{"product_id":"rigbygroupplc-marketing-mix","title":"Rigby Group PLC Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eRigby Group PLC leverages diversified product lines, targeted pricing and a hybrid distribution model to serve both consumer and B2B markets, while focused promotions reinforce brand trust and after-sales service—get the full 4P’s breakdown to see the tactical moves behind their growth. Access an editable, presentation-ready report with data, channel maps, pricing architecture and promotional blueprints to save hours and apply immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSCC Technology Infrastructure and Managed Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSCC Technology Infrastructure and Managed Services anchors Rigby Group PLC, delivering IT infrastructure, cloud, and cybersecurity to public and private sectors; SCC accounted for ~48% of Rigby Group’s 2024 revenue of £960m (source: Rigby Group 2024 annual report).\u003c\/p\u003e\n\u003cp\u003eBy late 2025 SCC added AI-driven automation and sustainable data‑center management, targeting a 15% cut in client energy use and 20% faster incident resolution per vendor benchmarks.\u003c\/p\u003e\n\u003cp\u003eServices aim to boost operational efficiency and digital resilience for enterprise clients across Europe, supporting multi-year contracts typically worth £2–£50m and contributing to a projected 6–8% EBITDA uplift for customers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional and City Airports Aviation Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRigby Group PLC’s Regional and City Airports Aviation Services, via its RCA division, operates regional airports (notably Exeter and Bournemouth) and offers ground handling, refuelling, and hangarage; in 2024 the group reported RCA segment revenues of ~£48m, boosting regional connectivity for commercial and private aviation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEden Hotel Collection Luxury Hospitality\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEden Hotel Collection, part of Rigby Group PLC, offers an award-winning portfolio of 12 boutique hotels in prime rural and semi-rural UK locations, emphasizing high-end leisure, fine dining, and bespoke events for luxury travelers and corporate retreats.\u003c\/p\u003e\n\u003cp\u003eAverage ADR (average daily rate) reached £245 in 2024 with RevPAR growth of 9% YoY, reflecting premium positioning and strong weekend occupancy above 80%.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the collection added wellness suites and on-site eco-tourism experiences, cutting energy use by an estimated 18% and attracting a 14% rise in bookings from sustainability-minded guests.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRigby Real Estate Development and Investment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRigby Real Estate Development and Investment manages a 1.2 million sq ft commercial and industrial portfolio, focusing on strategic land development and high-value asset management across business parks, logistics hubs, and aviation-related real estate tied to Rigby Group PLC’s airport holdings.\u003c\/p\u003e\n\u003cp\u003eThe product line prioritizes long-term value through sustainable construction and modern design, targeting a 6–8% annual NOI (net operating income) growth and supporting a 2025 group EBITDA contribution of ~18%.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1.2M sq ft portfolio\u003c\/li\u003e\n\u003cli\u003eBusiness parks, logistics hubs, aviation real estate\u003c\/li\u003e\n\u003cli\u003e6–8% projected annual NOI growth\u003c\/li\u003e\n\u003cli\u003e18% 2025 EBITDA share\u003c\/li\u003e\n\u003cli\u003eSustainable construction, modern architecture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRigby Capital Financial Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRigby Capital Financial Solutions offers financing, leasing, and asset management to help firms acquire tech and equipment, enabling capital preservation while accessing SCC and partner innovations; in 2024 Rigby Group reported group revenues of £1.12bn, with Rigby Capital contributing an estimated £85m in finance receivables.\u003c\/p\u003e\n\u003cp\u003eServices are flexible and bespoke, with payment plans matched to enterprise cash flows; typical lease tenors run 36–60 months and average deal sizes for large clients exceed £1.2m, improving client CAPEX liquidity and upgrade cycles.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eSpecialized financing, leasing, asset management\u003c\/li\u003e\n\u003cli\u003ePreserves capital, maintains access to latest SCC tech\u003c\/li\u003e\n\u003cli\u003eBespoke payment terms, 36–60 month tenors\u003c\/li\u003e\n\u003cli\u003eAverage large-client deal \u0026gt;£1.2m; Rigby Capital finance receivables ~£85m (2024)\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRigby Group: AI, sustainability \u0026amp; flexible finance fuel multi‑segment growth in 2025\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRigby Group’s product mix centers on SCC IT services (~48% of £960m 2024 revenue), RCA airports (~£48m 2024), Eden Hotels (12 sites; ADR £245; RevPAR +9% 2024), real estate (1.2M sq ft; target 6–8% NOI growth) and Rigby Capital (£85m finance receivables 2024); AI, sustainability and flexible financing drive 2025 growth and efficiency gains.