated ~5–7% EBIT on boiler aftercare in FY2024), and management reallocates this cash to scale hydrogen-ready Star variants and R\u0026amp;D.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eInstalled base ~200M units (2024)\u003c\/li\u003e\n\u003cli\u003eRinnai strong share: Japan, Australia, parts of Europe\u003c\/li\u003e\n\u003cli\u003eReplacement EBIT ~5–7% (FY2024)\u003c\/li\u003e\n\u003cli\u003eFunds redirected to hydrogen-ready Star product R\u0026amp;D\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRinnai’s ¥160b cash cows: 200M units, 40% revenue, funding hydrogen-ready R\u0026amp;D\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRinnai cash cows: gas water heaters, built-in ovens, portable heaters, and boilers drove ~40% of 2024 revenue (¥160b of ¥400b), margins 18–35%, replacement-led growth 1–2% CAGR, installed base ~200M units; cash funds R\u0026amp;D and hydrogen-ready product rollouts.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eItem\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue share\u003c\/td\u003e\n\u003ctd\u003e40% (¥160b)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMargins\u003c\/td\u003e\n\u003ctd\u003e18–35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInstalled base\u003c\/td\u003e\n\u003ctd\u003e~200M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Transparency, Always\u003c\/span\u003e\u003cbr\u003eRinnai BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing on this page is the final Rinnai BCG Matrix you'll receive after purchase—no watermarks, no demo content, just a professionally formatted, strategy-ready report for immediate use.\u003c\/p\u003e\n\u003cp\u003eThis preview is identical to the downloadable document you'll get: market-informed positioning, clear quadrant visuals, and concise recommendations crafted for strategic clarity.\u003c\/p\u003e\n\u003cp\u003eUpon purchase the full file is delivered instantly to your inbox and is ready for editing, printing, or presenting to stakeholders without further revisions.\u003c\/p\u003e\n\u003cp\u003eYou're viewing the exact deliverable designed by strategy experts to plug directly into planning, pitches, or competitive analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747809309049,"sku":"rinnai-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/rinnai-bcg-matrix.png?v=1772201850","url":"https:\/\/matrixbcg.com\/products\/rinnai-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}