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003e2024 metric\u003c\/th\u003e\n\u003cth\u003e2025 targets\/notes\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSCC\u003c\/td\u003e\n\u003ctd\u003e48% of £960m\u003c\/td\u003e\n\u003ctd\u003eAI, −15% client energy\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRCA\u003c\/td\u003e\n\u003ctd\u003e£48m rev\u003c\/td\u003e\n\u003ctd\u003eregional connectivity\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEden Hotels\u003c\/td\u003e\n\u003ctd\u003eADR £245; RevPAR +9%\u003c\/td\u003e\n\u003ctd\u003ewellness suites; +14% bookings\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReal Estate\u003c\/td\u003e\n\u003ctd\u003e1.2M sqft\u003c\/td\u003e\n\u003ctd\u003e6–8% NOI growth\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRigby Capital\u003c\/td\u003e\n\u003ctd\u003e£85m receivables\u003c\/td\u003e\n\u003ctd\u003e36–60m leases\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Rigby Group PLC’s Product, Price, Place, and Promotion strategies, using real-brand practices and competitive context to ground the analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Rigby Group PLC’s 4Ps into a concise, leadership-ready snapshot that clarifies product, price, place and promotion strategies for quick decision-making and cross-team alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEuropean IT Distribution and Support Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpscc european it distribution and support hubs span the uk france spain romania with over offices data centres supporting rigby group plc scc division enabling local sla-backed response times under hours for priority incidents. footprint serves multinational corporations government clients contributing to fy2024 revenue of by capturing regional services hardware margins. strategic hub placement ensures compliance eu sovereignty rules dsgvo obligations easing cross-border cloud digital transformation projects. these reduced project lead in improving gross margin on contracts.\u003e\n\u003c\/pscc\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional UK Aviation Gateways\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRigby Group PLC centers aviation assets at Exeter, Bournemouth and Norwich, serving as regional gateways that handled ~1.2 million passengers combined in 2024 and moved an estimated 18,000 tonnes of cargo, offering lower congestion alternatives to London hubs.\u003c\/p\u003e\n\u003cp\u003eThese airports cut average door-to-door times by up to 25% for nearby catchments, support ~3,400 local jobs tied to Rigby operations in 2024, and steered £45m in regional infrastructure spend over 2022–24.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrime UK Boutique Hotel Locations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Eden Hotel Collection within Rigby Group PLC targets HNWIs and corporate clients via properties in the Cotswolds, Warwickshire, and Devon, driving premium ADRs (average daily rate) around £220–£320 in 2024 and RevPAR gains of ~12% vs regional peers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Service Delivery Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRigby Group PLC runs offshore and nearshore International Service Delivery Centers, notably large technical-support and software teams in Vietnam, giving scalable workforce capacity and 24\/7 support across time zones.\u003c\/p\u003e\n\u003cp\u003eIn 2025 these centers helped cut service delivery costs by an estimated 18% and supported a 24\/7 Net Promoter Score-driven SLA model covering EMEA, APAC, and the Americas.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eVietnam: major dev\/support hub\u003c\/li\u003e\n\u003cli\u003eScalable workforce for peaks\u003c\/li\u003e\n\u003cli\u003e24\/7 global technical assistance\u003c\/li\u003e\n\u003cli\u003e~18% estimated service-cost reduction (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and Online Financial Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRigby Capital and SCC use global digital platforms to manage client accounts, lease contracts, and service tickets, letting clients view assets and payments in real time; in 2024 these platforms handled over £1.2bn in managed assets and reduced admin processing time by 36% year-on-year.\u003c\/p\u003e\n\u003cp\u003eThat digital-first distribution boosts convenience, lowers operational costs, and speeds resolution for complex financial and IT services, supporting remote invoice-to-collection workflows across 12 countries.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time asset tracking\u003c\/li\u003e\n\u003cli\u003e£1.2bn assets managed (2024)\u003c\/li\u003e\n\u003cli\u003e36% admin time reduction (YoY)\u003c\/li\u003e\n\u003cli\u003eOperations in 12 countries\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRigby Group place strategy: 30+ sites, £1.1bn SCC, 12 DCs, \u0026lt;4h SLAs, ~18% cost cut\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRigby Group’s place strategy combines SCC’s 30+ European offices and 12 data centres, Exeter\/Bournemouth\/Norwich airports, Eden Hotel Collection sites, and Vietnam service centres to deliver local SLAs (\u0026lt;4h), ~£1.1bn SCC revenue (FY2024), ~1.2m airport passengers (2024), £45m regional spend (2022–24), and ~18% service-cost cut (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eData centres\/offices\u003c\/td\u003e\n\u003ctd\u003e12\/30+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSCC FY2024 rev\u003c\/td\u003e\n\u003ctd\u003e~£1.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAirport pax (2024)\u003c\/td\u003e\n\u003ctd\u003e~1.2m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRegional infra spend\u003c\/td\u003e\n\u003ctd\u003e£45m (2022–24)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService-cost reduction (2025)\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eRigby Group PLC 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. This Rigby Group PLC 4P’s Marketing Mix analysis is the full, ready-made file covering Product, Price, Place, and Promotion with actionable insights. You're viewing the exact version you'll download immediately after checkout, fully editable and ready to use. Buy with confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751132868985,"sku":"rigbygroupplc-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/rigbygroupplc-marketing-mix.png?v=1772228084","url":"https:\/\/matrixbcg.com\/products\/rigbygroupplc-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}